United Kingdom OTT Media Services Market, By Type (SVOD, AVOD, TVOD), By Video Quality (HD, Full HD, and Ultra HD), By Number of Screens (1, 2-3, more than 3), By Region, By Company, Forecast and Opportunities, 2018-2028F

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Summary

Report Description

Forecast Period

2024-2028

Market Size (2022)

USD13.65 Billion

CAGR (2023-2028)

5.10%

Fastest Growing Segment

SVOD

Largest Market

England


United Kingdom OTT media services market is anticipated to be driven by shifting consumer trend towards streaming services from paid TV and increasing varieties of content with new information.

Technology is playing an important role in increasing the importance of over-the-top (OTT) services throughout the country. Cloud-based streaming services, support for live content with Video-on-demand (VOD), a large content data base, zero-buffering, adaptive bitrate streaming, and intuitive content discovery make over-the-top (OTT) systems simple to use.

Similarly, several VOD providers have made significant progress in developing their own audience protection policies and procedures, such as Netflix's voluntary age ratings. Netflix, in collaboration with the British Board of Film Classification, provides BBFC age ratings and ratings information on its service (BBFC).Examples include Disney's devotion to family protections on Disney+. However, this is only done sometimes and voluntarily. Different platforms use different audience protection procedures, like pin codes and warnings. Age ratings vary considerably and are occasionally absent. Although there are some regulations that VoD providers must go by various compliances to protect kids from harmful content. Therefore, since content security has increased, the industry has grown in the projected years.

Increasing Emergence of Video-on-Demand Services Boost the Market Growth

The rapid growth of video-on-demand (VoD) services like BBC iPlayer, ITV Hub, and Disney+, particularly during the pandemic, has highlighted the gap between traditional audience protection available on linear television such as free view, satellite, or cable to newer video-on-demand services. VoD services have seen a significant rise in popularity in the UK, with viewers now having instant access to hundreds of hours of programme content, which has accelerated the market growth during the forecast period. For instance, according to the Secretary of State for Digital, Culture, Media, and Sport, in 2021, over 75% of UK households estimate to have used at least one subscription VoD service.

Similarly, the most widely used platform for user-generated videos online is still YouTube. According to the Ofcom (The Office of Communications), the total number of YouTube videos viewed by UK adults online in Q1 2021 was 22% higher than in Q1 2020. As of March 2021, it has reached 31% of adult internet users in the UK.

Changing Audience Viewing Habits Boost the Market Growth

Fundamental changes in viewing patterns and industry structures are being fueled by the development of international content providers. The availability of content for UK consumers has significantly grown as a result of the rapid shift occurring in the broadcasting and broader on-demand industries. A new approach to watch television programs and "catch-up" on missed scheduled programmes was heralded by advancements in technology and the increased accessibility of quicker internet connections, further leading to increase in the market demand during the projected period.

Increasing Subscription Streaming Users Boost the Market Growth

The main reason for the rise in popularity of subscription streaming platforms such as Netflix, Amazon Prime Video, Disney+, Sky’s Now is that users have instant access to original and high-quality content. With 17.1 million households subscribed, Netflix continues to be the most popular SVoD (Subscription Video on Demand) provider in the UK. Amazon Prime Video (46%) and Disney+ (23%) are the next-largest providers. 7% of households have Sky's Now TV, and 6% have Apple TV in 2022. According to the Ofcom (The Office of Communication), it was discovered that 5.2 million households spend about £300 annually on the three services. The SVoD (Subscription Video on Demand) sector experienced robust revenue growth in 2021, with a 27% year-over-year increase to £2.7 billion, almost matching the impressive 28% growth in 2020. This growth was driven by increase in pricing along with the increase in subscriber numbers. Increasing subscription numbers have resulted in increased market growth during the projected period.


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Market Segmentation

The United Kingdom OTT Media Services Market is segmented based on type, video quality, number of screens, region, and company. Based on type, the market is further segmented into SVOD, AVOD, and TVOD. Based on video quality, the United Kingdom OTT media services market is segmented into HD, Full HD and Ultra HD. Based on number of screens, the market is further segmented into 1, 2-3, and more than 3.   

