India Cinema Advertising Market 2029 By Size, Share, Trends, Growth, Forecast

Summary

Report Description

The India cinema advertising market is witnessing high demand owing to the rising box office collections, innovative advertisement formats, high growth of regional content, and high advertisement engagement is further expected to cater the market growth in the coming years.

India Cinema Advertising Market Scope

Cinema advertising is the on and off-screen branding that customers see in theatres, and it typically takes the form of posters at the concession areas of movie theatres and a brief audio-visual advertisement is played before and between movies.

India Cinema Advertising Market Overview

India cinema advertising is witnessing high demand and is expected to grow with a significant growth rate in the coming years. According to the data provided by Bureau of Outreach and Communication in 2022, India has around 31.52 lakh seats in around 8,700 screens across the country. Thus, with a large audience base the brands can easily reach to target audience and increase their market share. Moreover, cinema advertising offers advertisers the advantage of reaching a captive and engaged audience. Moviegoers are typically receptive to the content shown on the big screen, making it an effective medium for brand promotion. With a diverse population and a wide range of movie genres, advertisers can target specific audience segments based on language, demographics, and interests.

India Cinema Advertising Market Drivers

High ad recall and engagement is driving the Indian cinema advertising market as cinema advertising offers a captive audience in a controlled environment. When people visit theaters, they are more focused on the movie-watching experience and less prone to distractions compared to other advertising mediums. This captive audience ensures higher attention and engagement with the advertisements shown on the big screen. Moreover, the cinema environment provides a larger-than-life viewing experience with high-quality visuals and surround sound. This immersive experience enhances the impact of advertisements, making them more memorable for the audience. The combination of a big screen, powerful sound, and comfortable seating creates a favorable atmosphere for ad recall and engagement. Unlike television or online platforms where viewers can easily switch channels or skip ads, cinema advertising benefits from a distraction-free environment. Viewers are less likely to multitask or divert their attention during the screening of ads; resulting in higher retention and recall of the ad content. Furthermore, the cinema ads are typically shown before the start of the movie as part of the pre-show content. This placement ensures that the audience is present and actively waiting for the main feature. Advertisements displayed at this time benefit from higher attention levels as viewers anticipate the movie's start.

The Indian film industry has been experiencing steady growth, with an increasing number of movies being released and higher box office collections as in 2022, the India’s total box office collection was around USD1.22 billion. This growth is driven by factors such as a growing middle class, urbanization, and increased discretionary spending, which in turn fuels the cinema advertising market.

India Cinema Advertising Market Trends

Innovation in ad formats is an important aspect of advertising to capture audience attention and deliver a memorable and engaging experience. The use of 3D technology in cinema advertising creates a more immersive experience for the audience. 3D ads can grab attention and make a lasting impact, especially when the film itself is in 3D. moreover, interactive ads encourage audience participation and engagement. For instance, PVR Cinemas introduced its most recent development in the field of in-theater advertising in 2022. To increase brand enthusiasm, the company created 270-degree on-screen experiential in-cinema advertising, with Maruti Suzuki as the first advertiser to use this platform to debut the 2022 Maruti Suzuki Brezza in theatres.

Regional cinema, produced in various languages such as Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and others, has been gaining immense popularity and viewership across India and in 2023, the South Indian Cinema industry generated USD77.63 billion. Audiences have developed a strong affinity for regional films, leading to increased box office collections and wider distribution of these movies. Regional cinema provides a unique opportunity for advertisers to target specific regional audiences with tailored advertising campaigns. By advertising in regional movies, brands can effectively reach and engage with local audiences, leveraging their cultural preferences and language-specific messaging. Furthermore, regional film industries have witnessed significant growth in terms of production quality, storytelling, and box office revenues. These industries have also attracted notable talent, both in front of and behind the camera. The growing popularity of regional films has resulted in increased investment and a higher number of releases, providing more advertising opportunities.

India Cinema Advertising Market Challenges

Competition from digital platforms is a significant challenge for the cinema advertising market in India as digital platforms provide advertisers with advanced targeting capabilities, allowing them to reach specific demographics, interests, and behaviors of the audience. Advertisers can leverage user data and algorithms to deliver personalized and relevant ads, which can be more effective in generating engagement and conversions compared to traditional cinema advertising. Digital platforms offer robust measurement and analytics tools, providing advertisers with detailed insights into ad performance, audience engagement, and conversion metrics. This level of transparency and data-driven decision-making is attractive to advertisers as they can assess the effectiveness of their campaigns in real-time and adjust accordingly.

In contrast, measuring the impact of cinema advertising is relatively challenging and often relies on indirect indicators like footfall data or post-campaign surveys. Digital advertising often offers more cost-effective options compared to cinema advertising. Advertisers can allocate their budgets more precisely, optimizing their spending based on the performance of their ads. Additionally, digital platforms provide flexible pricing models, such as pay-per-click or cost-per-impression, which allow advertisers to pay only for the actual interactions or views they receive. Digital platforms have a broader reach than cinema screens. They can target users across various devices and platforms, including smartphones, tablets, computers, and smart TVs. This accessibility allows advertisers to reach a larger audience, including those who may not frequently visit cinemas or live in areas with limited cinema infrastructure.

