Report Description

The global live streaming market is witnessing significant growth during the forecasted period, owing to the increasing number of smartphone users in different countries. Moreover, the rising penetration of internet through a fast broadband connection and the growing connectivity without any physical presence is driving the global live streaming market demand.

As per the data provided by Data Report, there are approximately 5.31 billion smartphone users, which is about 67.1% of the total global population. Moreover, there are about 4.95 billion internet users with 4.62 billion active social media users. Thus, the rise in the increasing number of smartphone users and internet, is significantly boosting the demand for live streaming in several countries.

Live streaming is a social media tool that allows businesses and consumers to post unedited, live videos in real-time on websites such as Facebook and Instagram. Live streaming can teach an online lesson, launch and market new goods and services, and share important company news. Through live streaming, brands can connect with and engage with millions of people worldwide.

 Live streams can help brands and influencers reach a large audience base on social media platforms and are more similar to crowd-pullers. These live broadcasts allow viewers to witness the event in its authentic setting, which obtains additional interest.

Previously due to lockdown, this video format has also become an essential component of brand social media marketing. People now prefer to watch live sessions online from the comfort of their homes, instead of going on outings. Brands now have the chance to experiment with their content strategy. Nowadays, brands engage experts and influencers for live video since it improves the quality of the content and attracts more viewers. Moreover, live streaming is being utilized for various ranges, including tutorials and Q&A sessions.

Expansion of E-Sports and Video Games Propelling the Market's Expansion

The main factors anticipated to drive the growth of the live streaming market during the forecast period include the rising popularity of video games, increasing awareness of eSports among children, large-scale investments, and adoption of advanced gaming technologies, thanks to the growing number of gamers. There have been around 22,987 e-sports players in the United States, with a 29.6 million monthly viewership in 2022. Thus, with the increase in players, tournaments, and viewership, the live streaming market is expected to grow significantly in the forecasted years.

Rising Broadband Penetration is Driving the Market Growth

As per the data provided by Organization for Economic Co-operation and Development (OECD), in the year  December 2021, fiber subscriptions grew by 18.6%, surpassing cable, which currently accounts for 32.4% of fixed broadband connections in OECD countries. Moreover, according to the report “US Telecom Industry Metrics & Trends 2020,” around 85% of households in the United States have a fixed broadband connection. Thus, the increasing penetration of broadband connections in different countries that provide high-speed internet, will significantly drive the live streaming market in other countries.

Rise in Live Streaming Preference Over Social Posts to Fuel Market Growth

Since most people prefer watching a live video over reading blogs or social media posts, live streaming draws enormous viewers. Lockdowns were imposed in numerous nations because of the COVID-19 outbreak. As a result, several events and television programs were postponed, significantly increasing the amount of live streaming activity worldwide. Live viewership on several OTT channels, including YouTube and Facebook games, has increased dramatically on a global scale.

Users' increasing video streaming habits across all industries fuel market expansion. Additionally, the market is expanding due to the increased demand for more significant brand interaction and reach through live videos. Along with the rising numbers of Internet and smartphone users, other factors anticipated to impact the growth of live streaming market include increased viewership of OTT platforms and live streaming content.



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Market Segmentation

The live streaming market is segmented into streaming types, streaming platforms, and applications. Based on streaming type, the market is divided into audio and video. Further, based on application, the market is fragmented into media & entertainment, esports, events, and education. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Google LLC, Meta Platforms, Inc., Twitch Interactive, Inc., Discord Inc., Vimeo, Inc., International Business Machines Corp., Empire Video Productions, LLC, Huya Inc., Vidizmo LLC, AfreecaTV Co., Ltd. are among the major market players in the global platform that lead the market growth of the global live streaming market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Streaming Type

Region

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa and South America

Country Scope

United States; Canada; Mexico; France; Germany; Spain; Netherlands; United Kingdom; China; India; Japan; Vietnam; South Korea; Indonesia, Saudi Arabia; South Africa; UAE;  Turkey; Brazil; Argentina; Colombia

