India broadcasting and cable TV
market was valued USD 11.61 Billion in FY2020 and the market is forecast to
reach USD 19.06 Billion in FY2026. The major factors propelling the growth of
the market in India are favorable regulations, technological advancements and
growing investment opportunities in the broadcasting and cable TV market. The increasing
demand of TV sets, especially in rural India is also one of the key factors
supporting the growth of this market. Further, the growth in entertainment
industry with growing demand for international TV channels and shows is also
propelling the growth of India broadcasting and cable TV market through FY2026
In recent times, India has
witnessed surge in active subscriber base with entry of various Multi System
operators (MSOs). The digitization of cable TV in India is at advanced stage
with market driven by content innovation and product offerings. Direct-to-home
(DTH) subscriptions are growing rapidly with increasing per capita disposable
income of the country. The increased usage of 3G and 4G services along with influx
of new content creation methods are some other factors expected to drive the
growth of India broadcasting and cable TV market by FY2026.
India broadcasting and cable TV market
is segmented based on type, revenue generation and region. Based on type, the
market is segmented into terrestrial television, cable tv and satellite. Cable
tv & satellite dominated the market in FY2020 with share of 98.89%. Users
are opting for the DTH or cable services which offers sufficient regional
channels at the feasible prices.
Especially users look for the songs, news and movies in the regional language
or in a local content, consequently, driving the broadcasting & cable tv
market of India.
Major players
operating in the India broadcasting and cable TV market are Siti Networks
Limited, DEN Networks Limited, Tata Sky Limited, GTPL Hathway Limited, Sun
Direct TV Private Limited, Dish TV India
Limited, Bharti Telemedia Limited, NXTDIGITAL Limited, Fastway Transmission
Private Limited and Asianet Satellite Communications Limited among others. There
are 1471 registered MSOs in India, of which 1143 are currently operational.
There are also about 100,000 local cable operators (LCOs) operating in the country.
Years considered for this report:
Historical Years: FY2016-FY2019
Base Year: FY2020
Estimated Year: FY2021
Forecast Period: FY2022–FY2026
Objective of the
Study:
- To analyze and forecast the market size of
India broadcasting and cable TV market.
- To classify and forecast India broadcasting
and cable TV market based on type, revenue
generation, company and regional distribution.
- To identify drivers and challenges for India broadcasting
and cable TV market.
- To examine competitive developments such as
expansions, new launches in India broadcasting and cable TV market.
- To conduct pricing analysis for India broadcasting
and cable TV market.
- To identify and analyze the profile of leading
players operating in India broadcasting and cable tv market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of broadcasting and cable TV service providers across the country.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research could include
the service provider companies which could not be identified due to the
limitations of secondary research. TechSci Research analyzed the companies, end
users and presence of all major players across India.
TechSci Research calculated the market size of India broadcasting and cable TV market using a bottom-up approach, wherein data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and applications for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also
studied by TechSci Research.
Key Target Audience:
- Broadcasting and cable TV service providers/partners
- Industry Experts
- Market research and consulting firms
- Government bodies such as regulating
authorities and policy makers
- Organizations, forums and alliances related to
broadcasting and cable TVs
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as companies, partners, end users, etc., besides allowing them in
strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India broadcasting
and cable TV market has been segmented into following categories, in
addition to the industry trends which have also been detailed below:
- India Broadcasting and Cable TV Market, By Type:
- Terrestrial
Television
- Cable TV
- Satellite
- India Broadcasting and Cable TV Market, By Revenue
Generation:
- Subscriptions
- Advertising
- Public Funds
- India Broadcasting and Cable TV Market, By Region:
Competitive
Landscape
Company Profiles: Detailed analysis of the
major companies present in India broadcasting and cable TV market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
Detailed analysis and
profiling of additional market players (up to five).