Over The Top (OTT) Market to Surpass $64 Billion By 2021
Improving broadband network infrastructure, rising smart
devices and internet penetration, opening up of new revenue streams for content
providers, coupled with growing technological advancements to drive global over
the top market through 2021
According to
TechSci Research report, “Global Over The Top (OTT)
Market By Content Type, By Platform, By Deployment Model, By Service Type, By
User Type, By Revenue Model, By End User, By Region, Competition Forecast and
Opportunities, 2011-2021”, global OTT market is projected to surpass $67 billion by 2021, on
account of rising adoption for online media content over various platforms such
as smart devices, laptops, smart TV, etc., expanding smartphone & tablet
user base, growing demand for instant messaging services, and internet based
voice and video calling services. Moreover, growing customer inclination
towards online audio and videos, increasing adoption of cloud computing, coupled
with expanding online gaming user base is expected to further propel growth in
global OTT market in the coming years. Growing global cloud computing market,
which is forecast to increase from $255 billion in 2015 to $466 billion by 2021,
is also expected to have a positive impact on the global OTT market over the
next five years.
Browse 86 market data Tables and 198 Figures
spread through 315 Pages and an in-depth TOC on "Global Over The Top Market"
https://www.techsciresearch.com/report/global-over-the-top-ott-market-by-content-type-voip-text-media-video-by-platform-by-deployment-model-by-service-type-by-user-type-by-revenue-model-by-end-user-by-region-competition-forecast-and-opportunities-2011-2021/774.html
North America dominated
global Over The Top market in 2015, and the region is expected to maintain its
dominance through 2021, owing to expanding internet and mobile internet user
base in the region, increasing internet penetration, rising online gaming
market, coupled with growing demand for VoIP, web conferencing, online content
exchange, etc., by individuals, SMEs as well as large enterprise. Smartphones
& tablets accounted for the largest market share across various platforms
in the global OTT market in 2015. Smartphones & tablets are forecast to
garner the largest share in the coming years as well, on account of increasing
number of applications available for download, growing trend of watching online
videos and listening internet radio, improving broadband network infrastructure.
The global smartphone and tablet user base is projected to increase from 1.86
billion and 1 billion individuals in 2015, to 3.11 billion and 1.72 billion by
2021, respectively.
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Global
Monthly Mobile Data Traffic, 2014, 2015 & 2021F (EB*/Month)
“Rapid growth in
media & entertainment sector across the world is boosting growth in online
content exchange such as online videos, online music streaming services and
downloads, internet radio, online games, etc. Moreover, expanding smartphone
& tablets user base, improving broadband and telecom network
infrastructure, and wider content availability on the internet such as TV
shows, movies, etc., are expected to continue driving the global OTT market
over the next five years.’ said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Global Over The Top (OTT) Market By Content Type (VoIP, Text &
Media, Video), By Platform, By Deployment Model, By Service Type, By User Type,
By Revenue Model, By End User, By Region, Competition Forecast and
Opportunities, 2011-2021”
has evaluated future growth potential of global over the top (OTT) market and
provides statistics and information on market size, market share, forecast and
trends. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment evaluation. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global over the top (OTT) market.
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