Media
| September, 2016

Global Over The Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021

Over The Top (OTT) is a solution that enables an individual or an enterprise to transfer content such as audio, video, text and images over the internet, without the involvement of any system operator or provider for distribution of content. Rising penetration of telecom network providers across the globe, improving broadband network infrastructure, growing number of platforms to access online content such as smartphones & tablets, desktops & laptops, smart TVs and gaming consoles, are driving global over the top market. Rising demand for Video On Demand (VOD), Subscription Video On Demand (SVOD), VoIP (Voice Over Internet Protocol), Internet TV, web conferencing, instant messaging services, etc., has resulted in significant increase in online traffic over the last few years. Moreover, expanding online gamer base and introduction of new technologies to enhance gaming experience are propelling growth in global online gaming market. Furthermore, rising consumer inclination towards online media content access over multi-screen platforms is further anticipated to drive global over the top market through 2021.

According to TechSci Research report “Global Over The Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021”, global OTT market is projected to surpass $64.9 billion by 2021, on account of growing trend of Bring Your Own Device (BYOD), rising adoption of cloud computing, expanding market for Internet of Things (IoT). Netflix accounted for the highest market share in global OTT market in 2015, and the company is anticipated to maintain its dominance in the coming years on account of growing video streaming business and rising number of partnerships of Netflix with various local content providers, globally. In 2015, media & entertainment sector was the largest end-user of OTT market. Increasing demand for online content such as online publishing, Internet TV, online advertising, and online short & long videos, is anticipated to fuel exchange of online content in media & entertainment sector, which is expected to translate into media & entertainment sector maintaining its dominance in the global OTT market during the forecast period. “Global Over The Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021” discusses the following aspects of the Over The Top (OTT) market, globally:

Global Over The Top Market Size, Share & Forecast
Segmental Analysis –
By Content Type (Voice Over IP, Text & Media, Video)
By Platform (Smartphones & Tablet, Desktop & Laptop, Smart TV, Set Top Box, Gaming Consoles, Others)
By Deployment Model (On-Premises, Cloud)
By Service Type (Installation & Maintenance, Consulting, Managed Services, Others)
By User Type (Individual/Home, Small & Medium Enterprises, Large Enterprises)
By Revenue Model (Subscription, Rental, Procurement, Advertisement)
By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Healthcare, Education, Others)
Regional Analysis - North America, Europe, Asia-Pacific, Middle East & Africa, and South America
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

To gain an in-depth understanding of Over The Top (OTT) market
To identify the on-going trends and anticipated growth over the next five years
To help industry consultants, OTT product, solution & service providers and other stakeholders align their market-centric strategies
To obtain research-based business decisions and add weight to presentations and marketing material
To gain competitive knowledge of leading market players
To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research includes interviews with over the top product & solution providers and industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports and other proprietary databases.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1. Product Overview

2. Research Methodology

3. Analyst View

4. Global Over The Top (OTT) Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.2. Market Share & Forecast

4.2.1. By Content Type (Video, Text & Media, VoIP)

4.2.2. By Platform (Smartphones & Tablet, Smart TV, Desktop & Laptop, Gaming Console, Set Top Box, Others*)

4.2.3. By Deployment Model (On-Premise, Cloud)

4.2.4. By Service Type (Installation & Maintenance, Managed Services, Consulting, Others*)

4.2.5. By User Type (Large Enterprises, SMEs, Individual/Home)

4.2.6. By Revenue Model (Subscription, Advertisement, Rental, Procurement)

4.2.7. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

4.2.8. By Region (North America, Asia-Pacific, Europe, Middle East & Africa, South America)

4.2.9. By Company

5. North America Over The Top (OTT) Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Platform (Smartphones & Tablet, Smart TV, Desktop & Laptop, Gaming Console, Set Top Box, Others*)

