Global Consumer Trends & Preferences market is projected to grow at a robust CAGR during 2019-2023. The major factors propelling the growth of the market are changing consumers lifestyle, increasing disposable income across the globe, growing trend for online shopping, growing FMCG sector and growing technological advancement. Online marketing players a very important role in the latest trend & preferences market across the globe since online shopping continues to gain grip among consumers, over 80% have now purchased apparel, shoes, or consumer electronics online at least once. Based on type, the market has been segmented into FMCG, Retail and Consumer Durables. In 2017, the retail market has led the overall market. In 2017, the APAC region has the largest market share of over around 30% of the market owing to region's large consumer population, high demand for good quality products and positive government policies. North America was the second largest region accounting for over 25% of the market followed by Europe & CIS. Furthermore, Consumers, globally are progressively looking for flexibility in their lifestyles, are prepared to take risks, adopting clean-living, advance lifestyle, advance technological products and increasing spending power are all the factors that are visible in the consumer trends & preferences survey.

Years considered for this report:

Historical Period: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To define, classify and forecast Global Consumer Trends & Preferences market based on Demographic Representation, type, Category, Disposable income analysis and regional distribution.
  • To analyse and forecast the market size of Global Consumer Trends & Preferences Market.
  • To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the global market into Asia Pacific, Europe & CIS, North America, South America, MEA.
  • To identify major drivers, challenges and trends in Global Consumer Trends & Preferences market.
  • To strategically profile leading players operating in Global Consumer Trends & Preferences market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide Consumer Trends & Preferences industry experts. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analysed the offerings and regional presence of major market players.

TechSci Research calculated Global Consumer Trends & Preferences market size using a top-down and bottom-up approach, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analysing historical data of Consumer Trends & Preferences companies to arrive at the overall market size. Various secondary sources such as World Bank website, government websites, press releases, white papers, annual reports, etc., were also analysed by TechSci Research.


Key Target Audience:

  • FMCG Companies
  • Consumer Durable Companies
  • Retail Companies, Manufacturers
  • End Users
  • Research Institutes
  • Associations, organizations, forums and alliances related to Consumer Trends & Preferences.
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Consumer Trends & Preferences companies involved, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, Global Consumer Trends & Preferences market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Market, by Demographic Representation

    • Gender
    • Socio-Economic Classifications
    • Ethnicity
    • Geography
  • Market, by Type:
    • FMCG
    • Consumer Durables
    • Retail
  • Market, by Consumer Share:
    • Disposable Income Analysis
    • By Average Spends
      • On Category
      • On Product
  • Market, by Region:
    • Asia Pacific

§  China

§  India

§  Japan

§  Australia

    • Europe & CIS

§  France

§  Germany

§  United Kingdom

§  Italy

    • North America

§  United States

§  Mexico

§  Canada

    • South America

§  Brazil

§  Argentina

§  Colombia

    • Middle East and Africa

§  Israel

§  South Africa

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Consumer Trends & Preferences.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Brand Equity

4.1.  Brand Recall & Awareness (Optional)

4.2.  Product Recall & Awareness

4.3.  Factors Influencing Purchase Decisions

4.4.  Brand Usage (Loyal/New Users/Occasional Purchase/One-time Purchase)

4.5.  Brand Imagery

4.6.  Brand Satisfaction

5.    Global Consumer Trends & Preferences Overview

6.    Global Consumer Trends & Preferences Outlook

6.1.  Demographic Representation

6.1.1.     By Gender

6.1.2.     By Socio-Economic (country) Classification

6.1.3.     By Ethnicity

6.1.4.     By Geography

6.1.5.     By Age

6.1.6.     By Media Consumption

6.2.  Consumer Share & Forecast

6.2.1.     By Disposable Income Analysis

6.2.2.     By Average Spends         On Category         On Product

6.3.  Product Pricing Analysis

6.4.  Purchase Intention

6.5.  Preferred medium of Communication

7.    Global FMCG Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Volume & Value

7.2.  Market Share & Forecast

7.2.1.     By Category

7.2.2.     By Product

7.2.3.     By Retailer Universe

7.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

7.2.5.     By Company

7.2.6.     By Region

7.3.  Market Attractive Index

8.    Global Consumer Durable Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Volume & Value

8.2.  Market Share & Forecast

8.2.1.     By Category

8.2.2.     By Product

8.2.3.     By Retailer Universe

8.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

8.2.5.     By Company

8.2.6.     By Region

8.3.  Market Attractive Index

9.    Global Retail Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Volume & Value

9.2.  Market Share & Forecast

9.2.1.     By Category

9.2.2.     By Product

9.2.3.     By Retailer Universe

9.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

9.2.5.     By Company

9.2.6.     By Region

9.3.  Market Attractive Index

10.  Supply Chain Analysis

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Policy & Regulatory

14.  Competitive Landscape

15. Strategic Recommendations

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