Scooter Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 82.39 Billion
CAGR (2026-2031)	6.67%
Fastest Growing Segment	Electric
Largest Market	Asia Pacific
Market Size (2031)	USD 121.37 Billion

Market Overview

The Global Scooter Market is projected to grow from USD 82.39 Billion in 2025 to USD 121.37 Billion by 2031 at a 6.67% CAGR. A scooter is technically defined as a powered vehicle with two wheels characterized by a step-through chassis and a platform for the rider's feet, typically featuring an enclosed engine and transmission assembly. The primary drivers fostering market growth include accelerating urbanization and the critical need for efficient navigation within congested city environments. Additionally, the increasing consumer preference for cost-effective personal transport and the demand for versatile last mile mobility solutions fundamentally support the sector's upward trajectory distinct from transient market trends.

However, the industry faces a significant challenge regarding the high capital investment required to meet evolving and strict emission regulations across various global territories. This regulatory pressure often forces price increases that can dampen consumer purchasing power in price sensitive segments. Illustrating the scale of major market activity, according to the Society of Indian Automobile Manufacturers, in 2025, annual scooter sales in India reached 7.52 million units. This figure highlights the substantial volume within key regions even as the sector navigates complex compliance landscapes.

Key Market Drivers

Favorable government regulations and financial incentives currently stand as the primary catalyst transforming the global scooter market, particularly through the aggressive promotion of electric mobility. Authorities in major automotive hubs are implementing substantial subsidy frameworks to lower the total cost of ownership, thereby accelerating the consumer shift from internal combustion engines to electric variants. This regulatory support often includes direct purchase grants, tax exemptions, and investments in charging infrastructure, which collectively mitigate the high upfront costs associated with advanced battery technology. Demonstrating this commitment, according to the Ministry of Heavy Industries, September 2024, in the 'Press Release on PM E-DRIVE Scheme', the Indian government allocated INR 10,900 crore to support electric mobility and establish a robust charging ecosystem. Such large-scale fiscal outlays provide manufacturers with the stability needed to scale production and innovation.

Simultaneously, escalating urbanization and rising traffic congestion compel commuters to seek more agile and space-efficient modes of transport. In densely populated metropolitan areas, scooters offer a distinct advantage over automobiles by navigating gridlock effectively and reducing commute times, a factor that sustains high sales volumes in emerging economies. This reliance on two-wheelers for daily urban mobility is evident in Southeast Asia’s robust market performance. According to the Association of Indonesia Motorcycle Industry (AISI), January 2025, in the '2024 Year-End Sales Report', domestic motorcycle sales reached approximately 6.3 million units, driven by the necessity for efficient personal transport. This trend extends beyond developing nations, as established markets also prioritize maneuverability; according to the European Association of Motorcycle Manufacturers (ACEM), in 2024, new motorcycle registrations in five key European markets reached 885,500 units during the first nine months, reflecting a sustained demand for practical urban mobility solutions.

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Key Market Challenges

The intense capital investment required to comply with rigorous and evolving emission regulations stands as a formidable barrier hindering the expansion of the Global Scooter Market. Manufacturers are compelled to channel substantial financial resources into research and development to engineer powertrains that meet stringent standards, such as Euro 5+ and upcoming global mandates. This necessary escalation in production costs inevitably translates into higher retail prices, which directly diminishes affordability for the end consumer. In price-sensitive segments, particularly within entry-level categories, this inflationary pressure creates a significant hurdle, causing prospective buyers to defer purchases or seek alternative transportation, effectively stalling volume growth.

This negative impact is quantitatively evident in mature markets where regulatory transitions have severely impacted specific vehicle classes. According to the European Association of Motorcycle Manufacturers, in 2024, moped registrations across key European markets declined to 180,591 units, representing a 6.5% decrease compared to the previous year. This contraction illustrates how the economic burden of compliance and resulting price adjustments directly dampens demand, preventing the sector from realizing its full potential despite the broader necessity for urban mobility solutions.

