Online Event Ticketing Market Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Platform (Desktop, Mobile), By Event Type (Sports, Music Shows, Movies, Comedy Shows, Others (Exhibition, Food & Drinks Events, etc.)), By Region and Competition Forecast

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Summary

Report Description

The online event ticketing market is expected to undergo a robust CAGR during the forecast period owing to the widespread use of smartphones and other devices, as well as the ease and flexibility of the procedure, online ticketing has become increasingly popular. Service providers are creating appealing and user-friendly smartphone interfaces, which will make booking tickets easier and more quickly.

Global Online Event Ticketing Market Scope

Online event ticketing refers to the process of selling and purchasing tickets for various events through online platforms. It allows individuals to browse and select tickets for concerts, sports events, theater shows, conferences, festivals, and other types of events, using a website or mobile application. Desktop and mobile are the two platforms through tickets can be booked for an event. Online event ticketing simplifies the ticket purchasing process, making it more convenient, accessible, and efficient for both event organizers and attendees.

Global Online Event Ticketing Market Overview

Online event ticketing platforms serve as intermediaries between event organizers and attendees, providing a convenient and efficient way to manage ticket sales. These platforms typically offer a user-friendly interface that allows users to search for events, view available tickets, select seating options, and complete the purchase securely online. A growing number of theatres, movies, and other types of events are accepting e-tickets to reduce paper usage. The QR codes on these tickets are scanned by the attendants to confirm their validity. Number of platforms selling online event tickets are rising rapidly. Globally, live events have become an integral part of the entertainment sector, and their popularity has grown recently. The demand for live events has grown significantly because of the development of technology and social media, making the live events sector globally a key contributor to the economy of the world.

Online Event Ticketing Market

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Global Online Event Ticketing Market Drivers

The growing availability of the internet andincreasing smartphone adoption have significantly expanded the potentialcustomer base for online event ticketing. As more people gain access to theinternet, the demand for online ticketing platforms rises. As online ticketingoffers convenience and accessibility to customers, allowing them to purchaseevent tickets from the comfort of their homes or on the go. It eliminates theneed to physically visit ticket counters or wait in long queues, saving timeand effort for buyers. The event industry has witnessed tremendous growth inrecent years, with a wide variety of events being organized, including music concerts,sports events, theater performances, and more. The increasing number of eventscreates a higher demand for ticketing services, driving the online ticketingmarket.

Moreover, online event ticketing, facilitatedthrough smartphone apps, has gained popularity. It allows users to store theirtickets digitally, eliminating the need for physical tickets. Online ticketingenhances convenience, reduces the risk of lost or stolen tickets, and providesadditional features like real-time updates and event information. Thus, theabovementioned factor in the market is expected to continue to grow in thecoming years globally.

Global Online EventTicketing Market Trends

Theonline event ticketing market is constantly evolving, and several trends haveemerged in recent years. The ticketing sector is continually evolving andadapting new emerging technologies and customer trends. For instance,blockchain technology is being explored to enhance the security andtransparency of online ticketing. It can help prevent ticket fraud, ensureauthenticity, and enable secure peer-to-peer ticket transfers. Blockchain-basedticketing systems can also provide a decentralized platform for ticket sales,eliminating the need for intermediaries. Moreover, AI-powered chatbots andvirtual assistants are being deployed to enhance customer support and provideinstant assistance in ticketing processes. Additionally, online ticketingplatforms are integrating with social media platforms to leverage influencermarketing and reach a wider audience. Event promoters collaborate withinfluencers and use social media campaigns to drive ticket sales and increase eventawareness driving the online event ticketing market.

Toenhance the event experience, contactless entry systems are being adopted,utilizing technologies like QR codes and near-field communication (NFC).Technology, such as interactive maps, mobile ordering, and cashless payments,is being integrated into online ticketing platforms to streamline the entireevent experience. Thus, these trends reflect the evolving nature of the onlineevent ticketing market, driven by advancements in technology, changing consumerpreferences, and the need to adapt to new market dynamics.

 

Global Online Event Ticketing Market Challenges

In the online event ticketing market, there areseveral challenges that organizers, ticketing platforms, and customers mayface. Online ticketing platforms often face issues related to ticket frauds.Fraudulent activities include the creation of counterfeit tickets, unauthorizedresale of tickets at inflated prices. These practices not only harm customersbut also tarnish the reputation of the event and ticketing platform.

Moreover, online ticketing platforms handlesensitive customer information, including personal and payment details.Protecting this data from unauthorized access, breaches, or misuse is of utmostimportance. Adhering to strict security standards and complying with privacyregulations can be complex and resource intensive. The online event ticketingmarket is highly competitive, with several platforms vying for eventorganizers' and customers' attention. Standing out among competitors andattracting a significant market share requires innovative features, excellentservice, strategic partnerships, and effective marketing strategies.

