South Korea webtoons market is expected
to grow at an impressive rate during the forecast period. The South Korea webtoons
market is driven by the growing internet penetration in the country. South
Korea has the world’s highest broadband diffusion rate. The fast internet speed
and mobile technologies allow the users to consume and share content with each
other. This in turn is expected to positively influence the market growth
through 2026. Furthermore, South Korea has a well-developed digital or OTT
service platform, this facilitates easy distribution of webtoons content
thereby fueling the market growth.
The South Korea webtoons market is segmented
based on genre, revenue model, company and region. Based
on revenue model, the market can be split into subscription based and
advertisement based. The subscription based revenue model is expected to
dominate the market since users preferably take subscription for getting access
to their favorite webtoon episodes.
The major players operating in the webtoons
market are Naver Corporation,
Kakao Corporation, Lezhin Entertainment,
Tappytoon Comics & webtoons, ToryComics Co., Ltd., Toomics Global Co., Ltd.
and others. Major companies are using advanced animation technologies and
launching new webtoons in order to stay competitive in the market. Other
competitive strategies include mergers & acquisitions and new content
development.
Years
considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2022–2026
Objective of the Study:
- To analyze and estimate the market size of South Korea webtoons market
from 2016 to 2019.
- To estimate and forecast the market size of South Korea webtoons market
from 2020 to 2026 and growth rate until 2026.
- To classify and forecast South Korea webtoons market based on genre,
revenue model, company and regional distribution.
- To identify dominant region or segment in the South Korea webtoons market.
- To identify drivers and challenges for South Korea webtoons market.
- To examine competitive developments such as expansions, new product
launches, mergers & acquisitions, etc., in South Korea webtoons market.
- To identify and analyze the profile of leading players operating in
South Korea webtoons market.
- To identify key sustainable strategies adopted by market players in
South Korea webtoons market.
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TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of manufacturers across the globe. Subsequently, TechSci Research conducted
primary research surveys with the identified companies. While interviewing, the
respondents were also enquired about their competitors. Through this technique,
TechSci Research could include the manufacturers which could not be identified
due to the limitations of secondary research. TechSci Research analyzed the manufacturers,
distribution channels and presence of all major players across the globe.
TechSci
Research calculated the market size of South Korea webtoons market using a bottom-up approach, wherein data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and applications for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also studied
by TechSci Research.
Key Target Audience:
- Webtoons developers.
- Market research and consulting firms
- Government bodies such as regulating
authorities and policy makers
- Organizations, forums and alliances related to
webtoons
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as manufacturers,
suppliers and partners, end users, etc., besides allowing them in strategizing
investments and capitalizing on market opportunities.
Report Scope:
In this report, South Korea webtoons market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- South Korea Webtoons Market, By Genre:
- Romance
- Comedy
- Action
- Sci-Fi
- Action
- Horror
- Others
- South Korea Webtoons Market, By Revenue Model:
- Subscription Based
- Advertisement
Based
- South Korea Webtoons Market, By Region:
- Northern
- Southern
- Central
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in South Korea webtoons market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
South Korea webtoons market
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