India Teleshopping Market Forecast to Grow at 17% till 2021
Expanding television viewers
base, increasing penetration, coupled with growing inclination of the people
towards more convenient ways of shopping and rising purchasing power to drive teleshopping
market through 2021
According to TechSci Research report, “India Teleshopping Market By Operation Type, By Region & By Company Forecast
and Opportunities, 2011-2021”, the teleshopping
market in India is forecast to exhibit a CAGR of 17.20% during 2016-2021, owing to wide reach of television broadcasting in India,
increasing number of people viewing television, coupled with changing lifestyle
and growing preference of the people towards more convenient ways of shopping.
At present, there are over 60 infomercials channels and 10 dedicated channels
operating in the television shopping market in India, which is further expected
to increase in the coming years majorly, due to growing teleshopping market in
India. Moreover, number of private satellite channels in India increased from
826 in 2014 to 847 in 2015, thereby widening scope for television shopping
companies in India. In terms of active DTH subscribers in India, there has been
a substantial increase in subscription from 40.54 million subscribers in 2014
to 55.98 million subscribers in 2015. Therefore, increasing subscription, rising
television viewer base and growing internet penetration to drive India
television market through 2021.
India teleshopping market has been segmented into two
categories namely, infomercials and dedicated channels. Dedicated channels
dominated India teleshopping market in 2015, and is anticipated to maintain its
dominance in the coming years as well, owing to 24 hours telecast, continuous
announcement of various cashbacks/ discounts offers and offering branded
products. Moreover, Homeshop18,
Naaptol, and Shop Cj were the leading players in India teleshopping market in
2015, and they are further anticipated to dominate the market through 2021, on
account of their increasing penetration, as they have been for longer time in
the market as compared to other players. Furthermore, these companies also
offer quality products with attractive offers and discounts, which is further
anticipated to fuel their dominance in the market during the forecast period.
Customers
can also request for 10% free customization on this report.
“Expanding television viewer base both in urban and rural
area, is one of the major driver for India teleshopping market. Growing
digitization in semi-urban and rural areas of the country has also propeled the
market for teleshopping in the country. Moreover, companies operating in India teleshopping
market are now focusing on launching branded products to attract more customers
and increase their penetration in the teleshopping market in India.
Furthermore, increasing number of discounts and convenience of shopping through
television is further anticipate to drive India teleshopping market through
2021,” said Mr. Karan Chechi, Research Director with TechSci Research, a research
based global management consulting firm.
“India
Teleshopping Market By Operation Type, By Region & By Company Forecast and
Opportunities, 2011-2021” has evaluated future growth potential of the
teleshopping market in India and provides statistics and information on market
structure, size, share and future growth in India Teleshopping market. The
report is intended to provide cutting-edge market intelligence and help
decision makers take sound investment evaluation. Besides, the report also
identifies and analyses emerging trends along with essential drivers,
challenges and opportunities in the India Teleshopping market.
About TechSci Research
TechSci Research is a
leading global market research firm publishing premium
market research reports. Serving 700 global clients with more than 600 premium market
research studies, TechSci Research is serving clients across 11 different
industrial verticals. TechSci Research specializes in research based consulting
assignments in high growth and emerging markets, leading technologies and niche
applications. Our workforce of more than 100 fulltime Analysts and Consultants employing
innovative research solutions and tracking global and country specific high
growth markets helps TechSci clients to lead rather than follow market trends.
Contact
Mr. Ken Mathews
708 Third Avenue,
Manhattan, NY,
New York – 10017
Tel: +1-646-360-1656
Email: [email protected]