 

Recent Developments

  • In 2022, Ticketmaster Sport announced thatfrom the beginning of the 2022/23 season, it will become the Club’s newticketing services provider delivering sports ticketing technology solutions tothe men in Black, Green and Gold with a new long-term relationship agreed.These supporters wereable to take advantage from a new, enhanced, and incredibly user-friendlyticketing website, making it very simple to purchase and get tickets withoutany hassle.
  • In 2022, Events.com announced to acquire theassets of the global ticketing company Brown Paper Tickets (BPT), withcustomers in over 120 countries. Since the beginning, BPT's technology hasprocessed and paid more than USD 1 billion in ticket sales and registrationfees to event organizers.

Global Online EventTicketing Market Opportunities

The online event ticketing market presents severalopportunities for event organizers and ticketing platforms. Online ticketingplatforms enable event organizers to reach a global audience. This opensopportunities for hosting events that attract attendees from different regionsand countries. By leveraging online platforms, organizers can tap into newmarkets and expand their reach beyond their local areas. Online ticketingallows for a diverse range of event offerings. Event organizers can exploreniche markets and target specific audience segments with specialized eventssuch as workshops, cultural events, and unique experiences that cater tospecific interests.

Additionally, online ticketing platforms canpartnerships and collaborations with other service providers to offer bundledservices or exclusive experiences. For instance, collaborations with travelagencies, hotels, or local businesses can provide bundled packages forout-of-town attendees. Sponsorship opportunities can also be explored toprovide added value to eventgoers and generate additional revenue streams. Bycapitalizing on these opportunities, event organizers and ticketing platformscan maximize their revenue, expand their audience reach, and provide enhancedexperiences for eventgoers.

 

Company Profiles

The major players in the global online event ticketing market are Atom Tickets LLC, Bigtree Entertainment Pvt Ltd,Cinemark Holding Inc, KyaZoonga, Inc., Ticketmaster Entertainment LLC, Eventbrite,Inc., StubHub, Inc., Live Nation Entertainment, Inc., Fandango Media, LLC, and ViagogoEntertainment Inc.

Market Segmentation   

The global online eventticketing market is segmented based on platform and event type. The market is divided into desktopand mobile. Based on the event typethe market is divided into sports, music shows, movies, comedy shows, and others(exhibition, food & drinks events, etc.). The market analysis also studiesthe regional segmentation to devise regional market segmentation, divided amongNorth America, Europe, Asia-Pacific, South America, and Middle East &Africa.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Platform

Event Type

Regional Scope

North America, Europe, Asia-Pacific, South America, and Middle East & Africa

Country Scope

United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Brazil, Argentina, and Colombia

Key Companies Profiled

Atom Tickets LLC, Bigtree Entertainment Pvt Ltd, Cinemark Holding Inc, KyaZoonga, Inc., Ticketmaster Entertainment LLC, Eventbrite, Inc., StubHub, Inc., Live Nation Entertainment, Inc., Fandango Media, LLC, and Viagogo Entertainment Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global online eventticketing market has been segmented into the following categories, in additionto the industry trends which have also been detailed below:

·        GlobalOnline Event Ticketing Market, By Platform:

o    Desktop

o    Mobile

·        GlobalOnline Event Ticketing Market, By EventType:

o    Sports

o    Music Shows

o    Movies

o    Comedy Shows

o    Others (Exhibition and Food & Drinks Events, etc.)

·        GlobalOnline Event Ticketing Market, By Region:

o    North America

§  United States

§  Canada

§  Mexico

o    Europe

§  Germany

§  France

§  United Kingdom

§  Italy

§  Spain

o    Asia-Pacific

§  China

§  India

§  Japan

§  South Korea

§  Australia

o    South America

§  Brazil

§  Argentina

§  Colombia

o    Middle East & Africa

§  Saudi Arabia

§  UAE

§  South Africa

Competitive Landscape

CompanyProfiles: Detailedanalysis of the major companies present in the global online event ticketingmarket.

