India teleshopping market stood around $ 282 million in 2017 and is forecast to grow at a CAGR of around 13% to surpass $ 613 million by 2023, on account of increasing disposable income along with better discounts & offers in comparison to e-commerce websites. Moreover, expanding television penetration in rural areas and rising number of dedicated channels for teleshopping are further expected to aid the growth of teleshopping market in the country through the forecast period.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast the market size of India teleshopping market.
  • To define, classify and forecast India teleshopping market on the basis of Operation Type, Category, Payment Mode, Source of Order, Region, and Company.
  • To analyze and forecast the market share, in terms of value, for India teleshopping with respect to Operation type: Dedicated Channel Vs Infomercial.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting India teleshopping market into four regions, namely North, East, West and South.
  • To identify tailwinds and headwinds for the India teleshopping market.
  • To examine business model and average order size for India teleshopping market.
  • To strategically profile the leading players in the market, which are involved in the teleshopping market of India.


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India teleshopping market is controlled by these major players – Naaptol Online Shopping Private Limited, SHOP CJ Network Private Limited, TV18 Home Shopping Network Limited, HBN Network Private Limited, TVC Sky Shop Limited, DEN Snapdeal TV Shop, Ace Teleshop Private Limited, IN Entertainment (INDIA) Limited, Teleone Consumers Product Private Limited, and Indiyaa Distribution Network LLP.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teleshopping companies in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the categories, payment mode, and regional presence of all the major teleshopping companies across India.

TechSci Research calculated the market size for India teleshopping market using a bottom-up approach, wherein companies’ value shares data for categories (Dedicated Channel and Informercial) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary source directories, databases such as, company annual reports, Ministry of Statistics & Programme Implementation (MoSPI), International Monetary Fund (IMF), Ministry of Information and Broadcasting, Telecom Regulatory Authority of India (TRAI), Central Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines, Industry reports, News Dailies, Credible Paid Databases, Proprietary Databases were also studied by TechSci Research.


Key Target Audience:

  • Teleshopping companies
  • Organizations, forums and alliances related to teleshopping
  • Government bodies such as regulating authorities and policymakers
  • Market research and consulting firm

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teleshopping companies and industry experts about which market segments should be targeted over the coming years to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, the India teleshopping market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Operation Type:
    • Dedicated Channel
    • Infomercial
  • Market, by Category:
    • Home Furniture & Furnishing
    • Apparel, Footwear & Accessories     
    • Consumer Electronics & Appliances
    • Gold Costume Jewelry
    • Silver Costume Jewelry
    • Hardware
    • Diamond Costume Jewelry   
    • Others
  • Market, by Payment Mode:
    • Cash on Delivery
    • Debit/Credit Card
    • Mobile Wallet
    • Net Banking                                       
  • Market, by Source of Order:
    • Television
    • Internet
  • Market, by Region:
    • South
    • West
    • East
    • North
  • Market, by Company:
    • Naaptol Online Shopping Private Limited
    • SHOP CJ Network Private Limited
    • TV18 Home Shopping Network Limited

o   HBN Network Private Limited

o   Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India teleshopping market.

Voice of Customer: Customer Analysis by considering below mentioned parameters- Frequency of Ordering, Preferred Mode of Payment, Customers’ Spending Pattern, Brand Awareness, Preferred Time of Ordering, Key Sources of Awareness, and Key Factors Influencing Online Purchase of Goods.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Teleshopping: An Introduction