Recent Developments

In May2023, PVR and INOX merged to form a single entity namely PVR INOX Limited to improve margins through better capital and operating expenses.
In April 2023, PVR INOX introduced the world’s first 30-minute trailer screening show to generate buzz around a movie and draw audiences to theatres.

Market Opportunities

Cinema provides a captive and engages audience who are actively seeking entertainment. Moviegoers are likely to be more receptive to advertisements shown on the big screen compared to other media platforms. This captive audience offers a unique opportunity for advertisers to create impactful and memorable brand experiences. Moreover, the cinema environment offers a larger-than-life visual and audio experience, allowing advertisers to create immersive and high-impact advertisements. The big screen, surround sound, and high-quality visuals provide a unique canvas for advertisers to showcase their brand in a visually stunning and memorable manner.
Cinema chains often cater to specific audience segments based on factors like location, movie genre, or language preferences. This allows advertisers to target specific demographics, such as urban youth, families, or niche interest groups. Thus, advertisers can align their brand messages with the preferences and characteristics of these target audiences. Furthermore, India has a diverse and multi-lingual population, and cinema screens across the country cater to regional and local movie industries. This presents opportunities for advertisers to target specific regional markets and engage with local audiences effectively. Regional or language-specific advertisements can help create a strong connection with viewers in those areas.

Download Free Sample Report

Market Segmentation

The India cinema advertising market is segmented based on type, company, and region. Based on type the market is divided into on-screen advertising and off-screen advertising.

Company Profiles

PVR INOX Limited, Cinépolis India Pvt. Limited, Carnival Films Pvt. Ltd., Wave Digital Cinemas Private Limited, Cineplex Private Limited, Gold Digital Theaters Pvt. Ltd., Asian Multiplexes Private Limited, Miraj Entertainment Limited, Cineworld Leisure LLP, and SRS Limited are some of the leading companies in the India cinema advertising market.

Attribute	Details
Base Year	2023
Historic Data	2019 – 2022
Estimated Year	2024
Forecast Period	2025– 2029
Quantitative Units	Value in USD Million and CAGR for 2019-2023 and 2024-2029
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type Region
Regional Scope	North, West, South, and East
Key Companies Profiled	PVR INOX Limited, Cinépolis India Pvt. Limited, Carnival Films Pvt. Ltd., Wave Digital Cinemas Private Limited, Cineplex Private Limited, Gold Digital Theaters Pvt. Ltd., Asian Multiplexes Private Limited, Miraj Entertainment Limited, Cineworld Leisure LLP, SRS Limited
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional, & segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, India cinema advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Cinema Advertising Market, By Type:

On-Screen Advertising
Off-Screen Advertising

India Cinema Advertising Market, By Region:

North
West
South
East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India cinema advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

India cinema advertising market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected].

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Market)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1.By Gender

4.2.2.By Age

4.2.3.By Occupation

4.3. Brand Awareness

4.4. Factors Influencing Purchase Decision

4.5. Customer Satisfaction

4.6. Challenges Faced After Purchase

5. India Cinema Advertising Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (On-Screen Advertising, Off-Screen Advertising)

5.2.1.1. By On-Screen Advertising – By Advertisement Type (Muted Slides, Video)

5.2.1.2. By On-Screen Advertising – By On-Screen Time Duration (Under 30 sec, 30 sec-60 sec, Above 60 sec)

5.2.2. By Region Market Share Analysis

5.2.3. By Company Market Share Analysis

5.3. India Cinema Advertising Market Mapping & Opportunity Assessment

5.3.1.By Product Type Market Mapping & Opportunity Assessment

5.3.2.By End User Market Mapping & Opportunity Assessment

5.3.3.By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.By Regional Market Mapping & Opportunity Assessment

6. North India Cinema Advertising Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis (On-Screen Advertising, Off-Screen Advertising)

6.2.1.1. By On-Screen Advertising – By Advertisement Type (Muted Slides, Video)

6.2.2.By On-Screen Advertising – By On-Screen Time Duration (Under 30 sec, 30 sec-60 sec, Above 60 sec)

7. West India Cinema Advertising Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis (On-Screen Advertising, Off-Screen Advertising)

7.2.1.1. By On-Screen Advertising – By Advertisement Type (Muted Slides, Video)

7.2.2.By On-Screen Advertising – By On-Screen Time Duration (Under 30 sec, 30 sec-60 sec, Above 60 sec)

8. South India Cinema Advertising Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis (On-Screen Advertising, Off-Screen Advertising)

8.2.1.1. By On-Screen Advertising – By Advertisement Type (Muted Slides, Video)

8.2.2.By On-Screen Advertising – By On-Screen Time Duration (Under 30 sec, 30 sec-60 sec, Above 60 sec)

9. East India Cinema Advertising Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis (On-Screen Advertising, Off-Screen Advertising)

