Africa teleshopping market stood at $ 112 million in 2017 and is projected to grow at a CAGR of over 3.5% to reach $ 139 million by 2023, on the back of growing television penetration, influx of streaming services and satellite TV, and growing media & advertising industry. Some of the other factors expected to aid Africa teleshopping market are increasing use of mobile wallet, attractive product demonstrations and product promotion by teleshopping companies on the social media platforms.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast Africa teleshopping market size.
  • To define, classify and forecast Africa teleshopping market on the basis of operation type, category, payment mode, source of order, region and company.
  • To analyze and forecast the market share, in terms of value, for Africa teleshopping market with respect to operation type: Dedicated channel and Infomercial.
  • To identify tailwinds and headwinds for Africa teleshopping market.
  • To examine business model and average order size in Africa teleshopping market.
  • To strategically profile the leading players operating in Africa teleshopping market. 


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Africa teleshopping market is controlled by these major players, namely – Verimark Holdings Ltd., Homemark (Pty) Ltd, Moneymart Multimedia Services Ltd., Africa Shopping Network (Pty) Ltd, Tevo, Citrus TV FZ LLC, Gemporia Limited, and Mulin TV Shopping, among others.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teleshopping companies operating in Africa. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include teleshopping companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the categories, payment mode, and regional presence of all major teleshopping companies across the region.

TechSci Research calculated the market size for Africa teleshopping market using a bottom-up approach, where teleshopping companies value shares data for operation type (dedicated channel and infomercial) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective companies to arrive at the overall market size. Various secondary sources such as Company Annual Reports, International Monetary Fund (IMF), Ministry of Information and Broadcasting, Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines, Industry reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also reviewed by TechSci Research.

 

Key Target Audience:

  • Teleshopping Companies
  • Organizations, forums and alliances related to Teleshopping
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teleshopping companies and industry experts. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, the Africa teleshopping market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Operation Type:
    • Dedicated Channel
    • Infomercial
  • Market, by Payment Mode:
    • Cash on Delivery
    • Debit/Credit Card
    • Mobile Wallet
    • Net Banking
  • Market, by Category:
    • Home Furniture & Furnishing
    • Apparel, Footwear & Accessories     
    • Consumer Electronics & Appliances
    • Gold Costume Jewelry
    • Hardware
    • Diamond Costume Jewelry   
    • Silver Costume Jewelry                                             
  • Market, by Source of Order:
    • Television
    • Internet
  • Market, by Country:
    • South Africa
    • Nigeria
    • Kenya
    • Rest of Africa                                     

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Africa teleshopping market.

Voice of Customer: Customer Analysis by considering the parameters: frequency of ordering, preferred mode of payment, customer spending pattern, brand awareness, preferred time of ordering, key sources of awareness, and key factors influencing online purchase of goods.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of teleshopping companies across all major Cities.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Teleshopping: An Introduction

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Frequency of Ordering

4.2.    Preferred Mode of Payment

4.3.    Customer Spending Pattern

4.4.    Brand Awareness

4.5.    Preferred Time of Ordering

4.6.    Key Sources of Awareness

4.7.    Key Factors Influencing Online Purchase of Goods

5.       Global Teleshopping Market Overview

6.       Africa Teleshopping Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value & Volume (Number of Order)

6.2.    Market Share & Forecast

6.2.1.By Operation Type (Dedicated Channel Vs. Infomercial)

6.2.2.By Category (Apparel, Footwear & Accessories, Home Furnishing & Furniture, Consumer Appliances & Electronics, Hardware, Gold Costume Jewelry, Daimond Costume Jewelry, Silver Costume Jewelry & Others)

6.2.3.By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

6.2.4.By Source of Order (Television Vs. Internet)

