India Direct-To-Home (DTH) market is projected to exhibit a CAGR of around 10% during through 2023, on the back of increasing government efforts towards encouraging the adoption of set-top box services across the country. Moreover, ease of bill payment through online payment systems, growing penetration of DTH across the rural parts of the country and increasing emergence of technologically advanced televisions are expected to positively influence the Direct-To-Home (DTH) market in India over the coming years. Market growth is also anticipated to be driven by increasing number of partnerships between DTH operators and OTT providers over the course of next five years. 

TechSci Research also carried out details consumer survey with a sample size of 2500 respondents. The objective of the consumer research is to understand the buying behaviour, satisfaction with current services and impact of partnerships between DTH and OTT service providers. The report provides in-depth analysis of consumer behavior in the DTH industry

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019-2023

Objective of the Study:

  • To define, classify and forecast India Direct-To-Home (DTH) market on the basis of resolution type, subscription type, end user and regional distribution.
  • To analyze and forecast India Direct-To-Home (DTH) market size.
  • To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the country’s market into four regions, namely, North, South, East and West.
  • To analyze and forecast market size, in terms of value, for DTH, with respect to key resolution types which include Standard Definition, High Definition and Others.
  • To strategically profile leading players operating in India Direct-To-Home (DTH) market.

 

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There are six major players operating in India Direct-To-Home (DTH) market, which include Tata Sky Ltd., Dish TV India Limited, Bharti Airtel Limited, Sun Direct TV Private Limited, Reliance Communications Limited and Doordarshan.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide DTH manufacturers and distributors. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analyzed the product offerings or variants and regional presence of major DTH manufacturers and distributors across the country.

TechSci Research calculated India Direct-To-Home (DTH) market size using top-down and bottom-up approaches, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analyzing historical data of DTH manufacturers and distributors to arrive at the overall market size. Various secondary sources such as company annual reports, World Bank website, Government websites, press releases, white papers, etc., were also studied by TechSci Research.

 

Key Target Audience:

  • DTH manufacturers, service providers, distributors and other stakeholders
  • Associations, organizations, forums and alliances related to DTH
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as DTH manufacturers, service providers, distributors and policy makers. The study would also help them to target the growing segments over the coming years and aid them in taking investment decisions and facilitating their expansion. The study would help industry participants with detailed understanding of consumer behavior and changing consumption pattern in DTH industry

Report Scope:

In this report, India Direct-To-Home (DTH) market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Resolution Type:
    • Standard Definition
    • High Definition
    • Others
  • Market, by Subscription Type:

    • Basic
    • Premium
    • Others
  • Market, by End User:
    • Residential
    • Commercial
    • On-Vehicle
  • Market, by Region:

o    South

o    West

o    North

o    East

Competitive Landscape

Competitive Benchmarking: Benchmarking of the leading players on the basis of resolution type offered.

Company Profiles: Detailed analysis of the major companies operating in Direct-To-Home (DTH) market in India.

In case you can’t find what you are looking for, then please get in touch with our custom research team at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Voice of Customer

4.1.    Sample Distribution

4.2.    Awareness of DTH Services

4.3.    Preferred DTH Service Provider

4.4.    Brand Recall

4.5.    Satisfaction Level of Current DTH Service Provider

4.6.    Awareness of DTH Service Provider

4.7.    DTH Services Used

4.8.    Satisfaction Level of Current DTH Service Provider

4.9.    Switch to Other DTH Service Provider

4.10.  Reason for Switch

4.11.  Number of Set Top Boxes Used

4.12.  Type of Resolution of Set Top Box

4.13.  Deployment of Subscription Package

4.14.  Average Time Spent on Watching TV

4.15.  Preferred Genre of Set Top Box

4.16.  Ranking of Top Content Watched on Regular Basis

4.17.  Deployment of OTT Applications

4.18.  Willingness to Pay Extra Subscription Fees on Availability of OTT Apps on STBs

4.19.  Switch from DTH to OTT on Depletion of Subscription Charges

5.       Global Direct-To-Home (DTH) Market Overview

6.       India Direct-To-Home (DTH) Market Landscape

7.       India Direct-To-Home (DTH) Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.1.2.By Number of Subscribers

7.2.    Market Share & Forecast

7.2.1.ARPU

7.2.2.By Resolution Type (Standard Definition, High Definition and Others (Ultra HD, 4K, etc.))

