Media plays an essential part in making the world and is measured as a source of/channel for education, entertainment, information and advertising. The newspaper industry is as of now experiencing changes with the approach of new advancements. The new advances are providing a multitude of new platforms to scatter news content in exciting and innovative ways. Distributers of daily papers and news media have changed their distribution approaches by presenting computerized offers and administrations which can supply the requirements of the buyers. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Digital media consumption is the one the growing media type in today’s era. This growth is fuelled by the current explosion of mobile broadband, the ongoing development of over-the-top (OTT) audio and video as well as other digital services. The digital media consumption is anticipated to be the driving force for media sector growth over the next five years as well. Reach and consumer engagement are the key drivers of advertising, and the rising reach and engagement of digital media are driving digital advertising. Despite the robust growth of digital media globally, the traditional media like television and print are still accounted for the largest portion of total media ad expenditures. Moreover, growing investments and technological advancements will further boost the media consumption over the next five years. North America region led the overall media consumption market in 2017 with a market share of over 35%. Asia Pacific region is anticipated to grow at a highest CAGR during the forecast period.

Years considered for this report:

Historical Period: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To define, classify and forecast Global Media Consumption market based on content area, type, viewers age and regional distribution.
  • To analyse and forecast the market size of Global Media Consumption Market.
  • To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the global market into Asia Pacific, Europe & CIS, North America, South America, MEA.
  • To identify major drivers, challenges and trends in Global Media Consumption market.
  • To strategically profile leading players operating in Global Media Consumption market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide media companies. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analysed the offerings and regional presence of major market players.

TechSci Research calculated Global Media Consumption market size using a top-down and bottom-up approach, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analysing historical data of media market to arrive at the overall market size. Various secondary sources such as World Bank website, government websites, press releases, white papers, annual reports, etc., were also analysed by TechSci Research.

 

Key Target Audience:

  • Media Companies
  • Technology providers
  • Research Institutes
  • Associations, organizations, forums and alliances related to Media Consumption.
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Media Consumption service providers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, Global Media Consumption market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Demographic Representation
    • Gender
    • Socio-Economic (country) Classification
    • Ethnicity
    • Geography
    • Age
    • Media Consumption
  • Market, by Type:
    • Digital Media (Email Marketing, Display Advertising, Social Media Marketing (SMM) and Others)

o    Traditional Media (Publications, Radio & television, Telephones, Face to face and Others)

  • Market, by Region:
    • Asia Pacific

§  China

§  India

§  Japan

§  Australia

    • Europe & CIS

§  France

§  Germany

§  United Kingdom

§  Italy

    • North America

§  United States

§  Mexico

§  Canada

    • South America

§  Brazil

§  Argentina

§  Colombia

    • Middle East and Africa

§  Israel

§  South Africa

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Media Consumption.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Brand Equity

4.1.  Brand Recall & Awareness (Optional)

4.2.  Product Recall & Awareness

4.3.  Factors Influencing Purchase Decisions

4.4.  Brand Usage (Loyal/New Users/Occasional Purchase/One-time Purchase)

4.5.  Brand Imagery

4.6.  Brand Satisfaction

5.    Global Media Consumption Overview

6.    Global Media Consumption Outlook

6.1.  Demographic Representation

6.1.1.     By Gender

6.1.2.     By Socio-Economic (country) Classification

6.1.3.     By Ethnicity

6.1.4.     By Geography

6.1.5.     By Age

6.1.6.     By Media Consumption

6.2.  Consumer Share & Forecast

6.2.1.     By Disposable Income Analysis

6.2.2.     By Average Spends

6.2.2.1.         On Category

6.2.2.2.         On Product

6.2.2.3.         By Subscription Base

6.3.  Product Pricing Analysis

6.4.  Purchase Intention

6.5.  Preferred medium

7.    Global Digital Media Consumption Outlook

7.1.  Market Size & Forecast

7.1.1.     By Volume & Value

7.2.  Market Share & Forecast

7.2.1.     By Category

7.2.2.     By Product

7.2.3.     By Subscription Base

7.2.4.     By Company

7.2.5.     By Region

7.3.  Market Attractive Index

8.    Global Traditional Media Consumption Outlook

8.1.  Market Size & Forecast

8.1.1.     By Volume & Value

8.2.  Market Share & Forecast

8.2.1.     By Category

8.2.2.     By Product

8.2.3.     By Subscription Base

8.2.4.     By Company

8.2.5.     By Region

8.3.  Market Attractive Index

9.    Supply Chain Analysis

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory

13.  Competitive Landscape

14. Strategic Recommendations

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