As on date of publishing, this report
will capture the impact assessment of COVID-19 on this market and the same will
be considered in our market forecast model. Clients purchasing this report
between April and June 2020 will be getting a ‘free’ updated market data excel
sheet between July and September 2020 accounting for the impact of COVID-19 on
the market in the current year 2020 and forecast.
Brazil broadcasting
and cable TV market is anticipated to grow at a robust CAGR during 2021-2025.
The major factors propelling the growth of the market are growing television
broadcasting, growing penetration of Internet Protocol Television and
increasing investments in the broadcasting and cable TV market in Brazil. One
major trend in the broadcasting and cable TV market is the rising number of
smart TV’s in the country, to provide users better picture & sound quality,
along with slimmer screens.
Moreover, television
is one of the most popular communication mediums in Brazil and more than 95% of
the households have at least one TV in their house. Furthermore, stronger
middle-class buying power would change consumption trends of Broadcasting and
Cable TV market in Brazil. Moreover, digitization and the demand for regional
and niche content is anticipated to drive the growth of broadcast and cable TV
market in Brazil during the forecast period.
Brazil broadcasting
and cable TV market is segmented based on type, revenue and region. Based on type, satellite TV dominated the market
until 2025 as it provides high picture quality with relative ease as compared
to other transmission systems. Also, variance in internet speed and associated
costs limit users access to OTT media delivery platforms let the majority of
the population use satellite TV access.
Major players
operating in Brazil Broadcasting and Cable TV market are Discovery
Communications, Inc., DISH Network L.L.C. Entertainment Corp., Cablevision
Systems Corp., Gray Television Inc., Comcast Corp., Coinstar Inc., CNN, Channel
Corp., TNT, United Global Com Inc.
Years
considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
- To define, classify and
forecast Brazil Broadcasting and Cable TV market based on type, revenue
generation and regional distribution.
- To analyse and forecast the
market size of Broadcasting and Cable TV in Brazil.
- To scrutinize detailed
market segmentation and forecast the market size, in terms of value, by
segmenting the country’s market into regions.
- To identify major drivers,
challenges and trends in Brazil Broadcasting and Cable TV market.
- To strategically profile
leading players operating in Brazil Broadcasting and Cable TV market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci research
sourced a list of countrywide Broadcasting and Cable TV service providers.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. TechSci Research further analysed the offerings and
regional presence of major market players.
TechSci Research calculated Brazil Broadcasting and
Cable TV market size using a top-down and bottom-up approach, where data for
different segments was recorded and forecast for the future years. TechSci
Research sourced these values from industry experts and company representatives
and these were externally validated through analysing historical data of Broadcasting
and Cable TV service providers to arrive at the overall market size. Various
secondary sources such as World Bank website, government websites, press
releases, white papers, annual reports, etc., were also analysed by TechSci
Research.
Key Target
Audience:
- Broadcasting Companies
- Television Companies
- Advertisement Companies
- Associations, organizations,
forums and alliances related to Broadcasting and Cable TV
- Government bodies such as
regulating authorities and policy makers
- Market research and
consulting firms
The study is useful in providing answers
to several critical questions that are important for industry stakeholders such
as Broadcasting and Cable TV providers, customers and policy makers. The study
would also help them to target the growing segments over the coming years and
aid them in taking investment decisions and facilitating their expansion.
Report Scope:
In this report, Brazil Broadcasting and
Cable TV Market has been segmented into following categories, in addition
to the industry trends which have also been detailed below:
- Brazil
Broadcasting and Cable TV Market, By Type:
- Terrestrial Television
- Cable TV
- Satellite
- Brazil
Broadcasting and Cable TV Market, By Revenue Generation:
- Subscriptions
- Advertising
- Public Funds
- Brazil
Broadcasting and Cable TV Market, by Region:
- North
Region
- North East
Region
- South East
Region
- South
Region
- Mid-West
Region
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies operating in the Broadcasting and Cable TV market in Brazil.
Available
Customizations:
With the given market data, TechSci Research offers customizations
according to a company’s specific needs. The following customization options
are available for the report:
·
Further segmentation on the basis of region
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
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