Report Description

Forecast Period


Market Size (2023)

USD412.5 Million

CAGR (2023-2028)


Fastest Growing Segment

On-Demand Music Streaming

Largest Market

North India

India Music Streaming market is anticipated to grow during the forecast period due to the convenience & accessibility of music streaming, and the rising number of domestic & international players of music streaming in the market.

India Music Streaming Market Scope

Music streaming refers to the process of playing music over the internet, usually via a dedicated music streaming service. Music streaming services allow users to listen to their preferable songs, albums, and playlists on demand, without the issue of downloading or owning physical copies of the music albums. Users can access music streaming services on a wide range of devices, including smartphones, tablets, laptops, and smart speakers.

Music streaming services offer a large library of music from a variety of genres, including popular music, indie music, classical music, and more. Users can search for specific songs or artists, create their own playlists, and discover new music through personalized recommendations and curated playlists.

One of the key advantages of music streaming is its convenience and accessibility. Music streaming services also offer a more cost-effective alternative to purchasing individual songs or albums, with many services offering affordable subscription plans that give users unlimited access to their library of music.

India Music Streaming Market Overview

The India music streaming market has witnessed significant growth in recent years, driven by a combination of factors such as the rapid adoption of digital technologies with Bluetooth and Wi-Fi connection and the rising adoption of mobile phones and laptops for music streaming.

Another factor driving growth in the India music streaming market is the country's vibrant music industry, which includes a diverse range of regional and national genres such as Bollywood, Indie, Classical, and Devotional music. In addition, the India music streaming market is benefiting from the increasing popularity of digital payments and the rise of local payment solutions such as UPI, which has made it easier for consumers to pay for music streaming services and has also enabled music streaming services to monetize their offerings more effectively.

India Music Streaming Market Drivers

The India music streaming market has experienced rapid growth in recent years, driven by several key factors. Major driver in the India music streaming market is increasing internet penetration in the market during the forecast period. With an increasing number of people gaining access to the internet, more and more consumers are turning to music streaming services in the country.

Furthermore, convenience and accessibility are also important drivers of the music streaming market in India. Music streaming services provide consumers with the convenience of listening to their preferred songs, without the need to purchase physical copies of music. This has made music streaming services increasingly popular among Indian consumers who are looking for ease of access.