India OTT video services market is
projected to grow at an aggressive CAGR of more than 30% during 2021 - 2025 due
to the growing number of smartphones users, higher proliferation of smart
devices, cheaper internet plans, consumer preference for good quality content, increasing
urban population and rising innovation in OTT platforms in the country’s OTT video
services market. Rising disposable
income and increasing demand for OTT video services from young population are
other factors contributing to growth in OTT video services market in India. Moreover, changing lifestyle of
consumers and COVID-19 restrictions are also
expected to boost OTT Video Services market in India.
India
OTT video services market is categorized into By Streaming Type, By Region and
By Company. In terms of Streaming Type, the market is divided into Video-on-Demand
and Live. Among these, Video-on-Demand segment captured majority of the market
share in FY 2019 and the segment is anticipated to lead the market throughout
the forecast period due to the significant shift in
consumer behavior from traditional media to digital online streaming services.
Moreover, increasing availability of good quality content, higher penetration
of internet, high speed connectivity and convenience of accessing video
anywhere at any time from smartphones are among the key market drivers. In
terms of region, the India OTT Video Service Market is categorized into North,
South East & West India market. Out of these, North India holds the largest
part of market in FY 2019, followed by the West India region, on account of increasing
urban population, increasing number of smartphone users and growing disposable
income. The growth in these
regions has been largely led by the changing lifestyle of consumers and
increasing consumption of OTT video services mainly by the young adults.
Some of the major players
operating in India OTT video services market are Zee Entertainment Enterprises (Zee5), Novi Digital
Entertainment Pvt Ltd (Disney + Hotstar), Amazon
Development Center India Pvt Ltd, Netflix
Entertainment Services India LLP (Netflix), ALT
Digital Media Entertainment Limited, among others.
Years
considered for this report:
Historical Years: FY 2016 - FY 2019
Base Year: FY 2020
Estimated Year: FY 2021E
Forecast Period: FY 2022F - FY 2026F
Objective of the Study:
- To analyze and forecast the market size of India OTT Video Services
market
- To classify and forecast India OTT Video Services market based
on streaming type, regional distribution, and company.
- To identify drivers and challenges for India OTT Video Services market
- To examine competitive developments such as expansions, new product
launches, mergers & acquisitions, etc., in India OTT Video Services market
- To identify and analyze the profile of leading players involved in
the India OTT Video Services market.
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TechSci Research performed both primary
as well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of online platforms across the country. Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research could include the online
platforms which could not be identified due to the limitations of secondary
research. TechSci Research analysing the service offerings, and presence of all
major online platforms across the country.
TechSci
Research calculated the market size of India OTT Video Services market using a top-down approach, where in data for various categories across
various streaming types were recorded and forecast for the future years.
TechSci Research sourced these values from the industry experts and company
representatives and externally validated through analysing historical data of
these streaming types and applications for getting an appropriate, overall
market size. Various secondary sources such as company websites, news articles,
press releases, company annual reports, investor presentations and financial
reports were also studied by TechSci Research.
Key Target
Audience:
- OTT Video Service providers
and other stakeholders
- Organizations, forums and
alliances related to OTT Video Services market
- Government bodies such as
regulating authorities and policy makers
- Market research and
consulting firms
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as partners,
end users, etc., besides allowing them in strategizing investments and
capitalizing on market opportunities.
Report Scope:
In this report, India OTT Video Services market has been segmented into
following categories, in addition to the industry trends which have also been
detailed below:
- Market, By Streaming Type
- Market, By
Region:
- Market, By Company:
- Zee Entertainment Enterprises (Zee5),
- Novi Digital Entertainment Pvt Ltd (Disney + Hotstar),
- Amazon Development Centre India Pvt Ltd,
- Netflix Entertainment Services India
LLP(Netflix),
- ALT Digital Media Entertainment Limited
- Others
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies present in India OTT Video Services market.
Available
Customizations
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis in case of direct
and indirect sales channel.
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com