India Direct-To-Home (DTH) Services Market To Be Led By Standard Definition
The
growing demand for high-definition quality content and the increasing number of
television viewers are driving the Direct-To-Home (DTH) services market in
India.
According
to the TechSci Research report, “India Direct-To-Home (DTH) Services
Market–By Region, Competition, Forecast & Opportunities, 2029,” the
market for direct-to-home (DTH) services in India is expected to grow faster
during the forecast period. The market has grown due to the rising number
of televisions, the option for making payments online, and increased access in
rural areas are the various factors that are expected to aid the country’s DTH
market during the forecast period. In addition, it is projected that the market
will rise in the coming years due to the expansion of technologically
enhanced televisions and the rising demand for Video On Demand (VOD) content.
Moreover,
DTH service providers have been partnering with OTT platforms to offer their
services to customers. For example, Tata Sky has partnered with Amazon Prime
Video to offer Prime Video content to Tata Sky Binge subscribers. In Addition,
DTH service providers are increasingly focusing on providing regional language
channels to cater to the diverse language preferences of Indian consumers. For
example, Dish TV recently launched a range of Bhojpuri and Marathi language
channels. DTH service providers are also introducing new features to enhance
the viewing experience of customers. For instance, Tata Sky recently introduced
a feature called 'Watchlist' which allows customers to create a list of their
favorite TV shows and movies for easy access. Thus, these recent developments
in the DTH service market in India indicate that service providers are
continuously innovating and adapting to meet the evolving needs and preferences
of Indian consumers.
The
market is dominated by a few major players, including Tata Sky, Dish TV, Airtel
Digital TV, and Videocon d2h, who collectively account for over 85% of the
market share. These companies offer a wide range of packages and channel
options, including regional language channels, HD channels, and pay-per-view
channels.
Browse
over XX market data Figures spread through XX pages and an in-depth TOC on the
“India Direct-To-Home (DTH) Services Market.”
One
of the major drivers of growth in the DTH market in India has been the
government's push towards digitalization and the switch to digital
broadcasting, which has made DTH services more accessible to consumers.
Additionally, the growth of the middle class in India, along with rising
disposable incomes, has led to an increase in demand for premium entertainment
services like DTH. However, the market also faces challenges such as intense
competition among players, price competition, and regulatory issues. The
Telecom Regulatory Authority of India (TRAI) has implemented various
regulations to promote fair competition and protect consumer interests,
including tariff caps and quality of service standards. The Direct-to-Home
(DTH) service market in India has seen significant growth over the past few
years. As of 2021, India has a DTH subscriber base of over 70 million
households. Overall, the DTH service market in India is expected to continue to
grow, driven by increasing demand for premium entertainment services, the
expansion of rural broadband connectivity, and the emergence of new
technologies like 4K and Virtual Reality.
The
India Direct-To-Home (DTH) Services market is segmented based on resolution
type, subscription type, end user, and region. Based on resolution type, the
market is divided into standard definition, high definition, and others. The
standard definition is leading among consumers of India due to affordability.
Based on end user, the market is segmented into residential and commercial. Among these, the residential segment accounts for a significant
share due to the low cost of DTH when compared to other platforms.
Key
market players in the India Direct-To-Home (DTH) services market include:
- Bharti
Airtel Limited
- DishTV
India Limited
- Tata
Sons Private Limited (TATA PLAY)
- Sun
Direct TV Pvt Ltd
- Reliance
Jio Infocomm Ltd. (Jio DTH)
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“Throughout
the projected period, the DTH service market in India is poised for continued
growth, driven by increasing demand for premium entertainment services, the
expansion of rural broadband connectivity, and the emergence of new
technologies. Moreover, the new trends in the DTH service market in India such
as an increased focus on regional content, offering of better-quality viewing
experiences to customers, and customized packages based on the preferences of
customers increasing the demand for the DTH service market in India,” said Mr.
Karan Chechi, Research Director at TechSci Research, a research-based global
management consulting firm.
India
Direct-To-Home (DTH) Services Market By Resolution Type (Standard Definition,
High Definition, and Others), By Subscription Type (Basic, Premium, and
Others), By End User (Residential and Commercial), By Region,
Competition, Forecast & Opportunities, 2029 has evaluated the future growth
potential of India Direct-To-Home (DTH) Services in the global market and
provides statistics and information on market structure, size, share, and
future growth. The report is intended to provide cutting-edge market intelligence
and help decision-makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities present in the market of India Direct-To-Home
(DTH) Services.
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