Advertising Video on Demand Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Type (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement), By Content (Media & Entertainment, Education, Others (Sports)), By Region, By Company

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Summary

Report Description

Global advertising video on demand market is anticipated to grow during the forecast period due to various factors such as increasing digital video consumption, growing internet penetration, shift from traditional tv to digital, and rise of Connected TV (CTV).

Global Advertising Video on Demand Market Scope

Advertising video on demand (AVOD) is a model for delivering digital video content to viewers where the content is made available for free or at a reduced cost, supported by advertising. AVOD platforms typically offer a wide range of movies, TV shows, and other video content that can be accessed by users without requiring a subscription fee.

The scope of AVOD is significant and continues to grow as the digital media landscape evolves. AVOD has become a popular model for delivering video content to viewers while generating revenue through advertising. AVOD platforms have attracted a large and diverse user base. With the rise of digital video consumption, more viewers are turning to AVOD services to access free or reduced-cost content. This growing user base presents a vast audience for advertisers to reach. AVOD platforms offer a wide range of content, including movies, TV shows, documentaries, news, user-generated videos, and more. This diverse content library appeals to viewers with different interests and allows advertisers to target specific audience segments effectively.

AVOD platforms provide flexibility in ad formats, allowing advertisers to experiment with various creative approaches. Advertisers can use traditional video commercials, interactive ads, product placements, branded content, and other innovative formats to capture viewers' attention and drive their messaging effectively.

Global Advertising Video on Demand Market Overview

In recent years, the world of entertainment has experienced a significant shift, with the rise of video on demand (VOD) platforms transforming the way people consume content. One of the most influential models in this transformation is AVOD. AVOD platforms have revolutionized the digital entertainment landscape by providing free access to a vast array of movies, TV shows, and original content, supported by targeted advertising. This innovative model has not only created new opportunities for consumers but has also transformed the advertising industry.

The success of AVOD platforms is evident with the rapidly increasing user base and market share. The major players in the industry, such as Hulu, Pluto TV, and Tubi, have experienced significant growth, attracting millions of users across the world. This surge in popularity has not gone unnoticed by content creators and distributors. As a result, many studios and production companies are now partnering with AVOD platforms to maximize the reach of their content, further enriching the available offerings and ensuring a diverse range of choices for viewers.

Global Advertising Video on Demand Market Drivers

The global advertising video on demand market is driven by several factors that contribute to its growth and popularity. The rising usage of smartphones, tablets, and other digital devices, consumers are increasingly watching videos online. This rise in digital video consumption creates a vast audience for AVOD platforms, attracting advertisers who want to reach these viewers. According to study, nearly half (46%) of Americans use their smartphones for 4 to 5 hours per day on average. Thus, with rising viewership of online videos, the global advertising video on demand market will grow at faster rate.

AVOD platforms offer a cost-effective advertising model compared to traditional television advertising. Advertisers can reach a large and targeted audience without the high costs associated with TV commercials, making AVOD an attractive option for brands with limited advertising budgets. As compared to subscription-based video on demand (SVOD) services, AVOD platforms typically include advertisements within content. While some viewers may skip or block ads, the majority still watch them, creating an opportunity for advertisers to reach a broad audience. While both subscription-based and ad-supported streaming services are experiencing growth in the US, consumers are becoming more cost-conscious and prefer ad-supported services. For instance, in 2022, there was 29% growth in American homes streaming AVODs, as compared to a 21% increase for SVODs within the same time. Thus, with the rising demand for ad supported videos, the global advertising video on demand market will grow at faster rate during the forecast period.

Global Advertising Video on Demand Market Trends

There is an ongoing shift in viewer preferences from traditional television to digital platforms. Viewers are increasingly consuming video content through AVOD platforms, which offer a more flexible and personalized viewing experience. This trend presents a significant opportunity for advertisers to reach a broader audience and allocate their ad budgets accordingly. The examples of popular AVOD platforms include YouTube, Pluto TV, Tubi, and Peacock (in its free tier). These platforms have gained significant traction by offering free access to a vast library of video content supported by targeted advertising.

