Report Description

The Spain OTT Media Services Market is anticipated to be driven by increase in broadband penetration and increase in the domination and penetration of smart devices like smartphone and smart TV which has accelerate the expansion of the OTT media services market during the predicted period.

The transition of the audio-visual consumption model is being led by OTT platforms. These platforms are becoming more popular with audiences, which has effects on two different levels. The existing television model is changing, and established players are losing their hegemonic positions. In addition, OTT platforms like Netflix, HBO, Amazon Prime, and Disney+ are competing with one another to dominate the subscription industry. Facebook and Instagram are a component of the promotional strategy used by all platforms in this race to try to attract potential users.

Due to the country's growing number of OTT platform providers, there is now more competition among the participants, which has an impact on the market's expansion. Where the gap between the leader and its followers is narrower than ever, the streaming wars are becoming more intense. According to the JustWatch, Netflix and Amazon Prime Video were 4% apart in the second quarter of 2022, making it a very close race for top spot in the streaming wars. Disney+ and HBO Max, who are vying for third place, are only 2% apart.

Innovation Boosts the Market Growth

The new launches and platforms of streaming services have played a critical role in their rapid adoption in Spain market and the overall growth of the sector. For example, The Mediapro agency in Spain has launched Gol Mundial, a subscription OTT streaming platform, in order to focus on its, “2022 FIFA World Cup rights”. Gol Mundial will broadcast all 64 games from the upcoming national team tournament in Qatar, including Spain's matches. To use the service, a single payment of USD 19.90 will be required; no extra services from any other operators are required. Over the course of the forecast period, market expansion has been fueled by the OTT platform's ongoing innovation.

While the Mediapro streaming service will be widely available on mobile operating systems, smart TVs, and web browsers, an Android TV decoder option is available for €79.99 (USD 80) for the duration of the tournament.

Increasing Consumption of OTT Platforms Boost the Market Growth

OTT platforms are growing, and advertising spending is rising along with them. Spain is following the international trend and leaders in video on demand as streaming keeps rising and changing viewing habits throughout the world. The  new television viewing trends and their possible effects on the advertising market The most recent information available supports a rapid rise in penetration and consumption.. Pay television is available in far more than 10 million homes in Spain, with Movistar+ and Netflix heading the list of services with the most popular subscribers.

In terms of OTT platforms, Netflix has the broadest audience, reaching 14.1 million users regardless of whether they are customers. When analyzing the profiles of its users, it should be noted that 21% of its audience is between the ages of 35 and 44, and 52% users are women. A 33% presence of the platform is found in 6,172,000 houses. They are followed by Amazon Prime Video (5,872,000 people, 14.3% of homes) and HBO Spain (3,751,000 people and present in 9.4% of households

Popularity of VoD (Video-on-Demand) Platforms Drive the Market Growth

The main reason for the rise in popularity of video-on-demand platforms such as Netflix, Amazon Prime Video, Disney+, is that users have instant access to original and high-quality content. In 2021, more than half of Spanish households with internet access (55.1%) used platforms like Netflix, and Amazon Prime. The number of streaming video platform subscribers in Spain in 2021 is shown in this figure. Approximately 6.2 million customers paid for Netflix's services throughout the referenced year. As increased number of subscribers has resulted in increased market growth during the projected period.


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Market Segmentation

The Spain OTT Media Services Market is segmented based on type, video quality, number of screens, region, and company. Based on type, the market is further segmented into SVOD, AVOD, and TVOD. Based on video quality, the Spain OTT media services market is segmented into HD, Full HD, and Ultra HD. Based on number of screens, the market is further segmented into 1, 2-3, and more than 3.

