Online Advertising Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Advertising Format (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.)), By Platform (Web and Application), By End User (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.)), By Region, By Company

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Summary

Report Description

Forecast Period

2024-2028

Market Size (2022)

USD210 Billion

CAGR (2023-2028)

10.54%

Fastest Growing Segment

Video Advertising

Largest Market

North America


Global Online Advertising market is anticipated to grow during the forecast period due to the growing usage of social media, increasing advent of mobile advertising, and rising demand for content marketing.

Global Online Advertising Market Scope

Online advertising is the practice of sending marketing messages to a targeted and identified audience via the internet. Online advertising is useful for increasing website traffic and brand awareness, but its primary goal is to persuade the targeted audience to take particular action, like making a purchase, etc.

Online advertising allows businesses to target and engage with specific individuals who are more likely to be interested in their company or product, without the need to spend excessively on reaching a larger audience. Online advertising provides detailed audience information so that one can effectively target their efforts. This implies that one can concentrate on customers who are nearby, in a particular city or state, nationally, or who are looking for a particular concept of online advertisement.

Global Online Advertising Market Overview

In order to reach and interact with their target audiences, advertisers use a wide variety of platforms, formats, and strategies in the rapidly expanding global online advertising market. A number of factors, such as consumer adoption of digital technologies, popularity of mobile devices, and the emergence of social media and other online platforms as important channels for connecting with consumers, are fueling the growth of the online advertising market. Programmatic advertising, data-driven targeting, and mobile-first strategies are just a few examples of the new technologies and marketing tactics that are regularly introduced to the market, which is also characterized by rapid innovation and evolution. While there are many opportunities for advertisers in the online advertising market, there are also several difficulties, such as problems with ad fraud, data privacy, and the use of ad-blockers.

Global Online Advertising Market Drivers

Global Online Advertising market is driven by a variety of factors that are shaping the way advertisers reach and engage with their target audiences. One of the primary drivers of the online advertising market is the growing penetration of the internet across the world. As more people gain access to the internet, the potential audience for online advertising continues to expand. Additionally, the increasing use of mobile devices like smartphones and tablets has led to a shift in the way advertisers approach their campaigns, with a growing focus on mobile-first strategies. The availability of big data and advanced analytics tools has also been a key driver of the online advertising market, as advertisers are now able to target specific audiences based on factors such as demographics, interests, and browsing behavior. Social media platforms like Facebook, Twitter, and Instagram have become a crucial part of many people's daily lives, and advertisers have responded by developing highly targeted campaigns that leverage the user data available on these platforms.

Global Online Advertising Market Trends

The global online advertising market is characterized by rapid innovation and evolution, with new trends and technologies emerging on a regular basis. One of the most significant trends in recent years has been the increasing emphasis on personalization. Advertisers are now leveraging data analytics to better understand consumer behavior and preferences and are developing more targeted campaigns that resonate with specific audiences. Video advertising has also emerged as a key trend in the online advertising market, with more and more brands incorporating video content into their campaigns. Influencer marketing is another key trend in the online advertising market, with brands partnering with social media influencers to reach new audiences and build trust with consumers. Furthermore, Programmatic Advertising Technology continues to evolve, with more sophisticated algorithms and automation tools enabling advertisers to target their campaigns and optimize their ad spending more efficiently.


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Global Online Advertising Market Challenges

While the global online advertising market presents many opportunities for advertisers, it also comes with several challenges. One of the biggest challenges facing advertisers is the issue of ad fraud, which involves fraudulent activity designed to generate illegitimate ad impressions or clicks. Ad fraud not only wastes advertisers' ad spend, but it also undermines the integrity of the entire online advertising ecosystem. Another challenge facing advertisers is the growing use of ad-blockers, which prevent ads from being displayed to users who have installed them. As ad-blocker usage becomes more widespread, advertisers must find new ways to reach their target audiences, such as developing more engaging and less intrusive ad formats. Data privacy is another challenge for advertisers, as consumers become more aware of the data that is being collected and how it is being used. Finally, the online advertising market is highly competitive, with advertisers competing for the attention of increasingly discerning and demanding audiences.

