India Market Entry Strategy

Market Research

To create a clear strategy on how to identify and approach your target buyers you require to combine analysis of the numerous data existing – a work which can only be done by market experts who really know India. TechSci Research understand what it takes for international companies to be fruitful in India.

Our consulting team is very attentive on implementing the market strategies for clients and meeting their strategic objectives. With a strong and flexible process, TechSci Research consistently brings fast, creative and acceptable solutions.

TechSci understand that to create a “Go or No-Go Strategy”, apart from real time & ground level information. Our clients require a feel of the market, decision makers, influencers and the business culture. Our market study practice includes real-time interactions with industry stakeholders such as potential buyers, retailers, distributors/Importer, industry associations and regulatory bodies.

With our ground level practical knowledge, we always come up with innovative answers to not only give solutions to your questions on the competition side, market opportunity, technical barriers, pricing and distribution channels, but we also provide you with qualified leads and partners for your business.

TechSci Research market study methods involves exhaustive assessment of:

  • Current and future opportunity
  • Product & Price benchmarking
  • Government Policies
  • Competition
  • Market Entry challenges
  • Market insights & trends
  • Demand & supply gaps
  • Potential buyers/ Partners
  • Industry value chain
  • Sales & Distribution channels and formats
  • Location Advantage

TechSci Research take multilevel complete approach to developing an applicable strategy for our client by looking at variety of influential factors that could impact client’s market entry, including but not limited to:

Implementation Stage:

A strong and impactful strategy is good enough if it is effectively implemented. This is the purpose why TechSci Research support international and domestic clients with all their Implementation strategies in India.

Our few of implementation activities includes:

  • Setting up of a Greenfield facility
  • Recruitment of Key People
  • Identifying Vendors
  • Importer-distributors network establishment
  • Incorporation of the Indian entity
  • Target identification for JVs & etc.

Why TechSci’s Market Research so special?

There are great business opportunities in all the sectors in India, but it is hard for international companies to evaluate real market potential. You need to understand the business dynamics and TechSci Research can help you guaranteed achievement in India.

We not only support you by collecting and analysing relevant data but also turn this essential data into a clear and practical business plan.

TechSci Research has enormous hands-on expertise across several Indian industries and almost 10 years of operational knowledge.

Letters are not case-sensitive

     ( * Fields are mandatory)



    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

    I would gladly and happily refer TechSci Research for any piece of tire research in any part of the world because they are experts in what they do and they have a wonderful team that delivered the project on time and delivered it with great enthusiasm and effort.

    Mr. Ashutosh Kejriwal
    Head of Marketing
    JK Tornel

    Extremely happy with the work that TechSci team accomplished. Always available and prompt responses to any questions. Project turned out better than expected. Would not hesitate to recommend TechSci to other potential clients.

    Mr. Vivek Rai
    Strategy Planner
    Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team
    Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors
    Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy
    JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division
    LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

    We appreciate the immediate response and quick action of the TechSci team as our requirement was very urgent. Keep up the good work !!!


    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!


    Manager – Strategy Shapoorji Pallonji and Company Limited