Fashion Influencer Marketing Market 2018-2028 By Size, Share, and Forecast

Summary

Report Description

Global fashion influencer marketing’s market size is anticipated to grow during the forecast period due to the rise of micro and nano influencers, a focus on diversity and inclusivity, the importance of authenticity, and the prominence of video content.

Global Fashion Influencer Marketing Market Scope

Fashion influencer marketing is a dynamic and rapidly growing strategy within the fashion industry that leverages the power of social media influencers to promote brands, products, and trends. It involves collaborating with influential individuals who have a significant online following, often across platforms like Instagram, YouTube, TikTok, and blogs to create compelling and engaging content that showcases fashion-related products or styles. These influencers, known for their expertise and credibility in the fashion space, could shape consumer preferences, drive brand awareness, and ultimately influence purchasing decisions.

Fashion influencer marketing taps into the concept of influencer endorsement, where influencers share their personal experiences and opinions about fashion items, from clothing and accessories to beauty products and lifestyle brands. By partnering with these influencers, fashion brands gain access to their loyal and engaged audience, allowing them to reach a wider demographic and connect with potential consumers in an authentic and relatable manner.

Fashion influencer marketing also allows brands to tap into niche markets and target specific consumer segments. With influencers specializing in various fashion subcultures or styles, such as streetwear, luxury fashion, sustainable fashion, plus-size fashion, or modest fashion, brands can find influencers whose aesthetic aligns with their target audience and marketing objectives. This targeted approach ensures that the promotional content reaches the right people, maximizing the impact of the campaign.

Fashion Influencer Marketing Market Overview

The fashion influencer marketing market has experienced significant growth and transformation in recent years, becoming a vital component of the fashion industry. This marketing strategy leverages the power of social media influencers to promote and endorse fashion brands, products, and trends. With the rise of platforms like Instagram, YouTube, TikTok, and fashion-focused blogs, influencers have gained immense popularity and influence over consumer behavior.

Influencer marketing has become a preferred choice for fashion brands due to its ability to reach a vast audience, particularly among the younger demographic who are active users of social media platforms. Fashion influencers, known for their unique sense of style, fashion expertise, and engaging content, have amassed large followers that trust and value their opinions and recommendations. These influencers have effectively bridged the gap between brands and consumers, providing a more relatable and authentic form of advertising.

Moreover, the fashion influencer marketing has evolved beyond traditional endorsements to encompass collaborations, sponsored posts, product placements, and affiliate marketing. Influencers often partner with brands to create exclusive collections or limited-edition products, leveraging their personal brand to enhance the desirability and perceived value of these offerings. This collaborative approach has proven to be mutually beneficial, allowing influencers to monetize their influence while providing brands with an effective marketing channel.

However, the fashion influencer marketing market is not without challenges. As the industry has grown, so has the number of influencers, leading to a saturated market and increased competition for attention. This saturation has made it essential for brands to carefully select influencers who align with their target audience and brand values. Authenticity and transparency have also emerged as critical factors, as consumers demand genuine recommendations and are quick to spot inauthentic or insincere promotions.

Fashion Influencer Marketing Market Drivers

Fashion influencer marketing has emerged as a powerful force in the fashion industry, serving as a significant driver for its growth and success. A major driver in the global fashion influencer marketing market is the increasing dominance of social media platforms. With the proliferation of platforms such as Instagram, TikTok, YouTube, and Snapchat, influencers have gained immense popularity and have become a trusted source of fashion inspiration for millions of followers.

Additionally, the growing desire for personalized and unique fashion experiences also drives the fashion influencer marketing market during the forecast period. Consumers today are looking for personalized recommendations and seek to identify brands that align with their values and lifestyle. Fashion influencers, with their distinct personalities and individual styles, offer a more relatable and personalized approach to fashion marketing. By collaborating with influencers, brands can tap into their influence and leverage their expertise to create personalized and tailored fashion experiences for their audience.

The rapid evolution of e-commerce has further fueled the growth of fashion influencer marketing. As online shopping becomes increasingly prevalent, consumers rely on influencers for product recommendations and reviews before making purchasing decisions. By partnering with fashion influencers, brands can generate buzz and drive traffic to their online stores, ultimately increasing sales and revenue.

