India Market Entry Strategy

Performance Improvement Strategy

MNCs in India struggle a lot during its early stages, company try hard to get a 1% of their global revenues. Lots of company have entered in India during the last 10 years, not all have been successful. Low performance and performance improvement strategy of Indian subsidiaries has started to be relooked into for the improvement of the business performance overall at the corporate level.

Organizations compete on quality, price, innovation, and plenty of different factors which can be properly understood in an organization's home market. If expanding into another new region or market, it's important to set up the outline for the benchmarks on overall performance improvement strategy or performance development in a new market. To implement this, we do an analytical assessment (performance improvement strategy / plan) of the India business and try to find strategic need gaps to help in achieving the planned growth. Our multi-level approach, which helps us to deliver the accurate performance improvement strategy;

  • Markets, competitors, customers, products mix analysis of market trends and end-users’ feedback, benchmarking – Competitive, Price & etc.
  • Sales & Marketing Assessment sales processes, Capability assessment of Salesforce, channel effectiveness and efficiency, Assessment of marketing and placement between the sales force and business objectives
  • Operations Analysis of various associated cost, direct v/s indirect costs, productivity analysis, Technical benchmarking and inventory optimisation management
  • Finance Analysing Profit & Loss, Cash flow
  • Supply Chain Outsourcing advisory, Supplier pricing structures, Restructuring of logistics
  • HR Hiring processes and policies analysis, Compensation & benefits benchmarking, Performance monitoring management, Organisation restructuring, and resource management 

Localization & New Product Development

Investments in assembly and manufacturing activities through localization are necessary. Considering the desires of the middle-class income group and producing products around their requirements is the key.

Manufacturing and marketing products for local markets is difficult in any country, that too in a new expanding market is difficult. TechSci Research assist clients in making them understand the local needs from the market and offer a different value proposition or performance improvement plan for emerging market consumers.  

We suggest innovation, testing, and production of the right products for the right people in the right markets by: 

  • Knowing product need gaps
  • Outlining products and problems
  • Assisting in how to adapt to local market needs
  • Initiating new product development
  • Creating solutions
  • Directing market testing
  • Executing and increasing resolutions through localization

Sociocultural Adaptation

We can assist our clients in finding the cultural gaps quickly as this is very critical when expanding into any new market.

 We attain cultural uniformity through our performance improvement strategy / plan:

 Knowing the important local cultural issues & gaps

  • Linking cultural gaps by adaptation to local market needs
  • Planned performance management
  • Changing management direction at different intermissions

Letters are not case-sensitive

     ( * Fields are mandatory)



    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

    I would gladly and happily refer TechSci Research for any piece of tire research in any part of the world because they are experts in what they do and they have a wonderful team that delivered the project on time and delivered it with great enthusiasm and effort.

    Mr. Ashutosh Kejriwal
    Head of Marketing
    JK Tornel

    Extremely happy with the work that TechSci team accomplished. Always available and prompt responses to any questions. Project turned out better than expected. Would not hesitate to recommend TechSci to other potential clients.

    Mr. Vivek Rai
    Strategy Planner
    Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team
    Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors
    Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy
    JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division
    LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

    We appreciate the immediate response and quick action of the TechSci team as our requirement was very urgent. Keep up the good work !!!


    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!


    Manager – Strategy Shapoorji Pallonji and Company Limited