Global ad tech market is expected to witness an impressive CAGR during the forecast period from 2022-2026. Emerging trends aiding the generation and analyzation of data and storing data for customization process based on users’ search history is expected to foster the global ad tech market. Placement of data at right time for maximum customer interaction managed by significant ad agencies is fueling the market for ad tech growth. High-end investments by key players to obtain optimum results and improve the quality and response from consumers through digital advertisements is considered a major driver for growth of ad tech market at global level. Roll-out of 5G technology and emergence of technologies including big data analytics, artificial intelligence, machine learning coupled with collaboration tools to enhance consumer experience is creating lucrative opportunities for the global ad tech market growth.  Also, work from home has enabled consumers to spend more time on their screens thereby paving the way for growth of ad tech market. Start-ups are investing huge amounts for innovation in ad tech industry subsequently supporting the growth for the global ad tech market.

Global ad tech market is segregated into type, organization size, pricing type, end user, channel type, region, and company. Based on regional analysis, North America followed closely by Asia-Pacific is expected to hold major ad tech market share in terms of revenue till 2026. Huge expenditure for development of digital media ad market by North America is boosting the market growth. Also, streaming of political ads is considered a key growth driver for television advertisements in the region. Cinema back in theatres after a long gap is anticipated to bolster the cinema advertising sector. Also, increase in internet connectivity and affordability among middle class families for smart devices is fueling the market in Asia-Pacific region. Also, digitalization and various initiatives adopted by government is aiding the growth of the ad tech in the region.

The major players operating in the global ad tech market are WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA., Interpublic Group of Companies, Inc., Adobe Inc, Google LLC, The Trade Desk Inc, Criteo SA, IgnitionOne, Inc., MediaMath Inc., and others. Major companies are developing advanced technologies and launching new services to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze the historical growth of the market size of global ad tech market from 2016 to 2019.
  • To estimate and forecast the market size of global ad tech market from 2020 to 2026 and growth rate until 2026.
  • To classify and forecast global ad tech market based on type, organization size, pricing type, end user, channel type, region, and company.
  • To identify dominant region or segment in the global ad tech.
  • To identify drivers and challenges for global ad tech.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global ad tech.
  • To identify and analyze the profile of leading players operating in global ad tech.
  • To identify key sustainable strategies adopted by market players in global ad tech market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global ad tech market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Ad tech service providers companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to ad tech service

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global ad tech market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Global Ad Tech Market, By Type:

    • Cloud-Based
    • On Premises
  • Global Ad Tech Market, By Organization Size:
    • Large Enterprises
    • SMEs
  • Global Ad Tech Market, By Pricing Type:
    • Fixed Monthly Fee
    • Ad Spend Commission
    • Hidden Bid Markups
  • Global Ad Tech Market, By End User:
    • In-House Media Buyers
    • Ad Agencies
    • Website Owners
    • App Developers
    • Ad Networks
  • Global Ad Tech Market, By Pricing Type:
    • Display Advertising
    • Video Advertising
    • PPC
    • Social Media Advertising
    • CTV
    • DOOH
  • Global Ad Tech Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Italy
    • Asia-Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • UAE
    • South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global ad tech market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Type Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Ad Tech Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Ad Tech Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Cloud-Based, On Premises)

