Go To Market Strategy Case Study

TechSci’s advanced analytics team helped unlock insights that prompted action and yielded results

  • client Result

    A leading Japanese multinational information technology company aimed at exploring the opportunities in growing Cyber Security Market of India. The client approached TechSci Research to have the extensive understanding of the Indian Cyber Security market dynamics, regulatory framework, expected timelines for the implementation of proposed initiatives and future plans of the Indian government in this field. In addition, the client was also exploring the opportunities for a tie-up with the Government of India in setting up an advanced cyber security lab for training 500,000 cyber security professionals on advanced cyber security modules.

    Thus, the client requested TechSci to give a holistic view of market dynamics, current and forecast for cyber security market, and comprehensive understanding of government policies & initiatives. In addition, the client also requested to formulate a “Go to Market” strategy suggesting strategic alliances, partnerships and joint ventures with Government of India and other key stakeholders in the cyber security ecosystem of the country.

    TechSci Research conducted an exhaustive research on the cyber security market in India and provided the detailed government policies and initiatives, current infrastructure capacity, competitive landscape, gaps and challenges along with the industry insights and market trends. Taking all these key factors into consideration, TechSci recommended “Go to Market” strategy after analysing the synergic benefits through strategic alliances and joint ventures.

    The dedicated market research study was acclaimed by the client. The research report also worked as a reference guide in designing the growth and expansion strategy. In addition, it provided a meticulous roadmap to the client highlighting the opportunity areas and define action plan to venture into the Indian Cyber Security Market

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    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

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    Mr. Ashutosh Kejriwal
    Head of Marketing
    JK Tornel

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    Mr. Vivek Rai
    Strategy Planner
    Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team
    Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors
    Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy
    JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division
    LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

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    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!


    Manager – Strategy Shapoorji Pallonji and Company Limited