Company Profiles

Netflix Inc., Amazon.com, Inc., Apple, Inc., Alphabet Inc., The Walt Disney Company Limited, Rakuten TV Europe, S.L.U, Setplex LLC, Atresmedia Group, Viacom International Media Networks Espana, S.L.U, MEDIASET ESPAÑA GROUP, are among the top players operating in the Spain OTT media services market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2021 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Video Quality

Number of Screens

Region

Company

Regional Scope

North Spain; Madrid, Extremadura & Castilla; Aragon & Catalonia; Andalusia, Murcia & Valencia; Portugal

Key Companies Profiled

Netflix Inc., Amazon.com, Inc., Apple, Inc., Alphabet Inc., The Walt Disney Company Limited, Rakuten TV Europe, S.L.U, Setplex LLC, Atresmedia Group, Viacom International Media Networks Espana, S.L.U, MEDIASET ESPAÑA GROUP.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, Spain OTT media services market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Spain OTT Media Services Market, By Type:

o   AVOD

o   SVOD

o   TVOD

·         Spain OTT Media Services Market, By Video Quality:

o   HD

o   Full HD

o   Ultra HD

·         Spain OTT Media Services Market, By Number of Screens

o   1

o   2-3

o   More Than 3

·         Spain OTT Media Services Market, By Region:

o   North Spain

o   Madrid, Extremadura & Castilla

o   Aragon & Catalonia

o   Andalusia, Murcia & Valencia

o   Portugal

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Spain OTT media services market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

Spain OTT Media Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]


Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Frequency of Usage

4.5.  Factors Influencing Purchase Decision for Subscription

4.6.  Brand Satisfaction

4.7.  Challenges Faced Post Purchase of Subscription

5.    Spain OTT Media Service Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value          

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (AVOD, SVOD, TVOD)

5.2.2.     By Video Quality Market Share Analysis (HD, Full HD, Ultra HD)

5.2.3.     By Number of Screens Market Share Analysis (1, 2-3, More Than 3)

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         North Spain Market Analysis

5.2.4.2.         Madrid, Extremadura & Castilla Market Analysis

5.2.4.3.         Aragon & Catalonia Market Analysis

5.2.4.4.         Andalusia, Murcia & Valencia Market Analysis

5.2.4.5.         Portugal Market Analysis

5.3.  Spain OTT Media Services Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Share Analysis

5.3.2.     By Video Quality Market Share Analysis

5.3.3.     By Number of Screens Market Share Analysis

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    North Spain OTT Media Services Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value          

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Video Quality Market Share Analysis

6.2.3.     By Number of Screens Market Share Analysis

7.    Madrid, Extremadura & Castilla OTT Media Services Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value          

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Video Quality Market Share Analysis

7.2.3.     By Number of Screens Market Share Analysis

8.    Aragon & Catalonia OTT Media Services Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value          

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Video Quality Market Share Analysis