Recent Developments

  • In April 2023, Twitter mandated verification for the advertisers. It will be necessary for brands running Twitter ads to display verified tick marks. Furthermore, those who want to post an advertisement or promote a tweet will need to either pay USD8 per month for Twitter Blue or USD1,000 per month to be recognized as a verified organization. Accounts with a grey checkmark, designating those for official government-related accounts like agencies, embassies, parliaments, and the like, may be an exception.
  • In May 2023, According to TikTok, a new product has been released that enables advertisers to place ads next to content created by premium publishers, with those publishers receiving a portion of the ad revenue. Buzzfeed, DotDash Meredith, NBCUniversal, the UFC, and WWE were among the first companies to sign on at the launch of the Pulse Premiere product on May 4, according to the social media platform.
  • It is a development of TikTok's Pulse programme, which enables marketers to place their brand next to the top 4% of content on the platform.
  • In 2022, to better serve authors and publishers, Written Word Media expanded their Reader Reach Ads service with the introduction of “Reader Reach Amazon Ads”. Authors can easily run targeted ads for their books using Reader Reach, a data-driven full-service ad solution. In addition to the current Reader Reach Facebook Ads service, the expansion to Amazon Ads enables authors to easily advertise to readers on Amazon.

Global Online Advertising Market Opportunities

Global Online Advertising market presents many opportunities for advertisers to reach and engage with their target audiences. One of the major opportunities for advertisers in the market is the social media influencer marketing. To enhance their brand presence, advertisers in all sectors are forming partnerships with social media influencers. This is proving to be an effective digital marketing tactic, largely because customers are more likely to believe reviews from other customers than advertisements from companies. By 2024 and beyond, more businesses should start utilizing these influencers to boost sales. Due to consumer fatigue, there is a growing expectation of reduced reliance on celebrity endorsements in the future. Consumers now prefer influencers who have a stronger connection to the product or industry. An illustrative example of this shift is James Charles, a renowned makeup artist specializing in cosmetics, who collaborated with Cover Girl on promotional campaigns.

Furthermore, digital marketers can more effectively analyze user data with the help of artificial intelligence (AI) to further tailor the customer journey. Businesses can now learn a lot about their customers by targeting them through the use of AI. Additionally, AI offers users a more individualized experience by offering them specialized support throughout the entire purchasing process. Businesses can provide this level of customer service by programmatically delivering ads to specific audiences. In 2023, programmatic advertising is anticipated to represent more than 72% of all online marketing expenditures.

Global Online Advertising Market Company Profiles

Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok), etc. are the market players in the global online advertising market during the forecast period.

Global Online Advertising Market Segmentation

Global Online Advertising market is segmented into advertising format, platform, end user, and region. Based on advertising format, the market is segmented into social media, search engine, video, e-mail, and others (podcast, radio, etc.). Based on platform, the market is segmented into web and application. Based on the end user, the market is segmented into automotive, BFSI, healthcare, retail, media & entertainment, and others (travel & tourism, government, etc.). Based on region, the market is divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Advertising Format

Platform

End User

Region

Regional Scope

Asia-Pacific, North America, Europe, Middle East & Africa, and South America

Country Scope

China, India, Japan, South Korea, Australia, United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia

Key Companies Profiled

Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok), etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global Online Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Online Advertising Market, By Advertising Format:
    • Social Media
    • Search Engine
    • Video
    • E-mail
    • Others
  • Online Advertising Market, By Platform:
    • Web
    • Application
  • Online Advertising Market, By End User:
    • Automotive
    • BFSI
    • Healthcare
    • Retail
    • Media & Entertainment
    • Others
  • Online Advertising Market, By Region:
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Turkey
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Online Advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Online Advertising Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Platform Preference

4.2.  Frequency of Advertisement

4.3.  Preferred Advertising Format

5.    Global Online Advertising Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.))

5.2.2.     By Platform Market Share Analysis (Web and Application)

5.2.3.     By End User Market Share Analysis (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.))

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         Asia-Pacific Market Share Analysis

5.2.4.2.         North America Market Share Analysis

5.2.4.3.         Europe Market Share Analysis

5.2.4.4.         Middle East & Africa Market Share Analysis

5.2.4.5.         South America Market Share Analysis

5.2.5.     By Company Market Share Analysis

5.3.  Global Online Advertising Mapping & Opportunity Assessment

5.3.1.     By Advertising Format Market Mapping & Opportunity Assessment

5.3.2.     By Platform Market Mapping & Opportunity Assessment

5.3.3.     By End User Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    Asia-Pacific Online Advertising Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Advertising Format Market Share Analysis