Key Companies Profiled

Google LLC, Meta Platforms, Inc., Twitch Interactive, Inc., Discord Inc., Vimeo, Inc., International Business Machines Corp., Empire Video Productions, LLC, Huya Inc., Vidizmo LLC, AfreecaTV Co., Ltd.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global live streaming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Global Live Streaming Market, By Streaming Type:
    • Audio
    • Video
  • Global Live Streaming Market, By Application:
    • Media & Entertainment
    • Esports
    • Events
    • Education
  • Global Live Streaming Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • France
      • Germany
      • Spain
      • Netherlands
      • United Kingdom
    • Asia-Pacific
      • China
      • India
      • Japan
      • Vietnam
      • South Korea
      • Indonesia
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • UAE
      • Turkey
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global live streaming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges Faced After Purchase

5.    Global Live Streaming Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Streaming Type Market Share Analysis (Audio, Video)

5.2.2.     By Application Market Share Analysis (Media & Entertainment, Esports, Events, Education)

5.2.3.     By Regional Market Share Analysis

5.2.3.1.         North America Market Analysis

5.2.3.2.         South America Market Analysis

5.2.3.3.         Middle East & Africa Market Analysis

5.2.3.4.         Europe Market Analysis

5.2.3.5.         Asia-Pacific Market Analysis

5.2.4.     By Company Market Share Analysis

5.3.  Global Live Streaming Market Mapping & Opportunity Assessment

5.3.1.     By Streaming Type Market Mapping & Opportunity Assessment

5.3.2.     By Application Market Mapping & Opportunity Assessment

5.3.3.     By Regional Market Mapping & Opportunity Assessment

6.    North America Live Streaming Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Streaming Type Market Share Analysis

6.2.2.     By Application Market Share Analysis

6.2.3.     By Country

6.2.3.1.         United States Live Streaming Market Outlook

6.2.3.1.1.             Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2.             Market Share & Forecast

6.2.3.1.2.1. By Streaming Type Market Share Analysis

6.2.3.1.2.2. By Application Market Share Analysis

6.2.3.2.         Canada Live Streaming Market Outlook

6.2.3.2.1.             Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2.             Market Share & Forecast

6.2.3.2.2.1. By Streaming Type Market Share Analysis

6.2.3.2.2.2. By Application Market Share Analysis

6.2.3.3.         Mexico Live Streaming Market Outlook

6.2.3.3.1.             Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2.             Market Share & Forecast

6.2.3.3.2.1. By Streaming Type Market Share Analysis

6.2.3.3.2.2. By Application Market Share Analysis

7.    Europe Live Streaming Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Streaming Type Market Share Analysis

7.2.2.     By Application Market Share Analysis

7.2.3.     By Country

7.2.3.1.         France Live Streaming Market Outlook

7.2.3.1.1.             Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2.             Market Share & Forecast

7.2.3.1.2.1. By Streaming Type Market Share Analysis

7.2.3.1.2.2. By Application Market Share Analysis

7.2.3.2.         Germany Live Streaming Market Outlook

7.2.3.2.1.             Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2.             Market Share & Forecast

7.2.3.2.2.1. By Streaming Type Market Share Analysis

7.2.3.2.2.2. By Application Market Share Analysis

7.2.3.3.         Spain Live Streaming Market Outlook

7.2.3.3.1.             Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2.             Market Share & Forecast

7.2.3.3.2.1. By Streaming Type Market Share Analysis

7.2.3.3.2.2. By Application Market Share Analysis

7.2.3.4.         Netherlands Live Streaming Market Outlook

7.2.3.4.1.             Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2.             Market Share & Forecast

7.2.3.4.2.1. By Streaming Type Market Share Analysis

7.2.3.4.2.2.  

7.2.3.4.2.3. By Application Market Share Analysis

7.2.3.5.         United Kingdom Live Streaming Market Outlook

7.2.3.5.1.             Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2.             Market Share & Forecast

7.2.3.5.2.1. By Streaming Type Market Share Analysis

7.2.3.5.2.2. By Application Market Share Analysis

8.    Asia-Pacific Live Streaming Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Streaming Type Market Share Analysis

8.2.2.     By Application Market Share Analysis

8.2.3.     By Country

8.2.3.1.         China Live Streaming Market Outlook

8.2.3.1.1.             Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2.             Market Share & Forecast

8.2.3.1.2.1. By Streaming Type Market Share Analysis

8.2.3.1.2.2. By Application Market Share Analysis

8.2.3.2.         Japan Live Streaming Market Outlook

8.2.3.2.1.             Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2.             Market Share & Forecast

8.2.3.2.2.1. By Streaming Type Market Share Analysis

8.2.3.2.2.2. By Application Market Share Analysis

8.2.3.3.         India Live Streaming Market Outlook

8.2.3.3.1.             Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2.             Market Share & Forecast

8.2.3.3.2.1. By Streaming Type Market Share Analysis

8.2.3.3.2.2.  