Key Market Trends

The proliferation of electric scooters in B2B last-mile delivery fleets is emerging as a dominant trend, fundamentally distinct from individual consumer adoption. Logistics providers and e-commerce platforms are aggressively transitioning to electric two-wheelers to mitigate rising fuel costs and achieve sustainability targets in dense urban centers. This shift is characterized by the deployment of purpose-built, ruggedized scooters integrated with fleet management software for real-time tracking and optimization, ensuring high uptime for commercial operations. Illustrating this rapid commercial expansion, according to BusinessToday, August 2024, in the article 'Zypp Electric aims to capture 25% of EV fleet market in next five years', the company has currently deployed a fleet of 22,000 electric two-wheelers and plans to scale this significantly to support gig delivery operations.

Simultaneously, the market is witnessing the widespread adoption of Battery-as-a-Service (BaaS) and swappable battery ecosystems, which directly addresses the critical barriers of high upfront vehicle costs and long charging downtimes. By decoupling the battery ownership from the vehicle, this model significantly lowers the entry price for buyers and enables nearly instant energy replenishment, mimicking the speed of refueling internal combustion engines. This infrastructure is scaling rapidly to support the growing electric vehicle population; for instance, according to Autocar Professional, October 2024, in the report 'Battery Smart completes 50 million battery swaps in India', the network provider successfully completed 50 million battery swaps across its 1,400 stations, underscoring the high frequency and reliance on this technology for daily mobility needs.

Segmental Insights

The Electric segment stands as the fastest-growing category in the global scooter market, driven largely by rigorous environmental policies. Regulatory frameworks, such as the European Union's emissions standards, are compelling manufacturers to transition away from internal combustion engines. Additionally, government-led financial incentives, including purchase subsidies and tax exemptions, have made battery-operated scooters more accessible to the average consumer. This market shift is further accelerated by the volatility of global fuel prices, prompting users to prioritize vehicles that offer lower long-term operational costs and align with sustainability targets.

Regional Insights

Asia Pacific commands the Global Scooter Market, driven by robust manufacturing ecosystems in China and India alongside rising demand for affordable urban mobility. High population density and traffic congestion make cost-effective two-wheelers the preferred transport mode across the region. The sector is further propelled by aggressive electrification policies, including India’s FAME II scheme managed by the Ministry of Heavy Industries, which significantly reduces upfront costs for electric models. Consequently, the combination of widespread consumer adoption, favorable regulatory frameworks, and extensive production capacity cements Asia Pacific’s status as the primary revenue generator globally.

Recent Developments

In November 2025, Yamaha Motor Co., Ltd. announced the launch of two new electric scooter models, the AEROX E and the EC-06, for the Indian market. The EC-06 was developed in collaboration with River Mobility Private Limited, an Indian startup in which Yamaha had previously invested. This model is based on River's production platform but features a distinct design tailored to the company's brand image. The AEROX E, developed in-house, is positioned as a premium sport scooter. These launches are part of the company's broader strategy to achieve carbon neutrality and expand its electric vehicle portfolio in emerging markets.
In January 2025, Honda Motorcycle & Scooter India entered the electric two-wheeler market with the launch of its first electric scooters, the Activa e: and the QC1. Unveiled at the Bharat Mobility Global Expo, the Activa e: features two swappable batteries from the Honda Mobile Power Pack e: system, promising a range suitable for daily commuting. The launch represents a major strategic shift for the company as it introduces its electrification plans to the mass market. The company also announced plans to expand its battery-swapping network to support these new products.
In November 2024, LiveWire and KYMCO announced a significant expansion of their strategic partnership to co-develop a new electric maxi-scooter. This collaboration leverages LiveWire’s S2 powertrain technology and KYMCO’s expertise in the scooter segment to create a vehicle specifically targeted at the European market. The companies revealed that the new maxi-scooter is planned for launch in the first half of 2026. This agreement builds upon their existing relationship, which began in 2022, and aims to combine performance with the convenience of a commuter-friendly electric vehicle.
In August 2024, TVS Motor Company launched the all-new Jupiter 110 scooter in the Indian market, marking a significant update to one of its best-selling models. The new scooter features a "Next Gen" 113.3cc engine with "iGO Assist" micro-hybrid technology, designed to improve performance and fuel efficiency. It is built on a new chassis and includes advanced features such as a fully digital instrument cluster with Bluetooth connectivity, turn-by-turn navigation, and an infinity LED light bar. This launch underscores the company's commitment to strengthening its position in the competitive internal combustion engine scooter segment.

