India OTT Video
Services Market is forecast to reach USD5.12 billion by 2026 growing at a CAGR
of 29.52% from FY2021 to FY2026. Growth in the market can be attributed to rapid advancements in online platforms and increasing
need for quality experience across many devices.The consumers are progressively using multi-screen
video platforms which allow cable operators and telecommunication network
providers to reach a larger subscriber base with cost-effective video services
at varied locations that will directly push the demand for the market in India over the upcoming
OTT Video Services
Market in India can be segmented based on the streaming type and region. Based
on the region, the market can be segmented into North,
West, South and East. North region leads the overall
market owing to its rising usage of smartphones, tablet and laptop users coupled
with rapid urbanization in the region. Moreover, the increasing demand
for smart televisions, along with the continuous need for better pictures
and excellent viewing experience is predicted to drive the demand for OTT video services in India
during the forecast period. Increasing focus towards high-resolution
broadcasting and localization of the international contents with less usage of
the data is another major factor driving the growth of the OTT video services
Some of the key players
in the OTT Video Services Market of India include Novi Digital Entertainment
Pvt Ltd (Disney+Hotstar), Amazon Development Center India Pvt Ltd (Amazon
Prime), Netflix Entertainment Services India LLP (Netflix), Zee Entertainment
Enterprises (Zee 5), Sony Pictures Networks India Pvt Ltd (Sony Liv), Reliance
Jio Infocomm Limited (Jio Cinema & JioTV), Times Group (MX Player), Eros
International plc (Eros Now), ALT Digital Media Entertainment Limited (ALT
Balaji), Viacom18 Media Pvt. Ltd. (Voot) and others. The companies operating in
the market are focusing on higher quality content, in-house entertainment and
expansion of sources to increase their shares in the market.
Years considered for this report:
Historical Years: FY2016-FY2019
Base Year: FY2020
Estimated Year: FY2021
Forecast Period: FY2022-FY2026
Objective of the
analyze historical growth in market size of India OTT Video Services Market
from FY2016 to FY2020.
estimate and forecast the market size of India OTT Video Services Market from
FY2021 to FY2026 and growth rate until FY2026.
To classify and forecast India OTT Video Services Market based on streaming
type, company and regional distribution.
To analyze and forecast the market size, in terms of streaming type
which are Video on Demand and Live OTT Video Services.
To analyze and forecast the market size, in terms of region which are North, West, South and East.
To identify drivers, challenges and trends for India OTT Video Services
To examine competitive developments such as expansions, new platform
launches, mergers & acquisitions, etc., in India OTT Video Services Market.
To conduct pricing analysis for India OTT Video Services Market.
To identify and analyze the profile of leading service providers in
India OTT Video Services Market.
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TechSci Research performed both
primary as well as exhaustive secondary research for this study. Initially,
TechSci Research sourced a list of online platforms across the country.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research could include
the online platforms which could not be identified due to the limitations of
secondary research. TechSci Research analyzed the service offerings, and
presence of all major online platforms across the country.
TechSci Research calculated the market
size of India OTT Video Services market using a top-down approach, where in
data for various categories across various streaming types was recorded and
forecast for the future years. TechSci Research sourced these values from the
industry experts and company representatives and externally validated them through
analyzing historical data of these streaming types and applications for getting
an appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations and financial reports were also studied by TechSci Research.
OTT video service providers and other stakeholders
Organizations, forums and alliances related to OTT Video Services market
Government bodies such as regulating authorities and policy makers
Market research and consulting firms
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as partners, end users, etc., besides allowing them in strategizing
investments and capitalizing on market opportunities.
In this report, India OTT Video Services Market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present
in India OTT Video Services market.
given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
OTT : An Introduction
Impact of Covid-19 on India
OTT Video Services Market
India Media Entertainment Market Outlook
4.1. Market Size &
4.2. Market Share &
By Segment (Television, Print, Films & Music,
Digital Media, Live Entertainment, Others)
India OTT Video Services Market Outlook
5.1. Market Size &
5.2. Market Share &
By Streaming Type (Live, Video-On-Demand)
5.3. India OTT Video
Services Product Market Map
By Streaming Type
Voice of Customer
6.1. Top of Mind Brand
6.2. Spontaneous Brand
6.3. OTT Brand Usage Pattern
By Number of Application
By Number of Currently Used
By Select OTT Brand (Used
Individually Or In Pair)
By Select Brand
6.4. Most Preferred Genre on OTT Platform
6.5. Average Time Consumed Per Day
By Most Preferred Genre
By Select OTT Brand
6.6. Brand Positioning, By Preferred Genres and Content
6.7. Content Positioning, By Select Company
Market Trends &
India OTT Video Services
Business Model Analysis
10. India OTT Video Services Value Chain Analysis
11. India Economic Profile
12. Competitive Landscape
Novi Digital Entertainment Pvt Ltd (Disney+Hotstar)
Amazon Development Center India Pvt Ltd (Amazon
Netflix Entertainment Services
India LLP (Netflix)
Zee Entertainment Enterprises (Zee 5)
Sony Pictures Networks India Pvt Ltd (Sony Liv)
Reliance Jio Infocomm Limited (Jio Cinema &
Times Group (MX Player)
Eros International plc (Eros Now)
ALT Digital Media Entertainment Limited (ALT
Viacom18 Media Pvt. Ltd. (Voot)
13. Strategic Recommendations
Us & Disclaimer
Figure 1: India
Media & Entertainment Market Size, By Value (USD Billion), FY2016-FY2026F
Figure 2: India
Internet Users (Million), 2015-2020
Figure 3: India
Media & Entertainment Market Share, By Streaming Type, By Value,
Figure 4: India
OTT Video Services Market Size, By Value (USD Billion), FY2016-FY2026F
Figure 5: Total
Number of Smartphone Users in India (Million), 2015-2020
Figure 6: India
OTT Video Services Market Share, By Streaming Type, By Value, FY2016-FY2026F
Figure 7: India
OTT Video Services Market Share, By Region, By Value, FY2016-FY2026F
Figure 8: India
OTT Video Services Market Share, By Company, By Value, FY2020
Figure 9: Product
Market Map, By Streaming Type, Market Size (USD Billion) & Growth Rate (%)
Figure 10: Product
Market Map, By Region, Market Size (USD Billion) & Growth Rate (%)
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India OTT Video Services Market to Grow at 29.52% CAGR During Forecast Period
Increase in the usage of online platforms, demand for high-resolution content and the need for live broadcasts to drive the growth of the India OTT Video Services Market through 2026.
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