Global Fashion Influencer Marketing Market Trends

The fashion influencer marketing market has witnessed significant trends and transformations in recent years. With the rise of social media platforms and the growing influence of online personalities, fashion influencers have become powerful catalysts in shaping consumer preferences and driving brand awareness. The diversification of influencers is a major trend in the fashion influencer marketing sector. While big influencers with millions of followers continue to be powerful, there is a shift towards micro and nano influencers with smaller but highly engaged and niche audiences. Brands are recognizing the value of these smaller influencers who often have a more authentic and relatable connection with their followers, leading to higher conversion rates.

Video content has also gained prominence in the fashion influencer marketing market. Platforms like TikTok, Instagram Reels, and YouTube have enabled influencers to create engaging and entertaining video content that captures the attention of their followers. Brands are leveraging this trend by collaborating with influencers to produce innovative and creative video campaigns, ranging from styling tips and look books to behind-the-scenes glimpses of fashion events. The rise of short-form video content has led to increased brand exposure and heightened engagement levels.

Additionally, the increasing emphasis on diversity and inclusivity also drives the global fashion influencer marketing market. Consumers are demanding representation and want to see influencers of different ethnicities, body types, and backgrounds. Brands that embrace diversity in their influencer campaigns not only resonate with a broader audience but also demonstrate their commitment to inclusivity, resulting in positive brand perception and increased customer loyalty.

Fashion Influencer Marketing Market Challenges

The fashion influencer marketing market faces a plethora of challenges in today's dynamic and ever-evolving landscape. A major challenge is the saturation of the market. With the rise of social media platforms and the increasing number of individuals aspiring to become influencers, the industry has become incredibly crowded. This saturation makes it difficult for brands to stand out and for influencers to maintain their unique value proposition.

Additionally, the rise of fake followers and engagement poses a considerable challenge to the fashion influencer marketing market. Brands often collaborate with influencers based on their follower count and engagement metrics, assuming they will reach a large and engaged audience. However, the prevalence of fake followers and engagement manipulation undermines the accuracy of these metrics, making it difficult for brands to gauge the true and expected reach and impact of their campaigns.

Another challenge lies in the ever-changing algorithms of social media platforms. Platforms like Instagram frequently update their algorithms, which can significantly impact the visibility of influencer content. Influencers and brands must constantly adapt their strategies to stay ahead of algorithm changes and maintain consistent engagement and visibility.

Recent Developments

In 2023, IZEA Worldwide, Inc. has introduced the Flex Copilot, a collaboration tool for agencies and brands. Flex Copilot is a brand-new portal that allows businesses and agencies to manage and share influencer marketing programs with stakeholders. It enables Flex administrators to provide clients and partners with access to their influencer programs without disclosing their entire Flex dataset or influencer relationships.
In 2022, Mokobara collaborated with fashion influencer Nagma Mirajkar to advertise their products with her 8.6 million Instagram followers. The decision was part of the company's efforts to transfer a large portion of its advertising expenditure away from social media ads and towards influencer-driven initiatives.

Fashion Influencer Marketing Market Opportunities

Fashion influencer marketing presents significant market opportunities for brands and businesses in the fashion industry. With the rise of social media platforms and the increasing influence of fashion bloggers, vloggers, and Instagrammers, influencer marketing has become a powerful tool for reaching and engaging with target audiences.

Fashion influencer marketing allows brands to tap into a vast and highly engaged audience. Fashion influencers often have a large following of loyal and dedicated followers who trust their recommendations and opinions. By partnering with the right influencers, brands can leverage their reach and credibility to gain exposure to a wide range of potential customers. This can be particularly beneficial for new or emerging brands looking to build brand awareness and gain visibility in a crowded marketplace.

Company Profiles

AspireIQ, Inc., AXJ International Pte Ltd, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear.com Ltd., Lumanu, Inc., Mavrck LLC, Upfluence Inc., Traackr, Inc., and Fashion GPS Inc. (Launchmetrics) are the market players in the global fashion influencer marketing market during the forecast period.