8.2.3.3.2.3. By Application Market Share Analysis

8.2.3.4.         Vietnam Live Streaming Market Outlook

8.2.3.4.1.             Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.2.             Market Share & Forecast

8.2.3.4.2.1. By Streaming Type Market Share Analysis

8.2.3.4.2.2. By Application Market Share Analysis

8.2.3.5.         South Korea Live Streaming Market Outlook

8.2.3.5.1.             Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.2.             Market Share & Forecast

8.2.3.5.2.1. By Streaming Type Market Share Analysis

8.2.3.5.2.2. By Application Market Share Analysis

9.    Middle East & Africa Live Streaming Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Streaming Type Market Share Analysis

9.2.2.      

9.2.3.     By Application Market Share Analysis

9.2.4.     By Country

9.2.4.1.         South Africa Live Streaming Market Outlook

9.2.4.1.1.             Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2.             Market Share & Forecast

9.2.4.1.2.1. By Streaming Type Market Share Analysis

9.2.4.1.2.2. By Application Market Share Analysis

9.2.4.2.         Saudi Arabia Live Streaming Market Outlook

9.2.4.2.1.             Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2.             Market Share & Forecast

9.2.4.2.2.1. By Streaming Type Market Share Analysis

9.2.4.2.2.2. By Application Market Share Analysis

9.2.4.3.         UAE Live Streaming Market Outlook

9.2.4.3.1.             Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2.             Market Share & Forecast

9.2.4.3.2.1. By Streaming Type Market Share Analysis

9.2.4.3.2.2. By Application Market Share Analysis

9.2.4.4.         Turkey Live Streaming Market Outlook

9.2.4.4.1.             Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2.             Market Share & Forecast

9.2.4.4.2.1. By Streaming Type Market Share Analysis

9.2.4.4.2.2. By Application Market Share Analysis

10.  South America Live Streaming Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Streaming Type Market Share Analysis

10.2.2.  By Application Market Share Analysis

10.2.3.  By Country

10.2.3.1.      Argentina Live Streaming Market Outlook

10.2.3.1.1.           Market Size & Forecast

10.2.3.1.1.1.               By Value

10.2.3.1.2.           Market Share & Forecast

10.2.3.1.2.1.               By Streaming Type Market Share Analysis

10.2.3.1.2.2.               By Application Market Share Analysis

10.2.3.2.      Colombia Live Streaming Market Outlook

10.2.3.2.1.           Market Size & Forecast

10.2.3.2.1.1.               By Value

10.2.3.2.2.           Market Share & Forecast

10.2.3.2.2.1.               By Streaming Type Market Share Analysis

10.2.3.2.2.2.               By Application Market Share Analysis

10.2.3.3.      Brazil Live Streaming Market Outlook

10.2.3.3.1.           Market Size & Forecast

10.2.3.3.1.1.               By Value

10.2.3.3.2.           Market Share & Forecast

10.2.3.3.2.1.               By Streaming Type Market Share Analysis

10.2.3.3.2.2.               By Application Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Increasing number of smartphones users

