India music streaming market is projected to exhibit a CAGR of more than 22% through 2023, on the back of various government initiatives aimed at providing better digital infrastructure in the country. Moreover, rising smartphone and internet penetration, growing focus of music streaming companies on Tier II and Tier III cities, and availability of high network speed are among the key factors that are expected to boost demand for music streaming services in the country during forecast period. Emergence of technologies such as smart home assistants and smart speakers are anticipated to further aid India music streaming market over the course of next five years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019-2023

Objective of the Study:

  • To define, classify and forecast India music streaming market on the basis of type, language, revenue generation and regional distribution.
  • To analyze and forecast the market size of music streaming in India.
  • To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the country’s market into four regions, namely, North, South, East and West.
  • To identify major drivers, challenges and trends in India music streaming market.
  • To strategically profile leading players operating in India music streaming market.

 

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Major players operating in India music streaming market are Google India Private Limited, Saavn Media Pvt. Ltd., Gamma Gaana Ltd., Hungama Digital Media Entertainment Pvt. Ltd., Wynk Limited, Reliance Jio Infocomm Limited, Apple India Private Limited, SoundCloud Ltd. (Germany), Amazon India Ltd., Pindrop Music App Pvt. Ltd, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide music streaming service providers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analyzed the offerings and regional presence of major market players.

TechSci Research calculated India music streaming market size using a top-down and bottom-up approach, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analyzing historical data of music streaming service providers to arrive at the overall market size. Various secondary sources such as World Bank website, government websites, press releases, white papers, annual reports, etc., were also analyzed by TechSci Research.

 

Key Target Audience:

  • Music Labels and other stakeholders
  • Associations, organizations, forums and alliances related to music streaming
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as music streaming providers, customers and policy makers. The study would also help them to target the growing segments over the coming years and aid them in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, India music streaming market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Streaming
    • Download
  •   Market, by Revenue Generation:
    • Freemium
    • Subscription
    • Ad-supported
  • Market, by Language:
    • Hindi
    • English
    • Others
  • Market, by Region:
    • South
    • West
    • North
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the music streaming market in India.

Additional Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

  •         Further segmentation on the basis of region
In case you can’t find what you are looking for, then please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Voice of Customer

4.1.    Sample Distribution

4.2.    By Age Group, By Occupation

4.3.    By Music Streaming Application Used, By Language Preferred

4.4.    By App Deleted

4.5.    By Age Group, By Preferred Leisure Activity, By Time Spent Listening to Music

4.6.    By Awareness of Music Streaming Services, By Education Qualification

4.7.    Music Streaming Apps, By Awareness, By Occupation

4.8.    Music Streaming Apps Word-Cloud, By Awareness

4.9.    By Genre of Music, By Age Group

4.10.  By Device Used, By Type of Network Connection Used, By Mode of Music Listening

4.11.  Rating of Parameters By Preference of User, By Age Group

4.12.  Ranking of Parameters By Preference of User 

4.13.  New Consumer Classification System (NCCS)

5.       Global Music Streaming Market Overview

6.       India Music Streaming Market Landscape

7.       India Music Streaming Market Outlook

7.1.    India Music Streaming Market Potential

7.2.    India Music Streaming Market Size, Allied Data

7.3.    Market Size & Forecast

7.3.1.By Value

7.4.    Market Share & Forecast

7.4.1.By Type (Streaming and Download)

7.4.2.By Revenue Generation (Freemium, Subscription and Ad-Supported)

7.4.3.By Language (Hindi, English and Others)

7.4.4.By Region (North, South, East and West)

7.4.5.By Company

8.       India Music Streaming Market Attractiveness Index

8.1.    By Type

8.2.    By Revenue Generation

8.3.    By Language

8.4.    By Region

9.       India Audio Streaming Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

9.2.    Market Share & Forecast

9.2.1.By Language

9.2.2.By Region

10.   India Audio Download Market Outlook

10.1.  Market Size & Forecast

10.1.1.    By Value

10.2.  Market Share & Forecast

10.2.1.    By Language

10.2.2.    By Region

11.   Market Dynamics

11.1.  Impact Analysis

11.2.  PEST Analysis

11.3.  Drivers

11.4.  Challenges

12.   Market Trends & Developments

13.   Policy & Regulatory Landscape

14.   India Economic Profile

15.   Competitive Landscape

15.1.  Competitive Benchmarking

15.2.  Company Profiles

15.2.1.    Google India Private Limited

15.2.2.    Saavn Media Pvt. Ltd.

15.2.3.    Gamma Gaana Ltd.

15.2.4.    Hungama Digital Media Entertainment Pvt. Ltd.

15.2.5.    Wynk Limited

15.2.6.    Reliance Jio Infocomm Limited

15.2.7.    Apple India Private Limited

15.2.8.    SoundCloud Ltd. (Germany)

15.2.9.    Amazon India Ltd.

15.2.10.    Pindrop Music App Pvt. Ltd

16.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

     