7.2.3.By Subscription Type (Basic, Premium and Others (Ultra-Premium, etc.)

7.2.4.By End User (Residential, Commercial and On-Vehicle)

7.2.5.By Region (North, South, East and West)

7.2.6.By Company

8.       India Direct-To-Home (DTH) Market Attractiveness

8.1.    By Resolution

8.2.    By Subscription Type

8.3.    By End User

8.4.    By Region

9.       India Free Dish vs Subscription Based Dish

10.   India Residential Direct-To-Home (DTH) Market Outlook

10.1.  Market Size & Forecast

10.1.1.    By Value

10.2.  Market Share & Forecast

10.2.1.    By Subscription Type

10.2.2.    By Region

11.   India Commercial Direct-To-Home (DTH) Market Outlook

11.1.  Market Size & Forecast

11.1.1.    By Value

11.2.  Market Share & Forecast

11.2.1.    By Subscription Type

11.2.2.    By Region

12.   India On-Vehicle Direct-To-Home (DTH) Market Outlook

12.1.  Market Size & Forecast

12.1.1.    By Value

12.2.  Market Share & Forecast

12.2.1.    By Subscription Type

12.2.2.    By Region

13.   Market Dynamics

13.1.  Impact Analysis

13.2.  Drivers

13.3.  Challenges

14.   Market Trends & Developments

15.   Policy & Regulatory Landscape

16.   India Economic Profile

17.   India DTH Market Product Benchmarking

18.   Competitive Landscape

18.1.  Competitive Benchmarking

18.2.  Company Profiles

18.2.1.   Tata Sky Ltd.

18.2.2.   Dish TV India Limited

18.2.3.   Bharti Airtel Limited

18.2.4.    Sun Direct TV Private Limited

18.2.5.    Reliance Communications Limited

18.2.6.    Doordarshan

19.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

  • List of Figures

     

    Figure 1: By Age Group (N=2500), 2018

    Figure 2: By Occupation (N=2500), 2018

    Figure 3: By Educational Qualification (N=2500), 2018

    Figure 4: By Gender (N=2500), 2018

    Figure 5: By Awareness of DTH Services (N=2500), 2018

    Figure 6: Preferred DTH Service Provider (N=2500), 2018

    Figure 7: By Education (N=2500), 2018

    Figure 8: By Brand Recall (N=2500), 2018

    Figure 9: By Satisfaction Level of Current DTH Service Provider (Rating Scale: 1= Extremely Dissatisfied; 2= Somewhat Dissatisfied; 3= Neutral; 4= Somewhat Satisfied; 5= Extremely Satisfied), (N=2500), 2018

    Figure 10: By Awareness of DTH Service Provider (N=2500), 2018

    Figure 11: By Region, 2018

    Figure 12: By DTH Services Used (N=2500), 2018

    Figure 13: By Satisfaction Level of Current DTH Service Provider (Rating Scale: 1= Extremely Dissatisfied; 2= Somewhat Dissatisfied; 3= Neutral; 4= Somewhat Satisfied; 5= Extremely Satisfied) (N=550), 2018

    Figure 14: Switch to Other DTH Service Provider (N=975), 2018

    Figure 15: Reason for Switch (N=975), 2018

    Figure 16: By Number of Set Top Boxes Used (N=2500), 2018

    Figure 17: By Occupation (N=1450), 2018

    Figure 18: By Number of Set-Top Boxes Used (N=1625), 2018

    Figure 19: By Type of Resolution of Set Top Box (N=2500), 2018

    Figure 20: By Number of Set-Top Boxes Used (N=1750), 2018

    Figure 21: By Deployment of Subscription Package (N=2500), 2018

    Figure 22: By Average Time Spent on Watching TV (N=2500), 2018

    Figure 23: By Occupation (N=900), 2018

    Figure 24: Preferred Genre of Set Top Box (N=2500), 2018

    Figure 25: By Age Group (N=2250), 2018

    Figure 26: By Ranking of Top Content Watched on Regular Basis (N=2500), 2018

    Figure 27: By Deployment of OTT Applications (N=2500), 2018

    Figure 28: By Age Group (N=950), 2018

    Figure 29: Willingness to Pay Extra Subscription Fees on Availability of OTT Apps on STBs (N=950), 2018

