Press Release

The India Teleshopping Market to be Led by Internet Segment through 2029

Increasing penetration of television and expansion of e-commerce channels are likely to lead the India teleshopping market through 2029.

According to TechSci Research report, “India Teleshopping Market – By Region, Competition, Forecast & Opportunities, 2029,” the India teleshopping market is expected to grow at faster rate during the forecast period due to increasing penetration of television in India, preference for ease and convenience, and surge to online platforms.

Teleshopping is a form of home shopping where consumers can purchase products through television commercials or infomercials. The teleshopping market in India has seen significant growth in recent years, driven by the increasing penetration of television and the growing middle-class population. The concept of teleshopping is at a very primitive level in India but is increasing gradually. The idea is more common now because people live in nuclear families, are independent, have access to dual salaries, yet lack the time to go shopping frequently.


In India, infomercials and dedicated channels are two common methods of selling products and services through teleshopping. Although both methods are similar as both of them use television as a platform for selling products, there are some key differences between the two.

Infomercial teleshopping in India is a form of advertising that uses long-format commercials to sell products directly to consumers through television broadcasts. These infomercials often feature hosts demonstrating and promoting various products, such as kitchen appliances, health and beauty products, and fitness equipment.
Infomercial teleshopping in India is typically aired during off-peak hours on television channels, such as late at night or early in the morning, when viewership is lower. These commercials can last anywhere from a few minutes to over an hour, and often include special promotions and discounts for viewers who call in to purchase the featured product. Overall, infomercial teleshopping is a convenient way for consumers to learn about and purchase products from the comfort of their own homes, while also providing a cost-effective advertising option for companies looking to promote their products to a wide audience.

Dedicated teleshopping channels offer a variety of products ranging from clothing, electronics, kitchen appliances, beauty, and health products, and more. They usually operate 24 hours a day and offer viewers the convenience of shopping from home, with products being delivered to their doorstep.
These channels often feature live hosts who showcase the products and their features, taking calls from viewers who wish to purchase them. These channels also offer various payment options, including cash on delivery, pre-delivery online payment, and post-delivery offline payment. In addition to television broadcasts, many teleshopping channels in India also have an online presence, allowing viewers to browse and purchase products through their websites or mobile apps. Overall, these dedicated teleshopping channels provide a convenient and accessible platform for consumers to purchase products, while also offering a cost-effective advertising option for companies.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "India Teleshopping Market"

The India teleshopping market is segmented based on operation type, category, payment mode, source of order and region.

Based on operation type, the market is segmented into infomercials and dedicated channels.

Based on category,
the market is segmented into home furniture, apparel & footwear, consumer appliances, jewellery, and others (beauty products etc.).

Based on payment mode,
the market is segmented into pre-delivery online payment, post-delivery online payment, and cash on delivery. The emergence of easy financing and different payment methods are likely to boost the pre-delivery segment during the forecast period.

Based on source of order,
the market is segmented into television and internet. With the rising expansion of e-commerce, the internet segment is expected to account for a significant share in the teleshopping market over the next few years.

Based on region,
the market is segmented into North, West, South, and East.


Key market players in the India Teleshopping market include:

  • Naaptol Online Shopping Private Limited
  • SHOP CJ Network Private Limited
  • Skyblue Buildwell Ltd. (HomeShop18)
  • TVC Sky Shop Limited
  • HBN Network Private Limited (Telebrands)
  • DEN Snapdeal TV Shop
  • ML Direct Limited
  • Teleshop (India) Private Limited
  • Teleone Consumers Product Private Limited
  • Indiyaa Distribution Network LLP

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“The increasing penetration of internet is going to boost the India teleshopping market in the coming years. Market leaders are constantly expanding product categories to offer teleshopping with added benefits and rewards. In addition, increasing television viewership, preference for ease and convenience among consumers, and the growing demand for quality products are also expected aid the market in the near future,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.


India Teleshopping Market, By Operation Type (Infomercials and Dedicated Channels), By Category (Home Furniture, Apparel & Footwear, Consumer Appliances, Jewellery, and Others (Beauty Products etc.)), By Payment Mode (Pre-Delivery Online Payment, Post-Delivery Online Payment, and Cash on Delivery), By Source of Order (Television and Internet), Region, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of Teleshopping market in India and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India Teleshopping market.


Mr. Ken Mathews

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