The connected TV refers to televisions that are connected to the internet, allowing viewers to stream content directly. The popularity of Connected TV (CTV) has been on the rise, providing a new avenue for AVOD platforms to deliver ads to viewers on the big screen. Advertisers are capitalizing on this trend by leveraging programmatic advertising and targeted ad placements on CTV platforms. The market has evolved and customers' tolerance for advertising in the streaming environment has increased, as seen by the faster adoption rate for AVOD. According to LG Ads Solutions study, 64% of CTV viewers preferred to watch advertisements than paying more for a subscription service. Thus, with the rising preference for connected TV and the availability of various platforms of AVOD, the market will grow at faster rate during the forecast period.

Global Advertising Video on Demand Market Challenges

Despite many advantages, the global advertising video on demand market is facing various challenges. One of the primary concerns is striking the right balance between advertising and user experience. AVOD platforms with excessive ads can lead to frustration and potential user churn. Thus, striving for a seamless and unobtrusive ad experience is crucial to maintaining user engagement and satisfaction.

The global advertising video on demand market is highly competitive and fragmented. Numerous AVOD platforms, streaming services, and content providers are competing for viewers' attention, making it challenging for advertisers to reach their target audience effectively. Advertisers must carefully select platforms and create compelling ad content to stand out in the crowded marketplace. The ad-blocking software poses a challenge for AVOD platforms and advertisers alike. Viewers using ad blockers can prevent ads from being displayed, reducing the reach and effectiveness of ad campaigns. Additionally, growing concerns around data privacy and user consent require AVOD platforms and advertisers to navigate regulatory frameworks and maintain transparent data practices.

Recent Developments

  • In 2022, Netflix announced the launch of its advertising-based video on demand service globally to attract a wider user base.
  • Disney's ad-supported subscription service, Disney+ Basic, has been available in the US since 2022, with more than 100 advertisers in all key categories. The Disney Bundle and Hulu + Live TV now offer new subscription plans with commercials, giving viewers more alternatives to select the plan that best suits their needs for streaming their preferred content.

Global Advertising Video on Demand Market Opportunities

The global advertising video on demand market presents several opportunities for platforms, advertisers, and content creators. AVOD platforms offer an opportunity for content creators and distributors to monetize their premium content through ad-supported models. This allows them to reach a larger audience and generate revenue from their content while providing viewers with free or lower-cost access to high-quality programming. The growing number of digital video viewers around the world favors the global advertising video on demand market. The potential customer base for AVOD platforms and advertisers is continuously expanding as more individuals acquire access to the internet and digital devices. This expansion opens new market segments and opportunities for reaching diverse demographics.

AVOD platforms provide the flexibility for advertisers to experiment with innovative ad formats. Interactive ads, shoppable ads, branded content, and immersive ad experiences are examples of formats that can captivate viewers and drive higher engagement. Advertisers can leverage these formats to deliver more memorable and impactful ad campaigns.


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Global Advertising Video on Demand Market Segmentation

The global advertising video on demand market is segmented based on type, content, and region. Based on type, the market is segmented into pre-roll advertisement, mid-roll advertisement, and post-roll advertisement. Based on content, the market is segmented into media & entertainment, education, and others (sports). The market analysis also studies regional segmentation, divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Company Profiles

Amazon.com, Inc., Alphabet Inc., The Walt Disney Company, Hulu LLC, Paramount Global, Netflix, Inc., Tubi, Inc., Muvi LLC, Roku, Inc., and Peacock TV LLC. are the market players in the global advertising video on demand market during the forecast period.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Content

Region

Regional Scope

North America, Asia-Pacific, Europe, Middle East & Africa, and South America

Country Scope

United States, Canada, Mexico, China, India, Japan, South Korea, Australia, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, and Colombia

Key Companies Profiled

Amazon.com, Inc., Alphabet Inc., The Walt Disney Company, Hulu LLC, Paramount Global, Netflix, Inc., Tubi, Inc., Muvi LLC, Roku, Inc., and Peacock TV LLC.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)


Report Scope:

In this report, the global advertising video on demand market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Global Advertising Video on Demand Market, By Type:
    • Pre-Roll Advertisement
    • Mid-Roll Advertisement
    • Post-Roll Advertisement
  • Global Advertising Video on Demand Market, By Content:
    • Media & Entertainment
    • Education
    • Others (Sports)
  • Global Advertising Video on Demand Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global advertising video on demand market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global advertising video on demand market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected].