11.1.2.  Growing internet penetration

11.1.3.  Expansion of Esports and video games

11.2.              Challenges

11.2.1.  Content creation requires high cost

11.2.2.  Network connectivity problem

12.  Impact of COVID-19 on Global Live Streaming Market

12.1.              Impact Assessment Model       

12.1.1.  Key Segments Impacted

12.1.2.  Key Regions Impacted

12.1.3.  Key Countries Impacted

12.1.4.  Key Distribution Channel Impacted

13.  Market Trends & Developments

13.1.              Rising popularity among millennials

13.2.              Increase usage by brands for promotion

13.3.              High demand for educational purposes

13.4.              Usage of artificial intelligence

14.  Porter’s Five Forces Model

14.1.              Competitive Landscape

14.2.              Buyer Power

14.3.              Supplier Power

14.4.              Threat of New Entrants

14.5.              Threat of Substitutes

15.  SWOT Analysis

15.1.              Strengths

15.2.              Weaknesses

15.3.              Opportunities

15.4.              Threats

16.  Competitive Landscape

16.1.              Competition Outlook

16.2.              Company Profiles

16.2.1.  Google LLC

16.2.1.1.      Company Details

16.2.1.2.      Product & Services

16.2.1.3.      Financials (As Reported)

16.2.1.4.      Key Market Focus & Geographical Presence

16.2.1.5.      Recent Developments

16.2.1.6.      Key Management Personnel

16.2.2.  Meta Platforms, Inc.

16.2.2.1.      Company Details

16.2.2.2.      Product & Services

16.2.2.3.      Financials (As Reported)

16.2.2.4.      Key Market Focus & Geographical Presence

16.2.2.5.      Recent Developments

16.2.2.6.      Key Management Personnel

16.2.3.  Twitch Interactive, Inc.

16.2.3.1.      Company Details

16.2.3.2.      Product & Services

16.2.3.3.      Financials (As Reported)

16.2.3.4.      Key Market Focus & Geographical Presence

16.2.3.5.      Recent Developments

16.2.3.6.      Key Management Personnel

16.2.4.  Discord Inc.

16.2.4.1.      Company Details

16.2.4.2.      Product & Services

16.2.4.3.      Financials (As Reported)

16.2.4.4.      Key Market Focus & Geographical Presence

16.2.4.5.      Recent Developments

16.2.4.6.      Key Management Personnel

16.2.5.  Vimeo, Inc.

16.2.5.1.      Company Details

16.2.5.2.      Product & Services

16.2.5.3.      Financials (As Reported)

16.2.5.4.      Key Market Focus & Geographical Presence

16.2.5.5.      Recent Developments

16.2.5.6.      Key Management Personnel

16.2.6.  International Business Machines Corp.

16.2.6.1.      Company Details

16.2.6.2.      Product & Services

16.2.6.3.      Financials (As Reported)

16.2.6.4.      Key Market Focus & Geographical Presence

16.2.6.5.      Recent Developments

16.2.6.6.      Key Management Personnel

16.2.7.  Empire Video Productions, LLC

16.2.7.1.      Company Details

16.2.7.2.      Product & Services

16.2.7.3.      Financials (As Reported)

16.2.7.4.      Key Market Focus & Geographical Presence

16.2.7.5.      Recent Developments

16.2.7.6.      Key Management Personnel

16.2.8.  Huya Inc.

16.2.8.1.      Company Details

16.2.8.2.      Product & Services

16.2.8.3.      Financials (As Reported)

16.2.8.4.      Key Market Focus & Geographical Presence

16.2.8.5.      Recent Developments

16.2.8.6.      Key Management Personnel

16.2.9.  Vidizmo LLC

16.2.9.1.      Company Details

16.2.9.2.      Product & Services

16.2.9.3.      Financials (As Reported)

16.2.9.4.      Key Market Focus & Geographical Presence

16.2.9.5.      Recent Developments

16.2.9.6.      Key Management Personnel

16.2.10.                AfreecaTV Co., Ltd.

16.2.10.1.    Company Details

16.2.10.2.    Product & Services

16.2.10.3.    Financials (As Reported)

16.2.10.4.    Key Market Focus & Geographical Presence

16.2.10.5.    Recent Developments

16.2.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Regions & Countries

17.3.               Target Streaming Platform

18.   About Us & Disclaimer

                                                                                                     (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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The global live streaming market is segmented based on streaming type, and application.

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The global live streaming market is witnessing high demand due to the increasing popularity of live streaming through influencers and brand promotions. Moreover, the growing penetration of the internet in different countries is boosting the overall growth of the global live streaming market.

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Live streaming allows brands, influencers, and event companies to provide content to a more extensive customer base, like live streaming sports matches without any physical appearance.

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Google LLC, Meta Platforms, Inc., Twitch Interactive, Inc., Discord Inc., Vimeo, Inc., International Business Machines Corp., Empire Video Productions, LLC, Huya Inc., Vidizmo LLC, AfreecaTV Co., Ltd. are offering live streaming globally.

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Parvati Sharma

Account Manager BD
Press Release

Video Streaming in Live Streaming Market to Grow During the Forecast Period

Jan, 2023

The increasing internet penetration, the rising number of smartphone users in different countries, and the growing popularity of social media platforms are driving the global live streaming market de