India Ride Gear Market By Type (Jackets, Helmets, Gloves, Knee Guards, Saddle Bags), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The India Ride Gear market was valued at USD 217.1 Million in 2024 and is expected to reach USD 449.9 Million by 2030 with a CAGR of 12.92% during the forecast period.

The India Ride Gear Market is experiencing robust growth fueled by evolving consumer preferences and increased emphasis on safety. The rising popularity of two-wheelers, particularly among younger consumers, is a key driver, as consumers prioritize protective gear such as helmets, gloves, and jackets. Growing disposable incomes and the adoption of motorcycles for both commuting and leisure are further accelerating demand. Regulatory measures, such as enforcing helmet laws and standards for riding gear, are fostering widespread adoption and creating opportunities for manufacturers to serve this expanding market.

Emerging trends in the sector include advancements in product technology and design. Modern riding gear incorporates features such as Bluetooth-enabled helmets, lightweight materials, and enhanced protective armour, addressing both safety and comfort. The surge in adventure biking and long-distance touring has driven demand for specialized equipment, including abrasion-resistant jackets and waterproof saddlebags. Online retail platforms are transforming purchasing behaviors, providing consumers with a convenient channel to access a diverse range of products and fostering increased market penetration.

Challenges persist, such as consumer price sensitivity and the prevalence of counterfeit products that compromise safety and brand trust. Despite these hurdles, the market is positioned for sustained growth due to increasing awareness about road safety and evolving rider preferences. Innovations in materials and smart gear technology, along with strategic collaborations between brands and retailers, are expected to unlock new opportunities, ensuring the market's resilience and adaptability in the coming years.

Market Drivers

Rising Awareness about Safety

The growth of India's ride gear market is driven by increasing riders' awareness of road safety. Over the past decade, Indian riders have shifted their preferences toward protective gear such as helmets, gloves, jackets, and other protective equipment due to rising concerns about road safety and high accident rates. The government and NGOs actively promote road safety, emphasizing helmet use. Social media has also played a role, with riders sharing safety tips and experiences. Manufacturers and retailers invest in awareness campaigns highlighting gear benefits like impact resistance and comfort. These efforts have led to a shift towards safer riding practices. As riders recognize the risks of riding without proper gear and see how effective quality equipment is at preventing injuries, demand for riding gear continues to rise steadily.

Regulatory Influence

Regulations and rules in India play a critical role in driving the ride gear market by increasing adoption of protective equipment among motorcyclists, with the Motor Vehicles Act, 1988 explicitly listing Section 129 as Wearing of protective headgear, which underpins helmet-wearing enforcement in public places. These mandates are reinforced through product compliance requirements, including Central Motor Vehicles Rules provisions that require two-wheeler manufacturers to supply protective headgear at the time of sale and specify that the headgear must conform to Bureau of Indian Standards specifications, which pushes demand toward certified helmets rather than uncertified alternatives. For instance, the Ministry of Road Transport and Highways reported 4,61,312 road accidents in 2022 that resulted in 1,68,491 fatalities and 4,43,366 injuries, underscoring the scale of road-safety risk that helmet rules and certified ride gear are designed to mitigate. Together, mandatory usage expectations and standardisation requirements strengthen compliance, improve trust in certified products, and support broader adoption of reliable ride gear across India’s two-wheeler rider base.

Technological Advancements

Technological advancements are integral to driving growth and innovation in the India ride gear market, with Indian brands increasingly engineering products for both protection and day-to-day comfort in hot and humid riding conditions, including better ventilation and breathability through abrasion-resistant constructions and airflow-focused panels such as denim blended with aramid type reinforcements and mesh ventilation while retaining protective performance. For instance, India’s helmet safety standard IS 4151 specifies performance and design requirements while also setting practical design constraints such as defined helmet sizing from 500 mm to 620 mm headforms and a maximum complete-helmet mass of 1500 g, which pushes manufacturers to innovate using lighter, energy-absorbing liners, improved shell designs, and more efficient ventilation layouts without compromising impact absorption and retention performance.

In parallel, Indian brands are continuously refining protective technologies such as advanced armour systems and energy-absorbing materials in jackets, pants, gloves, and boots to improve impact attenuation and wearability for touring and daily commuting. Helmets are also evolving into connected products, with integrated Bluetooth communication systems enabling hands-free calling, navigation prompts, and rider-to-rider communication, which increases perceived value and supports premiumisation in the organised ride gear segment.

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Key Market Challenges

Price Sensitivity and Consumer Perception

In the India ride gear market, a significant challenge is consumers' price sensitivity to safety gear such as helmets, jackets, and gloves. Many buyers prioritize affordability over quality, potentially compromising on protection. This sensitivity is influenced by India's diverse socio-economic landscape, where ride gear is sometimes viewed as optional rather than essential safety equipment. Manufacturers and retailers must balance affordability with maintaining quality and safety standards to cater to different consumer segments. Strategies such as offering a range of products at various price points and implementing effective marketing campaigns emphasizing the importance of reliable gear can address this challenge.