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Platform Preference

4.2.  Factors Influencing Purchase Decision

4.3.  Challenges Faces Post Purchase

4.4.  Satisfaction Level

5.    Global Advertising Video on Demand Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (Pre-Roll Advertisement, Mid-Roll Advertisement and Post-Roll Advertisement)

5.2.2.     By Content Market Share Analysis (Media & Entertainment, Education and Others (Sports))

5.2.3.     By Regional Market Share Analysis

5.2.3.1.         North America Market Share Analysis

5.2.3.2.         Asia-Pacific Market Share Analysis

5.2.3.3.         Europe Market Share Analysis

5.2.3.4.         Middle East & Africa Market Share Analysis

5.2.3.5.         South America Market Share Analysis

5.2.4.     By Company Market Share Analysis

5.3.  Global Advertising Video on Demand Mapping & Opportunity Assessment

5.3.1.     By Type Market Mapping & Opportunity Assessment

5.3.2.     By Content Mapping & Opportunity Assessment

5.3.3.     By Regional Market Mapping & Opportunity Assessment

6.    North America Advertising Video on Demand Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Content Market Share Analysis

6.2.3.     By Country Market Share Analysis

6.2.3.1.         United States Advertising Video on Demand Market Outlook

6.2.3.1.1.             Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2.             Market Share & Forecast

6.2.3.1.2.1. By Type Market Share Analysis

6.2.3.1.2.2. By Content Market Share Analysis

6.2.3.2.         Canada Advertising Video on Demand Market Outlook

6.2.3.2.1.             Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2.              Market Share & Forecast

6.2.3.2.2.1. By Type Market Share Analysis

6.2.3.2.2.2. By Content Market Share Analysis

6.2.3.3.         Mexico Advertising Video on Demand Market Outlook

6.2.3.3.1.             Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2.             Market Share & Forecast

6.2.3.3.2.1. By Type Market Share Analysis

6.2.3.3.2.2. By Content Market Share Analysis

7.    Asia-Pacific Advertising Video on Demand Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Content Market Share Analysis

7.2.3.     By Country Market Share Analysis

7.2.3.1.         China Advertising Video on Demand Market Outlook

7.2.3.1.1.             Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2.             Market Share & Forecast

7.2.3.1.2.1. By Type Market Share Analysis

7.2.3.1.2.2. By Content Market Share Analysis

7.2.3.2.         India Advertising Video on Demand Market Outlook

7.2.3.2.1.             Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2.             Market Share & Forecast

7.2.3.2.2.1. By Type Market Share Analysis

7.2.3.2.2.2. By Content Market Share Analysis

7.2.3.3.         Japan Advertising Video on Demand Market Outlook

7.2.3.3.1.             Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2.             Market Share & Forecast

7.2.3.3.2.1. By Type Market Share Analysis

7.2.3.3.2.2. By Content Market Share Analysis

7.2.3.4.         South Korea Advertising Video on Demand Market Outlook

7.2.3.4.1.             Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2.             Market Share & Forecast

7.2.3.4.2.1. By Type Market Share Analysis

7.2.3.4.2.2. By Content Market Share Analysis

7.2.3.5.         Australia Advertising Video on Demand Market Outlook

7.2.3.5.1.             Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2.             Market Share & Forecast

7.2.3.5.2.1. By Type Market Share Analysis

7.2.3.5.2.2. By Content Market Share Analysis

8.    Europe Advertising Video on Demand Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Content Market Share Analysis

8.2.3.     By Country Market Share Analysis

8.2.3.1.         Germany Advertising Video on Demand Market Outlook

8.2.3.1.1.             Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2.             Market Share & Forecast

8.2.3.1.2.1. By Type Market Share Analysis

8.2.3.1.2.2. By Content Market Share Analysis

8.2.3.2.         France Advertising Video on Demand Market Outlook

8.2.3.2.1.             Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2.             Market Share & Forecast

8.2.3.2.2.1. By Type Market Share Analysis

8.2.3.2.2.2. By Content Market Share Analysis

8.2.3.3.         United Kingdom Advertising Video on Demand Market Outlook

8.2.3.3.1.             Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2.             Market Share & Forecast