    Figure 30: Switch from DTH to OTT on Depletion

    of Subscription Charges (N=950), 2018

    Figure 31: India Direct-To-Home (DTH) Market Size, By Value, 2013-2023F (USD Million)

    Figure 32: India Television Market Size, By Volume, 2013-2017 (Million Units)

    Figure 33: India Television Market Size, By Volume 2018E-2023F (Million Units)

    Figure 34: India Population, 2013-2017 (Million)

    Figure 35: India Population, 2018E-2023F (Million)

    Figure 36: India Total Number of Private Satellite Channels Registered with Ministry of Information & Broadcasting, 2013-2017 (Units)

    Figure 37: India Total Number of Pay TV Channels (Units)

    Figure 38: India Media and Entertainment Market Size, 2013-2017 (USD Billion)

    Figure 39: India Media and Entertainment Market Size, 2018E-2023F (USD Billion)

    Figure 40: India Total Number of Registered Direct-To-Home (DTH) Subscribers, 2013-2017 (Million Units)

    Figure 41: India Total Number of Registered Direct-To-Home (DTH) Subscribers, 2018E-2023F (Million Units)

    Figure 42: India Direct-To-Home (DTH) Market ARPU, 2013-2017 (USD)

    Figure 43: India Direct-To-Home (DTH) Market ARPU, 2018E-2023F (USD)

    Figure 44: India Direct-To-Home (DTH) Market Share, By Resolution Type, By Value, 2013-2023F

    Figure 45: India Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2023F

    Figure 46: India Direct-To-Home (DTH) Market Share, By End User, By Value, 2013-2023F

    Figure 47: India Direct-To-Home (DTH) Market Share, By Region, By Value, 2013–2023F

    Figure 48: India Direct-To-Home (DTH) Market Share, By Company, By Value, 2017 & 2023F

    Figure 49: India Direct-To-Home (DTH) Market Attractiveness Index, By Resolution Type, By Value, 2018E-2023F

    Figure 50: India Direct-To-Home (DTH) Market Attractiveness Index, By Subscription Type, By Value,

    2018E-2023F

    Figure 51: India Direct-To-Home (DTH) Market Attractiveness Index, By End User, By Value, 2018E-2023F

    Figure 52: India Direct-To-Home (DTH) Market Attractiveness Index, By Region, By Value, 2018E-2023F

    Figure 53: India Residential Direct-To-Home (DTH) Market Size, By Value, 2013-2017 (USD Million)

    Figure 54: India Residential Direct-To-Home (DTH) Market Size, By Value, 2018E-2023F (USD Million)

    Figure 55: India Residential Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2023F

    Figure 56: India Residential Direct-To-Home (DTH) Market Share, By Region, By Value, 2013-2023F

    Figure 57: India Commercial Direct-To-Home (DTH) Market Size, By Value, 2013-2017 (USD Million)

    Figure 58: India Commercial Direct-To-Home (DTH) Market Size, By Value, 2018E-2023F (USD Million)

    Figure 59: India Commercial Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2023F

    Figure 60: India Commercial Direct-To-Home (DTH) Market Share, By Region, By Value, 2013-2023F

    Figure 61: India On-Vehicle Direct-To-Home (DTH) Market Size, By Value, 2013-2018E (USD Million)

    Figure 62: India On-Vehicle Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2018E

    Figure 63: India On-Vehicle Direct-To-Home (DTH) Market Share, By Region, By Value, 2013-2018E