Counterfeit & Non-Certified Products

Counterfeit & Non-Certified Products present a significant challenge in the India ride gear market. Cheap imitation ride gear, such as helmets, jackets, and gloves, poses serious safety risks due to lower quality and inadequate protection in accidents. Roadside vendors often sell these products at lower prices. Consumers, driven by price sensitivity, may unknowingly purchase counterfeit items, compromising rider safety and undermining the credibility of authentic manufacturers and retailers. Addressing this challenge requires stricter enforcement of intellectual property rights and regulations to combat counterfeit production and sales. Consumer education and awareness campaigns are essential for helping riders identify genuine products and prioritize safety when selecting ride gear. Proactive measures are needed to protect consumers and uphold industry standards against counterfeit threats.

Limited Awareness of Non-Helmet Gear

While helmet adoption has increased, awareness of other essential riding gear, such as gloves, jackets, and knee guards, remains low. Many riders perceive these items as non-essential, limiting market penetration. To overcome this, manufacturers and safety organizations must invest in campaigns to highlight the importance of comprehensive protective gear.

Key Market Trends

Increase in Motorcycle Ownership

The growth of India's ride gear market is driven by several key factors shaping the motorcycle ownership landscape in the country. India is experiencing a notable increase in motorcycle ownership due to rising disposable incomes, enhanced road infrastructure, and a growing young population. The expanding middle class is increasingly choosing motorcycles for daily commuting and recreation, driving a surge in demand for riding gear. For instance, in 2022, two-wheelers sales in India reached 89,84,186, indicating a substantial market size for ride gear. Also, there is a parallel increase in awareness about safety and the necessity of protective gear. This trend highlights how the evolving dynamics of the motorcycle market are a crucial catalyst for the expansion of the ride gear industry, illustrating changing consumer preferences and an increasing emphasis on safety and protective measures while riding.

Rising Popularity of Adventure Riding

As adventure biking and touring gain traction in India, there's a notable surge in demand for specialized riding gear suited for off-road and long-distance ventures. This entails increased interest in adventure helmets, jackets with protective armour, and waterproof riding apparel. Manufacturers and aftermarket brands are strategically diversifying their product offerings to cater to this burgeoning market segment. By focusing on innovation and quality, these entities aim to capitalize on the growing enthusiasm among Indian riders for adventurous two-wheeled exploration. The rise of adventure riding also highlights the importance of durable, reliable gear designed specifically for challenging terrain and extended journeys. This trend reflects a need for companies to focus on the evolving preferences of motorcycle enthusiasts in the country.

Online Retail

The exponential growth of e-commerce has revolutionized the ride gear market in India, fundamentally altering how gear is purchased and sold. The convenience and accessibility of online shopping platforms have led to a growing number of consumers turning to the internet for their riding gear needs. A considerable surge in online sales of riding gear has been observed in recent years, with a significant proportion of riders favoring the ease of shopping from their own homes. This shift towards e-commerce has prompted manufacturers and retailers to make substantial investments in robust online platforms and direct-to-consumer channels. Through the utilization of these digital channels, companies can broaden their reach to a wider audience and provide tailored shopping experiences that cater to the preferences of individual customers.

Segmental Insights

Type Insights

The India Ride Gear market is diverse, offering a range of products designed to enhance riders' safety and convenience. Jackets are a vital component of this market, providing both protection and comfort. These jackets are made from materials such as leather, mesh, and textiles that enhance abrasion resistance and ensure breathability. They often feature CE-certified armor, reflective strips for visibility, and removable liners for adaptability across seasons. Riders use jackets not just for safety but also as a style statement, making them a blend of functionality and fashion.

Helmets are integral to rider safety, offering protection against head injuries. They come in various types, including full-face, modular, off-road, and open-face, to suit different riding needs. Modern helmets integrate advanced technologies such as Bluetooth connectivity, anti-fog visors, and lightweight yet sturdy materials, including polycarbonate and carbon fibre. With stringent safety regulations in place, helmets often adhere to certifications that ensure high standards of impact resistance and durability.

Gloves form another essential segment, providing riders with grip, comfort, and protection. They are made from materials such as leather and synthetic fabrics, with reinforced padding to protect hands from abrasions and shocks. Gloves often feature weather-specific designs, such as waterproof membranes or ventilation holes, to suit diverse riding conditions. Some gloves also incorporate touchscreen compatibility, allowing riders to use devices without removing their gear.

Knee guards are critical for riders looking for enhanced protection during their journeys. These guards are designed with materials such as high-impact plastics, foam padding, and ergonomic straps to provide comfort and a secure fit. They protect the knees during accidents and provide support for long rides, making them an important accessory for both casual and professional riders. Innovations in this segment focus on lightweight designs and enhanced durability to ensure ease of use without compromising safety.

