India cinema advertising market stood over
$ 98 million in 2017 and is projected to grow at a CAGR of more than 25%, to
reach $ 381 million by 2023, predominantly on the back of growing
number of multiplexes across India. Multiplexes are increasingly helping
advertisers to reach a larger audience across the country. Moreover, Indian
film industry is witnessing a significant growth with rising number of films being
produced each year, thereby further increasing scope for cinema advertising. Additionally,
technological developments such as use of VFX is anticipated to aid the growth
of India cinema advertising market in the coming years.
considered for this report:
Historical Years: 2013-2016
Base Year: 2017
Estimated Year: 2018
Forecast Period: 2019–2023
of the Study:
- To analyze and forecast India
cinema advertising market size.
- To define, classify and forecast India
cinema advertising market on the basis of running time, region and company.
- To scrutinize the detailed market
segmentation and forecast the market size, in terms of value, on the basis
of running time – Under 30 Sec, 30 Sec to 60 Sec, 60 Sec to 90 Sec and
Above 90 sec.
- To analyze and forecast the market
share, in terms of value, for cinema advertising with respect to region,
namely North, East, West and South.
- To identify tailwinds and headwinds
for India cinema advertising market.
- To strategically profile the
leading players which are operating in India cinema advertising market.
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cinema advertising market is controlled by these major players, namely PVR
Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj
Entertainment Limited, Carnival Films
Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave
Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold
Digitech Theaters Pvt Ltd.
TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of cinema hall chains.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research was able to
include the manufacturers which could not be identified due to the limitations
of secondary research. TechSci Research analyzed the service offerings and regional
presence of all major cinema chains in the country.
TechSci Research calculated the market size for India cinema
advertising market using a bottom-up approach, where cinema chains’ value shares
data for running time (Under 30 Sec, 30 Sec to 60 Sec, 60 Sec to 90 Sec and
Above 90 sec) was recorded and forecast for the future years. TechSci Research
sourced these values from industry experts and company representatives and
externally validated through analyzing historical sales data of respective cinema
chains to arrive at the overall market size. Various secondary sources such as
directories, databases such as company annual reports, World Bank, Ministry of Corporate Affairs, Film
Federation Of India, Industry Magazines, Industry Reports,
News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied
by TechSci Research.
Key Target Audience:
- Cinema chains
- Advertisement agencies
- Organizations, forums and alliances related to
- Government bodies such as regulating
authorities and policy makers
- Market research and consulting firms
The study is useful in
providing answers to several critical questions that are important for the
industry stakeholders such as Advertisement agencies, cinema chains and other
stakeholders. The report also provides useful insights about which market
segments should be targeted over the coming years in order to strategize
investments and capitalize on the growth of the market segment.
In this report, India cinema
advertising market has been segmented into the following categories in addition
to the industry trends which have also been detailed below:
- Market, By Running Time:
- Under 30 Sec
- 30 Sec to 60 Sec
- 60 Sec to 90 Sec
- Above 90 Sec
- Market, By Region:
- Market, By Company:
- PVR Limited
- INOX Leisure Ltd.
- Cinepolis India Private Limited
- Miraj Entertainment Limited
Company Profiles: Detailed
analysis of the major companies present in India cinema advertising market.
With the given
market data, TechSci Research offers customizations according to a company’s
specific needs. The following customization options are available for the
- Detailed analysis and profiling of additional
market players (up to five).
case you don’t find what you are looking for, please get in touch with our
custom research team at firstname.lastname@example.org