Turkey Tire Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Demand Category (OEM, Replacement), By Tire Construction Type (Radial, Bias), By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheeler), By Region, By Competition, 2020-2030F

Market Overview:

The Turkey Tire Market was valued at USD 379.97 Million in 2024 and is expected to reach USD 483.56 Million by 2030 with a CAGR of 4.10% during the forecast period. The Turkey tire market is witnessing robust momentum fueled by rising vehicle ownership, expanding logistics activity, and consistent growth in automotive production and aftermarket demand. For instance, In May 2025, total motor vehicle production in Turkey increased by 1.7% year-on-year, reaching a fourteen-month high of 134,205 units, following a significant 22.8% surge in April. This uptick reflects a steady recovery in the country's automotive manufacturing sector. Historically, car production in Turkey has averaged 52,556 units from 1974 to 2025, with the highest output recorded at 163,460 units in November 2017 and the lowest at just 1,421 units in August 1980, highlighting the sector's long-term growth trajectory and resilience. Key drivers include the increasing average vehicle age, which boosts replacement tire sales, and heightened consumer awareness toward tire safety and fuel efficiency, encouraging demand for premium and performance tires. Technological advancements in tire manufacturing such as low rolling resistance, smart tire integration, and enhanced durability are shaping product innovation.

Market Drivers

Rising Vehicle Fleet and Replacement Demand

The expansion of the vehicle fleet across passenger cars, light commercial vehicles, and heavy trucks is driving consistent tire replacement demand. As vehicles age, their tires undergo wear and tear, increasing the need for periodic replacements to maintain safety and performance. Consumers are becoming more aware of tire maintenance cycles, contributing to recurring tire sales. The rise in long-distance travel, both for commercial and personal use, results in quicker tire wear, necessitating frequent changes. This trend is particularly pronounced in segments such as taxis, ridesharing, and freight transportation, where higher mileage accelerates tire degradation. The increasing average age of vehicles on the road is another contributor to tire renewal cycles. For instance, In May 2025, Turkish vehicle sales rose by 6.3% year-on-year to 111,600 units, according to the Automotive Manufacturers Association (OSD). Data from the Automotive Distributors Association (ODD) showed Fiat led the market with 10,846 units (10.1% share), followed by Renault with 9,025 units (8.4%), Volkswagen with 8,379 units (7.8%), Ford with 8,175 units (7.6%), and Peugeot with 7,064 units (6.6%). In the passenger vehicle segment, gasoline-engine car sales dropped 27.5% to 39,931 units (46.9% share), while diesel vehicles rose 1.9% to 6,805 units (8.0%). Hybrid vehicle sales, including PHEV and MHEV, surged by 103.4% to 20,787 units (24.4% share), and electric vehicles, including range extender EVs, grew 113.3% to 16,992 units (20.0% share), highlighting a strong market shift toward electrified mobility.

Growing Demand for Fuel-Efficient and Durable Tires

Consumers and fleet operators are increasingly opting for tires that enhance fuel efficiency and reduce long-term operating costs. Fuel-efficient tires, especially those with low rolling resistance, contribute to improved mileage and reduced emissions. This shift is driven by the dual need to lower fuel expenditures and comply with environmental standards.

Tire manufacturers are investing heavily in material innovation and design improvements to achieve optimal tread patterns, lightweight structures, and silica-based compounds that reduce friction between the tire and road. Such tires not only offer environmental benefits but also help in reducing the frequency of replacements due to better durability. Fleet managers are selecting tires based on lifecycle cost assessments rather than upfront pricing, prioritizing performance over time.

Advancements in Tire Technology and Smart Features

Innovation in tire technology is playing a transformative role in shaping demand across multiple vehicle segments. Smart tires embedded with sensors and Internet of Things (IoT) capabilities are offering real-time insights into pressure, temperature, and tread wear, enhancing vehicle safety and maintenance efficiency. These features are particularly beneficial for fleet operators seeking predictive maintenance to avoid unexpected downtimes and for safety-conscious consumers prioritizing peace of mind. Manufacturers are introducing self-sealing and airless tire technologies, which reduce the risk of blowouts and punctures, improving vehicle uptime. Integration of advanced materials such as aramid fibers and nano-compounds is boosting tire lifespan and resistance to external wear.