8.2.3.     By Number of Screens Market Share Analysis

9.    Andalusia, Murcia & Valencia OTT Media Services Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value          

9.2.  Market Share & Forecast

9.2.1.     By Type Market Share Analysis

9.2.2.     By Video Quality Market Share Analysis

9.2.3.     By Number of Screens Market Share Analysis

10.  Portugal OTT Media Services Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value          

10.2.              Market Share & Forecast

10.2.1.  By Type Market Share Analysis

10.2.2.  By Video Quality Market Share Analysis

10.2.3.  By Number of Screens Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Development of new OTT platforms

11.1.2.  Popularity of video-on-demand services

11.1.3.  Availability of regionally content

11.2.              Challenges

11.2.1.  Numerous Cybercrimes

11.2.2.  Security Issue

12.  Impact of COVID-19 on Spain OTT Media Services Market

12.1.1.  Impact Assessment Model       

12.1.2.  Key Segments Impacted

12.1.3.  Key Regions Impacted

13.  Market Trends & Developments

13.1.              Increasing the number of subscribers

13.2.              Increasing numbers of OTT providers

13.3.              Increasing demand for digital advertising

13.4.              Shifting from traditional to modern platform

13.5.              Consumer changing preference.

14.  SWOT Analysis

14.1.              Strength

14.2.              Weakness

14.3.              Opportunities

14.4.              Threats

15.  Porter’s Five Forces Model

15.1.              Competition Landscape

15.2.              Buyer Power

15.3.              Supplier Power

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  Spain Economic Profile

17.  Policy & Regulatory Landscape

18.  Competitive Landscape

18.1.              Company Profiles

18.1.1.  Netflix Inc.

18.1.1.1.      Company Details

18.1.1.2.      Products & Services

18.1.1.3.      Financial (As per availability)

18.1.1.4.      Key Market Focus & Geographical Presence

18.1.1.5.      Recent Development

18.1.1.6.      Key Management Personnel

18.1.2.  Amazon.com, Inc.

18.1.2.1.      Company Details

18.1.2.2.      Products & Services

18.1.2.3.      Financial (As per availability)

18.1.2.4.      Key Market Focus & Geographical Presence

18.1.2.5.      Recent Development

18.1.2.6.      Key Management Personnel

18.1.3.  Apple, Inc.

18.1.3.1.      Company Details

18.1.3.2.      Products & Services

18.1.3.3.      Financial (As per availability)

18.1.3.4.      Key Market Focus & Geographical Presence

18.1.3.5.      Recent Development

18.1.3.6.      Key Management Personnel

18.1.4.  Alphabet Inc.

18.1.4.1.      Company Details

18.1.4.2.      Products & Services

18.1.4.3.      Financial (As per availability)

18.1.4.4.      Key Market Focus & Geographical Presence

18.1.4.5.      Recent Development

18.1.4.6.      Key Management Personnel

18.1.5.  The Walt Disney Company Limited

18.1.5.1.      Company Details

18.1.5.2.      Products & Services

18.1.5.3.      Financial (As per availability)

18.1.5.4.      Key Market Focus & Geographical Presence

18.1.5.5.      Recent Development

18.1.5.6.      Key Management Personnel

18.1.6.  Rakuten TV Europe, S.L.U,

18.1.6.1.      Company Details

18.1.6.2.      Products & Services

18.1.6.3.      Financial (As per availability)

18.1.6.4.      Key Market Focus & Geographical Presence

18.1.6.5.      Recent Development

18.1.6.6.      Key Management Personnel

18.1.7.  Setplex LLC

18.1.7.1.      Company Details

18.1.7.2.      Products & Services

18.1.7.3.      Financial (As per availability)

18.1.7.4.      Key Market Focus & Geographical Presence

18.1.7.5.      Recent Development

18.1.7.6.      Key Management Personnel

18.1.8.  Atresmedia Group,

18.1.8.1.      Company Details

18.1.8.2.      Products & Services

18.1.8.3.      Financial (As per availability)

18.1.8.4.      Key Market Focus & Geographical Presence

18.1.8.5.      Recent Development

18.1.8.6.      Key Management Personnel

18.1.9.  Viacom International Media Networks Espana, S.L.U,

18.1.9.1.      Company Details

18.1.9.2.      Products & Services

18.1.9.3.      Financial (As per availability)

18.1.9.4.      Key Market Focus & Geographical Presence

18.1.9.5.      Recent Development

18.1.9.6.      Key Management Personnel

18.1.10.                MEDIASET ESPAÑA GROUP

18.1.10.1.    Company Details

18.1.10.2.    Products & Services

18.1.10.3.    Financial (As per availability)

18.1.10.4.    Key Market Focus & Geographical Presence

18.1.10.5.    Recent Development

18.1.10.6.    Key Management Personnel

19.  Strategic Recommendations/Action Plan

19.1.              Key Focus Areas

19.2.              Target Regions

19.3.              Target Type

19.4.              Target Number of Screens

20.   About Us & Disclaimer

 

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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The increasing popularity of the OTT industry has been largely attributed to the quick adoption and development of internet infrastructure. Avoiding conventional distribution channels and media networks, OTT platforms can distribute content directly to the viewers due to these factors.

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Netflix Inc., Amazon.com, Inc., Apple, Inc., Alphabet Inc., The Walt Disney Company Limited, Rakuten TV Europe, S.L.U, Setplex LLC, Atresmedia Group, Viacom International Media Networks Espana, S.L.U, MEDIASET ESPAÑA GROUP are some of the key players in the market.

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The three primary OTT business models are referred to as SVOD, TVOD, and AVOD.

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The market is developed with latest trends like OTT for sports, the engagement and interactive era, streaming services with advertisements, and content available in a variety of languages.

profile

Parvati Sharma

Account Manager BD
Press Release

Spain OTT Media Services Market is Fueled by SVOD Media Services During the Forecast Period

Feb, 2023

Increasing numbers of OTT platforms and the usage of OTT platform are expected to drive the growth of the Spain OTT media services market.