India broadcasting and cable TV market was valued USD 11.61 Billion in FY2020 and the market is forecast to reach USD 19.06 Billion in FY2026. The major factors propelling the growth of the market in India are favorable regulations, technological advancements and growing investment opportunities in the broadcasting and cable TV market. The increasing demand of TV sets, especially in rural India is also one of the key factors supporting the growth of this market. Further, the growth in entertainment industry with growing demand for international TV channels and shows is also propelling the growth of India broadcasting and cable TV market through FY2026 

In recent times, India has witnessed surge in active subscriber base with entry of various Multi System operators (MSOs). The digitization of cable TV in India is at advanced stage with market driven by content innovation and product offerings. Direct-to-home (DTH) subscriptions are growing rapidly with increasing per capita disposable income of the country. The increased usage of 3G and 4G services along with influx of new content creation methods are some other factors expected to drive the growth of India broadcasting and cable TV market by FY2026.

India broadcasting and cable TV market is segmented based on type, revenue generation and region. Based on type, the market is segmented into terrestrial television, cable tv and satellite. Cable tv & satellite dominated the market in FY2020 with share of 98.89%. Users are opting for the DTH or cable services which offers sufficient regional channels at  the feasible prices. Especially users look for the songs, news and movies in the regional language or in a local content, consequently, driving the broadcasting & cable tv market of India.

Major players operating in the India broadcasting and cable TV market are Siti Networks Limited, DEN Networks Limited, Tata Sky Limited, GTPL Hathway Limited, Sun Direct TV  Private Limited, Dish TV India Limited, Bharti Telemedia Limited, NXTDIGITAL Limited, Fastway Transmission Private Limited and Asianet Satellite Communications Limited among others. There are 1471 registered MSOs in India, of which 1143 are currently operational. There are also about 100,000 local cable operators (LCOs) operating in the country.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

 

Objective of the Study:

  • To analyze and forecast the market size of India broadcasting and cable TV market.
  • To classify and forecast India broadcasting and cable TV market based on type, revenue generation, company and regional distribution.
  • To identify drivers and challenges for India broadcasting and cable TV market.
  • To examine competitive developments such as expansions, new launches in India broadcasting and cable TV market.
  • To conduct pricing analysis for India broadcasting and cable TV market.
  • To identify and analyze the profile of leading players operating in India broadcasting and cable tv market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of broadcasting and cable TV service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service provider companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, end users and presence of all major players across India.

TechSci Research calculated the market size of India broadcasting and cable TV market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Broadcasting and cable TV service providers/partners
  • Industry Experts
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to broadcasting and cable TVs

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India broadcasting and cable TV market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Broadcasting and Cable TV Market, By Type:
    • Terrestrial Television
    • Cable TV
    • Satellite
  • India Broadcasting and Cable TV Market, By Revenue Generation:
    • Subscriptions
    • Advertising
    • Public Funds
  • India Broadcasting and Cable TV Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India broadcasting and cable TV market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Broadcasting and Cable TV Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Frequency of Renewing Subscription

5.2.  Factors Affecting Subscription Decision

6.    India Broadcasting and Cable TV Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Terrestrial Television, Cable TV and Satellite)

6.2.2.     By Revenue Generation (Subscriptions, Advertising and Public Funds)

6.2.3.     By Region

6.2.4.     By Company (2019)

6.3.  Market Attractiveness Index

7.    India Terrestrial Broadcasting and Cable TV Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Revenue Generation

7.3.  Market Attractiveness Index

8.     India Cable Broadcasting and Cable TV Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Revenue Generation

8.3.  Market Attractiveness Index

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Development

11.  Pricing Analysis

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Siti Networks Limited

14.2.              DEN Networks Limited

14.3.              Tata Sky Limited

14.4.              GTPL Hathway Limited

14.5.              Sun Direct TV  Private Limited

14.6.              Dish TV India Limited

14.7.              Bharti Telemedia Limited

14.8.              NXTDIGITAL Limited

14.9.              Fastway Transmission Private Limited

14.10.            Asianet Satellite Communications Limited

15.  Strategic Recommendations

16.  About us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

  • Figure 1:               India Broadcasting & Cable TV Market Size, By Value (USD Billion), FY2016 - FY2026F

    Figure 2:               India Urban Population, (In Million), 2015-2019

    Figure 3:               India Broadcasting & Cable TV Market Share, By Type, By Value, FY2016 - FY2026F

    Figure 4:               India Broadcasting & Cable TV Market Share, By Revenue Generation, By Value, FY2016 - FY2026F

    Figure 5:               India Broadcasting & Cable TV Market Share, By Region, By Value, FY2016 - FY2026F

    Figure 6:               India Broadcasting & Cable TV Market  Share, By Company, By Value, FY2020

    Figure 7:               India Broadcasting & Cable TV, Market Attractiveness Index, By Type, By Value, FY2021E - FY2026F

    Figure 8:               India Broadcasting & Cable TV, Market Attractiveness Index, By Revenue Generation, By Value, FY2021E-FY2026F

    Figure 9:               India Broadcasting & Cable TV, Market Attractiveness Index, By Region, By Value, FY2021E - FY2026F

    Figure 10:            India Cable TV and Satellite Broadcasting Market Size, By Value (USD Billion), FY2016 - FY2026

    Figure 11:            Growth in Number of HD Satellite Pay TV Channels in India, 2015-2019

    Figure 12:            India Cable TV and Satellite Broadcasting Market Share, By Revenue Generation, By Value, FY2016 - FY2026F

    Figure 13:            Growth in Number of SD Satellite Pay TV Channels in India, 2015-2019

    Figure 14:            India Cable TV and Satellite Broadcasting, Market Attractiveness Index, By Revenue Generation, By Value, FY2021E-FY2026F

    Figure 15:            India Terrestrial Television Broadcasting Market Size, By Value (USD Billion), FY2016 - FY2026F

    Figure 16:            Growth in Number of Satellite TV Channels (Pay & FTA) in India, 2014-2019

    Figure 17:            India Terrestrial Television Broadcasting Market Share, By Revenue Generation, By Value, FY2016- FY2026F

    Figure 18:            North India Net State Domestic Product (NSDP), FY’2015-FY’2019 (USD Million)


    List of Tables 

    Table 1: India Broadcasting & Cable Service, as of FY2019

    Table 2: SITI Cable Networks Ltd., Pricing Analysis, 2020

    Table 3: Tata Sky Ltd., Pricing Analysis, 2020

    Table 4: Dish TV India Ltd., Pricing Analysis, 2020

    Table 5: Bharti Telemedia Ltd., Pricing Analysis, 2020

    Table 6: Sun Direct TV Pvt. Ltd., Pricing Analysis, 2020