Report Description

Forecast Period

2024-2028

Market Size (2022)

USD 15.6 Billion

CAGR (2023-2028)

9.13%

Fastest Growing Segment

Passenger Car

Largest Market

United States

 

Market Overview

North America Semi & Fully Autonomous Vehicle Market has valued at USD 15.6 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 9.13%. The North American market for semi-autonomous and fully autonomous vehicles is poised for significant growth. Rapid advancements in technology, such as artificial intelligence and machine learning, combined with increasing consumer trust in autonomous technology, are major factors driving this growth. With the rise of electric vehicles and the push for sustainable transportation, the demand for autonomous vehicles is expected to soar in the coming years.

North America, known for its advanced infrastructure and high levels of technology adoption, is on the forefront of this revolution in the automotive industry. The region boasts a robust network of charging stations and smart cities that support the integration of autonomous vehicles. Additionally, the presence of major technology hubs and automotive manufacturers further accelerates the development and deployment of autonomous vehicles in the region.

Moreover, stringent governmental regulations aimed at improving road safety contribute to the growth of the autonomous vehicle market. Policies and standards are being developed to ensure the safe operation of autonomous vehicles on public roads. These regulations not only protect the public but also encourage companies to invest heavily in the research and development of autonomous vehicles, leading to continuous innovation and improvement in technology.

Despite the challenges posed by the need for comprehensive legal frameworks and cyber-security concerns, the future of the autonomous vehicle market in North America looks promising. As technology matures and public acceptance grows, autonomous vehicles have the potential to transform transportation, making it more efficient, sustainable, and safer for everyone on the road.              

Key Market Drivers

Technological Advancements

Technological innovation is at the forefront of driving the North American Semi & Fully Autonomous Vehicle Market. Companies in the region, including established automakers, startups, and technology giants, are heavily investing in research and development to advance autonomous technology. Key components such as sensors, artificial intelligence algorithms, and connectivity solutions are continuously evolving. These advancements are paving the way for vehicles to achieve higher levels of autonomy, enabling safer and more reliable autonomous driving experiences.

Safety Improvements

Safety is a paramount driver for the adoption of autonomous vehicles in North America. With a significant portion of road accidents attributed to human error, autonomous technology holds the promise of reducing accidents and saving lives. Autonomous vehicles are equipped with a range of sensors, cameras, Lidar, radar, and advanced software that provide real-time situational awareness. This enables them to make split-second decisions and respond to changing road conditions, thereby reducing the likelihood of accidents caused by factors like distracted driving or impaired judgment.

Consumer Demand for Enhanced Mobility Options

Changing consumer preferences and urbanization trends are driving the demand for enhanced mobility options. North American consumers are increasingly seeking vehicles equipped with advanced driver-assistance systems (ADAS) that offer improved safety and convenience. Additionally, the emergence of ride-sharing platforms and autonomous ride-hailing services is reshaping how people access transportation. These services provide consumers with flexible, cost-effective, and convenient mobility solutions, further fueling the adoption of autonomous vehicles.

Regulatory Initiatives and Frameworks

Governments and regulatory bodies in North America are actively engaged in shaping the future of autonomous mobility. They are working on establishing comprehensive regulatory frameworks that address safety, liability, data protection, cybersecurity, and ethical considerations. Federal agencies in the United States, such as the National Highway Traffic Safety Administration (NHTSA), are collaborating with industry stakeholders to create a consistent and supportive regulatory environment. States and provinces are also developing their own guidelines and initiatives to facilitate testing and deployment of autonomous vehicles.

Economic Benefits

The economic advantages of autonomous technology are driving its adoption in North America. Autonomous vehicles have the potential to optimize transportation logistics, reduce fuel consumption, and increase overall efficiency in sectors like freight and goods delivery. Additionally, the growth of autonomous mobility services can create new economic opportunities and jobs in areas such as vehicle maintenance, data analysis, and customer support. These economic benefits are motivating businesses and governments to invest in autonomous technology.

Environmental Consciousness

Environmental sustainability is another driver of the North America Semi & Fully Autonomous Vehicle Market. The region has a growing commitment to reducing greenhouse gas emissions and addressing climate change. Autonomous electric vehicles (EVs) are seen as a promising solution to reduce emissions and improve air quality. By combining autonomous technology with electric propulsion, these vehicles can optimize energy consumption and reduce the carbon footprint of transportation. As a result, the adoption of autonomous EVs aligns with North America's goals of achieving a more sustainable and environmentally friendly transportation system.  


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Key Market Challenges

Technological Complexity and Reliability

Developing and deploying the advanced technology required for semi and fully autonomous vehicles is a complex challenge. These vehicles rely on an array of sensors, cameras, radar, Lidar, and high-definition maps to perceive their surroundings and make real-time decisions. Ensuring the reliability and safety of these systems, especially in diverse weather conditions, is a top priority. Achieving redundancy and fail-safe mechanisms to prevent accidents or malfunctions is an ongoing challenge. Moreover, ensuring the compatibility of autonomous systems with evolving road infrastructure and communication technologies is crucial.