6.2.5.By Company

6.2.6.By Country

7.       South Africa Teleshopping Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value & Volume

7.2.    Market Share & Forecast

7.2.1.By Operation Type

7.2.2.By Category

7.2.3.By Payment Mode

7.2.4.By Source of Order

7.3.    Average Order Size Analysis

7.4.    Competition Outlook

8.       Nigeria Teleshopping Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value & Volume

8.2.    Market Share & Forecast

8.2.1.By Operation Type

8.2.2.By Category

8.2.3.By Payment Mode 

8.2.4.By Source of Order 

8.3.    Average Order Size Analysis

8.4.    Competition Outlook

9.       Kenya Teleshopping Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value & Volume

9.2.    Market Share & Forecast

9.2.1.By Operation Type

9.2.2.By Category

9.2.3.By Payment Mode 

9.2.4.By Source of Order 

9.3.    Average Order Size Analysis

9.4.    Competition Outlook

10.   Other Countries Teleshopping Market Outlook

11.   Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.   Market Trends & Developments

13.   SWOT Analysis

14.   Business Model Analysis

15.   Competitive Landscape

15.1.  Company Profiles

15.1.1.    Verimark Holdings Ltd.

15.1.2.    Homemark (Pty) Ltd

15.1.3.    Moneymart Multimedia Services Ltd.

15.1.4.    Africa Shopping Network (Pty) Ltd

15.1.5.    Tevo

15.1.6.    Citrus TV FZ LLC

15.1.7.    Gemporia Limited

15.1.8.    Mulin TV Shopping

16.   Strategic Recommendations

 

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

  • List of Figures

     

    Figure 1: Frequency of Ordering (Sample Size=200)

    Figure 2: Preferred Mode of Payment (Sample Size=200)

    Figure 3: Customer Spending Pattern, Per Order (Sample Size=200)

    Figure 4: Brand Awareness (Sample Size=200)

    Figure 5: Preferred Time of Ordering (Sample Size=200)

    Figure 6: Key Sources of Awareness (Sample Size=200)

    Figure 7: Key Factors Influencing Online Purchase of Goods (Sample Size=200)

    Figure 8: Africa Teleshopping Gross Merchandise Value (GMV), 2013–2023F (USD Million)

    Figure 9: Africa Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 10: Africa Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 11: Africa Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 12: Africa Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 13: Africa Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 14: Africa Teleshopping Market Share, By Company, By Value, 2016 & 2023F

    Figure 15: Africa Teleshopping Market Share, By Country, By Value, 2013–2023F

    Figure 16: South Africa Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 17: South Africa GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 18: South Africa Teleshopping Market Share, By Operation Type, By Value, 2013-2023F

    Figure 19: South Africa Final Household Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)

    Figure 20: South Africa Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 21: South Africa Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 22: South Africa Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 23: South Africa Number of Internet Users (Million), Internet Penetration (%), 2012-2016

    Figure 24: South Africa Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 25: Nigeria Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 26: Nigeria GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 27: Nigeria Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 28: Nigeria Final Household Consumption Expenditure Per Capita, 2012-2015 (USD Thousand)

    Figure 29: Nigeria Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 30: Nigeria Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 31: Nigeria Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 32: Nigeria Number of Internet Users (Million), Internet Penetration (%), 2012-2016

    Figure 33: Nigeria Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 34: Kenya Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 35: Kenya GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 36: Kenya Teleshopping Market Share, By Operation Type, By Value, 2013-2023F

    Figure 37: Kenya Final Household Consumption Expenditure Per Capita, 2012-2016 (USD)

    Figure 38: Kenya Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 39: Kenya Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 40: Kenya Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 41: Kenya Number of Internet Users (Million), Internet Penetration (%), 2012-2016

    Figure 42: Kenya Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 43: Africa Internet Users (% of Total Population), By Select Countries, 2016

     

    List of Tables

     

    Table 1: Africa Gross Domestic Product (GDP), PPP, By Select Country, 2012-2016 (USD Billion)

    Table 2: List of Select Hypermarket/Supermarket Chains in Africa, 2017