5.2.2. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

5.2.3. By Country

5.2.3.1. United States Over The Top (OTT) Market Outlook

5.2.3.1.1. Market Size & Forecast

5.2.3.1.1.1. By Value

5.2.3.1.2. Market Share & Forecast

5.2.3.1.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

5.2.3.2. Canada Over The Top (OTT) Market Outlook

5.2.3.2.1. Market Size & Forecast

5.2.3.2.1.1. By Value

5.2.3.2.2. Market Share & Forecast

5.2.3.2.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

5.2.3.3. Mexico Over The Top (OTT) Market Outlook

5.2.3.3.1. Market Size & Forecast

5.2.3.3.1.1. By Value

5.2.3.3.2. Market Share & Forecast

5.2.3.3.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

6. Asia-Pacific Over The Top (OTT) Market Outlook

6.1. Market Size & Forecast

6.1.1.By Value

6.2. Market Share & Forecast

6.2.1.By Platform (Smartphones & Tablet, Smart TV, Desktop & Laptop, Gaming Console, Set Top Box, Others*)

6.2.2.By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

6.2.3.By Country

6.2.3.1. China Over The Top (OTT) Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

6.2.3.2. Japan Over The Top (OTT) Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

6.2.3.3. South Korea Over The Top (OTT) Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

6.2.3.4. India Over The Top (OTT) Market Outlook

6.2.3.4.1. Market Size & Forecast

6.2.3.4.1.1. By Value

6.2.3.4.2. Market Share & Forecast

6.2.3.4.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

7. Europe Over The Top (OTT) Market Outlook

7.1. Market Size & Forecast

7.1.1.By Value

7.2. Market Share & Forecast

7.2.1.By Platform (Smartphones & Tablet, Smart TV, Desktop & Laptop, Gaming Console, Set Top Box, Others*)

7.2.2.By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

7.2.3.By Country

7.2.3.1. UK Over The Top (OTT) Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

7.2.3.2. Germany Over The Top (OTT) Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

7.2.3.3. France Over The Top (OTT) Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

8. Middle East & Africa Over The Top (OTT) Market Outlook

8.1. Market Size & Forecast

8.1.1.By Value

8.2. Market Share & Forecast

8.2.1.By Platform (Smartphones & Tablet, Smart TV, Desktop & Laptop, Gaming Console, Set Top Box, Others*)

8.2.2.By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

8.2.3.By Country

8.2.3.1. Saudi Arabia Over The Top (OTT) Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

8.2.3.2. United Arab Emirates Over The Top (OTT) Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

8.2.3.3. South Africa Over The Top (OTT) Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

9. South America Over The Top (OTT) Market Outlook

9.1. Market Size & Forecast

9.1.1.By Value

9.2. Market Share & Forecast

9.2.1.By Platform (Smartphones & Tablet, Smart TV, Desktop & Laptop, Gaming Console, Set Top Box, Others*)

9.2.2.By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

9.2.3.By Country

9.2.3.1. Brazil Over The Top (OTT) Market Outlook

9.2.3.1.1. Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2. Market Share & Forecast

9.2.3.1.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

9.2.3.2. Argentina Over The Top (OTT) Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

9.2.3.3. Colombo Over The Top (OTT) Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Education, Healthcare, Others*)

10. Market Attractiveness Index

10.1. By Content Type

10.2. By Platform

10.3. By Deployment Model

10.4. By Service Type

10.5. By User Type

10.6. By Revenue Model

10.7. By End User

10.8. By Region

11. Market Dynamics

11.1. Impact Analysis

11.2. Drivers

11.3. Challenges

12. Recent Trends & Developments

12.1. Virtual Reality Driving OTT Video Market

12.2. Live OTT: A Viable Revenue Opportunity

12.3. Expansion of Online Companies into Premium Video Content Market

12.4. Rising Focus Towards 4K Content Broadcasting

12.5. Content Localization

12.6. Growing Demand for Augmented Reality Games Over Handheld Devices

12.7. Growing Demand for Augmented Reality Games Over Handheld Devices

12.8. Rising Adoption for Multi-Screen Video Platform

13. Competitive Landscape

13.1. Netflix, Inc.

13.2. Amazon.com, Inc.

13.3. Tencent Holdings Limited

13.4. Google, Inc.

13.5. Akamai Technologies, Inc.

13.6. Microsoft Corporation

13.7. Facebook, Inc.

13.8. Hulu, LLC

13.9. Limelight Networks, Inc.

13.10. Verizon Digital Media Services, Inc.

13.11. Nimbuzz Netherlands BV

13.12. Viber Media S.à r.l

13.13. International Business Machine (IBM) Corporation

13.14. Roku, Inc.

13.15. Apple Inc.

13.16. Brightcove Inc.

13.17. Yahoo! Inc.

13.18. Twitter, Inc.

13.19. Sony Corporation

13.20. Crunchyroll, Inc.

14. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

List of Figures

Figure 1: Global Over The Top (OTT) Market Size & Forecast, By Value, 2011-2021F (USD Billion)