8.2.3.3.2.1. By Type Market Share Analysis

8.2.3.3.2.2. By Content Market Share Analysis

8.2.3.4.         Italy Advertising Video on Demand Market Outlook

8.2.3.4.1.             Market Size & Forecast

8.2.3.4.1.1. By Value  

8.2.3.4.2.             Market Share & Forecast

8.2.3.4.2.1. By Type Market Share Analysis

8.2.3.4.2.2. By Content Market Share Analysis

8.2.3.5.         Spain Advertising Video on Demand Market Outlook

8.2.3.5.1.             Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.2.             Market Share & Forecast

8.2.3.5.2.1. By Type Market Share Analysis

8.2.3.5.2.2. By Content Market Share Analysis

9.    Middle East & Africa Advertising Video on Demand Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type Market Share Analysis

9.2.2.     By Content Market Share Analysis

9.2.3.     By Country Market Share Analysis

9.2.3.1.         Saudi Arabia Advertising Video on Demand Market Outlook

9.2.3.1.1.             Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2.             Market Share & Forecast

9.2.3.1.2.1. By Type Market Share Analysis

9.2.3.1.2.2. By Content Market Share Analysis

9.2.3.2.         UAE Advertising Video on Demand Market Outlook

9.2.3.2.1.             Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2.             Market Share & Forecast

9.2.3.2.2.1. By Type Market Share Analysis

9.2.3.2.2.2. By Content Market Share Analysis

9.2.3.3.         South Africa Advertising Video on Demand Market Outlook

9.2.3.3.1.             Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2.             Market Share & Forecast

9.2.3.3.2.1. By Type Market Share Analysis

9.2.3.3.2.2. By Content Market Share Analysis

9.2.3.4.         Turkey Advertising Video on Demand Market Outlook

9.2.3.4.1.             Market Size & Forecast

9.2.3.4.1.1. By Value

9.2.3.4.2.             Market Share & Forecast

9.2.3.4.2.1. By Type Market Share Analysis

9.2.3.4.2.2. By Content Market Share Analysis

10.  South America Advertising Video on Demand Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type Market Share Analysis

10.2.2.  By Content Market Share Analysis

10.2.3.  By Country Market Share Analysis

10.2.3.1.      Brazil Advertising Video on Demand Market Outlook

10.2.3.1.1.           Market Size & Forecast

10.2.3.1.1.1.               By Value

10.2.3.1.2.           Market Share & Forecast

10.2.3.1.2.1.               By Type Market Share Analysis

10.2.3.1.2.2.               By Content Market Share Analysis

10.2.3.2.      Colombia Advertising Video on Demand Market Outlook

10.2.3.2.1.           Market Size & Forecast

10.2.3.2.1.1.               By Value

10.2.3.2.2.           Market Share & Forecast

10.2.3.2.2.1.               By Type Market Share Analysis

10.2.3.2.2.2.               By Content Market Share Analysis

10.2.3.3.      Argentina Advertising Video on Demand Market Outlook

10.2.3.3.1.           Market Size & Forecast

10.2.3.3.1.1.               By Value

10.2.3.3.2.           Market Share & Forecast

10.2.3.3.2.1.               By Type Market Share Analysis

10.2.3.3.2.2.               By Content Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Increasing digital video consumption

11.1.2.  Rising internet penetration

11.1.3.  Increasing usage of smartphone and tablets

11.2.              Challenges

11.2.1.  Avoidance of Ads

11.2.2.  High competition among market players

12.  Impact of COVID-19 on the Global Advertising Video on Demand Market

12.1.              Impact Assessment Model       

12.1.1.  Key Segments Impacted

12.1.2.  Key Regions Impacted

12.1.3.  Key Countries Impacted

13.  Market Trends & Developments

13.1.              Shift from traditional TV to digital

13.2.              Ad-supported streaming services

13.3.              Monetization for content providers

13.4.              Technological advancements

13.5.              Partnerships and cross-promotions

14.  Porter’s Five Forces Model

14.1.              Competitive Rivalry

14.2.              Bargaining Power of Buyers

14.3.              Bargaining Power of Suppliers

14.4.              Threat of New Entrants

14.5.              Threat of Substitutes

15.  SWOT Analysis

15.1.              Strengths

15.2.              Weaknesses

15.3.              Opportunities

15.4.              Threats

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.  Netflix, Inc.

