Mobile TV Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 15.55 Billion
CAGR (2026-2031)	8.26%
Fastest Growing Segment	Live Streamihg
Largest Market	North America
Market Size (2031)	USD 25.03 Billion

Market Overview

The Global Mobile TV Market will grow from USD 15.55 Billion in 2025 to USD 25.03 Billion by 2031 at a 8.26% CAGR. Mobile TV is defined as the transmission of television programs and video content to wireless devices such as smartphones and tablets via mobile telecommunications networks or specific broadcast standards. The market is primarily supported by the extensive deployment of high-speed 5G infrastructure and the rising global penetration of advanced mobile handsets capable of handling high-definition media. These technological foundations facilitate seamless access to live and on-demand content, thereby satisfying the increasing consumer demand for entertainment consumption irrespective of location and driving the transition from traditional viewing habits to mobile platforms.

According to the International Telecommunication Union, in 2024, global mobile broadband traffic reached 1.3 zettabytes, a figure that underscores the immense data volume generated largely by video streaming applications. Despite this robust usage, a significant challenge impeding market expansion is the inadequacy of network bandwidth in densely populated or developing regions which frequently leads to latency and service interruptions. This infrastructure limitation degrades the quality of experience for end users and can restrict the reliable delivery of premium broadcast services essential for retaining subscriber engagement.

Key Market Drivers

Rapid deployment of high-speed 5G network infrastructure is the primary catalyst propelling the Global Mobile TV Market. This technology directly addresses critical legacy issues such as latency and insufficient bandwidth, which historically hampered the reliable delivery of high-definition live broadcasts to handheld devices. By significantly enhancing data throughput and network capacity, 5G facilitates a seamless, buffer-free viewing experience that rivals traditional home television, thereby encouraging mass adoption among consumers who require consistent connectivity for streaming. According to Ericsson, June 2024, in the 'Ericsson Mobility Report', global 5G subscriptions increased by 160 million during the first quarter of 2024 to reach a total of 1.7 billion, creating a vast foundation of users equipped with the necessary hardware to consume data-intensive mobile TV services.

Simultaneously, the market is being vigorously driven by a surge in Subscription Video on Demand (SVOD) adoption, as consumers increasingly prioritize flexible, on-the-go entertainment over linear programming. This shift has compelled major content providers and telecom operators to bundle premium streaming subscriptions with mobile data packages, effectively transforming smartphones into primary entertainment hubs. According to Netflix, April 2024, in the 'First Quarter 2024 Letter to Shareholders', the platform reached 269.6 million paid memberships globally, reflecting the growing reliance on digital streaming platforms for video consumption. This trend is further underpinned by the immense scale of the addressable audience; according to GSMA, in 2024, there were 5.6 billion unique mobile subscribers worldwide at the end of the previous year, representing a massive potential user base for mobile TV applications.

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Key Market Challenges

The primary challenge hampering the growth of the Global Mobile TV Market is the inadequacy of network bandwidth, particularly in densely populated urban centers and developing regions. Mobile television relies heavily on the continuous, high-speed transmission of data to deliver high-definition video content. When infrastructure limitations prevent networks from sustaining the necessary throughput, end users experience latency, buffering, and pixelation. These technical service interruptions significantly degrade the quality of experience, which is the core value proposition of mobile entertainment. Consequently, viewers are less likely to adopt or retain paid subscriptions for broadcast services that cannot offer reliable playback, thereby directly stalling revenue generation and market expansion.

This strain on network capacity is intensifying due to the sheer volume of data being consumed by modern wireless devices. As video streaming applications drive exponential increases in traffic, existing spectrum resources struggle to accommodate the load without compromising speed. According to the CTIA, in 2024, annual wireless data traffic in the United States alone reached a record 132.5 trillion megabytes, representing a massive surge largely attributed to video consumption habits. This unprecedented demand illustrates the capacity pressure networks face globally; without sufficient bandwidth to handle such data-intensive tasks, mobile TV providers cannot guarantee the seamless service delivery essential for competing with traditional media platforms.

Key Market Trends

The widespread adoption of hybrid and Free Ad-supported Streaming TV (FAST) monetization models is rapidly redefining the Global Mobile TV Market strategies as consumers increasingly seek cost-effective alternatives to paid subscriptions. This trend involves service providers launching ad-supported tiers and linear free channels specifically optimized for mobile interfaces to capture price-sensitive viewers who prioritize content accessibility over ad-free viewing. This strategic pivot allows platforms to diversify revenue streams while reducing churn rates associated with subscription fatigue. According to Media Play News, June 2025, in the 'Tubi Reached Record 100 Million Monthly Active Users in May' article, the ad-supported service surpassed 100 million monthly active users, underscoring the massive consumer demand for free, premium on-demand entertainment options on connected devices.