Figure 2: Global Over The Top (OTT) Market Share, By Content Type, By Value, 2011-2021F

Figure 3: Global Monthly Data Traffic Per Smartphone and Tablet, 2014-2021F (GB/Month)

Figure 4: Global Monthly Data Traffic Per Mobile PC, 2014-2021F (GB/Month)

Figure 5: Global Mobile Subscriptions, 2014-2021F (Million)

Figure 6: Global Over The Top (OTT) Market Share, By Platform, By Value, 2011-2021F

Figure 7: Global Smartphone and Tablet User Base, 2014-2021F (Million Individuals)

Figure 8: Global Gaming Industry Market Size, By Value, 2014-2021F (USD Billion)

Figure 9: Global Gaming Industry Market Share, By Segment, 2015

Figure 10: Global Over The Top (OTT) Market Share, By Deployment Model, By Value, 2011-2021F

Figure 11: Global Over The Top (OTT) Market Share, By Service Type, By Value, 2011-2021F

Figure 12: Global Over The Top (OTT) Market Share, By User Type, By Value, 2011-2021F

Figure 13: Global Population and Internet User Base, 2011-2021F (Billion Individuals)

Figure 14: Global Over The Top (OTT) Market Share, By Revenue Model, By Value, 2011-2021F

Figure 15: Global Over The Top (OTT) Market Share, By End User, By Value, 2011-2021F

Figure 16: Global Media & Entertainment Market Size, By Value, 2011-2021F (USD Trillion)

Figure 17: Global Retail E-Commerce Sales, By Value, 2011-2021F (USD Trillion)

Figure 18: Global Over The Top (OTT) Market Size, By Region, By Value, 2011–2015 (USD Billion)

Figure 19: Global Over The Top (OTT) Market Size, By Region, By Value, 2016E–2021F (USD Billion)

Figure 20: Global Over The Top (OTT) Market Share, By Region, By Value, 2011-2021F

Figure 21: Global Over The Top (OTT) Market Share, By Company, By Value, 2011-2021F

Figure 22: North America Over The Top (OTT) Market Size & Forecast, By Value, 2011-2021F (USD Billion)

Figure 23: North America Over The Top (OTT) Market Share, By Platform, By Value, 2011-2021F

Figure 24: North America Smartphone & Tablet User Base, 2014-2021 (Million Individuals)

Figure 25: North America Over The Top (OTT) Market Share, By End User, By Value, 2011-2021F

Figure 26: United States Over The Top (OTT) Market Share in North America, By Value, 2015 & 2021F

Figure 27: United States Over The Top Market Share in North America, By End User, 2011-2021F

Figure 28: United States Media & Entertainment Market Size, By Value, 2011-2021F (USD Billion)

Figure 29: Number of Smart TV Households in United States, By Volume, 2011-2021F (Million Units)

Figure 30: United States Smartphone and Tablet User Base, 2014-2021F (Million Individuals)

Figure 31: United States Internet User Base and Internet Penetration Rate, 2011-2021F (Million Individuals)

Figure 32: United States Mobile Internet User Base and Mobile Internet Penetration Rate, 2011-2021F (Million Individuals)

Figure 33: Canada Over The Top (OTT) Market Share in North America, By Value, 2015 & 2021F

Figure 34: Canada Over The Top Market Share in North America, By End User, By Value 2011-2021F

Figure 35: Canada Media & Entertainment Industry Market Size, By Value, 2014-2021F (USD Billion)

Figure 36: Canada Retail E-Commerce Market Size, By Value, 2012-2021F (USD Billion)

