1. Teleshopping: An Introduction
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1.
Frequency of Ordering
4.2.
Preferred Mode of Payment
4.3.
Customer Spending Pattern
4.4.
Brand Awareness
4.5.
Preferred Time of Ordering
4.6.
Key Sources of Awareness
4.7.
Key Factors Influencing Online Purchase of Goods
5. Global Teleshopping Market Overview
6. Africa Teleshopping Market Outlook
6.1.
Market Size & Forecast
6.1.1.By Value & Volume
(Number of Order)
6.2.
Market Share & Forecast
6.2.1.By Operation Type
(Dedicated Channel Vs. Infomercial)
6.2.2.By Category (Apparel,
Footwear & Accessories, Home Furnishing & Furniture, Consumer
Appliances & Electronics, Hardware, Gold Costume Jewelry, Daimond Costume
Jewelry, Silver Costume Jewelry & Others)
6.2.3.By Payment Mode (Cash on
Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)
6.2.4.By Source of Order
(Television Vs. Internet)
6.2.5.By Company
6.2.6.By Country
7. South Africa Teleshopping Market Outlook
7.1.
Market Size & Forecast
7.1.1.By Value & Volume
7.2.
Market Share & Forecast
7.2.1.By Operation Type
7.2.2.By Category
7.2.3.By Payment Mode
7.2.4.By Source of Order
7.3.
Average Order Size Analysis
7.4.
Competition Outlook
8. Nigeria Teleshopping Market Outlook
8.1.
Market Size & Forecast
8.1.1.By Value & Volume
8.2.
Market Share & Forecast
8.2.1.By Operation Type
8.2.2.By Category
8.2.3.By Payment Mode
8.2.4.By Source of Order
8.3.
Average Order Size Analysis
8.4.
Competition Outlook
9. Kenya Teleshopping Market Outlook
9.1.
Market Size & Forecast
9.1.1.By Value & Volume
9.2.
Market Share & Forecast
9.2.1.By Operation Type
9.2.2.By Category
9.2.3.By Payment Mode
9.2.4.By Source of Order
9.3.
Average Order Size Analysis
9.4.
Competition Outlook
10. Other Countries Teleshopping Market Outlook
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. SWOT Analysis
14. Business Model Analysis
15. Competitive Landscape
15.1. Company
Profiles
15.1.1.
Verimark Holdings Ltd.
15.1.2.
Homemark (Pty) Ltd
15.1.3.
Moneymart Multimedia Services Ltd.
15.1.4.
Africa Shopping Network (Pty) Ltd
15.1.5.
Tevo
15.1.6.
Citrus TV FZ LLC
15.1.7.
Gemporia Limited
15.1.8.
Mulin TV Shopping
16. Strategic Recommendations
List of Figures
Figure 1: Frequency of Ordering (Sample Size=200)
Figure 2: Preferred Mode of Payment (Sample Size=200)
Figure 3: Customer Spending Pattern, Per Order (Sample
Size=200)
Figure 4: Brand Awareness (Sample Size=200)
Figure 5: Preferred Time of Ordering (Sample Size=200)
Figure 6: Key Sources of Awareness (Sample Size=200)
Figure 7: Key Factors Influencing Online Purchase of Goods
(Sample Size=200)
Figure 8: Africa Teleshopping Gross Merchandise Value (GMV),
2013–2023F (USD Million)
Figure 9: Africa Teleshopping Market Size, By Value (USD
Million), By Volume (Million Order), 2013–2023F
Figure 10: Africa Teleshopping Market Share, By Operation
Type, By Value, 2013–2023F
Figure 11: Africa Teleshopping Market Share, By Category, By
Value, 2013–2023F
Figure 12: Africa Teleshopping Market Share, By Payment
Mode, By Value, 2013-2023F
Figure 13: Africa Teleshopping Market Share, By Source of
Order, By Value, 2013-2023F
Figure 14: Africa Teleshopping Market Share, By Company, By
Value, 2016 & 2023F
Figure 15: Africa Teleshopping Market Share, By Country, By
Value, 2013–2023F
Figure 16: South Africa Teleshopping Market Size, By Value
(USD Million), By Volume (Million Order), 2013–2023F
Figure 17: South Africa GDP Per Capita, PPP, 2012-2016 (USD
Thousand)
Figure 18: South Africa Teleshopping Market Share, By
Operation Type, By Value, 2013-2023F
Figure 19: South Africa Final Household Consumption
Expenditure Per Capita, 2012-2016 (USD Thousand)
Figure 20: South Africa Teleshopping Market Share, By
Category, By Value, 2013–2023F
Figure 21: South Africa Teleshopping Market Share, By
Payment Mode, By Value, 2013-2023F
Figure 22: South Africa Teleshopping Market Share, By Source
of Order, By Value, 2013-2023F
Figure 23: South Africa Number of Internet Users (Million),
Internet Penetration (%), 2012-2016
Figure 24: South Africa Teleshopping Market Average Order
Size Analysis, 2013-2023F (USD)
Figure 25: Nigeria Teleshopping Market Size, By Value (USD
Million), By Volume (Million Order), 2013–2023F
Figure 26: Nigeria GDP Per Capita, PPP, 2012-2016 (USD
Thousand)
Figure 27: Nigeria Teleshopping Market Share, By Operation
Type, By Value, 2013–2023F
Figure 28: Nigeria Final Household Consumption Expenditure
Per Capita, 2012-2015 (USD Thousand)
Figure 29: Nigeria Teleshopping Market Share, By Category,
By Value, 2013–2023F
Figure 30: Nigeria Teleshopping Market Share, By Payment
Mode, By Value, 2013-2023F
Figure 31: Nigeria Teleshopping Market Share, By Source of
Order, By Value, 2013-2023F
Figure 32: Nigeria Number of Internet Users (Million),
Internet Penetration (%), 2012-2016
Figure 33: Nigeria Teleshopping Market Average Order Size
Analysis, 2013-2023F (USD)
Figure 34: Kenya Teleshopping Market Size, By Value (USD
Million), By Volume (Million Order), 2013–2023F
Figure 35: Kenya GDP Per Capita, PPP, 2012-2016 (USD
Thousand)
Figure 36: Kenya Teleshopping Market Share, By Operation
Type, By Value, 2013-2023F
Figure 37: Kenya Final Household Consumption Expenditure Per
Capita, 2012-2016 (USD)
Figure 38: Kenya Teleshopping Market Share, By Category, By
Value, 2013–2023F
Figure 39: Kenya Teleshopping Market Share, By Payment Mode,
By Value, 2013-2023F
Figure 40: Kenya Teleshopping Market Share, By Source of
Order, By Value, 2013-2023F
Figure 41: Kenya Number of Internet Users (Million),
Internet Penetration (%), 2012-2016
Figure 42: Kenya Teleshopping Market Average Order Size
Analysis, 2013-2023F (USD)
Figure 43: Africa Internet Users (% of Total Population), By
Select Countries, 2016
List of Tables
Table 1: Africa Gross
Domestic Product (GDP), PPP, By Select Country, 2012-2016 (USD Billion)
Table 2: List of Select Hypermarket/Supermarket
Chains in Africa, 2017