Download Free Sample Report

Key Market Challenges

Volatility in Raw Material Prices

Fluctuations in the prices of key raw materials such as natural rubber, synthetic rubber, and petroleum-based compounds pose a significant challenge for tire manufacturers. These materials account for a substantial portion of production costs, and any inconsistency in their global supply or pricing directly impacts profit margins. Price volatility is often driven by geopolitical instability, environmental disruptions, and fluctuations in demand from other industries that compete for the same resources. Manufacturers face difficulty in maintaining consistent pricing strategies, which in turn affects distribution partnerships and retailer margins.

Rising Competition from Low-Cost Imports

The influx of low-cost imported tires from regions with cheaper manufacturing capabilities is creating intense price-based competition. These imports often target the mass market and entry-level segments, undercutting domestic and premium brands. While lower prices attract cost-conscious consumers and fleet operators, they also introduce concerns around durability, safety, and compliance with quality standards. Established manufacturers are forced to reduce prices or offer promotions, which erodes margins and brand positioning. This challenge is especially difficult for brands that focus on high-performance, eco-friendly, or smart tire technologies, as their production costs are higher.

Key Market Trends

Digitization of Tire Retail and Services

Digital transformation is reshaping how consumers and businesses interact with tire products and services. Online platforms are increasingly being used to research, compare, and purchase tires, with integrated fitment tools and AI-powered recommendations enhancing convenience and confidence in buying decisions. E-commerce channels are supported by features such as door-to-door delivery, mobile fitting services, and real-time inventory tracking, which simplify the customer journey. Digital engagement also extends to post-purchase services, including maintenance alerts, warranty tracking, and service appointment scheduling through mobile apps. For commercial fleets, digital platforms offer centralized management of tire performance data, predictive maintenance, and order automation, optimizing operational efficiency. Tire manufacturers and retailers are adopting omnichannel strategies to unify online and offline experiences, offering consumers the flexibility to buy online and install at local service centers.

Increasing Preference for All-Season Tires

Consumers are gravitating toward all-season tires due to their versatility, cost-efficiency, and year-round usability. These tires are designed to perform well under a variety of weather and road conditions, eliminating the need to switch between summer and winter tires. Their appeal lies in reducing the hassle and expense associated with seasonal tire changes, especially in regions with moderate climate variations. All-season tires combine features such as balanced tread patterns, temperature-adaptive rubber compounds, and optimized siping to ensure traction in both dry and wet conditions. Manufacturers are advancing all-season tire technology to improve braking performance, ride comfort, and noise reduction, making them a practical choice for everyday drivers.

Rising Focus on Sustainable and Recyclable Tire Materials

Environmental concerns are driving innovation in sustainable tire manufacturing. Companies are exploring bio-based alternatives, such as natural latex sourced from sustainable plantations, soybean oil, and recycled rubber from end-of-life tires. These materials aim to reduce the carbon footprint associated with tire production while maintaining performance standards. Consumers and regulators alike are pressuring manufacturers to adopt environmentally responsible practices, leading to the introduction of green tires with low rolling resistance and energy-efficient properties. Beyond materials, sustainable production methods involving reduced water usage, lower emissions, and circular economy models are gaining momentum.

Segmental Insights

Vehicle Type Insights

In 2024, the passenger car segment dominated the Turkey tire market by vehicle type, driven by the expanding number of private vehicles on the road and increasing replacement demand. Urbanization, rising disposable incomes, and lifestyle changes have contributed to higher passenger vehicle ownership, resulting in greater tire consumption across both OEM and aftermarket channels. Consumers are showing a stronger inclination toward periodic tire maintenance and replacement, influenced by heightened safety awareness and improved access to service centers. The trend of long-distance travel and daily commuting has accelerated tire wear rates, further boosting demand. Radial and tubeless tires are gaining prominence in this segment, offering better ride quality, longer service life, and improved fuel efficiency.