6.2.2.     By Platform Market Share Analysis

6.2.3.     By End User Market Share Analysis

6.2.4.     By Country Market Share Analysis

6.2.4.1.         China Online Advertising Market Outlook

6.2.4.1.1.             Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2.             Market Share & Forecast

6.2.4.1.2.1. By Advertising Format Market Share Analysis

6.2.4.1.2.2. By Platform Market Share Analysis

6.2.4.1.2.3. By End User Market Share Analysis

6.2.4.2.         India Online Advertising Market Outlook

6.2.4.2.1.             Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2.             Market Share & Forecast

6.2.4.2.2.1. By Advertising Format Market Share Analysis

6.2.4.2.2.2. By Platform Market Share Analysis

6.2.4.2.2.3. By End User Market Share Analysis

6.2.4.3.         Japan Online Advertising Market Outlook

6.2.4.3.1.             Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2.             Market Share & Forecast

6.2.4.3.2.1. By Advertising Format Market Share Analysis

6.2.4.3.2.2. By Platform Market Share Analysis

6.2.4.3.2.3. By End User Market Share Analysis

6.2.4.4.         South Korea Online Advertising Market Outlook

6.2.4.4.1.             Market Size & Forecast

6.2.4.4.1.1. By Value

6.2.4.4.2.             Market Share & Forecast

6.2.4.4.2.1. By Advertising Format Market Share Analysis

6.2.4.4.2.2. By Platform Market Share Analysis

6.2.4.4.2.3. By End User Market Share Analysis

6.2.4.5.         Australia Online Advertising Market Outlook

6.2.4.5.1.             Market Size & Forecast

6.2.4.5.1.1. By Value

6.2.4.5.2.             Market Share & Forecast

6.2.4.5.2.1. By Advertising Format Market Share Analysis

6.2.4.5.2.2. By Platform Market Share Analysis

6.2.4.5.2.3. By End User Market Share Analysis

7.    North America Online Advertising Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Advertising Format Market Share Analysis

7.2.2.     By Platform Market Share Analysis

7.2.3.     By End User Market Share Analysis

7.2.4.     By Country Market Share Analysis

7.2.4.1.         United States Online Advertising Market Outlook

7.2.4.1.1.             Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2.             Market Share & Forecast

7.2.4.1.2.1. By Advertising Format Market Share Analysis

7.2.4.1.2.2. By Platform Market Share Analysis

7.2.4.1.2.3. By End User Market Share Analysis

7.2.4.2.         Canada Online Advertising Market Outlook

7.2.4.2.1.             Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2.              Market Share & Forecast

7.2.4.2.2.1. By Advertising Format Market Share Analysis

7.2.4.2.2.2. By Platform Market Share Analysis

7.2.4.2.2.3. By End User Market Share Analysis

7.2.4.3.         Mexico Online Advertising Market Outlook

7.2.4.3.1.             Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2.             Market Share & Forecast

7.2.4.3.2.1. By Advertising Format Market Share Analysis

7.2.4.3.2.2. By Platform Market Share Analysis

7.2.4.3.2.3. By End User Market Share Analysis

8.    Europe Online Advertising Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Advertising Format Market Share Analysis

8.2.2.     By Platform Market Share Analysis

8.2.3.     By End User Market Share Analysis

8.2.4.     By Country Market Share Analysis

8.2.4.1.         Germany Online Advertising Market Outlook

8.2.4.1.1.             Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2.             Market Share & Forecast

8.2.4.1.2.1. By Advertising Format Market Share Analysis

8.2.4.1.2.2. By Platform Market Share Analysis

8.2.4.1.2.3. By End User Market Share Analysis

8.2.4.2.         France Online Advertising Market Outlook

8.2.4.2.1.             Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2.             Market Share & Forecast

8.2.4.2.2.1. By Advertising Format Market Share Analysis

8.2.4.2.2.2. By Platform Market Share Analysis

8.2.4.2.2.3. By End User Market Share Analysis

8.2.4.3.         United Kingdom Online Advertising Market Outlook

8.2.4.3.1.             Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2.             Market Share & Forecast

