South Korea webtoons market is expected to grow at an impressive rate during the forecast period. The South Korea webtoons market is driven by the growing internet penetration in the country. South Korea has the world’s highest broadband diffusion rate. The fast internet speed and mobile technologies allow the users to consume and share content with each other. This in turn is expected to positively influence the market growth through 2027. Furthermore, South Korea has a well-developed digital or OTT service platform, this facilitates easy distribution of webtoons content thereby fueling the market growth.

The South Korea webtoons market is segmented based on genre, revenue model, company and region. Based on revenue model, the market can be split into subscription based and advertisement based. The subscription based revenue model is expected to dominate the market since users preferably take subscription for getting access to their favorite webtoon episodes.

The major players operating in the webtoons market are Naver Corporation, Kakao Corporation, Lezhin Entertainment, Tappytoon Comics & webtoons, ToryComics Co., Ltd., Toomics Global Co., Ltd. and others. Major companies are using advanced animation technologies and launching new webtoons in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new content development.

Objective of the Study:

  • To analyze and estimate the market size of South Korea webtoons market from 2017 to 2020.
  • To estimate and forecast the market size of South Korea webtoons market from 2021 to 2027 and growth rate until 2027.
  • To classify and forecast South Korea webtoons market based on genre, revenue model, company and regional distribution.
  • To identify dominant region or segment in the South Korea webtoons market.
  • To identify drivers and challenges for South Korea webtoons market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in South Korea webtoons market.
  • To identify and analyze the profile of leading players operating in South Korea webtoons market.
  • To identify key sustainable strategies adopted by market players in South Korea webtoons market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of South Korea webtoons market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research. 

Key Target Audience:

  • Webtoons developers.
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to webtoons

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.



Base Year


Historical Years

2017 – 2020

Estimated Year


Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Genre
  • Revenue Mode

Region Scope

Northern, Southern, Central

Key Companies Profiled

Naver Corporation, Kakao Corporation, Lezhin Entertainment, Tappytoon Comics & webtoons, ToryComics Co., Ltd., Toomics Global Co., Ltd

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, South Korea webtoons market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • South Korea Webtoons Market, By Genre:
    • Romance
    • Comedy
    • Action
    • Sci-Fi
    • Action
    • Horror
    • Others
  • South Korea Webtoons Market, By Revenue Model:
    •  Subscription Based
    • Advertisement Based
  • South Korea Webtoons Market, By Region:
    • Northern
    • Southern
    • Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in South Korea webtoons market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

South Korea webtoons market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Webtoons Market

4.    Executive Summary

5.    South Korea Webtoons Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Genre (Romance, Comedy, Action, Sci-Fi, Action, Horror, Others)

5.2.2.     By Revenue Model (Subscription Based v/s Advertisement Based)

5.2.3.     By Region (Central, Northern, Southern)

5.2.4.     By Company

5.3.  Product Market Map

6.    Central South Korea Webtoons Market

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Genre

6.2.2.     By Revenue Model

7.    Northern South Korea Webtoons Market

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Genre

7.2.2.     By Revenue Model

8.    Southern South Korea Webtoons Market

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Genre

8.2.2.     By Revenue Model

9.    Market Dynamics

9.1.  Drivers/Opportunities

9.2.  Challenges/Restraints

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  List of Top 20 Popular Webtoons

13.  Comparative Analysis of different Webtoon Apps

14.  South Korea Economic Profile

15.  Competitive Landscape

15.1.              Company Profiles

15.1.1.  Naver Corporation

15.1.2.  Kakao Corporation

15.1.3.  Lezhin Entertainment

15.1.4.  Tappytoon Comics & webtoons

15.1.5.  ToryComics Co., Ltd.

15.1.6.  Toomics Global Co., Ltd.

16.  Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]