Figure 37: Canada Smartphone User Base, 2014-2021F (Million Individuals)

Figure 38: Canada Tablet User Base, 2014-2021F (Million Individuals)

Figure 39: Canada Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 40: Canada Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 41: Mexico Over The Top (OTT) Market Share in North America, By Value, 2015 & 2021F

Figure 42: Mexico Over The Top Market Share in North America, By End User, By Value, 2011-2021F

Figure 43: Mexico Retail E-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 44: Mexico Smartphone User Base, 2014-2021F (Million Individuals)

Figure 45: Mexico Tablet User Base, 2014-2021F (Million Individuals)

Figure 46: Mexico Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 47: Mexico Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 48: Asia-Pacific Over The Top (OTT) Market Size & Forecast, By Value, 2011-2021F (USD Billion)

Figure 49: Asia-Pacific Over The Top (OTT) Market Share, By Platform, By Value, 2011-2021F

Figure 50: Asia-Pacific Smartphone User Base, 2014-2021 (Million Individuals)

Figure 51: Asia-Pacific Tablet User Base, 2014-2021 (Million Individuals)

Figure 52: Asia-Pacific Population Vs. Gamers, 2013-2015 (Million Individuals)

Figure 53: Asia-Pacific Over The Top (OTT) Market Share, By End User, By Value, 2011-2021F

Figure 54: China Over The Top (OTT) Market Share in Asia-Pacific, By Value, 2015 & 2021F

Figure 55: China Over The Top Market Share in Asia-Pacific, By End Use, By Value, 2011-2021F

Figure 56: China Media & Entertainment Industry Market Size, By Value, 2010-2021F (USD Billion)

Figure 57: China Media & Entertainment Industry Market Size, By Value, 2010-2021F (USD Billion)

Figure 58: China Smartphone User Base, 2014-2021F (Million Individuals)

Figure 59: China Tablet User Base, 2014-2021F (Million Individuals)

Figure 60: China Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 61: China Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 62: Japan Over The Top (OTT) Market Share in Asia-Pacific, By Value, 2015 & 2021F

Figure 63: Japan Over The Top Market Share in Asia-Pacific, By End User, By Value, 2011-2021F

Figure 64: Japan Retail E-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 65: Japan Smartphone User Base, 2014-2021F (Million Individuals)

Figure 66: Japan Tablet Users Base, 2014-2021F (Million Individuals)

Figure 67: Japan Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 68: Japan Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 69: South Korea Over The Top (OTT) Market Share in Asia-Pacific, By Country, By Value, 2015 & 2021F

Figure 70: South Korea Over The Top Market Share, By End User, By Value, 2011-2021F

Figure 71: South Korea Retail E-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 72: South Korea Smartphone User Base, 2014-2021F (Million Individuals)

Figure 73: South Korea Tablet User Base, 2014-2021F (Million Individuals)

Figure 74: South Korea Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 75: South Korea Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 76: India Over The Top (OTT) Market Share in Asia-Pacific, By Country, By Value, 2015 & 2021F

Figure 77: India Over The Top Market Share in Asia-Pacific, By End User, 2011-2021F

Figure 78: India Media & Entertainment Industry Market Size, By Value, 2011-2021F (USD Billion)

Figure 79: India Media & Entertainment Industry Market Share, By Industry Segments, By Value, 2015

Figure 80: India IT Industry Market Size, By Value, 2010-2016E (USD Billion)

Figure 81: India Retail E-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 82: India Smartphone User Base, 2014-2021F (Million Individuals)

Figure 83: India Tablet User Base, 2014-2021F (Million Individuals)

Figure 84: India Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 85: India Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 86: Asia-Pacific Over The Top Market Share, By Country, By Value, 2015 & 2021F

Figure 87: Europe Over The Top (OTT) Market Size & Forecast, By Value, 2011-2021F (USD Billion)

Figure 88: Europe Over The Top (OTT) Market Share, By Platform, By Value, 2011-2021F

Figure 89: Europe Smartphone and Tablet User Base, 2014-2021F (Million Individuals)

Figure 90: Europe Over The Top (OTT) Market Share, By End User, By Value, 2011-2021F

