India Celebrity Endorsement market is projected to grow at a robust CAGR during 2018-2023 owing to changing consumer lifestyle, growing media & communication, transport, FMCG and travel & tourism sector and increasing urban population. Celebrity Endorsement increases the attention of audience easily and helps to connect with the target audience. Based on product category, the market has been segmented into Medicines &Toiletries, Home products & Appliances, Drinks & Confectionary, Personal Care and Others. In 2018, the Personal Care segment dominated the market and is expected to maintain its dominance over the next five years as well owing to growing demand for personal care products in the Indian market. To promote a brand, product or service through adverts and campaigns, celebrity endorsement is traditionally a long-term contract between the celebrity and the company. Female celebrities lead the personal care category, male celebrities rule the automobiles and e-commerce sectors for endorsements. In 2018, Virat Kohli has surpassed King Khan and bagged the number one position in brand endorsements.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To define, classify and forecast India Celebrity Endorsement market on the basis of advertisement medium and product category.
  • To analyse and forecast the market size of Celebrity Endorsement in India.
  • To identify major drivers, challenges and trends in India Celebrity Endorsement market.
  • To strategically profile leading players operating in India Celebrity Endorsement market.

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Major players operating in India Celebrity Endorsement market are NexBrands, Cineyug, Approach Entertainment, Globosport, Armaans Events Pvt Ltd, ATI Talents, Cine Dreams Film Corporation India, SkyWalk Entertainment etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide Celebrity Endorsement service providers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analysed the offerings and regional presence of major market players.

TechSci Research calculated India Celebrity Endorsement market size using a top-down and bottom-up approach, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analysing historical data of Celebrity Endorsement service providers to arrive at the overall market size. Various secondary sources such as World Bank website, government websites, press releases, white papers, annual reports, etc., were also analysed by TechSci Research.

Key Target Audience

  • Celebrity Management Companies
  • Associations, organizations, forums and alliances related to Celebrity Endorsement
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
  • System integrators
  • Government bodies such as regulating authorities and policy makers

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Celebrity Endorsement providers, customers and policy makers. The study would also help them to target the growing segments over the coming years and aid them in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, India Digital Insurance Platform Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Advertisement Medium:
    • Television
    • Print
    • Internet
    • Others
  • Market, By Product Category:
    • Medicines &Toiletries
    • Home products & Appliances
    • Drinks & Confectionery
    • Personal Care
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the Celebrity Endorsement market in India.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

·         Further segmentation on the basis of region

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    India Celebrity Endorsement Market Outlook

4.1.  Market Size & Forecast

4.1.1.     By Value

4.2.  Market Share & Forecast

4.2.1.     By Advertisement Medium (Television, Magazines, Internet, Newspaper and Others)

4.2.2.     By Product Category (Medicines &Toiletries, Home products & Appliances, Drinks & Confectionary, Personal Care and Others)

4.2.3.     By Company (2018)

5.    India Television Celebrity Endorsement Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Product Category

6.    India Magazines Celebrity Endorsement Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Category

7.    India Internet Celebrity Endorsement Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Category

8.    India Newspaper Celebrity Endorsement Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Category

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  India Economic Profile

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Players Profiled (Leading Companies)

14. Strategic Recommendations

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