Global Media Consumption, By Demographic Representation, By Consumer Share and By Type of Media (Traditional ((Publications, Radio & television, Telephones, Face to face and Others) and Digital (Email Marketing, Display Advertising, Social Media Marketing (SMM) and Others)), By Company and By Geography, Forecast & Opportunities, 2023

Media plays an essential part in making the world and is measured as a source of/channel for education, entertainment, information and advertising. The newspaper industry is as of now experiencing changes with the approach of new advancements. The new advances are providing a multitude of new platforms to scatter news content in exciting and innovative ways. Distributers of daily papers and news media have changed their distribution approaches by presenting computerized offers and administrations which can supply the requirements of the buyers. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Digital media consumption is the one the growing media type in today’s era. This growth is fuelled by the current explosion of mobile broadband, the ongoing development of over-the-top (OTT) audio and video as well as other digital services. The digital media consumption is anticipated to be the driving force for media sector growth over the next five years as well. Reach and consumer engagement are the key drivers of advertising, and the rising reach and engagement of digital media are driving digital advertising. Despite the robust growth of digital media globally, the traditional media like television and print are still accounted for the largest portion of total media ad expenditures. Moreover, growing investments and technological advancements will further boost the media consumption over the next five years. North America region led the overall media consumption market in 2017 with a market share of over 35%. Asia Pacific region is anticipated to grow at a highest CAGR during the forecast period.

Years considered for this report:

Historical Period: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

• To define, classify and forecast Global Media Consumption market based on content area, type, viewers age and regional distribution.
• To analyse and forecast the market size of Global Media Consumption Market.
• To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the global market into Asia Pacific, Europe & CIS, North America, South America, MEA.
• To identify major drivers, challenges and trends in Global Media Consumption market.
• To strategically profile leading players operating in Global Media Consumption market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide media companies. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analysed the offerings and regional presence of major market players.

TechSci Research calculated Global Media Consumption market size using a top-down and bottom-up approach, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analysing historical data of media market to arrive at the overall market size. Various secondary sources such as World Bank website, government websites, press releases, white papers, annual reports, etc., were also analysed by TechSci Research.

Key Target Audience:

• Media Companies
• Technology providers
• Research Institutes
• Associations, organizations, forums and alliances related to Media Consumption.
• Industry associations
• Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Media Consumption service providers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, Global Media Consumption market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Market, by Demographic Representation
• Gender
• Socio-Economic (country) Classification
• Ethnicity
• Geography
• Age
• Media Consumption
• Market, by Type:
• Digital Media (Email Marketing, Display Advertising, Social Media Marketing (SMM) and Others)

o    Traditional Media (Publications, Radio & television, Telephones, Face to face and Others)

• Market, by Region:
• Asia Pacific

§  China

§  India

§  Japan

§  Australia

• Europe & CIS

§  France

§  Germany

§  United Kingdom

§  Italy

• North America

§  United States

§  Mexico

§  Canada

• South America

§  Brazil

§  Argentina

§  Colombia

• Middle East and Africa

§  Israel

§  South Africa

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Media Consumption.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

• Profit margin analysis in case of direct and indirect sales channel.

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Media Consumption Market

4.    Voice of Customer

4.1.  Media Consumption Overview

4.2.  Ranking of different Media Usage

4.3.  Traditional Media Consumption

4.4.  Content Watched over Traditional Media

4.5.  Modern Media Consumption

4.6.  Content Watched over Modern Media

4.7.  Frequency of Traditional Media Consumption

4.8.  Frequency of Modern Media Consumption

4.9.  Internet Usage

4.10.              Ranking of different Social Media Platforms

4.11.              Media Consumption, By Gender

4.12.              Media Consumption, By Socio-Economic (Country) Classification

4.13.              Media Consumption, By Ethnicity

4.14.              Media Consumption, By Age

5.    Executive Summary

6.    Global Media Consumption Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Mode (Online v/s Offline)

6.2.2.     By Type of Media (Traditional v/s Modern)

6.2.2.1.         By Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)

6.2.2.2.         By Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

6.2.3.     By Revenue Model (Subscription-Based, Advertisement-Based, Others)

6.2.4.     By Company (2020)

6.2.5.     By Region

6.3.  Product Market Map

7.    North America Media Consumption Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Mode (Online v/s Offline)

7.2.2.     By Type of Media (Traditional v/s Modern)

7.2.2.1.         By Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)

7.2.2.2.         By Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

7.2.3.     By Revenue Model (Subscription-Based, Advertisement-Based, Others)

7.2.4.     By Country

7.3.  North America: Country Analysis

7.3.1.     United States Media Consumption Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Mode

7.3.1.2.2.             By Type of Media

7.3.1.2.3.             By Revenue Model

7.3.2.     Mexico Media Consumption Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Mode

7.3.2.2.2.             By Type of Media

7.3.2.2.3.             By Revenue Model

7.3.3.     Canada Media Consumption Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Mode

7.3.3.2.2.             By Type of Media

7.3.3.2.3.             By Revenue Model

8.    Europe Media Consumption Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Mode (Online v/s Offline)

8.2.2.     By Type of Media (Traditional v/s Modern)

8.2.2.1.         By Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)

8.2.2.2.         By Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

8.2.3.     By Revenue Model (Subscription-Based, Advertisement-Based, Others)

8.2.4.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Media Consumption Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Mode