Figure 91: United Kingdom Over The Top (OTT) Market Share in Europe, By Value, 2015 & 2021F

Figure 92: United Kingdom Over The Top Market Share in Europe, By End User, 2011-2021F

Figure 93: United Kingdom Mobile Games and Online Games Market Size, By Value, 2014-2021F (USD Million)

Figure 94: United Kingdom Retail e-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 95: United Kingdom Population Vs. Gamers, 2014-2021F (Million Individuals)

Figure 96: United Kingdom e-Publishing Market Size, By Value, 2014-2021F (USD Billion)

Figure 97: United Kingdom Digital Advertising Market Size, By Value, 2015-2021F (USD Billion)

Figure 98: United Kingdom Smartphone User Base, 2014-2021F (Million Individuals)

Figure 99: United Kingdom Tablet User Base, 2014-2021F (Million Individuals)

Figure 100: United Kingdom Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 101: United Kingdom Mobile Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 102: Germany Over The Top (OTT) Market Share in Europe, By Value, 2015 & 2021F

Figure 103: Germany Over The Top Market Share in Europe, By End User, 2011-2021F

Figure 104: Germany Mobile Games and Online Games Market Size, By Value, 2014-2021F (USD Million)

Figure 105: Germany Retail e-Commerce Sales, By Value, 2014-2021F (USD Million)

Figure 106: Germany e-Publishing Market Size, By Value, 2014-2021F (USD Billion)

Figure 107: Germany Digital Advertising Market Size, By Value, 2015-2021F (USD Billion)

Figure 108: Germany Smartphone User Base, 2014-2021F (Million Individuals)

Figure 109: Germany Tablet User Base, 2014-2021F (Million Individuals)

Figure 110: Germany Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 111: Germany Internet User Base and Mobile Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 112: France Over The Top (OTT) Market Share in Europe, By Value, 2015 & 2021F

Figure 113: France Over The Top Market Share in Europe, By End User, 2011-2021F

Figure 114: France Mobile Games and Online Games Market Size, By Value, 2014-2021F (USD Million)

Figure 115: France Retail e-Commerce Sales, By Value, 2014-2021F (USD Million)

Figure 116: France e-Publishing Market Size, By Value, 2014-2021F (USD Billion)

Figure 117: France Digital Advertising Market Size, By Value, 2015-2021F (USD Billion)

Figure 118: France Smartphone User Base, 2014-2021F (Million Individuals)

Figure 119: France Tablet User Base, 2014-2021F (Million Individuals)

Figure 120: Number of Internet Users and Internet Penetration Rate in France, 2014-2021F (Million Individuals)

Figure 121: Number of Mobile Internet Users and Mobile Internet Penetration Rate in France, 2014-2021F (Million Individuals)

Figure 122: Europe Over The Top (OTT) Market Share, By Country, By Value, 2015 & 2021F

Figure 123: Middle East & Africa Over The Top (OTT) Market Size & Forecast, By Value, 2011-2021F (USD Billion)

Figure 124: Middle East & Africa Over The Top (OTT) Market Share, By Platform, By Value, 2011-2021F

Figure 125: Middle East & Africa Smartphone User Base, 2014-2021 (Million Individuals)

Figure 126: Middle East & Africa Tablet User Base , 2014-2021 (Million Individuals)

Figure 127: Middle East & Africa Over The Top (OTT) Market Share, By End User, By Value, 2011-2021F

Figure 128: Middle East & Africa Retail E-Commerce Market Sales, By Value, 2014-2021F (USD Million)

Figure 129: Saudi Arabia Over The Top (OTT) Market Share in Middle East & Africa, By Value, 2015 & 2021F

Figure 130: Saudi Arabia Over The Top Market Share, By End User, 2011-2021F

Figure 131: Saudi Arabia Mobile Games and Online Games Market Size, By Value, 2014-2021F (USD Million)

Figure 132: Saudi Arabia E-Commerce Market Size, By Value, 2014-2021F (USD Billion)

Figure 133: Saudi Arabia E-Publishing Market Size, By Value, 2014-2021F (USD Million)

Figure 134: Saudi Arabia Digital Advertising Market Size, By Value, 2015-2021F (USD Billion)

