India cinema advertising market stood over $ 98 million in 2017 and is projected to grow at a CAGR of more than 25%, to reach $ 381 million by 2023, predominantly on the back of growing number of multiplexes across India. Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India cinema advertising market size.
  • To define, classify and forecast India cinema advertising market on the basis of running time, region and company.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of running time – Under 30 Sec, 30 Sec to 60 Sec, 60 Sec to 90 Sec and Above 90 sec.
  • To analyze and forecast the market share, in terms of value, for cinema advertising with respect to region, namely North, East, West and South.
  • To identify tailwinds and headwinds for India cinema advertising market.
  • To strategically profile the leading players which are operating in India cinema advertising market.

Click here to download the brochure 

India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of cinema hall chains. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings and regional presence of all major cinema chains in the country.

TechSci Research calculated the market size for India cinema advertising market using a bottom-up approach, where cinema chains’ value shares data for running time (Under 30 Sec, 30 Sec to 60 Sec, 60 Sec to 90 Sec and Above 90 sec) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective cinema chains to arrive at the overall market size. Various secondary sources such as directories, databases such as company annual reports, World Bank, Ministry of Corporate Affairs, Film Federation Of India, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.

Key Target Audience:

  • Cinema chains
  • Advertisement agencies
  • Organizations, forums and alliances related to cinema advertising
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Advertisement agencies, cinema chains and other stakeholders. The report also provides useful insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India cinema advertising market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Running Time:
    • Under 30 Sec
    • 30 Sec to 60 Sec
    • 60 Sec to 90 Sec
    • Above 90 Sec
  • Market, By Region:
    • North
    • West
    • South
    • East
  • Market, By Company:
    • PVR Limited
    • INOX Leisure Ltd.
    • Cinepolis India Private Limited
    • Miraj Entertainment Limited
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India cinema advertising market.


Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at

1.       Cinema Advertising: An Introduction

2.       Research Methodology

3.       Analyst View

4.       Voice of Customer/Customer Behavior Analysis

4.1.    Proportion of Ad Budget Allocated to Cinema Advertising

4.2.    Factors Influencing Choice of Cinema Hall/Cinema Chain

5.       Global Cinema Advertising Market Overview

6.       India Advertising Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value

6.2.    Market Share & Forecast

6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)

7.       India Cinema Advertising Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value

7.2.    Market Share & Forecast

7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)

7.2.2. By Region

7.2.3. By Company

7.3.    Market Attractiveness Index

7.3.1. By Running Time

7.3.2. By Region                                                                           

8.       Market Dynamics

8.1.    Drivers

8.2.    Challenges

9.       Market Trends & Developments

10.   Policy & Regulatory Landscape

11.   India Economic Profile

12.   Competitive Landscape

12.1.   Competition Outlook

12.2.   Company Profiles

12.2.1.    PVR Limited

12.2.2.    INOX Leisure Ltd.

12.2.3.    Cinepolis India Private Limited

12.2.4.    Miraj Entertainment Limited

12.2.5.    Carnival Films Private Limited

12.2.6.    Mukta Arts Limited

12.2.7.    Asian Cinema & Multiplexes Private Limited

12.2.8.    Wave Digital Cinemas Private Limited

12.2.9.    Movie Times Cineplex Private Limited

12.2.10.   Gold Digitech Theaters Pvt Ltd

13.   Strategic Recommendations


  • List of Figures


    Figure 1: Proportion of Ad Budget Allocated to Cinema Advertising, By Value, 2017 (N=100)

    Figure 2: Factors Influencing Choice of Cinema Hall/Cinema Chain, 2017 (N=100)

    Figure 3: Global Cinema Advertising Market Size, By Value (USD Million), 2013–2017

    Figure 4: Global GDP per Capita (current US$), 2012-2016 (USD)

    Figure 5: India Advertising Market Size, By Value (USD Million), 2013–2023F

    Figure 6: India GDP per Capita, PPP, 2013-2017 (USD)

    Figure 7: India Advertising Market Share, By Type, By Value, 2013–2023F

    Figure 8: Y-O-Y Growth in Real GDP vs Y-O-Y Growth of Advertising Revenue in M&E Industry, 2013-2017

    Figure 9: India Urban Population Share (as a %age of the Total Population), 2013-2017

    Figure 10: India Cinema Advertising Market Size, By Value (USD Million), 2013 – 2023F

    Figure 11: Screens Per Million of Population, By Country, 2017

    Figure 12: India Cinema Advertising Market Share, By Running Time, By Value, 2013–2023F

    Figure 13: India Cinema Advertising Market Share, By Region, By Value, 2017 & 2023F

    Figure 14: India Cinema Advertising Market Share, By Region, By Value, 2013–2023F

    Figure 15: India Cinema Advertising Market Share, By Company, By Value, 2013–2023F

    Figure 16: Number of Screens for Top 4 Multiplex Chains, 2017

    Figure 17: Number of Hindi Films Crossing USD15 Million in their Domestic Box Office Collection

    Figure 18: India per Capita Household and NPISHs (Non-profit institutions serving households) Final Consumption Expenditure, 2013-2017 (USD)

    Figure 19: India Cinema Advertising Market Attractiveness Index, By Running Time, By Value, 2018E-2023F

    Figure 20: India Cinema Advertising Market Attractiveness Index, By Region, By Value, 2018E-2023F