Brazil broadcasting
and cable TV market is anticipated to grow at a robust CAGR during 2022-2026.
The major factors propelling the growth of the market are growing television
broadcasting, growing penetration of Internet Protocol Television, and
increasing investments in the broadcasting and cable TV market in Brazil. One
major trend in the broadcasting and cable TV market is the rising number of
smart TV’s in the country, to provide users better picture & sound quality,
along with slimmer screens.
Moreover, television
is one of the most popular communication mediums in Brazil and more than 95% of
the households have at least one TV in their house. Furthermore, stronger
middle-class buying power would change consumption trends of Broadcasting and
Cable TV market in Brazil. Moreover, digitization and the demand for regional
and niche content is anticipated to drive the growth of broadcast and cable TV
market in Brazil during the forecast period.
Brazil broadcasting
and cable TV market is segmented based on type, revenue and region. Based on type, satellite TV dominated the market
until 2026 as it provides high picture quality with relative ease as compared
to other transmission systems. Also, variance in internet speed and associated
costs limit users access to OTT media delivery platforms let most of the
population use satellite TV access.
Major
players operating in Brazil Broadcasting and Cable TV market are Discovery Communications, Inc., DISH Network L.L.C. Entertainment
Corp., Cablevision Systems Corp., Gray Television Inc., Comcast Corp., Coinstar
Inc., CNN, Channel Corp., TNT, United Global Com Inc.
Years
considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2022–2026
Objective of the Study:
- To define, classify and forecast Brazil Broadcasting and Cable TV market
based on type, revenue generation and regional distribution.
- To analyse and forecast the market size of Broadcasting and Cable
TV in Brazil.
- To scrutinize detailed market segmentation and forecast the market
size, in terms of value, by segmenting the country’s market into regions.
- To identify major drivers, challenges, and trends in Brazil Broadcasting
and Cable TV market.
- To strategically profile leading players operating in Brazil Broadcasting
and Cable TV market.
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TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci research sourced a list
of countrywide Broadcasting and Cable TV service providers. Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. TechSci Research further analysed the offerings and regional
presence of major market players.
TechSci Research calculated Brazil Broadcasting and Cable TV market
size using a top-down and bottom-up approach, where data for different segments
was recorded and forecast for the future years. TechSci Research sourced these
values from industry experts and company representatives and these were
externally validated through analysing historical data of Broadcasting and
Cable TV service providers to arrive at the overall market size. Various
secondary sources such as World Bank website, government websites, press
releases, white papers, annual reports, etc., were also analysed by TechSci
Research.
Key Target
Audience:
- Broadcasting Companies
- Television Companies
- Advertisement Companies
- Associations, organizations,
forums and alliances related to Broadcasting and Cable TV
- Government bodies such as
regulating authorities and policy makers
- Market research and
consulting firms
The study is useful in providing answers to several critical
questions that are important for industry stakeholders such as Broadcasting and
Cable TV providers, customers and policy makers. The study would also help them
to target the growing segments over the coming years and aid them in taking
investment decisions and facilitating their expansion.
Report Scope:
In this report, Brazil Broadcasting and Cable TV Market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- Brazil Broadcasting and Cable TV Market,
By Type:
- Terrestrial Television
- Cable TV
- Satellite
- Brazil Broadcasting and Cable TV Market,
By Revenue Generation:
- Subscriptions
- Advertising
- Public Funds
- Brazil Broadcasting and Cable TV Market,
by Region:
- North
Region
- North East
Region
- South East
Region
- South
Region
- Mid-West
Region
Competitive
Landscape
Company Profiles: Detailed analysis of the major companies
operating in the Broadcasting and Cable TV market in Brazil.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
·
Further segmentation on the basis of region
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
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