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Frequency of Ordering

4.2.    Preferred Mode of Payment

4.3.    Customers’ Spending Pattern

4.4.    Brand Awareness

4.5.    Preferred Time of Ordering

4.6.    Key Sources of Awareness

4.7.    Key Factors Influencing Online Purchase of Goods

5.       Global Teleshopping Market Overview

6.       India Teleshopping Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume (Number of Order)

6.2.    Market Share & Forecast

6.2.1. By Operation Type (Dedicated Channels Vs. Infomercials)

6.2.2. By Category

6.2.3. By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

6.2.4. By Source of Order (Television Vs. Internet)

6.2.5. By Region

6.2.6. By Company

7.       India Dedicated Channel Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Category

7.2.2. By Source of Order (Television Vs. Internet)

7.3.    Average Order Size Analysis

8.       India Infomercial Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Category

8.2.2. By Source of Order (Television Vs. Internet)

8.3.    Average Order Size Analysis

9.       Market Dynamics

9.1.    Drivers/Opportunities

9.2.    Challenges/Restraints

10.   Market Trends & Developments

11.   SWOT Analysis

12.   Business Model Analysis

13.   Policy & Regulatory Landscape

14.   India Economic Profile

15.   Competitive Landscape

15.1.   Competition Outlook

15.2.   Company Profiles

15.2.1.    Naaptol Online Shopping Private Limited

15.2.2.    SHOP CJ Network Private Limited

15.2.3.    TV18 Home Shopping Network Limited

15.2.4.    HBN Network Private Limited

15.2.5.    TVC Sky Shop Limited

15.2.6.    DEN Snapdeal TV Shop

15.2.7.    Ace Teleshop Private Limited

15.2.8.    IN Entertainment (INDIA) Limited

15.2.9.    Teleone Consumers Product Private Limited

15.2.10.   Indiyaa Distribution Network LLP

16.   Strategic Recommendations

 

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

  • List of Figures

     

    Figure 1: Frequency of Ordering (Sample Size=200)

    Figure 2: Preferred Mode of Payment (Sample Size=200)

    Figure 3: Customers’ Spending Pattern (Sample Size=200)

    Figure 4: Brand Awareness (Sample Size=200)

    Figure 5: Preferred Time of Ordering (Sample Size=200)

    Figure 6: Key Sources of Awareness (Sample Size=200)

    Figure 7: Key Factors Influencing Online Purchase of Goods (Sample Size=200)

    Figure 8: India Teleshopping Gross Merchandise Value (GMV), 2013–2023F (USD Million)

    Figure 9: India Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 10: India Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 11: India per Capita Household Final Consumption Expenditure, 2012-2016 (USD)

    Figure 12: India Teleshopping Market Share, By Operation Type, By Volume, 2016

    Figure 13: India Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 14: India Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 15: India Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 16: India Number of Internet Users (Million), Internet Penetration (%), 2012-2016

    Figure 17: India Teleshopping Market Share, By Region, By Value, 2016 & 2023F

    Figure 18: India Teleshopping Market Share, By Region, By Value, 2013–2023F

    Figure 19: India Teleshopping Market Share, By Company, By Value, 2016

    Figure 20: India Teleshopping Market Share, By Company, By Value, 2023F

    Figure 21: India Dedicated Channel Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 22: India Active DTH Subscribers Share, By Company, 2016

    Figure 23: India Dedicated Channel Market Share, By Category, By Value, 2013–2023F

    Figure 24: India Dedicated Channel Market Share, By Source of Order, By Value, 2013-2023F

    Figure 25: India Dedicated Channel Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 26: India Infomercial Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 27: India Telecom Subscribers Share, By Private Vs. PSU Operator, 2016

    Figure 28: India Infomercial Market Share, By Category, By Value, 2013–2023F

    Figure 29: India Infomercial Market Share, By Source of Order, By Value, 2013-2023F

    Figure 30: India Infomercial Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 31: India Paid Satellite & Cable Penetration, 2013, 2015 & 2021F (%)

    Figure 32: India GDP per Capita, PPP, 2012-2016 (Thousand USD)

    Figure 33: India Television Advertising Market Size, By Value, 2012-2016 (USD Million)

     

    List of Tables

     

    Table 1: India Teleshopping Market, By Category, By Volume (Million Order), By Estimated Margin (%), 2016

    Table 2: India Number of Credit & Debit Card Transactions, 2014-2016 (Million)

    Table 3: India Number of Smartphone Users, 2012-2016 (Million)

    Table 4: India Population, By Select State, 2016, 2021F & 2026F (Million)

    Table 5: India Teleshopping Market Company Share, By Dedicated Channel Vs. Infomercial, By Volume, 2016

    Table 6: India Dedicated Channel Market, By Category, By Volume (Million Order), By Estimated Margin (%), 2016

    Table 7: India Internet/Broadband Subscribers, As of December 2016 (Million)

    Table 8: India Telecom Subscribers, As of December 2016 (Million)

    Table 9: India Infomercial Market, By Category, By Volume (Million Order), By Estimated Margin (%), 2016

    Table 10: India Broadcasting & Cable Services, As of December 2016

    Table 11: Major Brands Offered by Leading Teleshopping Companies in India, 2016