Media plays an essential part in
making the world and is measured as a source of/channel for education,
entertainment, information and advertising. The newspaper industry is as of now
experiencing changes with the approach of new advancements. The new advances
are providing a multitude of new platforms to scatter news content in exciting
and innovative ways. Distributers of daily papers and news media have changed
their distribution approaches by presenting computerized offers and
administrations which can supply the requirements of the buyers. Digital media
can be created, viewed, distributed, modified and preserved on digital
electronics devices. Digital media consumption is the one the growing media
type in today’s era. This growth is fuelled by the current explosion of mobile broadband,
the ongoing development of over-the-top (OTT) audio and video as well as other
digital services. The digital media consumption is anticipated to be the
driving force for media sector growth over the next five years as well. Reach
and consumer engagement are the key drivers of advertising, and the rising
reach and engagement of digital media are driving digital advertising. Despite
the robust growth of digital media globally, the traditional media like television
and print are still accounted for the largest portion of total media ad
expenditures. Moreover, growing investments and technological advancements will
further boost the media consumption over the next five years. North America region
led the overall media consumption market in 2017 with a market share of over 35%.
Asia Pacific region is anticipated to grow at a highest CAGR during the
forecast period.
Years
considered for this report:
Historical Period: 2013-2016
Base Year: 2017
Estimated Year: 2018
Forecast Period: 2019–2023
Objective of the
Study:
- To
define, classify and forecast Global Media Consumption market based on content
area, type, viewers age and regional distribution.
- To
analyse and forecast the market size of Global Media Consumption Market.
- To
scrutinize detailed market segmentation and forecast the market size, in
terms of value, by segmenting the global market into Asia Pacific, Europe
& CIS, North America, South America, MEA.
- To
identify major drivers, challenges and trends in Global Media Consumption
market.
- To
strategically profile leading players operating in Global Media
Consumption market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci research
sourced a list of countrywide media companies. Subsequently, TechSci Research
conducted primary research surveys with the identified companies. While
interviewing, the respondents were also enquired about their competitors.
TechSci Research further analysed the offerings and regional presence of major
market players.
TechSci Research calculated Global Media Consumption market size
using a top-down and bottom-up approach, where data for different segments was
recorded and forecast for the future years. TechSci Research sourced these
values from industry experts and company representatives and these were
externally validated through analysing historical data of media market to
arrive at the overall market size. Various secondary sources such as World Bank
website, government websites, press releases, white papers, annual reports,
etc., were also analysed by TechSci Research.
Key Target Audience:
- Media
Companies
- Technology
providers
- Research
Institutes
- Associations,
organizations, forums and alliances related to Media Consumption.
- Industry
associations
- Market
research and consulting firm.
The study is useful in providing
answers to several critical questions that are important for industry
stakeholders such as Media
Consumption service providers, customers and policy makers. The study would also help them to target
the growing segments over the coming years (next two to five years), thereby aiding
the stakeholders in taking investment decisions and facilitating their
expansion.
Report Scope:
In this report, Global Media Consumption
market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- Market, by Demographic
Representation
- Gender
- Socio-Economic (country) Classification
- Ethnicity
- Geography
- Age
- Media Consumption
- Market, by Type:
- Digital Media (Email Marketing, Display Advertising, Social
Media Marketing (SMM) and Others)
o
Traditional
Media (Publications, Radio & television, Telephones, Face to face and
Others)
§ China
§ India
§ Japan
§ Australia
§ France
§ Germany
§ United Kingdom
§ Italy
§ United States
§ Mexico
§ Canada
§ Brazil
§ Argentina
§ Colombia
§
Israel
§
South
Africa
§ UAE
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in Media Consumption.
Available
Customizations:
With the given market data, TechSci
Research offers customizations according the company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market
players (up to five).
Profit Margin Analysis
- Profit margin analysis in case of direct and
indirect sales channel.
In case you don’t find what, you are
looking for, please get in touch with our custom research team at sales@techsciresearch.com
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com