Figure 135: Number of Smartphone Users in Saudi Arabia , 2014-2021F (Million Individuals)

Figure 136: Number of Internet Users and Internet Penetration Rate in Saudi Arabia, 2014-2021F (Million Individuals)

Figure 137: United Arab Emirates (UAE) Over The Top (OTT) Market Share in Middle East & Africa , By Value, 2015 & 2021F

Figure 138: United Arab Emirates (UAE) Over The Top Market Share, By End User, 2011-2021F

Figure 139: UAE Digital Signage Market Size, By Value, 2011-2021F (USD Billion)

Figure 140: UAE Retail Industry Market Size, By Value, 2011-2021F (USD Billion)

Figure 141: UAE Smartphone User Base, 2014-2021F (Million Individuals)

Figure 142: UAE Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 143: South Africa Over The Top (OTT) Market Share in Middle East & Africa, By Value, 2015 & 2021F

Figure 144: South Africa Over The Top Market Share, By End User, 2011-2021F

Figure 145: South Africa Mobile Games Market Size, By Value, By Volume, 2014-2021F (USD Million & Million Individuals)

Figure 146: South Africa e-Commerce Market Size, By Value, 2014-2021F (USD Billion)

Figure 147: South Africa e-Publishing Market Size, By Value, 2014-2021F (USD Million)

Figure 148: South Africa Digital Advertising Market Size, By Value, 2015-2021F (USD Billion)

Figure 149: Number of Smartphone Users in South Africa, 2014-2021F (Million Individuals)

Figure 150: South Africa Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 151: Middle East & Africa Over The Top (OTT) Market Share, By Country, By Value, 2015 & 2021F

Figure 152: South America Over The Top (OTT) Market Size & Forecast, By Value, 2011-2021F (USD Billion)

Figure 153: South America Over The Top (OTT) Market Share, By Platform, By Value, 2011-2021F

Figure 154: South America Smartphone User Base, 2014-2021 (Million Individuals)

Figure 155: South America Tablet User Base, 2014-2021 (Million Individuals)

Figure 156: South America Over The Top (OTT) Market Share, By End User, By Value, 2011-2021F

Figure 157: South America Retail e-Commerce Market Sales, By Value, 2014-2021F (USD Billion)

Figure 158: Brazil Over The Top (OTT) Market Share in South America, By Value, 2015 & 2021F

Figure 159: Brazil Over The Top Market Share, By End User, 2011-2021F

Figure 160: Brazil Media & Entertainment Industry Market Size, By Industry Segment, By Value, 2015 & 2021F (USD Billion)

Figure 161: Brazil Mobile Games and Online Games Market Size, By Value, 2014-2021F (USD Million)

Figure 162: Brazil e-Publishing Market Size, By Value, 2014-2021F (USD Million)

Figure 163: Brazil Retail e-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 164: Brazil Digital Advertising Market Size, By Value, 2014-2021F (USD Billion)

Figure 165: Brazil Smartphone User Base, 2014-2021F (Million Individuals)

Figure 166: Brazil Tablet User Base, 2014-2021F (Million Individuals)

Figure 167: Brazil Internet User Base and Internet Penetration Rate in Brazil, 2014-2021F (Million Individuals)

Figure 168: Brazil Mobile Internet User Base and Mobile Internet Penetration Rate in Brazil, 2014-2021F (Million Individuals)

Figure 169: Argentina Over The Top (OTT) Market Share in South America, By Value, 2015 & 2021F

Figure 170: Argentina Over The Top Market Share, By End User, 2011-2021F

Figure 171: Argentina Mobile Games and Online Games Market Size, By Value, 2014-2021F (USD Million)

Figure 172: Argentina e-Publishing Market Size, By Value, 2014-2021F (USD Million)

Figure 173: Argentina Retail e-Commerce Sales, By Value, 2014-2021F (USD Billion)

Figure 174: Argentina Digital Advertising Market Size, By Value, 2014-2021F (USD Billion)

Figure 175: Argentina Smartphone User Base, 2014-2021F (Million Individuals)

Figure 176: Argentina Tablet User Base, 2014-2021F (Million Individuals)