Key Market Players

Bajaj Auto Ltd.
Hero MotoCorp Ltd.
Honda Motor Co., Ltd.
Kwang Yang Motor Co., Ltd.
Jiangsu Niu Electric Technology Co., Ltd
Piaggio & C. SpA
Suzuki Motor Corporation
TVS Motor Company
Yadea Group Holdings Ltd.
Yamaha Motor Co., Ltd.

By Type	By Propulsion	By End User	By Region
Standard Scooters Maxi Scooters Enclosed Scooters Three-Wheeled Scooters Kick Scooters	Electric Gasoline-Powered	Personal Commercial	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Scooter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Scooter Market, By Type:

Standard Scooters
Maxi Scooters
Enclosed Scooters
Three-Wheeled Scooters
Kick Scooters

Scooter Market, By Propulsion:

Electric
Gasoline-Powered

Scooter Market, By End User:

Personal
Commercial

Scooter Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Scooter Market.

Available Customizations:

Global Scooter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Scooter Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Scooter Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Standard Scooters, Maxi Scooters, Enclosed Scooters, Three-Wheeled Scooters, Kick Scooters)

5.2.2. By Propulsion (Electric, Gasoline-Powered)

5.2.3. By End User (Personal, Commercial)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Scooter Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Propulsion

6.2.3. By End User

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Scooter Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Propulsion

6.3.1.2.3. By End User

6.3.2. Canada Scooter Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type

6.3.2.2.2. By Propulsion

6.3.2.2.3. By End User

6.3.3. Mexico Scooter Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type

6.3.3.2.2. By Propulsion

6.3.3.2.3. By End User

7. Europe Scooter Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Propulsion

7.2.3. By End User

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Scooter Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type

7.3.1.2.2. By Propulsion

7.3.1.2.3. By End User

7.3.2. France Scooter Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type

7.3.2.2.2. By Propulsion

7.3.2.2.3. By End User

7.3.3. United Kingdom Scooter Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type

7.3.3.2.2. By Propulsion

7.3.3.2.3. By End User

7.3.4. Italy Scooter Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type

7.3.4.2.2. By Propulsion

7.3.4.2.3. By End User

7.3.5. Spain Scooter Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type

7.3.5.2.2. By Propulsion

7.3.5.2.3. By End User

8. Asia Pacific Scooter Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Propulsion

8.2.3. By End User

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Scooter Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type

8.3.1.2.2. By Propulsion

8.3.1.2.3. By End User

8.3.2. India Scooter Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type

8.3.2.2.2. By Propulsion

8.3.2.2.3. By End User

8.3.3. Japan Scooter Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type

8.3.3.2.2. By Propulsion

8.3.3.2.3. By End User

8.3.4. South Korea Scooter Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type

8.3.4.2.2. By Propulsion

8.3.4.2.3. By End User

8.3.5. Australia Scooter Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type

8.3.5.2.2. By Propulsion

8.3.5.2.3. By End User

9. Middle East & Africa Scooter Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Propulsion

9.2.3. By End User

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Scooter Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type

9.3.1.2.2. By Propulsion

9.3.1.2.3. By End User

9.3.2. UAE Scooter Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type

9.3.2.2.2. By Propulsion

9.3.2.2.3. By End User

9.3.3. South Africa Scooter Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type

9.3.3.2.2. By Propulsion

9.3.3.2.3. By End User

10. South America Scooter Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By Propulsion

10.2.3. By End User

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Scooter Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type

10.3.1.2.2. By Propulsion

10.3.1.2.3. By End User

10.3.2. Colombia Scooter Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type

10.3.2.2.2. By Propulsion

10.3.2.2.3. By End User

10.3.3. Argentina Scooter Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type

10.3.3.2.2. By Propulsion

10.3.3.2.3. By End User

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Scooter Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Bajaj Auto Ltd.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Hero MotoCorp Ltd.

15.3. Honda Motor Co., Ltd.

15.4. Kwang Yang Motor Co., Ltd.

15.5. Jiangsu Niu Electric Technology Co., Ltd

15.6. Piaggio & C. SpA

15.7. Suzuki Motor Corporation

15.8. TVS Motor Company

15.9. Yadea Group Holdings Ltd.

15.10. Yamaha Motor Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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