Available Customizations:

With the given market data, TechSciResearch offers customizations according to a company’s specific needs. Thefollowing customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Online Event Ticketing Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Data Triangulation & Validation

2.6.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on Global Online Event Ticketing Market

5.    Voice of Customer Analysis (B2C Model Analysis)

5.1.  Respondent Demographics

5.1.1.    By Gender

5.1.2.    By Age

5.1.3.    By Occupation

5.2.  Brand Awareness

5.3.  Factors Influencing Purchase Decision

5.4.  Challenges Faced After Purchase

6.    Global Online Event Ticketing Market Outlook  

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast  

6.2.1.    By Platform Market Share Analysis (Desktop, Mobile)

6.2.2.    By Event Type Market Share Analysis (Sports, Music Shows, Movies, Comedy Shows, Others (Exhibition, Food & Drinks Events, etc.))

6.2.3.    By Regional Market Share Analysis

6.2.3.1.        North America Market Analysis

6.2.3.2.        Asia -Pacific Market Analysis

6.2.3.3.        Europe Market Analysis

6.2.3.4.        South America Market Analysis

6.2.3.5.        Middle East & Africa Market Analysis

6.2.4.    By Company Market Share Analysis

6.3.  Global Online Event Ticketing Mapping & Opportunity Assessment

6.3.1.    By Type Market Mapping & Opportunity Assessment

6.3.2.    By Product Type Market Mapping & Opportunity Assessment  

6.3.3.    By Regional Market Mapping & Opportunity Assessment

7.    North America Online Event Ticketing Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Platform Market Share Analysis

7.2.2.    By Event Type Market Share Analysis

7.2.3.    By Country Market Share Analysis

7.2.3.1.        United States Online Event Ticketing Market Outlook

7.2.3.1.1.           Market Size & Forecast

7.2.3.1.1.1.               By Value

7.2.3.1.2.           Market Share & Forecast

7.2.3.1.2.1.               By Platform Market Share Analysis

7.2.3.1.2.2.               By Event Type Market Share Analysis

7.2.3.2.        Canada Online Event Ticketing Market Outlook

7.2.3.2.1.           Market Size & Forecast

7.2.3.2.1.1.               By Value

7.2.3.2.2.            Market Share & Forecast

7.2.3.2.2.1.               By Platform Market Share Analysis

7.2.3.2.2.2.               By Event Type Market Share Analysis

7.2.3.3.        Mexico Online Event Ticketing Market Outlook

7.2.3.3.1.           Market Size & Forecast

7.2.3.3.1.1.               By Value

7.2.3.3.2.           Market Share & Forecast

7.2.3.3.2.1.               By Platform Market Share Analysis

7.2.3.3.2.2.               By Event Type Market Share Analysis

8.    Asia-Pacific Online Event Ticketing Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Platform Market Share Analysis