Figure 177: Argentina Internet User Base and Internet Penetration Rate in Argentina, 2014-2021F (Million Individuals)

Figure 178: Argentina Mobile Internet User Base and Mobile Internet Penetration Rate in Argentina, 2014-2021F (Million Individuals)

Figure 179: Colombo Over The Top (OTT) Market Share in South America, By Value, 2015 & 2021F

Figure 180: Colombo Over The Top Market Share, By End User, 2011-2021F

Figure 181: Colombo Smartphone User Base, 2014-2021F (Million Individuals)

Figure 182: Colombo Internet User Base and Internet Penetration Rate, 2014-2021F (Million Individuals)

Figure 183: South America Over The Top (OTT) Market Share, By Country, By Value, 2015 & 2021F

Figure 184: Global Over The Top (OTT) Market Attractiveness Index, By Content Type, By Value, 2016E-2021F

Figure 185: Global Over The Top (OTT) Market Attractiveness Index, By Platform, By Value, 2016E-2021F

Figure 186: Global Over The Top (OTT) Market Attractiveness Index, By Deployment Model, By Value, 2016E-2021F

Figure 187: Global Over The Top (OTT) Market Attractiveness Index, By Service Type, By Value, 2016E-2021F

Figure 188: Global Over The Top (OTT) Market Attractiveness Index, By User Type, By Value, 2016E-2021F

Figure 189: Global Over The Top (OTT) Market Attractiveness Index, By Revenue Model, By Value, 2016E-2021F

Figure 190: Global Over The Top (OTT) Market Attractiveness Index, By End User, By Value, 2016E-2021F

Figure 191: Global Over The Top (OTT) Market Attractiveness Index, By Region, By Value, 2016E-2021F

Figure 192: Global Smartphone and Tablet User Base, 2014-2021F (Billion Individuals)

Figure 193: Global Number of 4G LTE Mobile Subscriptions, 2014-2021F (Million)

Figure 194: Global Cloud Computing Market, 2011-2021F (USD Billion)

Figure 195: Global Internet and Mobile Internet User Base, 2014-2021F (Billion Individuals)

Figure 196: Global Number of TV Households, 2011-2021F (Billion)

Figure 197: Global Number of DTH Subscribers, 2012-2021F (Million Individuals)

Figure 198: Global Virtual Reality Market Size, By Value, 2015-2021F (USD Billion)

List of Tables

Table 1: Global Over The Top (OTT) Market Size, By Content Type, By Value, 2011-2015 (USD Billion)

Table 2: Global Over The Top (OTT) Market Size, By Content Type, By Value, 2016E- 2021F (USD Billion)

Table 3: Global Over The Top (OTT) Market Size, By Platform, By Value, 2011-2015 (USD Billion)

Table 4: Global Over The Top (OTT) Market Size, By Platform, By Value, 2016E- 2021F (USD Billion)

Table 5: Global Over The Top (OTT) Market Size, By Deployment Model, By Value, 2011-2015 (USD Billion)

Table 6: Global Over The Top (OTT) Market Size, By Deployment Model, By Value, 2016E- 2021F (USD Billion)

Table 7: Global Over The Top (OTT) Market Size, By Service Type, By Value, 2011-2015 (USD Billion)

Table 8: Global Over The Top (OTT) Market Size, By Service Type, By Value, 2016E- 2021F (USD Billion)

Table 9: Global Over The Top (OTT) Market Size, By User Type, By Value, 2011-2015 (USD Billion)

Table 10: Global Over The Top (OTT) Market Size, By User Type, By Value, 2016E- 2021F (USD Billion)

Table 11: Global Over The Top (OTT) Market Size, By Revenue Model, By Value, 2011-2015 (USD Billion)

Table 12: Global Over The Top (OTT) Market Size, By Revenue Model, By Value, 2016E- 2021F (USD Billion)

Table 13: Global Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 14: Global Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 15: North America Over The Top (OTT) Market Size, By Platform, By Value, 2011-2015 (USD Billion)

Table 16: North America Over The Top (OTT) Market Size, By Platform, By Value, 2016E- 2021F (USD Billion)