    Figure 1: By Age Group (N=50), 2018

    Figure 2: By Occupation (N=50), 2018

    Figure 3: By Education Qualification (N=50), 2018

    Figure 4: By Gender (N=50), 2018

    Figure 5: By Preferred Leisure Activity (N=50), 2018

    Figure 6: By Awareness of Music Streaming Services (N=50), 2018

    Figure 7: By Age Group (N=50), 2018

    Figure 8: By Occupation (N=37), 2018

    Figure 9: By Music Streaming Application Used (N=35), 2018

    Figure 10: By Language Preferred (N=35), 2018

    Figure 11: By App Deleted (N=35), 2018

    Figure 12: By Age Group (N=50), 2018

    Figure 13: By Preferred Leisure Activity (N=50), 2018

    Figure 14: By Time Spent Listening to Music (N=35), 2018

    Figure 15: By Awareness of Music Streaming Services(N=50), 2018

    Figure 16: By Education Qualification (N=50), 2018

    Figure 17: Music Streaming Apps, By Awareness (N=35), 2018

    Figure 18: By Occupation (N=34), 2018

    Figure 19: Music Streaming Apps Word-Cloud, By Awareness (N=35), 2018

    Figure 20: By Genre of Music (N=35), 2018

    Figure 21: By Age Group (N=27), 2018

    Figure 22: By Device Used (N=35), 2018

    Figure 23: By Type of Network Connection Used (N=35), 2018

    Figure 24: By Mode of Music Listening (N=35), 2018

    Figure 25: Rating of Parameters By Preference of User (N=35), 2018

    Figure 26: By Age Group (N=13), 2018

    Figure 27: Ranking of Parameters By Preference of User (N=50), 2018

    Figure 28: New Consumer Classification System (NCCS) (N=50), 2018

    Figure 29: India Smartphone Penetration Rate and Mobile Phone Internet User Base, 2015-2021F

    Figure 30: India Music Streaming Market Size, By Value, 2013-2023F (USD Million)

    Figure 31: India Music Streaming Market Share, Type, By Value, 2013-2023F

    Figure 32: Average Internet Connection Speed in Kbits/s, 2016-2022F

    Figure 33: India Music Streaming Market Size, By ARPU, By Value, 2013-2023F

    Figure 34: India Music Streaming Market Share, By Revenue Generation, By Value, 2013-2023F

    Figure 35: India Music Streaming Market Share, By Language, By Value, 2013-2023F

    Figure 36: India Music Streaming Market Share, By Region, By Value, 2013–2023F

    Figure 37: India Music Streaming Market Share, By Company, By Value, 2017 & 2023F

    Figure 38: India Music Streaming Market Attractiveness Index, By Type, By Value, 2018E-2023F

    Figure 39: India Music Streaming Market Attractiveness Index, By Revenue Generation, By Value, 2018E-2023F

    Figure 40: India Music Streaming Market Attractiveness Index, By Language, By Value, 2018E-2023F

    Figure 41: India Music Streaming Market Attractiveness Index, By Region, By Value, 2018E-2023F

    Figure 42: India Audio Streaming Market Size, By Value, 2013-2023F (USD Million)

    Figure 43: India Audio Streaming Market Share, By Language, By Value, 2013-2023F

    Figure 44: India Audio Streaming Market Share, By Region, By Value, 2013-2023F

    Figure 45: India Audio Download Market Size, By Value, 2013-2023F (USD Million)

    Figure 46: India Audio Download Market Share, By Language, By Value, 2013-2023F

    Figure 47: India Audio Download Market Share, By Region, By Value, 2013-2023F

     

    List of Tables

     

    Table 1: India GDP Per Capita (Purchasing Power Parity) at Market Price (Current), 2013-2023F

    Table 2: India Population, 2013-2023F (Billion)