16.1.1.1.      Company Details

16.1.1.2.      Product & Services

16.1.1.3.      Financials (As Per Availability)

16.1.1.4.      Key Market Focus & Geographical Presence

16.1.1.5.      Recent Developments

16.1.1.6.      Key Management Personnel

16.1.2.  Amazon.com, Inc. 

16.1.2.1.      Company Details

16.1.2.2.      Product & Services

16.1.2.3.      Financials (As Per Availability)

16.1.2.4.      Key Market Focus & Geographical Presence

16.1.2.5.      Recent Developments

16.1.2.6.      Key Management Personnel

16.1.3.  Alphabet Inc.

16.1.3.1.      Company Details

16.1.3.2.      Product & Services

16.1.3.3.      Financials (As Per Availability)

16.1.3.4.      Key Market Focus & Geographical Presence

16.1.3.5.      Recent Developments

16.1.3.6.      Key Management Personnel

16.1.4.  The Walt Disney Company

16.1.4.1.      Company Details

16.1.4.2.      Product & Services

16.1.4.3.      Financials (As Per Availability)

16.1.4.4.      Key Market Focus & Geographical Presence

16.1.4.5.      Recent Developments

16.1.4.6.      Key Management Personnel

16.1.5.  Hulu LLC

16.1.5.1.      Company Details

16.1.5.2.      Product & Services

16.1.5.3.      Financials (As Per Availability)

16.1.5.4.      Key Market Focus & Geographical Presence

16.1.5.5.      Recent Developments

16.1.5.6.      Key Management Personnel

16.1.6.  Paramount Global

16.1.6.1.      Company Details

16.1.6.2.      Product & Services

16.1.6.3.      Financials (As Per Availability)

16.1.6.4.      Key Market Focus & Geographical Presence

16.1.6.5.      Recent Developments

16.1.6.6.      Key Management Personnel

16.1.7.  Tubi, Inc.

16.1.7.1.      Company Details

16.1.7.2.      Product & Services

16.1.7.3.      Financials (As Per Availability)

16.1.7.4.      Key Market Focus & Geographical Presence

16.1.7.5.      Recent Developments

16.1.7.6.      Key Management Personnel

16.1.8.  Muvi LLC

16.1.8.1.      Company Details

16.1.8.2.      Product & Services

16.1.8.3.      Financials (As Per Availability)

16.1.8.4.      Key Market Focus & Geographical Presence

16.1.8.5.      Recent Developments

16.1.8.6.      Key Management Personnel

16.1.9.  Roku, Inc.

16.1.9.1.      Company Details

16.1.9.2.      Product & Services

16.1.9.3.      Financials (As Per Availability)

16.1.9.4.      Key Market Focus & Geographical Presence

16.1.9.5.      Recent Developments

16.1.9.6.      Key Management Personnel

16.1.10.                Peacock TV LLC.  

16.1.10.1.    Company Details

16.1.10.2.    Product & Services

16.1.10.3.    Financials (As Per Availability)

16.1.10.4.    Key Market Focus & Geographical Presence

16.1.10.5.    Recent Developments

16.1.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Region

17.3.              Target Type

18.   About Us & Disclaimer

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Figures and Tables

Frequently asked questions

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The global advertising video on demand market is anticipated to be driven by the adoption of smart devices, increasing internet penetration, presence of ad supported streaming services, and growing partnerships with content creators.

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Free Ad-supported Streaming TV(FAST) offers linear channels that are financed by advertisements, whereas AVOD refers to providing on-demand content to viewers in exchange for advertisements. Both business models monetize the available content without requiring a subscription, which reduces audience subscription fatigue.

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AVOD and fast channels are monetization methods that use advertising, but the distribution method is different in both. AVOD provides content on demand, so the viewer can choose their content and timing whereas FAST resembles the traditional TV experience, where viewers can choose a channel and watch whatever is scheduled at the time of viewing.

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Amazon.com, Inc., Alphabet Inc., The Walt Disney Company, Hulu LLC, Paramount Global, Netflix, Inc., Tubi, Inc., Muvi LLC, Roku, Inc., and Peacock TV LLC. are the key market players in the global advertising video on demand market.

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Parvati Sharma

Account Manager BD
Press Release

Advertising Video on Demand Market To Be Fueled By the Media & Entertainment Segment During The Forecast Period

Jul, 2023

The rise in digital video consumption and shift from traditional tv to digital are the major factors driving the global advertising video on demand market.

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