8.2.2.    By Event Type Market Share Analysis

8.2.3.    By Country Market Share Analysis

8.2.3.1.        China Online Event Ticketing Market Outlook

8.2.3.1.1.           Market Size & Forecast

8.2.3.1.1.1.               By Value

8.2.3.1.2.           Market Share & Forecast

8.2.3.1.2.1.               By Platform Market Share Analysis

8.2.3.1.2.2.               By Event Type Market Share Analysis

8.2.3.2.        India Online Event Ticketing Market Outlook

8.2.3.2.1.           Market Size & Forecast

8.2.3.2.1.1.               By Value

8.2.3.2.2.           Market Share & Forecast

8.2.3.2.2.1.               By Platform Market Share Analysis

8.2.3.2.2.2.               By Event Type Market Share Analysis

8.2.3.3.        Japan Online Event Ticketing Market Outlook

8.2.3.3.1.           Market Size & Forecast

8.2.3.3.1.1.               By Value

8.2.3.3.2.           Market Share & Forecast

8.2.3.3.2.1.               By Platform Market Share Analysis

8.2.3.3.2.2.               By Event Type Market Share Analysis

8.2.3.4.        South Korea Online Event Ticketing Market Outlook

8.2.3.4.1.           Market Size & Forecast

8.2.3.4.1.1.               By Value

8.2.3.4.2.           Market Share & Forecast

8.2.3.4.2.1.               By Platform Market Share Analysis

8.2.3.4.2.2.               By Event Type Market Share Analysis

8.2.3.5.        Australia Online Event Ticketing Market Outlook

8.2.3.5.1.           Market Size & Forecast

8.2.3.5.1.1.               By Value

8.2.3.5.2.           Market Share & Forecast

8.2.3.5.2.1.               By Platform Market Share Analysis

8.2.3.5.2.2.               By Event Type Market Share Analysis

9.    Europe Online Event Ticketing Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Platform Market Share Analysis

9.2.2.    By Event Type Market Share Analysis

9.2.3.    By Country Market Share Analysis

9.2.3.1.        Germany Online Event Ticketing Market Outlook

9.2.3.1.1.           Market Size & Forecast

9.2.3.1.1.1.               By Value

9.2.3.1.2.           Market Share & Forecast

9.2.3.1.2.1.               By Platform Market Share Analysis

9.2.3.1.2.2.               By Event Type Market Share Analysis

9.2.3.1.3.           Market Size & Forecast

9.2.3.1.3.1.               By Value

9.2.3.1.4.           Market Share & Forecast

9.2.3.1.4.1.               By Platform Market Share Analysis

9.2.3.1.4.2.               By Event Type Market Share Analysis

9.2.3.2.        United Kingdom Online Event Ticketing Market Outlook

9.2.3.2.1.           Market Size & Forecast

9.2.3.2.1.1.               By Value

9.2.3.2.2.           Market Share & Forecast

9.2.3.2.2.1.               By Platform Market Share Analysis

9.2.3.2.2.2.               By Event Type Market Share Analysis

9.2.3.3.        Italy Online Event Ticketing Market Outlook

9.2.3.3.1.           Market Size & Forecast

9.2.3.3.1.1.               By Value

9.2.3.3.2.           Market Share & Forecast

9.2.3.3.2.1.               By Platform Market Share Analysis

9.2.3.3.2.2.               By Event Type Market Share Analysis

9.2.3.4.        Spain Online Event Ticketing Market Outlook

9.2.3.4.1.           Market Size & Forecast

9.2.3.4.1.1.               By Value

9.2.3.4.2.           Market Share & Forecast

9.2.3.4.2.1.               By Platform Market Share Analysis

9.2.3.4.2.2.               By Event Type Market Share Analysis

10. Middle East & Africa Online Event Ticketing Market Outlook

10.1.             Market Size & Forecast        

10.1.1. By Value

10.2.             Market Share & Forecast

10.2.1. By Platform Market Share Analysis

10.2.2. By Event Type Market Share Analysis

10.2.3. By Country Market Share Analysis

10.2.3.1.     Saudi Arabia Online Event Ticketing Market Outlook

10.2.3.1.1.         Market Size & Forecast

10.2.3.1.1.1.            By Value

10.2.3.1.2.         Market Share & Forecast

10.2.3.1.2.1.            By Platform Market Share Analysis

10.2.3.1.2.2.            By Event Type Market Share Analysis

10.2.3.2.     UAE Online Event Ticketing Market Outlook

10.2.3.2.1.         Market Size & Forecast

10.2.3.2.1.1.            By Value

10.2.3.2.2.         Market Share & Forecast

10.2.3.2.2.1.            By Platform Market Share Analysis

10.2.3.2.2.2.            By Event Type Market Share Analysis

10.2.3.3.     South Africa Online Event Ticketing Market Outlook

10.2.3.3.1.         Market Size & Forecast

10.2.3.3.1.1.            By Value

10.2.3.3.2.         Market Share & Forecast

10.2.3.3.2.1.            By Platform Market Share Analysis

10.2.3.3.2.2.            By Event Type Market Share Analysis

11. South America Online Event Ticketing Market Outlook

11.1.             Market Size & Forecast        

11.1.1. By Value

11.2.             Market Share & Forecast

11.2.1. By Platform Market Share Analysis

11.2.2. By Event Type Market Share Analysis

11.2.2.1.     Brazil Online Event Ticketing Market Outlook

11.2.2.1.1.         Market Size & Forecast

11.2.2.1.1.1.            By Value

11.2.2.1.2.         Market Share & Forecast

11.2.2.1.2.1.            By Platform Market Share Analysis

11.2.2.1.2.2.            By Event Type Market Share Analysis

11.2.2.2.     Colombia Online Event Ticketing Market Outlook

11.2.2.2.1.         Market Size & Forecast

11.2.2.2.1.1.            By Value

11.2.2.2.2.         Market Share & Forecast

11.2.2.2.2.1.            By Platform Market Share Analysis