8.2.4.3.2.1. By Advertising Format Market Share Analysis

8.2.4.3.2.2. By Platform Market Share Analysis

8.2.4.3.2.3. By End User Market Share Analysis

8.2.4.4.         Italy Online Advertising Market Outlook

8.2.4.4.1.             Market Size & Forecast

8.2.4.4.1.1. By Value  

8.2.4.4.2.             Market Share & Forecast

8.2.4.4.2.1. By Advertising Format Market Share Analysis

8.2.4.4.2.2. By Platform Market Share Analysis

8.2.4.4.2.3. By End User Market Share Analysis

8.2.4.5.         Spain Online Advertising Market Outlook

8.2.4.5.1.             Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2.             Market Share & Forecast

8.2.4.5.2.1. By Advertising Format Market Share Analysis

8.2.4.5.2.2. By Platform Market Share Analysis

8.2.4.5.2.3. By End User Market Share Analysis

9.    Middle East & Africa Online Advertising Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Advertising Format Market Share Analysis

9.2.2.     By Platform Market Share Analysis

9.2.3.     By End User Market Share Analysis

9.2.4.     By Country Market Share Analysis

9.2.4.1.         Saudi Arabia Online Advertising Market Outlook

9.2.4.1.1.             Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2.             Market Share & Forecast

9.2.4.1.2.1. By Advertising Format Market Share Analysis

9.2.4.1.2.2. By Platform Market Share Analysis

9.2.4.1.2.3. By End User Market Share Analysis

9.2.4.2.         UAE Online Advertising Market Outlook

9.2.4.2.1.             Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2.             Market Share & Forecast

9.2.4.2.2.1. By Advertising Format Market Share Analysis

9.2.4.2.2.2. By Platform Market Share Analysis

9.2.4.2.2.3. By End User Market Share Analysis

9.2.4.3.         South Africa Online Advertising Market Outlook

9.2.4.3.1.             Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2.             Market Share & Forecast

9.2.4.3.2.1. By Advertising Format Market Share Analysis

9.2.4.3.2.2. By Platform Market Share Analysis

9.2.4.3.2.3. By End User Market Share Analysis

9.2.4.4.         Turkey Online Advertising Market Outlook

9.2.4.4.1.             Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2.             Market Share & Forecast

9.2.4.4.2.1. By Advertising Format Market Share Analysis

9.2.4.4.2.2. By Platform Market Share Analysis

9.2.4.4.2.3. By End User Market Share Analysis

10.  South America Online Advertising Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Advertising Format Market Share Analysis