Regulatory Frameworks and Harmonization

The North American market comprises multiple countries and states, each with its own set of regulations and standards for autonomous vehicles. Achieving regulatory harmonization and alignment across borders is a complex challenge. While the United States has made efforts to create federal guidelines for autonomous vehicles, differences in state-level regulations and interpretations persist. Coordinating and harmonizing these regulations, particularly in areas related to safety, liability, and certification, is essential for enabling the seamless deployment of autonomous vehicles across North America.

Safety Concerns and Liability

Safety concerns surrounding autonomous vehicles are multifaceted. While these vehicles have the potential to reduce accidents caused by human error, they also introduce new safety challenges. Determining liability in the event of accidents or malfunctions involving autonomous vehicles is complex and requires legal frameworks that assign responsibility appropriately. Establishing a clear path for insurance, accident investigation, and resolution of liability disputes is essential to build public and regulatory trust in autonomous technology. Ensuring the safety of passengers, pedestrians, and other road users is paramount.

Infrastructure Readiness

Autonomous vehicles depend on robust infrastructure, including high-definition maps, vehicle-to-infrastructure (V2I) communication networks, and intelligent transportation systems (ITS). Ensuring that North American roads and cities are equipped with the necessary infrastructure to support autonomous vehicles is a significant challenge. This includes the development of accurate and up-to-date mapping databases, deployment of V2I communication technology, and the creation of dedicated autonomous vehicle lanes and zones. Addressing infrastructure disparities between urban and rural areas is essential for ensuring the equitable deployment of autonomous technology.

Public Acceptance and Trust

Gaining public acceptance and trust in autonomous vehicles remains an ongoing challenge in North America. Many individuals have reservations about relinquishing control to self-driving vehicles and may be concerned about the safety and reliability of the technology. Addressing these concerns requires extensive public education and awareness campaigns, as well as transparency in the development and testing of autonomous systems. Demonstrating the safety and benefits of autonomous vehicles through rigorous testing, validation, and real-world deployments is crucial for building trust among consumers and stakeholders.

Economic and Societal Implications

The widespread adoption of autonomous vehicles has economic and societal implications that need to be carefully considered. The potential for job displacement in industries such as transportation and logistics is a concern. Additionally, the affordability of autonomous technology and the accessibility of autonomous vehicles to all segments of society need to be addressed. Ensuring that autonomous technology contributes to societal benefits, such as reduced traffic congestion, improved mobility for the elderly and disabled, and enhanced road safety, is an ongoing challenge.   

Key Market Trends

Advancements in Artificial Intelligence and Machine Learning

Technological advancements in artificial intelligence (AI) and machine learning are at the forefront of the North American autonomous vehicle market. These technologies are essential for enabling vehicles to perceive their surroundings, make real-time decisions, and navigate complex environments. Machine learning algorithms allow autonomous vehicles to improve their performance over time by learning from data and adapting to changing conditions. North American companies and research institutions are leading the way in developing cutting-edge AI solutions that enhance the capabilities and safety of autonomous vehicles.

Growth of Ride-Sharing and Mobility as a Service (MaaS)

The growth of ride-sharing platforms and the concept of Mobility as a Service (MaaS) are reshaping how people access transportation in North America. Autonomous vehicles are poised to play a pivotal role in these evolving mobility ecosystems. Major ride-sharing companies are investing heavily in autonomous technology to reduce operational costs and offer more affordable rides. The integration of autonomous vehicles into MaaS platforms is expected to provide consumers with convenient, on-demand transportation options and contribute to reduced traffic congestion in urban areas.

Electric and Autonomous Vehicle Synergy

The synergy between electric vehicles (EVs) and autonomous technology is a noteworthy trend in the North American market. Many autonomous vehicle prototypes and test fleets are electric or hybrid, as electric propulsion offers environmental benefits, lower operating costs, and simplified vehicle architectures that align well with autonomous systems. The integration of autonomous technology into EVs is seen as a path toward sustainable and efficient transportation solutions. This trend is driving investments in electric and autonomous vehicle development in the region.

Public-Private Collaborations and Research Initiatives

Collaborations between public and private sectors are becoming increasingly common in North America. Governments, research institutions, and industry stakeholders are partnering to accelerate the development and deployment of autonomous technology. Research initiatives, testbeds, and pilot projects are being conducted to explore the potential benefits of autonomous vehicles in various applications, including public transportation, goods delivery, and last-mile logistics. These collaborations aim to address technical, regulatory, and societal challenges associated with autonomous mobility.

