As on date of
publishing, this report will capture the impact assessment of COVID-19 on this
market and the same will be considered in our market forecast model. Clients
purchasing this report between April and June 2020 will be getting a ‘free’
updated market data excel sheet between July and September 2020 accounting for
the impact of COVID-19 on the market in the current year 2020 and forecast.
India broadcasting and cable TV market is
anticipated to undergo robust rate of growth during the forecast period. The
major factors propelling the growth of the market in India are favorable
regulations, technological advancements and growing investment opportunities in
the broadcasting and cable TV market. The increasing demand of TV sets,
especially in rural India is also one of the key factors supporting the growth
of this market. Further, the growth in entertainment industry with growing
demand for international TV channels and shows is also propelling the growth of
India broadcasting and cable TV market through 2025.
In recent times, India has witnessed surge
in active subscriber base with entry of various Multi System operators (MSOs).
The digitization of cable TV in India is at advanced stage with market driven
by content innovation and product offerings. Direct-to-home (DTH) subscriptions
are growing rapidly with increasing per capita disposable income of the
country. The increased usage of 3G and 4G services along with influx of new
content creation methods are some other factors expected to drive the growth of
India broadcasting and cable TV market by 2025.
India broadcasting and cable TV market
is segmented based on type, revenue generation and region. Based on type, the
market is segmented into terrestrial television, cable tv and satellite. The terrestrial
television dominated the market in 2019, followed by cable TV and satellite and
is anticipated to maintain its dominance over the next five years as well. Based
on revenue generation, the India broadcasting and cable TV market is segmented
into subscriptions, advertising and public funds. In 2019, cable TV led the
market followed by satellite and terrestrial television.
Major players operating in the India
broadcasting and cable TV market are Siti Networks, DEN Networks, Hathway
Digital, GTPL Hathway, Fastway Transmission, IndusInd Media and Communications
Ltd (IMCL), The Tamil Nadu Arasu Cable TV Corporation (TACTV), Kerala Cable
Communicators Ltd (KCCL), Thamizhaga Cable TV Communication Pvt Ltd, Asianet
Satellite Communications and e-Digital, among others. There are 1471 registered
MSOs in India, of which 1143 are currently operational. There are also about
100,000 local cable operators (LCOs) operating in the country.
Years
considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective
of the Study:
- To analyze and forecast the
market size of India broadcasting and cable TV market.
- To classify and forecast
India broadcasting and cable TV market based on type, revenue generation, company and regional distribution.
- To identify drivers and
challenges for India broadcasting and cable TV market.
- To examine competitive
developments such as expansions, new launches in India broadcasting and
cable TV market.
- To conduct pricing analysis
for India broadcasting and cable TV market.
- To identify and analyze the
profile of leading players operating in India broadcasting and cable tv market.
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TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list of
broadcasting and cable TV service providers across the country. Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research could include the service
provider companies which could not be identified due to the limitations of
secondary research. TechSci Research analyzed the companies, end users and
presence of all major players across India.
TechSci
Research calculated the market size of India broadcasting and cable TV market using a bottom-up approach,
wherein data for various end-user segments was recorded and forecast for the
future years. TechSci Research sourced these values from the industry experts
and company representatives and externally validated through analyzing
historical data of these product types and applications for getting an
appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
- Broadcasting
and cable TV service providers/partners
- Industry
Experts
- Market
research and consulting firms
- Government
bodies such as regulating authorities and policy makers
- Organizations,
forums and alliances related to broadcasting and cable TVs
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as companies,
partners, end users, etc., besides allowing them in strategizing investments
and capitalizing on market opportunities.
Report Scope:
In this report, India broadcasting and
cable TV market has been segmented into following categories, in addition
to the industry trends which have also been detailed below:
- India Broadcasting and Cable TV Market, By Type:
- Terrestrial Television
- Cable TV
- Satellite
- India Broadcasting and Cable TV Market, By Revenue
Generation:
- Subscriptions
- Advertising
- Public Funds
- India Broadcasting and Cable TV Market,
By Region:
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in India broadcasting and cable TV market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following customization
options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
It is an upcoming report to
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