6.2.2.     By Organization Size (Large Enterprises & SMEs)

6.2.3.     By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups)

6.2.4.     By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks)

6.2.5.     By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)

6.2.6.     By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa)

6.2.7.     By Company (2020)

6.3.  Type Market Map

7.    North America Ad Tech Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Organization Size

7.2.3.     By Pricing Type

7.2.4.     By End User

7.2.5.     By Channel Type

7.2.6.     By Country (United States; Canada; Mexico)

7.3.  North America: Country Analysis

7.3.1.     United States Ad Tech Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type

7.3.1.2.2.             By Organization Size

7.3.1.2.3.             By Pricing Type

7.3.1.2.4.             By End User

7.3.1.2.5.             By Channel Type

7.3.2.     Canada Ad Tech Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type

7.3.2.2.2.             By Organization Size

7.3.2.2.3.             By Pricing Type

7.3.2.2.4.             By End User

7.3.2.2.5.             By Channel Type

7.3.3.     Mexico Ad Tech Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type

7.3.3.2.2.             By Organization Size

7.3.3.2.3.             By Pricing Type

7.3.3.2.4.             By End User

7.3.3.2.5.             By Channel Type

8.    Europe Ad Tech Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Organization Size

8.2.3.     By Pricing Type

8.2.4.     By End User

8.2.5.     By Channel Type

8.2.6.     By Country (France; Germany; UK; Italy; Spain)

8.3.  Europe: Country Analysis

8.3.1.     France Ad Tech Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Platform

8.3.1.2.2.             By Type

8.3.1.2.3.             By Organization Size

8.3.1.2.4.             By Pricing Type

8.3.1.2.5.             By End User

8.3.1.2.6.             By Channel Type

8.3.2.     Germany Ad Tech Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type

8.3.2.2.2.             By Organization Size

8.3.2.2.3.             By Pricing Type

8.3.2.2.4.             By End User

8.3.2.2.5.             By Channel Type

8.3.3.     United Kingdom Ad Tech Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type

8.3.3.2.2.             By Organization Size

8.3.3.2.3.             By Pricing Type

8.3.3.2.4.             By End User

8.3.3.2.5.             By Channel Type

8.3.4.     Italy Ad Tech Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Type

8.3.4.2.2.             By Organization Size

8.3.4.2.3.             By Pricing Type

8.3.4.2.4.             By End User

8.3.4.2.5.             By Channel Type

8.3.5.     Spain Ad Tech Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Type

8.3.5.2.2.             By Organization Size

8.3.5.2.3.             By Pricing Type

8.3.5.2.4.             By End User

8.3.5.2.5.             By Channel Type

9.    Asia-Pacific Ad Tech Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Organization Size

9.2.3.     By Pricing Type

9.2.4.     By End User

9.2.5.     By Channel Type

9.2.6.     By Country (China; India; Japan; South Korea; Australia)

9.3.  Asia-Pacific: Country Analysis

9.3.1.     China Ad Tech Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type

9.3.1.2.2.             By Organization Size

9.3.1.2.3.             By Pricing Type

9.3.1.2.4.             By End User

9.3.1.2.5.             By Channel Type

9.3.2.     India Ad Tech Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Type

9.3.2.2.2.             By Organization Size

9.3.2.2.3.             By Pricing Type

9.3.2.2.4.             By End User

9.3.2.2.5.             By Channel Type

9.3.3.     Japan Ad Tech Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type

9.3.3.2.2.             By Organization Size

9.3.3.2.3.             By Pricing Type

9.3.3.2.4.             By End User

9.3.3.2.5.             By Channel Type

9.3.4.     South Korea Ad Tech Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Type

9.3.4.2.2.             By Organization Size

9.3.4.2.3.             By Pricing Type

9.3.4.2.4.             By End User

9.3.4.2.5.             By Channel Type

9.3.5.     Australia Ad Tech Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Type

9.3.5.2.2.             By Organization Size

9.3.5.2.3.             By Pricing Type

9.3.5.2.4.             By End User

9.3.5.2.5.             By Channel Type

10.  Middle East and Africa Ad Tech Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type

10.2.2.  By Organization Size

10.2.3.  By Pricing Type

10.2.4.  By End User

10.2.5.  By Channel Type

10.2.6.  By Country (UAE; Saudi Arabia; South Africa)

10.3.              MEA: Country Analysis

10.3.1.  South Africa Ad Tech Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type

10.3.1.2.2.           By Organization Size

10.3.1.2.3.           By Pricing Type

10.3.1.2.4.           By End User

10.3.1.2.5.           By Channel Type

10.3.2.  Saudi Arabia Ad Tech Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type

10.3.2.2.2.           By Organization Size

10.3.2.2.3.           By Pricing Type

10.3.2.2.4.           By End User

10.3.2.2.5.           By Channel Type

10.3.3.  UAE Ad Tech Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type

10.3.3.2.2.           By Organization Size

10.3.3.2.3.           By Pricing Type

10.3.3.2.4.           By End User

10.3.3.2.5.           By Channel Type

11.  South America Ad Tech Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value & Volume

11.2.              Market Share & Forecast

11.2.1.  By Type

11.2.2.  By Organization Size

11.2.3.  By Pricing Type

11.2.4.  By End User

11.2.5.  By Channel Type

11.2.6.  By Country (Brazil; Argentina; Colombia)

11.3.              South America: Country Analysis

11.3.1.  Brazil Ad Tech Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Type

11.3.1.2.2.           By Organization Size

11.3.1.2.3.           By Pricing Type

11.3.1.2.4.           By End User

11.3.1.2.5.           By Channel Type

11.3.2.  Argentina Ad Tech Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Type

11.3.2.2.2.           By Organization Size

11.3.2.2.3.           By Pricing Type

11.3.2.2.4.           By End User

11.3.2.2.5.           By Channel Type

11.3.3.  Colombia Ad Tech Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Type

11.3.3.2.2.           By Organization Size

11.3.3.2.3.           By Pricing Type

11.3.3.2.4.           By End User

11.3.3.2.5.           By Channel Type

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Global Players Profiled (Leading Companies)

14.2.1.  WPP Group PLC

14.2.2.  Omnicom Group Inc.

14.2.3.  Publicis Groupe SA.

14.2.4.  Interpublic Group of Companies, Inc.

14.2.5.  Adobe Inc

14.2.6.  Google LLC

14.2.7.  The Trade Desk Inc

14.2.8.  Criteo SA

14.2.9.  IgnitionOne, Inc.

14.2.10.                MediaMath Inc.

15.  Strategic Recommendations

16.  About Us & Disclaimer

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