11.2.2.2.2.2.            By Event Type Market Share Analysis

11.2.2.3.     Argentina Online Event Ticketing Market Outlook

11.2.2.3.1.         Market Size & Forecast

11.2.2.3.1.1.            By Value

11.2.2.3.2.         Market Share & Forecast

11.2.2.3.2.1.            By Platform Market Share Analysis

11.2.2.3.2.2.            By Event Type Market Share Analysis

12. Market Dynamics

12.1.             Drivers

12.1.1. Increasing Popularity of Online Ticket Services

12.1.2. Growing Use of Smart Phones

12.1.3. Provides Convenient and Seamless Experience

12.2.             Challenges

12.2.1. Increasing Competition

12.2.2. High Cost Associated With Online Booking

13. Market Trends & Developments

13.1.             Integration with Other Services

13.2.             Artificial Intelligence and Personalization

13.3.             Integration with E-commerce Platforms

13.4.             Contactless Entry and Venue Technology

13.5.             Partnerships and Integration with Other Services

14. Competitive Landscape

14.1.             Company Profiles     

14.1.1. Atom Tickets LLC

14.1.1.1.     Company Details

14.1.1.2.     Products

14.1.1.3.     Financials (As Reported)

14.1.1.4.     Key Market Focus & Geographical Presence

14.1.1.5.     Recent Developments

14.1.1.6.     Key Management Personnel

14.1.2. Bigtree Entertainment Pvt Ltd

14.1.2.1.     Company Details

14.1.2.2.     Products

14.1.2.3.     Financials (As Reported)

14.1.2.4.     Key Market Focus & Geographical Presence

14.1.2.5.     Recent Developments

14.1.2.6.     Key Management Personnel

14.1.3. Cinemark Holding Inc

14.1.3.1.     Company Details

14.1.3.2.     Products

14.1.3.3.     Financials (As Reported)

14.1.3.4.     Key Market Focus & Geographical Presence

14.1.3.5.     Recent Developments

14.1.3.6.     Key Management Personnel

14.1.4. KyaZoonga, Inc.

14.1.4.1.     Company Details

14.1.4.2.     Products

14.1.4.3.     Financials (As Reported)

14.1.4.4.     Key Market Focus & Geographical Presence

14.1.4.5.     Recent Developments

14.1.4.6.     Key Management Personnel

14.1.5. Ticketmaster Entertainment LLC

14.1.5.1.     Company Details

14.1.5.2.     Products

14.1.5.3.     Financials (As Reported)

14.1.5.4.     Key Market Focus & Geographical Presence

14.1.5.5.     Recent Developments

14.1.5.6.     Key Management Personnel

14.1.6. Eventbrite, Inc.

14.1.6.1.     Company Details

14.1.6.2.     Products

14.1.6.3.     Financials (As Reported)

14.1.6.4.     Key Market Focus & Geographical Presence

14.1.6.5.     Recent Developments

14.1.6.6.     Key Management Personnel

14.1.7. StubHub, Inc.

14.1.7.1.     Company Details

14.1.7.2.     Products

14.1.7.3.     Financials (As Reported)

14.1.7.4.     Key Market Focus & Geographical Presence

14.1.7.5.     Recent Developments

14.1.7.6.     Key Management Personnel

14.1.8. Live Nation Entertainment, Inc.

14.1.8.1.     Company Details

14.1.8.2.     Products

14.1.8.3.     Financials (As Reported)

14.1.8.4.     Key Market Focus & Geographical Presence

14.1.8.5.     Recent Developments

14.1.8.6.     Key Management Personnel

14.1.9. Fandango Media, LLC

14.1.9.1.     Company Details

14.1.9.2.     Products

14.1.9.3.     Financials (As Reported)

14.1.9.4.     Key Market Focus & Geographical Presence

14.1.9.5.     Recent Developments

14.1.9.6.     Key Management Personnel

14.1.10.              Viagogo Entertainment Inc.

14.1.10.1.  Company Details

14.1.10.2.  Products

14.1.10.3.  Financials (As Reported)

14.1.10.4.  Key Market Focus & Geographical Presence

14.1.10.5.  Recent Developments

14.1.10.6.  Key Management Personnel

15. Strategic Recommendations/Action Plan

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Growing availability of the internet and increasing smartphone adoption, convenience offered with online ticketing, real-time updates and notifications provided to customers, collectively contribute to the rising popularity of the online event ticketing market.

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Determining optimal pricing strategies and managing revenue can be challenging. Factors like dynamic pricing, discounts, early bird offers, and tiered ticketing require careful analysis of market demand, competitor pricing, and maximizing revenue while ensuring customer satisfaction.

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Online event ticketing platforms are integrating with social media platforms services to leverage influencer marketing and reach a wider audience, partnerships and integration with other services are the new trends driving the online event ticketing market.

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Some key players operating in the global online event ticketing market include Atom Tickets LLC, Bigtree Entertainment Pvt Ltd, Cinemark Holding Inc, KyaZoonga, Inc., Ticketmaster Entertainment LLC, Eventbrite, Inc., StubHub, Inc., Live Nation Entertainment, Inc., Fandango Media, LLC, and Viagogo Entertainment Inc.

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Parvati Sharma

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Press Release

Online Event Ticketing Market to be Dominated by Mobile Phone Segment Through 2028

Jul, 2023

Frequent promotions and discounts offered on the online tickets are the leading factor driving the online event ticketing market during the projected period.

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