Download Free Sample Report

Region Insights

In 2024, the Marmara Region led Turkey’s tire market due to its high vehicle density, urbanization, and developed road infrastructure. Frequent private and commercial transportation created strong demand for both OEM and replacement tires. Urban traffic, seasonal weather changes, and widespread service networks drove regular tire purchases. Proximity to major logistics hubs and high commercial fleet activity further reinforced its market dominance. For instance, the Marmara Region is set for major infrastructure growth with AIIB’s USD 172 million loan supporting the 31.3-km North Marmara Highway Nakkaş-Başakşehir Project. Aimed at easing congestion and boosting east-west connectivity, the project includes a cable-stayed bridge and is part of a USD 1.19 billion financing effort involving global lenders.

The Central Anatolia Region showed notable growth, fueled by industrial expansion and intercity logistics. Heavy use of commercial vehicles and agricultural machinery created demand for durable tires suited for long distances and rough terrain. Its central location enabled efficient tire distribution to surrounding areas, strengthening its strategic role.

The Aegean Region contributed steadily, driven by tourism-related transport and urban expansion. For instance, Türkiye’s tourism income hit a Q1 record of USD 9.45 billion in 2025, despite a 2.5% drop in arrivals. Higher per capita spending and strong tourist demand kept revenue growth on track. Increased usage of rental cars and private vehicles led to consistent tire demand, especially in coastal and hilly areas. Seasonal travel boosted the need for varied tire types, and local retailers adapted through diversified stocks and services. The growing middle-income population supported sustained aftermarket tire sales.

Recent Developments

• ​In 2025, Yokohama TWS has opened a new sales and distribution subsidiary in Istanbul, Turkey, to strengthen its EMEA presence and better serve local OEMs and dealers in the agricultural and off-highway tire markets.
• In 2023, Petlas is invested USD 360 million to expand its Kırşehir plant in Turkey with a new light-vehicle tire facility, aiming to boost annual capacity by 100,000 tons and create 1,850 new jobs.
• Despite sanctions, Michelin tires continue reaching Russia through complex re-export routes involving intermediaries in Turkey, the UAE, Kazakhstan, and Latvia. Turkish dealer TATKO T.A.S. reportedly exported USD 61 million worth of French tire products to Russia in early 2023 using shell companies like KAZ T-REMA and DTO TYRE FZCO.
• In 2024, South Korea’s Kumho Tire announced a strategic investment of 1 trillion won (approximately USD 751 million) to construct its inaugural European manufacturing plant by 2027. This move marks a significant expansion of Kumho’s global footprint, aimed at enhancing supply chain efficiency and better serving regional markets across Europe.

Key Market Players

• Bridgestone Corporation
• Michelin Group
• The Goodyear Tire & Rubber Company
• Continental AG
• Pirelli & C. S.p.A.
• Yokohama Rubber Company, Limited
• Hankook Tire & Technology Co., Ltd.
• Kumho Tire Co., Inc.
• Sumitomo Rubber Industries, Ltd.
• Toyo Tire Corporation

Report Scope:

In this report, the Turkey Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Turkey Tire Market, By Tire Construction Type:

o    Radial

o    Bias

·         Turkey Tire Market, By Demand Category:

o    OEM

o    Replacement

·         Turkey Tire Market, By Vehicle Type:

o    Passenger Car

o    Commercial Vehicle

o    Two-Wheeler

·         Turkey Tire Market, By Region:

o    Marmara Region

o    Central Anatolia

o    Aegean Region

o    Mediterranean Region

o    Black Sea Region

o    Southeastern Anatolia Region

o    Eastern Anatolia Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Turkey Tire Market.

Available Customizations:

Turkey Tire Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Turkey Tire Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]