Company Profiles

Netflix Inc., Amazon.com, Inc., Apple, Inc., Sky UK Limited, The Walt Disney Company Limited, The British Broadcasting Company Ltd (BBC iPlayer), Setplex LLC, MUBI UK Limited, Rakuten TV Europe, S.L.U., Alphabet Inc., are among the top players operating in the United Kingdom OTT media services market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2021 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered
  • Type
  • Video Quality
  • Number of Screens
  • Region
  • Company

Regional Scope

England, Scotland, Wales, Northern Ireland

Key Companies Profiled

Netflix Inc., Amazon.com, Inc., Apple, Inc., Sky UK Limited, The Walt Disney Company Limited, The British Broadcasting Company Ltd (BBC iPlayer), Setplex LLC, MUBI UK Limited, Rakuten TV Europe, S.L.U., Alphabet Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, United Kingdom OTT media services market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         United Kingdom OTT Media Services Market, By Type:

o   AVOD

o   SVOD

o   TVOD

·         United Kingdom OTT Media Services Market, By Video Quality:

o   HD

o   Full HD

o   Ultra HD

·         United Kingdom OTT Media Services Market, By Number of Screens

o   1

o   2-3

o   More Than 3

·         United Kingdom OTT Media Services Market, By Region:

o   England

o   Scotland

o   Wales

o   Northern Ireland

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United Kingdom OTT media services market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

United Kingdom OTT Media Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision for Subscription

4.3.  Brand Satisfaction

4.4.  Challenges Faced Post Purchase of Subscription

5.    United Kingdom OTT Media Service Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value         

5.2.  Market Share & Forecast

5.2.1.    By Type Market Share Analysis (AVOD, SVOD, TVOD)

5.2.2.    By Video Quality Market Share Analysis (HD, Full HD, Ultra HD)

5.2.3.    By Number of Screens Market Share Analysis (1, 2-3, More Than 3)

5.2.4.    By Regional Market Share Analysis

5.2.4.1.        England Market Share Analysis

5.2.4.2.        Scotland Market Share Analysis

5.2.4.3.        Wales Market Share Analysis

5.2.4.4.        Northern Ireland Market Share Analysis

5.2.5.    By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  United Kingdom OTT Media Services Market Mapping & Opportunity Assessment