8.3.1.2.2.             By Type of Media

8.3.1.2.3.             By Revenue Model

8.3.2.     Germany Media Consumption Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Mode

8.3.2.2.2.             By Type of Media

8.3.2.2.3.             By Revenue Model

8.3.3.     United Kingdom Media Consumption Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Mode

8.3.3.2.2.             By Type of Media

8.3.3.2.3.             By Revenue Model

8.3.4.     Italy Media Consumption Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Mode

8.3.4.2.2.             By Type of Media

8.3.4.2.3.             By Revenue Model

8.3.5.     Spain Media Consumption Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Mode

8.3.5.2.2.             By Type of Media

8.3.5.2.3.             By Revenue Model

9.    Asia-Pacific Media Consumption Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Mode (Online v/s Offline)

9.2.2.     By Type of Media (Traditional v/s Modern)

9.2.2.1.         By Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)

9.2.2.2.         By Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

9.2.3.     By Revenue Model (Subscription-Based, Advertisement-Based, Others)

9.2.4.     By Country

9.3.  Asia-Pacific: Country Analysis

9.3.1.     China Media Consumption Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Mode

9.3.1.2.2.             By Type of Media

9.3.1.2.3.             By Revenue Model

9.3.2.     India Media Consumption Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Mode

9.3.2.2.2.             By Type of Media

9.3.2.2.3.             By Revenue Model

9.3.3.     South Korea Media Consumption Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Mode

9.3.3.2.2.             By Type of Media

9.3.3.2.3.             By Revenue Model

9.3.4.     Japan Media Consumption Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Mode

9.3.4.2.2.             By Type of Media

9.3.4.2.3.             By Revenue Model

9.3.5.     Australia Media Consumption Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Mode

9.3.5.2.2.             By Type of Media

9.3.5.2.3.             By Revenue Model

10.  South America Media Consumption Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Mode (Online v/s Offline)

10.2.2.  By Type of Media (Traditional v/s Modern)

10.2.2.1.      By Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)

10.2.2.2.      By Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

10.2.3.  By Revenue Model (Subscription-Based, Advertisement-Based, Others)

10.2.4.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Media Consumption Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Mode

10.3.1.2.2.           By Type of Media

10.3.1.2.3.           By Revenue Model

10.3.2.  Argentina Media Consumption Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Mode

10.3.2.2.2.           By Type of Media

10.3.2.2.3.           By Revenue Model

10.3.3.  Colombia Media Consumption Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Mode

10.3.3.2.2.           By Type of Media

10.3.3.2.3.           By Revenue Model

11.  Middle East and Africa Media Consumption Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Mode (Online v/s Offline)

11.2.2.  By Type of Media (Traditional v/s Modern)

11.2.2.1.      By Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)

11.2.2.2.      By Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

11.2.3.  By Revenue Model (Subscription-Based, Advertisement-Based, Others)

11.2.4.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Media Consumption Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Mode

11.3.1.2.2.           By Type of Media

11.3.1.2.3.           By Revenue Model

11.3.2.  Saudi Arabia Media Consumption Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Mode

11.3.2.2.2.           By Type of Media

11.3.2.2.3.           By Revenue Model

11.3.3.  UAE Media Consumption Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Mode

11.3.3.2.2.           By Type of Media

11.3.3.2.3.           By Revenue Model

11.3.4.  Kuwait Media Consumption Market Outlook

11.3.4.1.      Market Size & Forecast

11.3.4.1.1.           By Value

11.3.4.2.      Market Share & Forecast

11.3.4.2.1.           By Mode

11.3.4.2.2.           By Type of Media

11.3.4.2.3.           By Revenue Model

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Netflix, Inc.

14.2.              Kakao Corporation

14.3.              Naver Corporation

14.4.              Facebook, Inc.

14.5.              Amazon.com, Inc.

14.6.              Gannett Co., Inc.

14.7.              Fuji Media Holdings, Inc.

14.8.              Hearst Corporation

14.9.              Warner Media, LLC

14.10.            Discovery, Inc.

14.11.            ViacomCBS Inc.

14.12.            Twenty-First Century Fox, Inc.

14.13.            Comcast Corporation

14.14.            The Walt Disney Company

14.15.            Alphabet Inc. (Google)

15.  Strategic Recommendations

16.  About Us & Disclaimer