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Market Segmentation

The global fashion influencer marketing market is segmented into influencer type, fashion type, and region. Based on influencer type, the global fashion influencer marketing market is segmented into mega influencers, macro influencers, micro influencers, and nano influencers. Based on fashion type, the global fashion influencer marketing market is segmented into beauty & personal care, apparel, personal accessories, and others. Based on region, the global fashion influencer marketing market is segmented into North America, Asia-Pacific, Europe, Middle East & Africa, and South America.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Influencer Type Fashion Type Region
Regional Scope	North America, Asia-Pacific, Europe, Middle East & Africa, and South America
Country Scope	United States, Canada, Mexico, China, India, Japan, South Korea, Australia, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, and Colombia
Key Companies Profiled	AspireIQ, Inc., AXJ International Pte Ltd, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear.com Ltd., Lumanu, Inc., Mavrck LLC, Upfluence Inc., Traackr, Inc., and Fashion GPS Inc. (Launchmetrics)
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs.
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global fashion influencer marketing market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fashion Influencer Marketing Market, By Influencer Type:

Mega Influencers
Macro Influencers
Micro Influencers
Nano Influencers

Fashion Influencer Marketing Market, By Fashion Type:

Beauty & Personal Care
Apparel
Personal Accessories
Others

Fashion Influencer Marketing Market, By Region:

North America

United States
Canada
Mexico

Asia-Pacific

China
India
Japan
South Korea
Australia

Europe

Germany
France
United Kingdom
Italy
Spain

Middle East & Africa

Saudi Arabia
UAE
South Africa
Turkey

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global fashion influencer marketing market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global fashion influencer marketing market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Service Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Global Fashion Influencer Marketing Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.2. Market Share & Forecast

4.2.1. By Influencer Type Market Share Analysis (Mega Influencers, Macro Influencers, Micro Influencers, and Nano Influencers)

4.2.2. By Fashion Type Market Share Analysis (Beauty & Personal Care, Apparel, Personal Accessories, Others)

4.2.3. By Regional Market Share Analysis

4.2.3.1. North America Market Share Analysis

4.2.3.2. Asia-Pacific Market Share Analysis

4.2.3.3. Europe Market Share Analysis

4.2.3.4. Middle East & Africa Market Share Analysis

4.2.3.5. South America Market Share Analysis

4.2.4. By Company Market Share Analysis

4.3. Global Fashion Influencer Marketing Mapping & Opportunity Assessment

4.3.1. By Influencer Type Market Mapping & Opportunity Assessment

4.3.2. By Fashion Type Market Mapping & Opportunity Assessment

4.3.3. By Regional Market Mapping & Opportunity Assessment

5. North America Fashion Influencer Marketing Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Influencer Type Market Share Analysis

5.2.2. By Fashion Type Market Share Analysis

5.2.3. By Country Market Share Analysis

5.2.3.1. United States Fashion Influencer Marketing Market Outlook

5.2.3.1.1. Market Size & Forecast

5.2.3.1.1.1. By Value

5.2.3.1.2. Market Share & Forecast

5.2.3.1.2.1. By Influencer Type Market Share Analysis

5.2.3.1.2.2. By Fashion Type Market Share Analysis

5.2.3.2. Canada Fashion Influencer Marketing Market Outlook

5.2.3.2.1. Market Size & Forecast

5.2.3.2.1.1. By Value

5.2.3.2.2. Market Share & Forecast

5.2.3.2.2.1. By Influencer Type Market Share Analysis

5.2.3.2.2.2. By Fashion Type Market Share Analysis

5.2.3.3. Mexico Fashion Influencer Marketing Market Outlook

5.2.3.3.1. Market Size & Forecast

5.2.3.3.1.1. By Value

5.2.3.3.2. Market Share & Forecast

5.2.3.3.2.1. By Influencer Type Market Share Analysis

5.2.3.3.2.2. By Fashion Type Market Share Analysis

6. Asia-Pacific Fashion Influencer Marketing Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Influencer Type Market Share Analysis

6.2.2. By Fashion Type Market Share Analysis

6.2.3. By Country Market Share Analysis

6.2.3.1. China Fashion Influencer Marketing Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By Influencer Type Market Share Analysis

6.2.3.1.2.2. By Fashion Type Market Share Analysis

6.2.3.2. India Fashion Influencer Marketing Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By Influencer Type Market Share Analysis

6.2.3.2.2.2. By Fashion Type Market Share Analysis

6.2.3.3. Japan Fashion Influencer Marketing Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By Influencer Type Market Share Analysis