9.2.1.1. By On-Screen Advertising – By Advertisement Type (Muted Slides, Video)

9.2.2.By On-Screen Advertising – By On-Screen Time Duration (Under 30 sec, 30 sec-60 sec, Above 60 sec)

10. Market Dynamics

10.1. Drivers

10.1.1. High Ad Recall and Engagement

10.1.2. Large and Growing Audience

10.1.3. Rising Box Office Revenue

10.2. Challenges

10.2.1. High competition from OTT platforms

10.2.2. High cost

11. Impact of COVID-19 on India Cinema Advertising Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Regions Impacted

11.1.3. Key Distribution Channel Impacted

12. Market Trends & Developments

12.1.1. Regional Cinema Growth

12.1.2. Increasing ad spends

12.1.3. Technological Advancements

12.1.4. Data-driven targeting

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Policy & Regulatory Landscape

16. India Economic Profile

17. Competitive Landscape

17.1. Company Profiles

17.1.1. PVR INOX Limited

17.1.1.1. Company Details

17.1.1.2. Product & Services

17.1.1.3. Financials (As Per Availability)

17.1.1.4. Key market Focus & Geographical Presence

17.1.1.5. Recent Developments

17.1.2. Cinépolis India Pvt. Limited

17.1.2.1. Company Details

17.1.2.2. Product & Services

17.1.2.3. Financials (As Per Availability)

17.1.2.4. Key market Focus & Geographical Presence

17.1.2.5. Recent Developments

17.1.3. Carnival Films Pvt. Ltd.

17.1.3.1. Company Details

17.1.3.2. Product & Services

17.1.3.3. Financials (As Per Availability)

17.1.3.4. Key market Focus & Geographical Presence

17.1.3.5. Recent Developments

17.1.4. Wave Digital Cinemas Private Limited

17.1.4.1. Company Details

17.1.4.2. Product & Services

17.1.4.3. Financials (As Per Availability)

17.1.4.4. Key market Focus & Geographical Presence

17.1.4.5. Recent Developments

17.1.5. Cineplex Private Limited

17.1.5.1. Company Details

17.1.5.2. Product & Services

17.1.5.3. Financials (As Per Availability)

17.1.5.4. Key market Focus & Geographical Presence

17.1.5.5. Recent Developments

17.1.6. Gold Digital Theaters Pvt. Ltd.

17.1.6.1. Company Details

17.1.6.2. Product & Services

17.1.6.3. Financials (As Per Availability)

17.1.6.4. Key market Focus & Geographical Presence

17.1.6.5. Recent Developments

17.1.7. Asian Multiplexes Private Limited

17.1.7.1. Company Details

17.1.7.2. Product & Services

17.1.7.3. Financials (As Per Availability)

17.1.7.4. Key market Focus & Geographical Presence

17.1.7.5. Recent Developments

17.1.8. Miraj Entertainment Limited

17.1.8.1. Company Details

17.1.8.2. Product & Services

17.1.8.3. Financials (As Per Availability)

17.1.8.4. Key market Focus & Geographical Presence

17.1.8.5. Recent Developments

17.1.9. Cineworld Leisure LLP

17.1.9.1. Company Details

17.1.9.2. Product & Services

17.1.9.3. Financials (As Per Availability)

17.1.9.4. Key market Focus & Geographical Presence

17.1.9.5. Recent Developments

17.1.10. SRS Limited

17.1.10.1. Company Details

17.1.10.2. Product & Services

17.1.10.3. Financials (As Per Availability)

17.1.10.4. Key market Focus & Geographical Presence

17.1.10.5. Recent Developments

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Regions

18.3. Target Ad Type

About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the drivers in the India cinema advertising market?

The India cinema advertising market is witnessing high demand owing to the increasing footfall of consumers in the theatres and the high ad recall and engagement towards consumer is further contributing to the market growth.

What are the trends in the India cinema advertising market?

The India cinema advertising market is expected to witness high growth in the coming years as many of the companies have launched technologically advanced advertising techniques such as 270-degree advertisement which was launched by PVR cinemas.

What are the challenges in India cinema advertising market?

The OTT platforms are restraining the growth of India cinema advertising market as many of the consumers have shifted to OTT platforms for the consumption of online content.

What are the major companies operating in the India cinema advertising market?

PVR INOX Limited, Cinépolis India Pvt. Limited, Carnival Films Pvt. Ltd., Wave Digital Cinemas Private Limited, Cineplex Private Limited, Gold Digital Theaters Pvt. Ltd., Asian Multiplexes Private Limited, Miraj Entertainment Limited, Cineworld Leisure LLP, and SRS Limited are some of the major companies operating in the India cinema advertising market.

Related Reports

Parvati Sharma

Account Manager BD

Talk To Analyst

Press Release

India Cinema Advertising Market to be Fueled by On-Screen Advertising Until 2029

Jul, 2023

The growing audience, rising box office revenues, and innovative ad formats is driving the market growth of cinema advertising in India.

India Cinema Advertising Market, By Type (On-Screen Advertising, Off-Screen Advertising), By Region, Competition, Forecast and Opportunities, 2029

Buy Now