Table 17: North America Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 18: North America Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 19: United States Over The Top (OTT) Market Size, By Value, 2011 - 2021F (USD Billion)

Table 20: United States Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 21: United States Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 22: Canada Over The Top (OTT) Market Size, By Value, 2011 - 2021F (USD Billion)

Table 23: Canada Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 24: Canada Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 25: Mexico Over The Top (OTT) Market Size in North America, By Value, 2011 - 2021F (USD Billion)

Table 26: Mexico Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 27: Mexico Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 28: Asia-Pacific Over The Top (OTT) Market Size, By Platform, By Value, 2011-2015 (USD Billion)

Table 29: Asia-Pacific Over The Top (OTT) Market Size, By Platform, By Value, 2016E- 2021F (USD Billion)

Table 30: Asia-Pacific Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 31: Asia-Pacific Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 32: China Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 33: China Over The Top (OTT) Market Size, By End Use Industry, By Value, 2011-2015 (USD Billion)

Table 34: China Over The Top (OTT) Market Size, By End Use Industry, By Value, 2016E- 2021F (USD Billion)

Table 35: Japan Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 36: Japan Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 37: Japan Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 38: South Korea Over The Top (OTT) Market Size, By Value, 2011- 2021F (USD Billion)

Table 39: South Korea Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 40: South Korea Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 41: India Over The Top (OTT) Market Size, By Value, 2011- 2021F (USD Billion)

Table 42: India Over The Top (OTT) Market Size, By End Use Industry, By Value, 2011-2015 (USD Billion)

Table 43: India Over The Top (OTT) Market Size, By End Use Industry, By Value, 2016E- 2021F (USD Billion)

Table 44: Rest of Asia-Pacific Over The Top Market Size, By Value, 2011-2021F (USD Billion)

Table 45: Europe Over The Top (OTT) Market Size, By Platform, By Value, 2011-2015 (USD Billion)

Table 46: Europe Over The Top (OTT) Market Size, By Platform, By Value, 2016E- 2021F (USD Billion)

Table 47: Europe Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 48: Europe Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 49: United Kingdom Over The Top (OTT) Market Size, By Value, 2011 - 2021F (USD Billion)

Table 50: United Kingdom Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 51: United Kingdom Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 52: Germany Over The Top (OTT) Market Size, By Value, 2011 - 2021F (USD Billion)

Table 53: Germany Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 54: Germany Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 55: France Over The Top (OTT) Market Size, By Value, 2011 - 2021F (USD Billion)

Table 56: France Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 57: France Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 58: Rest of Europe Countries Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 59: Middle East & Africa Over The Top (OTT) Market Size, By Platform, By Value, 2011-2015 (USD Billion)

Table 60: Middle East & Africa Over The Top (OTT) Market Size, By Platform, By Value, 2016E- 2021F (USD Billion)

Table 61: Middle East & Africa Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 62: Middle East & Africa Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 63: Saudi Arabia Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 64: Saudi Arabia Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 65: Saudi Arabia Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 66: United Arab Emirates (UAE) Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 67: United Arab Emirates (UAE) Over The Top (OTT) Market Size, By End Use Industry, By Value, 2011-2015 (USD Billion)

Table 68: United Arab Emirates (UAE) Over The Top (OTT) Market Size, By End Use Industry, By Value, 2016E- 2021F (USD Billion)

Table 69: South Africa Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 70: South Africa Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 71: South Africa Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 72: Rest of Middle East & Africa Countries Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 73: South America Over The Top (OTT) Market Size, By Platform, By Value, 2011-2015 (USD Billion)

Table 74: South America Over The Top (OTT) Market Size, By Platform, By Value, 2016E- 2021F (USD Billion)

Table 75: South America Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 76: South America Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 77: Brazil Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 78: Brazil Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 79: Brazil Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 80: Argentina Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 81: Argentina Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 82: Argentina Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)

Table 83: Colombo Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

Table 84: Colombo Over The Top (OTT) Market Size, By End User, By Value, 2011-2015 (USD Billion)

Table 85: Colombo Over The Top (OTT) Market Size, By End User, By Value, 2016E- 2021F (USD Billion)
Table 86: Rest of South America Countries Over The Top (OTT) Market Size, By Value, 2011-2021F (USD Billion)

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Global Over The Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021

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