6.2.3.3.2.2. By Fashion Type Market Share Analysis

6.2.3.4. South Korea Fashion Influencer Marketing Market Outlook

6.2.3.4.1. Market Size & Forecast

6.2.3.4.1.1. By Value

6.2.3.4.2. Market Share & Forecast

6.2.3.4.2.1. By Influencer Type Market Share Analysis

6.2.3.4.2.2. By Fashion Type Market Share Analysis

6.2.3.5. Australia Fashion Influencer Marketing Market Outlook

6.2.3.5.1. Market Size & Forecast

6.2.3.5.1.1. By Value

6.2.3.5.2. Market Share & Forecast

6.2.3.5.2.1. By Influencer Type Market Share Analysis

6.2.3.5.2.2. By Fashion Type Market Share Analysis

7. Europe Fashion Influencer Marketing Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Influencer Type Market Share Analysis

7.2.2. By Fashion Type Market Share Analysis

7.2.3. By Country Market Share Analysis

7.2.3.1. Germany Fashion Influencer Marketing Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By Influencer Type Market Share Analysis

7.2.3.1.2.2. By Fashion Type Market Share Analysis

7.2.3.2. France Fashion Influencer Marketing Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By Influencer Type Market Share Analysis

7.2.3.2.2.2. By Fashion Type Market Share Analysis

7.2.3.3. United Kingdom Fashion Influencer Marketing Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By Influencer Type Market Share Analysis

7.2.3.3.2.2. By Fashion Type Market Share Analysis

7.2.3.4. Italy Fashion Influencer Marketing Market Outlook

7.2.3.4.1. Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2. Market Share & Forecast

7.2.3.4.2.1. By Influencer Type Market Share Analysis

7.2.3.4.2.2. By Fashion Type Market Share Analysis

7.2.3.5. Spain Fashion Influencer Marketing Market Outlook

7.2.3.5.1. Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2. Market Share & Forecast

7.2.3.5.2.1. By Influencer Type Market Share Analysis

7.2.3.5.2.2. By Fashion Type Market Share Analysis

8. Middle East & Africa Fashion Influencer Marketing Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Influencer Type Market Share Analysis

8.2.2. By Fashion Type Market Share Analysis

8.2.3. By Country Market Share Analysis

8.2.3.1. Saudi Arabia Fashion Influencer Marketing Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Influencer Type Market Share Analysis

8.2.3.1.2.2. By Fashion Type Market Share Analysis

8.2.3.2. UAE Fashion Influencer Marketing Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By Influencer Type Market Share Analysis

8.2.3.2.2.2. By Fashion Type Market Share Analysis

8.2.3.3. South Africa Fashion Influencer Marketing Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By Influencer Type Market Share Analysis

8.2.3.3.2.2. By Fashion Type Market Share Analysis

8.2.3.4. Turkey Fashion Influencer Marketing Market Outlook

8.2.3.4.1. Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.2. Market Share & Forecast

8.2.3.4.2.1. By Influencer Type Market Share Analysis

8.2.3.4.2.2. By Fashion Type Market Share Analysis

9. South America Fashion Influencer Marketing Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Influencer Type Market Share Analysis

9.2.2. By Fashion Type Market Share Analysis

9.2.3. By Country Market Share Analysis

9.2.3.1. Brazil Fashion Influencer Marketing Market Outlook

9.2.3.1.1. Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2. Market Share & Forecast

9.2.3.1.2.1. By Influencer Type Market Share Analysis

9.2.3.1.2.2. By Fashion Type Market Share Analysis

9.2.3.2. Colombia Fashion Influencer Marketing Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By Influencer Type Market Share Analysis

9.2.3.2.2.2. By Fashion Type Market Share Analysis

9.2.3.3. Argentina Fashion Influencer Marketing Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By Influencer Type Market Share Analysis

9.2.3.3.2.2. By Fashion Type Market Share Analysis

10. Market Dynamics

10.1. Drivers

10.1.1. Rising popularity of social media platforms

10.1.2. Desire for personalized experiences

10.1.3. Rapid evolution of e-commerce

10.2. Challenges

10.2.1. Fake followers and engagement

10.2.2. Change in algorithm of social media platforms

11. Impact of COVID-19 on the Global Fashion Influencer Marketing Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Regions Impacted