Simultaneously, the market is experiencing a profound shift toward vertical and short-form mobile-first content, fundamentally altering how video is produced and consumed on handheld devices. Streaming platforms and broadcasters are aggressively investing in "snackable" video formats that align with the vertical orientation of smartphones, moving away from traditional horizontal long-form programming to drive higher engagement during short viewing sessions. This format capitalizes on the habitual scrolling behavior of modern mobile users, effectively turning casual interactions into sustained viewing time. According to Yahoo News, June 2025, in the 'YouTube Shorts Now Averages 200 Billion Daily Views' article, the platform's short-form video offering is now averaging 200 billion daily views globally, highlighting the dominance of this format in the current mobile entertainment landscape.

Segmental Insights

The Live Streaming segment is currently emerging as the fastest-growing category within the Global Mobile TV Market. This rapid expansion is primarily driven by the heightening consumer demand for real-time engagement, particularly regarding live sports tournaments and breaking news broadcasts. Unlike static video-on-demand, live streaming fulfills the viewer's need for immediate participation and social interaction. Furthermore, the extensive deployment of 5G infrastructure has significantly reduced latency issues, enabling seamless, high-definition transmission on mobile devices. Consequently, market analysis indicates a fundamental shift in consumption habits toward simultaneous viewing, positioning live streaming as the central driver of industry growth.

Regional Insights

North America maintains a dominant position in the global mobile TV market primarily due to its established telecommunications infrastructure and high smartphone penetration rates. The region benefits from the widespread availability of high-speed cellular networks which facilitate seamless video streaming on portable devices. Market expansion is further supported by strategic collaborations between major network operators and content providers that increase service accessibility for subscribers. Additionally, regulatory frameworks managed by entities such as the Federal Communications Commission encourage broadband deployment and spectrum efficiency, creating a favorable environment for the continuous growth of mobile broadcasting services.

Recent Developments

In April 2025, Free Stream Technologies, Lava International, and HMD announced a collaborative effort to launch mobile devices capable of Direct-to-Mobile (D2M) broadcasting in India. The companies revealed their plans to introduce affordable smartphones and feature phones embedded with specialized chipsets designed to receive terrestrial broadcast signals. This initiative aimed to deliver live television, sports, and emergency alerts directly to users' phones without requiring an active internet connection. The announcement positioned the technology as a solution to reduce bandwidth load on cellular networks while ensuring consistent access to multimedia content for consumers in both urban and rural regions.
In October 2024, Vodafone expanded its strategic partnership with Google to enhance content delivery and user experience across its markets in Europe and Africa. The collaboration involved integrating the technology giant's generative AI models to improve content discovery and customer support within the telecom operator's TV services. As part of the agreement, the operator planned to offer subscription products and cloud-based services to its mobile and fixed-line customers. This move aimed to leverage advanced cloud and AI technologies to provide a more personalized and engaging mobile TV and multimedia experience for millions of subscribers across multiple territories.
In September 2024, the Dutch public broadcaster (NPO) demonstrated live 5G Broadcast capabilities during the International Broadcasting Convention in Amsterdam. The organization showcased the transmission of live video and audio content directly to smartphones to prove the viability of the standard for mobile media delivery. This trial featured the first smartphones equipped with essential 5G Broadcast features, allowing users to watch live television without consuming mobile data. The initiative was conducted in collaboration with technical partners to define future broadcast services and optimize transmission parameters. The demonstration highlighted the technology's potential to provide robust, independent emergency communication and entertainment.
In February 2024, Rohde & Schwarz presented a comprehensive 5G Broadcast ecosystem at the Mobile World Congress in Barcelona. The company demonstrated that the system was ready for commercial deployment and highlighted its potential to generate new revenue streams for broadcasters and network operators. The showcased solution allowed media broadcasts to be received on compatible mobile devices without requiring a SIM card. By utilizing the 5G Broadcast standard, the system aimed to reduce network congestion while delivering high-quality live content to a large number of users simultaneously. The demonstration underscored the efficiency of using the UHF band for mobile television services.