10.2.2.  By Platform Market Share Analysis

10.2.3.  By End User Market Share Analysis

10.2.4.  By Country Market Share Analysis

10.2.4.1.      Brazil Online Advertising Market Outlook

10.2.4.1.1.           Market Size & Forecast

10.2.4.1.1.1.               By Value

10.2.4.1.2.           Market Share & Forecast

10.2.4.1.2.1.               By Advertising Format Market Share Analysis

10.2.4.1.2.2.               By Platform Market Share Analysis

10.2.4.1.2.3.               By End User Market Share Analysis

10.2.4.2.      Colombia Online Advertising Market Outlook

10.2.4.2.1.           Market Size & Forecast

10.2.4.2.1.1.               By Value

10.2.4.2.2.           Market Share & Forecast

10.2.4.2.2.1.               By Advertising Format Market Share Analysis

10.2.4.2.2.2.               By Platform Market Share Analysis

10.2.4.2.2.3.               By End User Market Share Analysis

10.2.4.3.      Argentina Online Advertising Market Outlook

10.2.4.3.1.           Market Size & Forecast

10.2.4.3.1.1.               By Value

10.2.4.3.2.           Market Share & Forecast

10.2.4.3.2.1.               By Advertising Format Market Share Analysis

10.2.4.3.2.2.               By Platform Market Share Analysis

10.2.4.3.2.3.               By End User Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Growing Use of Social Media

11.1.2.  Mobile Advertising

11.1.3.  Cost-Effective

11.2.              Challenges

11.2.1.  Ad Blockers

11.2.2.  Ad Fraud

12.  Impact of COVID-19 on the Global Online Advertising Market

12.1.              Impact Assessment Model       

12.1.1.  Key Segments Impacted

12.1.2.  Key Regions Impacted

12.1.3.  Key Countries Impacted

12.1.4.  Key Distribution Channel Impacted

13.  Market Trends & Developments

13.1.              Increased Use of Programmatic Advertising

13.2.              Video Advertising

13.3.              Personalized advertising

13.4.              Use of Artificial Intelligence

13.5.              Influencer Marketing

14.  Porter’s Five Forces Model

14.1.              Competitive Rivalry

14.2.              Bargaining Power of Buyers

14.3.              Bargaining Power of Suppliers

14.4.              Threat of New Entrants

14.5.              Threat of Substitutes

15.  SWOT Analysis

15.1.              Strengths

15.2.              Weaknesses

15.3.              Opportunities

15.4.              Threats

16.  Competitive Landscape

16.1.              Company Profiles 

16.1.1.  Google LLC    

16.1.1.1.      Company Details

16.1.1.2.      Product & Services

16.1.1.3.      Financials (As Per Availability)

16.1.1.4.      Key Market Focus & Geographical Presence

16.1.1.5.      Recent Developments

16.1.1.6.      Key Management Personnel

16.1.2.  Meta Platforms, Inc.      

16.1.2.1.      Company Details

16.1.2.2.      Product & Services

16.1.2.3.      Financials (As Per Availability)

16.1.2.4.      Key Market Focus & Geographical Presence

16.1.2.5.      Recent Developments

16.1.2.6.      Key Management Personnel

16.1.3.  Microsoft Corporation   

16.1.3.1.      Company Details

16.1.3.2.      Product & Services

16.1.3.3.      Financials (As Per Availability)

16.1.3.4.      Key Market Focus & Geographical Presence

16.1.3.5.      Recent Developments

16.1.3.6.      Key Management Personnel

16.1.4.  Twitter, Inc.      

16.1.4.1.      Company Details

16.1.4.2.      Product & Services

16.1.4.3.      Financials (As Per Availability)

16.1.4.4.      Key Market Focus & Geographical Presence

16.1.4.5.      Recent Developments

16.1.4.6.      Key Management Personnel

16.1.5.  Adobe Inc.    

16.1.5.1.      Company Details

16.1.5.2.      Product & Services

16.1.5.3.      Financials (As Per Availability)

16.1.5.4.      Key Market Focus & Geographical Presence

16.1.5.5.      Recent Developments

16.1.5.6.      Key Management Personnel

16.1.6.  Baidu, Inc         

16.1.6.1.      Company Details

16.1.6.2.      Product & Services

16.1.6.3.      Financials (As Per Availability)

16.1.6.4.      Key Market Focus & Geographical Presence

16.1.6.5.      Recent Developments

16.1.6.6.      Key Management Personnel

16.1.7.  Yahoo! Inc.     

16.1.7.1.      Company Details

16.1.7.2.      Product & Services

16.1.7.3.      Financials (As Per Availability)

16.1.7.4.      Key Market Focus & Geographical Presence

16.1.7.5.      Recent Developments

16.1.7.6.      Key Management Personnel

16.1.8.  IAC Inc.   

16.1.8.1.      Company Details

16.1.8.2.      Product & Services

16.1.8.3.      Financials (As Per Availability)

16.1.8.4.      Key Market Focus & Geographical Presence

16.1.8.5.      Recent Developments

16.1.8.6.      Key Management Personnel

16.1.9.  Amazon.com, Inc.   

16.1.9.1.      Company Details

16.1.9.2.      Product & Services

16.1.9.3.      Financials (As Per Availability)

16.1.9.4.      Key Market Focus & Geographical Presence

16.1.9.5.      Recent Developments

16.1.9.6.      Key Management Personnel

16.1.10.                ByteDance Ltd. (TikTok)      

16.1.10.1.    Company Details

16.1.10.2.    Product & Services

16.1.10.3.    Financials (As Per Availability)

16.1.10.4.    Key Market Focus & Geographical Presence

16.1.10.5.    Recent Developments

16.1.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Region

18.   About Us & Disclaimer

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Figures and Tables

Frequently asked questions

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The Global Online Advertising market is anticipated to be driven by advanced analytics, mobile advertising, and growing use of social media.

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Personalization and Targeting, Video Advertising, and Programmatic Advertising are the major trends of the global Online Advertising market.

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Ad Blockers and Ad frauds are the major factors restraining the global Online Advertising market.

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Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok) are the key market players in the global Online Advertising market.

Related Reports

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Parvati Sharma

Account Manager BD
Press Release

Online Advertising Market to be fueled by Video Advertising During the Forecast Period

Jun, 2023

Growing internet penetration, rise of E-commerce, and availability of big data & advanced analytics tools used in advertising are the major factors driving the Global Online Advertising Market.

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