As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Global consumer trends & preferences market is expected to undergo robust CAGR during the forecast period. The major factors propelling the growth of the market are changing consumers lifestyle coupled with increasing disposable income across the globe. The growing trend for online shopping is also boosting up the market growth. Further, the growing FMCG sector and growing technological advancement are some other key factors which are expected to drive the growth of global consumer trends & preferences market by 2025.

Online marketing is playing a very important role in the latest trend & preferences market across the globe. Since online shopping continues to gain grip among consumers, over 80% of people across the globe have now purchased apparel, shoes, or consumer electronics online at least once. Consumers are now putting themselves first and that’s why they are looking forward to ways that can simplify their lives. They are progressively looking for flexibility in their lifestyles and are prepared to take risks. Adopting clean-living, advance lifestyle, advance technological products and increasing spending power are all the factors that are contributing to the growth in the consumer trends & preferences market.

Global consumer trends & preferences market can be segmented based on demographic representation, FMCG market, consumer durables market, retail market and region. The retail market has led the overall market in 2019 and is undergoing continuous growth owing to the increasing demand for electronic, clothing and other retail products around the globe. The market is expected to lead in terms of share during the forecast period as well.

Regionally, Asia-Pacific dominated the market in 2019 with share of over around 30% of the market owing to region's large consumer population, high demand for good quality products and positive government policies. North America was the second largest region in the same year accounting for over 25% of the market followed by Europe.

Major companies operating in global consumer trends & preferences market include Procter & Gamble, PepsiCo. , Unilever Plc, AB InBev., Coca Cola, JBS, Phillip Morris, L'Oréal., Wal-Mart Stores, Inc., Costco Wholesale Corporation, Kroger Company, Walgreens Boots Alliance, Inc., Tesco PLC, Carrefour SA, Amazon.com, Inc. and Metro Group AG, among others. Companies are focusing on launching products which are tailored to local tastes and preferences. Also, the market is witnessing demand for products that are recyclable or are made up of recyclable goods in order to promote environment conservation.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyse and forecast the market size of global consumer trends & preferences market.
  • To forecast global consumer trends & preferences market based on demographic representation, FMCG market, consumer durables market, retail market, company and region.
  • To identify drivers and challenges for global consumer trends & preferences market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in global consumer trends & preferences market.
  • To identify and analyse the profile of leading players operating in the global consumer trends & preferences market.


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  TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of consumer trends & preferences companies across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research.

TechSci Research calculated global consumer trends & preferences market size using a bottom-up approach, where data for various end user industries and its application across various service types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.


Key Target Audience:

  • Consumer trends & preferences companies/partners
  • Supplier/Distributors
  • Government bodies such as regulating authorities and policy makers
  • Organizations, industry associations, forums and alliances related to consumer trends & preferences market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as consumer trends & preferences companies and service providers, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global consumer trends & preferences market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Consumer Trends & Preferences Market, By Demographic Representation:
    • Gender
    • Socio-Economic Classifications
    • Ethnicity
    • Geography
  • Global Consumer Trends & Preferences Market, By Type:
    • FMCG
    • Consumer Durables
    • Retail
  • Global Consumer Trends & Preferences Market, By Consumer Share:
    • Disposable Income Analysis
    • By Average Spends
    • On Category
    • On Product
  • Global Consumer Trends & Preferences Market, By Region:
    • Asia-Pacific
      • China
      • Japan
      • India 
      • South Korea
      • Australia
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Colombia
      • Argentina
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global consumer trends & preferences market.

Available Customizations:

With the given market data, TechSci Research offers customizations according a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Consumer Trends & Preferences Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Brand Recall & Awareness (Optional)

5.2.  Product Recall & Awareness

5.3.  Factors Influencing Purchase Decisions

5.4.  Brand Usage (Loyal/New Users/Occasional Purchase/One-time Purchase)

5.5.  Brand Imagery

5.6.  Brand Satisfaction

6.    Global Consumer Trends & Preferences Market Outlook

6.1.   Demographic Representation

6.1.1.     By Gender (Male, Female)

6.1.2.     By Socio-Economic (country) Classification (Upper Class, Upper Middle Class, Middle Class, Lower Middle Class)

6.1.3.     By Ethnicity (White, Black, American India or Alaska Native, Native Hawaiin, Arab, Greater East Asia)

6.1.4.     By Age (7-15Yrs, 16-30 Yrs, 31-45 Yrs, 46-65 Yrs, Above 65 Years)

6.1.5.     By Geography

6.2.  Consumer Share & Forecast

6.2.1.     By Disposable Income Analysis

6.2.2.     By Average Spends

6.2.2.1.         On Category

6.2.2.2.         On Product

6.3.  Product Pricing Analysis

6.4.  Purchase Intention

6.5.  Preferred Medium of Communication

7.    Global FMCG Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Category (Food & Beverage, Beauty Care, Personal Care, Health Care, and Household Care, Pet Care)

7.2.2.     By Product (Frozen Foods, Cereals, Bakery, Dairy, Meat, Detergents, Cleaning Chemicals, Pet Food)

7.2.3.     By Retailer Universe (Small Family Owned Shop, Supermarket, Hypermarket, Cash & Carry Store, E-Commerce, Others)

7.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

7.2.5.     By Company

7.2.6.     By Region

7.3.  Market Attractiveness Index

8.    Global Retail Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Category (Organized, Unorganized)

8.2.2.     By Product (FMCG, Consumer Durables, Consumer Non-Durables, Textile, Stationery, Garments)

8.2.3.     By Retailer Universe Retailer Universe (Company Show Room, Multi Brand Store, Supermarket, Hypermarket, E-Commerce, Others)

8.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

8.2.5.     By Company

8.2.6.     By Region

8.3.  Market Attractiveness Index

9.    Global Consumer Durable Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Category (Consumer Electronics, Consumer Appliances)

9.2.2.     By Product (Television, Laptops, Washing Machine, Refrigerator, Kitchen Appliances, Air Conditioners, Audio Systems, Others)

9.2.3.     By Retailer Universe (Company Show Room, Multi Brand Store, Supermarket, Hypermarket, E-Commerce, Others)

9.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

9.2.5.     By Company

9.2.6.     By Region

9.3.  Market Attractiveness Index

10.  Supply Chain Analysis

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Players Profiled (Leading Companies)

13.2.1.  Procter & Gamble

13.2.2.  PepsiCo.

13.2.3.  Unilever Plc

13.2.4.  AB InBev.

13.2.5.  Coca Cola

13.2.6.  JBS

13.2.7.  Phillip Morris

13.2.8.  L'Oréal.

13.2.9.  Wal-Mart Stores, Inc.

13.2.10.                Costco Wholesale Corporation

13.2.11.                Kroger Company

13.2.12.                Walgreens Boots Alliance, Inc.

13.2.13.                Tesco PLC

13.2.14.                Carrefour SA

13.2.15.                Amazon.com, Inc.

13.2.16.                Metro Group AG

14.  Strategic Recommendations

15. About Us & Disclaimer

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