Key Market Players

Asianet Satellite Communications Ltd.
AT&T Inc.
BCE Inc.
Bharti Airtel Limited
Charter Communications Inc.
Comcast Corporation
Consolidated Communications Holdings, Inc.
Cox Communications Inc.
MobiTV Inc.
SPB TV AG

By Content Type	By Application	By Service Type	By Region
Video-On-Demand Live Streaming Online Video	Commercial Personal	Free-To-Air Services Pay TV Services	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mobile TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile TV Market , By Content Type:

Video-On-Demand
Live Streaming
Online Video

Mobile TV Market , By Application:

Commercial
Personal

Mobile TV Market , By Service Type:

Free-To-Air Services
Pay TV Services

Mobile TV Market , By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile TV Market .

Available Customizations:

Global Mobile TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Mobile TV Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile TV Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Content Type (Video-On-Demand, Live Streaming, Online Video)

5.2.2. By Application (Commercial, Personal)

5.2.3. By Service Type (Free-To-Air Services, Pay TV Services)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Mobile TV Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Content Type

6.2.2. By Application

6.2.3. By Service Type

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Mobile TV Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Content Type

6.3.1.2.2. By Application

6.3.1.2.3. By Service Type

6.3.2. Canada Mobile TV Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Content Type

6.3.2.2.2. By Application

6.3.2.2.3. By Service Type

6.3.3. Mexico Mobile TV Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Content Type

6.3.3.2.2. By Application

6.3.3.2.3. By Service Type

7. Europe Mobile TV Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Content Type

7.2.2. By Application

7.2.3. By Service Type

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Mobile TV Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Content Type

7.3.1.2.2. By Application

7.3.1.2.3. By Service Type

7.3.2. France Mobile TV Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Content Type

7.3.2.2.2. By Application

7.3.2.2.3. By Service Type

7.3.3. United Kingdom Mobile TV Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Content Type

7.3.3.2.2. By Application

7.3.3.2.3. By Service Type

7.3.4. Italy Mobile TV Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Content Type

7.3.4.2.2. By Application

7.3.4.2.3. By Service Type

7.3.5. Spain Mobile TV Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Content Type

7.3.5.2.2. By Application

7.3.5.2.3. By Service Type

8. Asia Pacific Mobile TV Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Content Type

8.2.2. By Application

8.2.3. By Service Type

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Mobile TV Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Content Type

8.3.1.2.2. By Application

8.3.1.2.3. By Service Type

8.3.2. India Mobile TV Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Content Type

8.3.2.2.2. By Application

8.3.2.2.3. By Service Type

8.3.3. Japan Mobile TV Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Content Type

8.3.3.2.2. By Application

8.3.3.2.3. By Service Type

8.3.4. South Korea Mobile TV Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Content Type

8.3.4.2.2. By Application

8.3.4.2.3. By Service Type

8.3.5. Australia Mobile TV Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Content Type

8.3.5.2.2. By Application

8.3.5.2.3. By Service Type

9. Middle East & Africa Mobile TV Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Content Type

9.2.2. By Application

9.2.3. By Service Type

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Mobile TV Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Content Type

9.3.1.2.2. By Application

9.3.1.2.3. By Service Type

9.3.2. UAE Mobile TV Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Content Type

9.3.2.2.2. By Application

9.3.2.2.3. By Service Type

9.3.3. South Africa Mobile TV Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Content Type

9.3.3.2.2. By Application

9.3.3.2.3. By Service Type

10. South America Mobile TV Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Content Type

10.2.2. By Application

10.2.3. By Service Type

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Mobile TV Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Content Type

10.3.1.2.2. By Application

10.3.1.2.3. By Service Type

10.3.2. Colombia Mobile TV Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Content Type

10.3.2.2.2. By Application

10.3.2.2.3. By Service Type

10.3.3. Argentina Mobile TV Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Content Type

10.3.3.2.2. By Application

10.3.3.2.3. By Service Type

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Mobile TV Market : SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Asianet Satellite Communications Ltd.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. AT&T Inc.

15.3. BCE Inc.

15.4. Bharti Airtel Limited

15.5. Charter Communications Inc.

15.6. Comcast Corporation

15.7. Consolidated Communications Holdings, Inc.

15.8. Cox Communications Inc.

15.9. MobiTV Inc.

15.10. SPB TV AG

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Mobile TV Market in 2025?

Which is the dominating region in the Global Mobile TV Market ?

Which is the fastest growing segment in the Global Mobile TV Market ?

What is the expected growth rate of the Global Mobile TV Market ?

Mobile TV Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Content Type (Video-On-Demand, Live Streaming, Online Video), By Application (Commercial, Personal), By Service Type (Free-To-Air Services, Pay TV Services) By Region & Competition, 2021-2031F

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Mobile TV Market in 2025?

Which is the dominating region in the Global Mobile TV Market ?

Which is the fastest growing segment in the Global Mobile TV Market ?

What is the expected growth rate of the Global Mobile TV Market ?