5.3.1.    By Type Market Share Analysis

5.3.2.    By Video Quality Market Share Analysis

5.3.3.    By Number of Screens Market Share Analysis

5.3.4.    By Regional Market Mapping & Opportunity Assessment

6.    England OTT Media Services Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value         

6.2.  Market Share & Forecast

6.2.1.    By Type Market Share Analysis

6.2.2.    By Video Quality Market Share Analysis

6.2.3.    By Number of Screens Market Share Analysis

7.    Scotland OTT Media Services Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value         

7.2.  Market Share & Forecast

7.2.1.    By Type Market Share Analysis

7.2.2.    By Video Quality Market Share Analysis

7.2.3.    By Number of Screens Market Share Analysis

8.    Wales OTT Media Services Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value         

8.2.  Market Share & Forecast

8.2.1.    By Type Market Share Analysis

8.2.2.    By Video Quality Market Share Analysis

8.2.3.    By Number of Screens Market Share Analysis

9.    Northern Ireland OTT Media Services Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value         

9.2.  Market Share & Forecast

9.2.1.    By Type Market Share Analysis

9.2.2.    By Video Quality Market Share Analysis

9.2.3.    By Number of Screens Market Share Analysis

10.  Market Dynamics

10.1.             Drivers

10.1.1. Growing popularity of video-on-demand services

10.1.2. Increasing the number of subscribers

10.1.3. Offering with regionally and demographically appropriate content

10.2.             Challenges

10.2.1. Numerous Cybercrimes

10.2.2. Security Issue

11.  Impact of COVID-19 on United Kingdom OTT Media Services Market

11.1.1. Impact Assessment Model    

11.1.2. Key Segments Impacted

11.1.3. Key Regions Impacted

12.  Market Trends & Developments

12.1.             Expanding range of available subscription packages

12.2.             Accessibility of streaming services on different devices

12.3.             Expansion of internet users

12.4.             Increasing demand for digital advertising

12.5.             Wide variety of shows

12.6.             Consumer changing preference

13.  SWOT Analysis

13.1.             Strength

13.2.             Weakness

13.3.             Opportunities

13.4.             Threats

14.  United Kingdom Economic Profile

15.  Policy & Regulatory Landscape

16.  Competitive Landscape

16.1.             Company Profiles

16.1.1. Netflix Inc.

16.1.1.1.     Company Details

16.1.1.2.     Products & Services

16.1.1.3.     Financial (As Reported)

16.1.1.4.     Key Market Focus & Geographical Presence

16.1.1.5.     Recent Development

16.1.1.6.     Key Management Personnel

16.1.2. Amazon.com, Inc.

16.1.2.1.     Company Details

16.1.2.2.     Products & Services

16.1.2.3.     Financial (As Reported)

16.1.2.4.     Key Market Focus & Geographical Presence

16.1.2.5.     Recent Development

16.1.2.6.     Key Management Personnel

16.1.3. Apple, Inc.

16.1.3.1.     Company Details

16.1.3.2.     Products & Services

16.1.3.3.     Financial (As Reported)

16.1.3.4.     Key Market Focus & Geographical Presence

16.1.3.5.     Recent Development

16.1.3.6.     Key Management Personnel

16.1.4. Sky UK Limited, Company Details

16.1.4.1.     Products & Services

16.1.4.2.     Financial (As Reported)

16.1.4.3.     Key Market Focus & Geographical Presence

16.1.4.4.     Recent Development

16.1.4.5.     Key Management Personnel

16.1.5. The Walt Disney Company Limited

16.1.5.1.     Company Details

16.1.5.2.     Products & Services

16.1.5.3.     Financial (As Reported)

16.1.5.4.     Key Market Focus & Geographical Presence

16.1.5.5.     Recent Development

16.1.5.6.     Key Management Personnel

16.1.6. The British Broadcasting Company Ltd (BBC iPlayer)

16.1.6.1.     Company Details

16.1.6.2.     Products & Services

16.1.6.3.     Financial (As Reported)

16.1.6.4.     Key Market Focus & Geographical Presence

16.1.6.5.     Recent Development

16.1.6.6.     Key Management Personnel

16.1.7. Setplex LLC

16.1.7.1.     Company Details

16.1.7.2.     Products & Services

16.1.7.3.     Financial (As Reported)

16.1.7.4.     Key Market Focus & Geographical Presence

16.1.7.5.     Recent Development

16.1.7.6.     Key Management Personnel

16.1.8. MUBI UK Limited

16.1.8.1.     Company Details

16.1.8.2.     Products & Services

16.1.8.3.     Financial (As Reported)

16.1.8.4.     Key Market Focus & Geographical Presence

16.1.8.5.     Recent Development

16.1.8.6.     Key Management Personnel

16.1.9. Rakuten TV Europe, S.L.U.

16.1.9.1.     Company Details

16.1.9.2.     Products & Services

16.1.9.3.     Financial (As Reported)

16.1.9.4.     Key Market Focus & Geographical Presence

16.1.9.5.     Recent Development

16.1.9.6.     Key Management Personnel

16.1.10.               Alphabet Inc.

16.1.10.1.   Company Details

16.1.10.2.   Products & Services

16.1.10.3.   Financial (As Reported)

16.1.10.4.   Key Market Focus & Geographical Presence

16.1.10.5.   Recent Development

16.1.10.6.   Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.             Key Focus Areas

17.2.             Target Type

17.3.             Target Video Quality

18.  About Us & Disclaimer

 

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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Through HTTP Live Streaming (HLS), which is supported by many OTT platforms, media businesses may broadcast live news, keeping viewers up to date with events wherever they are and whenever they choose. They are no longer required to watch television nonstop. And for this reason, "Digital Media" is growing dramatically.

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Any streaming service that distributes video over the internet is referred to as "OTT," or "Over the Top." The name comes from the fact that the service is provided "over the top" of another platform.

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The three primary OTT business models are referred to as SVOD, TVOD, and AVOD.

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The market is growing as a result of number of causes, including the transformation of watching patterns brought about by the expansion of online streaming, the accessibility of a wide range of content, and the localization of content to meet regional and demographic needs.

Related Reports

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Parvati Sharma

Account Manager BD
Press Release

United Kingdom OTT Media Services Market to Grow During the Forecast Period

Feb, 2023

Increasing subscription video-on-demand and shifting consumer viewing behaviors are expected to drive the growth of the United Kingdom OTT media services market.

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