11.1.3. Key Countries Impacted

11.1.4. Key Revenue Model Impacted

12. Market Trends & Developments

12.1. Rising number of micro and nano influencers

12.2. Focus on diversity and inclusivity

12.3. Prominence of video content

12.4. Importance of authenticity

12.5. Cost-effectiveness of influencer collaborations

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Competitive Landscape

15.1. Company Profiles

15.1.1. AspireIQ, Inc.

15.1.1.1. Company Details

15.1.1.2. Product & Services

15.1.1.3. Financials (As Per Availability)

15.1.1.4. Key Market Focus & Geographical Presence

15.1.1.5. Recent Developments

15.1.1.6. Key Management Personnel

15.1.2. AXJ International Pte Ltd

15.1.2.1. Company Details

15.1.2.2. Product & Services

15.1.2.3. Financials (As Per Availability)

15.1.2.4. Key Market Focus & Geographical Presence

15.1.2.5. Recent Developments

15.1.2.6. Key Management Personnel

15.1.3. IZEA Worldwide, Inc.

15.1.3.1. Company Details

15.1.3.2. Product & Services

15.1.3.3. Financials (As Per Availability)

15.1.3.4. Key Market Focus & Geographical Presence

15.1.3.5. Recent Developments

15.1.3.6. Key Management Personnel

15.1.4. JuliusWorks, Inc.

15.1.4.1. Company Details

15.1.4.2. Product & Services

15.1.4.3. Financials (As Per Availability)

15.1.4.4. Key Market Focus & Geographical Presence

15.1.4.5. Recent Developments

15.1.4.6. Key Management Personnel

15.1.5. Klear.com Ltd.

15.1.5.1. Company Details

15.1.5.2. Product & Services

15.1.5.3. Financials (As Per Availability)

15.1.5.4. Key Market Focus & Geographical Presence

15.1.5.5. Recent Developments

15.1.5.6. Key Management Personnel

15.1.6. Lumanu, Inc.

15.1.6.1. Company Details

15.1.6.2. Product & Services

15.1.6.3. Financials (As Per Availability)

15.1.6.4. Key Market Focus & Geographical Presence

15.1.6.5. Recent Developments

15.1.6.6. Key Management Personnel

15.1.7. Mavrck LLC

15.1.7.1. Company Details

15.1.7.2. Product & Services

15.1.7.3. Financials (As Per Availability)

15.1.7.4. Key Market Focus & Geographical Presence

15.1.7.5. Recent Developments

15.1.7.6. Key Management Personnel

15.1.8. Upfluence Inc.

15.1.8.1. Company Details

15.1.8.2. Product & Services

15.1.8.3. Financials (As Per Availability)

15.1.8.4. Key Market Focus & Geographical Presence

15.1.8.5. Recent Developments

15.1.8.6. Key Management Personnel

15.1.9. Traackr, Inc.

15.1.9.1. Company Details

15.1.9.2. Product & Services

15.1.9.3. Financials (As Per Availability)

15.1.9.4. Key Market Focus & Geographical Presence

15.1.9.5. Recent Developments

15.1.9.6. Key Management Personnel

15.1.10. Fashion GPS Inc. (Launchmetrics)

15.1.10.1. Company Details

15.1.10.2. Product & Services

15.1.10.3. Financials (As Per Availability)

15.1.10.4. Key Market Focus & Geographical Presence

15.1.10.5. Recent Developments

15.1.10.6. Key Management Personnel

16. Strategic Recommendations/Action Plan

16.1. Key Focus Areas

16.2. Target Regions & Countries

16.3. Target Influencer Type

17. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the key driving factors for the global fashion influencer marketing market?

The increasing popularity of social media platforms and rapid evolution of e-commerce are some of the key factors driving the global fashion influencer marketing market growth.

What are the trends in the global fashion influencer marketing market?

Rising the number of micro and nano influencers, a focus on diversity and inclusivity, and the prominence of video content are the major trends in the global fashion influencer marketing market during the forecast period.

What are the major challenges which may hinder the growth of the global fashion influencer marketing market?

Saturation of the market and the rise of inorganic followers are the major challenges that may hinder the global fashion influencer marketing market expansion.

Who are the key players in the global fashion influencer marketing market?

AspireIQ, Inc., AXJ International Pte Ltd, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear.com Ltd., Lumanu, Inc., Mavrck LLC, Upfluence Inc., Traackr, Inc., and Fashion GPS Inc. (Launchmetrics), etc. are the key market players in the global fashion influencer marketing market.

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Press Release

Fashion Influencer Marketing Market is Fueled by Micro Influencers Segment During the Forecast Period

Jul, 2023

The rising popularity of social media platforms might provide lucrative growth for the fashion influencer marketing market.

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