Supply Chain Management Case Study

TechSci Research helped a leading global water purifier company in uncovering white spaces in supply chain.

  • client Result

    A leading South Korean conglomerate created a business development team which was trying to explore business opportunities in the water purifiers market in India. The giant approached TechSci Research to provide market intelligence services for the water purifiers industry.

    The client intends to launch two new products in water purifiers segment under Gravity and UV technology respectively. The product will be priced for Bottom of Pyramid (BOP) and Middle of Pyramid (MOP) segments between INR1000–INR1500 per unit. In order to achieve maximum market penetration, a detailed study on the supply chain of water purifiers in the Indian market was requested by the client.

    TechSci Research conducted an extensive research on the water purifiers market in India and provided the industry insights, key stakeholders in the supply chain, competitor-wise supply chain and profit margins at each level, contact details of their authorised distributors, retailers and other channel partners, along with marketing and sales strategies of its current and potential competitors in the water purifier market in India.

    The research study was appreciated by the client as it proved to be of great significance in devising its supply chain network to increase their market penetration and targeting the potential end users. In addition, the research study also enabled the client to enter into strategic alliance with multiple stakeholders in the supply chain across India.

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    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

    I would gladly and happily refer TechSci Research for any piece of tire research in any part of the world because they are experts in what they do and they have a wonderful team that delivered the project on time and delivered it with great enthusiasm and effort.

    Mr. Ashutosh Kejriwal
    Head of Marketing
    JK Tornel

    Extremely happy with the work that TechSci team accomplished. Always available and prompt responses to any questions. Project turned out better than expected. Would not hesitate to recommend TechSci to other potential clients.

    Mr. Vivek Rai
    Strategy Planner
    Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team
    Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors
    Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy
    JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division
    LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

    We appreciate the immediate response and quick action of the TechSci team as our requirement was very urgent. Keep up the good work !!!


    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!


    Manager – Strategy Shapoorji Pallonji and Company Limited