Saddlebags are practical accessories that provide storage, especially for riders on long trips. They are constructed from materials such as water-resistant nylon and reinforced polyester to withstand harsh weather conditions. These bags afeaturemultiple compartments, adjustable straps, and quick-release mechanisms, ensuring eeasyaccess and secure attachment to motorcycles. Saddlebags are available in various sizes and styles, catering to touring enthusiasts and daily commuters alike, while combining utility with durability. Each segment of the market contributes to the comprehensive safety and comfort of Indian riders.

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Region Insights

In 2024, the North region maintained its dominance in the India Ride Gear market, driven by high two-wheeler adoption and a well-established motorcycling culture. Urbanization and rising disposable incomes in cities across this region have significantly increased demand for premium, technologically advanced riding gear. The region's strong focus on road safety, backed by stricter enforcement of helmet and traffic laws, led to a substantial increase in the adoption of helmets, jackets, gloves, and other protective gear. Increasing consumer awareness of the importance of safety while riding played a key role in this market growth.

Adventure and leisure riding gained momentum in the North, with riders investing in specialized gear for long-distance journeys and off-road riding. Jackets equipped with armour for enhanced safety, waterproof saddle bags for utility, and gloves with weather-specific functionality saw growing demand. This trend was fueled by the scenic routes and adventurous terrains in the region, making it a hotspot for biking enthusiasts. Localized climatic conditions, such as extreme winters and monsoons, influenced the development and adoption of climate-specific riding gear, including thermal liners and water-resistant products.

The expanding e-commerce network and the availability of retail outlets gave consumers access to a broad range of riding gear. Online platforms that offer detailed product comparisons and home delivery services appealed to tech-savvy riders seeking convenience. Retail stores in urban centers catered to customers who preferred physical trials before purchase, providing access to both mid-range and premium gear. The seamless integration of these channels ensured that a diverse consumer base could find gear suited to their requirements and preferences.

Biking communities and events in the North region actively promoted the use of quality riding gear, encouraging riders to prioritize safety without compromising style. The cultural significance of two-wheelers, both for commuting and recreational purposes, continued to drive demand for helmets, gloves, knee guards, and other essential gear. This consumer behaviour was further influenced by ongoing technological advancements in materials and design, such as lightweight helmets with improved ventilation and abrasion-resistant jackets that offer enhanced comfort.

The rising penetration of electric two-wheelers introduced a new demographic of riders seeking eco-friendly solutions paired with safety and utility. This shift added a layer of diversification to the market, fostering innovation and opening opportunities for manufacturers to meet evolving consumer demands. These factors collectively reinforced the North region's dominance in the ride gear market in 2024.

Recent Developments

• In November 2025, Royal Enfield unveiled new riding gear and collectibles at Motoverse 2025 in Goa, including a full‑face Comic Helmet and an upgraded Motowave X2 Bluetooth system.
• In July 2025, Steelbird said it was expanding capacity and investing in carbon‑fiber technology, including plans for a dedicated carbon‑fiber helmet manufacturing plant and an in‑house carbon/fiberglass weaving facility.
• In December 2024, Axor stated it would officially launch the “Brutale” helmet in India at India Bike Week 2024 and said its Retro Series leather collection would be available to Indian customers starting January 2025.
• In 2024, Reise Moto entered the protective riding gear market with its own collection of jackets and pants. The company has collaborated with the Italian manufacturer Spidi to create a selection of riding gear for its offerings. Reise emphasizes that their gear is tailored to meet the demands of India's typically hot and humid riding environment. The initial release includes Reise jackets, which are equipped with large mesh panels for enhanced airflow, constructed from Cordura or Tough Guard polyester for superior abrasion resistance, and feature CE Level 2 armor by Safe Tech.
• In 2024, Royal Enfield is not only aggressively expanding its motorcycle lineup but is also swiftly introducing new riding gear. Following the recent debut of the Crossroaders riding jacket, the company has now unveiled the Royal Enfield X Revit all-weather riding gear. This collection will feature jackets, trousers, and gloves designed for both men and women. The gear is equipped with advanced armor, detachable liners, and adjustable features to ensure a comfortable fit, making it suitable for various weather conditions and terrains.

Key Market Players

• Studds Accessories Ltd.
• Vega Auto Accessories Pvt. Ltd.
• Steelbird Hi-Tech India Ltd.
• Aerostar Helmets Pvt. Ltd.
• Eicher Motors Limited (Royal Enfield)
• Rynox Gear India Pvt. Ltd.
• Aaron Helmets Pvt. Ltd.
• ERGO Auto Ltd.
• Gliders Helmet (T. P. Industries)
• Solace Motorcycle Clothing Co.

Report Scope:

In this report, the India Ride Gear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         India Ride Gear Market, By Type:

o   Jackets

o   Helmets

o   Gloves

o   Knee Guards

o   Saddle Bags

·         India Ride Gear Market, By Distribution Channel:

o   Online

o   Offline

·         India Ride Gear Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Ride Gear Market.

Available Customizations:

The India Ride Gear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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