Mystery Shopping Audits


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    Suhal Ahmad Italian Trade Agency

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    Head of Marketing
    JK Tornel

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    Mr. Vivek Rai
    Strategy Planner
    Endurance Technologies Ltd.

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    Product Development Team
    Panasonic India Pvt. Ltd,

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    Mr. Shin Dosho
    Member - Board of Directors
    Osaka Gas Co. Ltd

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    Mr. Sameer Seth
    Corporate Strategy
    JK Organization

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    Marketing Strategy BSH Home Appliances

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    Financial Planning Division
    LG Electronics

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    Manager – Strategy Shapoorji Pallonji and Company Limited

Why Mystery Shopping Program?

Mystery Shopping Program (MSP) is a tool used to measure the quality of service, or compliance with regulation, or to gather specific information about products and services. The services related to MSP are usually being deployed by third-party market research companies, watchdog organizations, or sometimes it is done internally by companies themselves. The mystery consumer's specific identity and purpose are generally not known by the establishment being evaluated.

Mostly Mystery Shopping Program is considered by the corporates to evaluate sales and customer service teams. This type of audit is helpful in identifying the areas of improvement both for quality of deliverable and its delivery channel.

TechSci provides technology dominated process for Mystery Shopping Program. The in-house tech-driven software apps will enable

  • To get newer customer insights
  • To improve customer experience and satisfaction
  • Bring New Sales
  • Influx more revenues
  • To Identify loopholes in multiple processes
  • Improve customer deliverables
  • To enhance Brand Recall Value
  • To maintain Brand Image
  • Upgrade areas in service delivery
  • Track and measure service performance
  • Upgrade customer retention
  • Provide feedback from multi department’s operations
  • Monitor provision conditions - asset protection
  • Ensure quality of a product or service
  • Minimize customer complaints

TechSci Research deals with more than 11 industries and is capable of conducting audits efficiently with the help of pool of trained manpower and extending the services to all kinds of Sales & Marketing Audits and Training Initiatives for our clients. We have pre-designed matrices, solutions and training programs to address every domain in all the industries.

Whom to Audit?

A Mystery Shopping Program is conducted across retail establishments and multiple parameters are audited for different objectives:

Trade marketing focused audits include validating information furnished in terms of:

  • Out-of-Stock
  • Range / SKU availability
  • SKU counts

Also helps in,

  • Competitor comparison
  • Category management
  • Verify product distribution
  • Compliance merchandising programs
  • Planogram compliance
  • Validation of store lay-out
  • Implementation of VM
  • POS presence
  • Validate secondary placement
  • Branding & signage guidelines
  • Activation of campaigns
Price Focused Audits:

  • Verify own price consistency
  • Track price compliance retailer
  • Track competitor prices
  • Ticket / Shelf / Register price
  • Promotion strategies
  • Discount strategies
  • Coupon strategies
  • Brand / Market / Retailer Trending
  • Price - Promotion compliance

Methodology Dashboard

We at TechSci Do NOT

Conduct Mystery Shopping Program during peak business hours.

Take notes in an obvious manner. We understand and know that the managers are on the lookout for mystery shoppers and a lens peeking out of our purse or scribbling notes in front of anyone will most definitely tip them off.

Visit any store without doing complete research on the specific business. Our mystery shopper is aware of what to expect once he arrives there.

Take up a mystery shopping job just because it sounds exciting. Mystery shopping requires strong observation skills. Not everyone is cut out to be a mystery shopper. We exceed beyond expectations!