Regulatory Framework Development

Regulatory bodies in North America are actively working to create comprehensive frameworks for autonomous vehicles. While the regulatory landscape remains complex, efforts are being made to establish clear guidelines related to safety, data privacy, cybersecurity, and liability. Federal agencies such as the National Highway Traffic Safety Administration (NHTSA) are working alongside state-level authorities to develop a cohesive regulatory approach. Regulatory sandbox programs and pilot projects are being initiated to facilitate the testing and deployment of autonomous vehicles while ensuring safety and compliance.

Consumer Education and User Experience

As autonomous vehicles become more prevalent, there is a growing emphasis on consumer education and enhancing the user experience. Companies are investing in user-friendly interfaces, human-machine interaction systems, and educational campaigns to inform consumers about the capabilities and limitations of autonomous technology. Real-world deployments and pilot programs are allowing consumers to experience autonomous rides firsthand, helping to build trust and acceptance. Ensuring that autonomous vehicles provide a comfortable and seamless user experience is essential for their widespread adoption.  

Segmental Insights

Automation Level Insights

The North American market for semi and fully autonomous vehicles is experiencing remarkable growth. This growth is primarily driven by significant technological advancements and the increasing acceptance of consumers towards autonomous driving.

Semi-autonomous vehicles, equipped with advanced features such as adaptive cruise control, lane keep assist, and self-parking capabilities, have gained substantial market share. These features not only enhance the driving experience but also contribute to improved road safety and increased convenience for drivers.

On the other hand, the fully autonomous vehicle sector is also showing promising potential. Although widespread adoption is still a few years away due to regulatory, safety, and technological challenges, the industry is rapidly advancing in terms of developing autonomous driving systems that can handle various driving scenarios.

According to recent studies, the demand for autonomous vehicles is projected to surge in the coming years. This is fueled by the promise of improved road safety, reduced traffic congestion, increased fuel efficiency, and enhanced mobility services. The potential benefits of autonomous driving are attracting attention from both consumers and industry players, leading to a growing interest and investment in this sector.

As the autonomous vehicle technology continues to evolve and mature, it is expected to revolutionize the transportation industry and transform the way people commute. With continuous advancements in AI, sensor technology, and connectivity, autonomous vehicles have the potential to create a safer, more efficient, and sustainable future of transportation.

Vehicle Type Insights

North America is a pivotal region in the advancement of semi and fully autonomous vehicles. Investment in artificial intelligence, machine learning, and sensor technology is accelerating, driven by tech giants and automotive industry stalwarts. The United States, in particular, has seen a surge in testing and deployment of autonomous vehicles, underpinned by regulatory support and substantial venture capital. Semi-autonomous vehicles currently hold a significant market share, given their tested reliability and acceptance among consumers. However, fully autonomous vehicles are expected to experience exponential growth, propelled by advancements in technology and increasing public trust in these pioneering systems.  


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Regional Insights

In North America, the Semi & Fully Autonomous Vehicle market is witnessing remarkable expansion. This growth can be attributed to the substantial investments in research and development, as well as the presence of leading autonomous vehicle manufacturers in the region. These manufacturers are continuously pushing the boundaries of technology to bring cutting-edge autonomous driving solutions to the market.

Furthermore, the supportive regulatory framework in North America has played a crucial role in fostering the growth of the autonomous vehicle market. The region has established clear guidelines and standards to ensure the safe and responsible deployment of autonomous vehicles on public roads. This has instilled confidence in both consumers and industry stakeholders, driving the adoption of autonomous vehicles.

Technological advancements have also played a pivotal role in propelling the market growth. Innovations in areas such as artificial intelligence, sensor technology, and connectivity have enabled the development of sophisticated autonomous driving systems. These systems can navigate complex environments, make real-time decisions, and ensure the safety of passengers and pedestrians.

Moreover, the increasing concerns over road safety have further fueled the demand for autonomous vehicles in North America. With their advanced sensing capabilities and ability to react faster than human drivers, autonomous vehicles have the potential to significantly reduce accidents and fatalities on the roads.

In addition to safety, the growing demand for premium vehicles has also contributed to the growth of the regional market. Consumers are increasingly seeking the luxury and convenience offered by autonomous vehicles, which provide a seamless and comfortable driving experience.       

Recent Developments

  • In January 2021, Baidu Apollo announced that the California Department of Motor Vehicles (DMV) had issued a permit to Baidu. The permit will authorize the company to test driverless vehicles on public roads in the state.
  • In September 2021, General Motors Co’s Venture capital arm announced an investment in a startup Oculii based in the US. Which develops software for radar sensors for Autonomous/self-driving cars.

Key Market Players

  • Uber Technologies Inc.
  • Daimler AG
  • Waymo LLC (Google Inc.)
  • Toyota Motor Corp.
  • Nissan Motor Co. Ltd
  • Volvo Car Group
  • General Motors Company
  • Volkswagen AG
  • Tesla Inc.
  • BMW AG

By Automation Level

By Vehicle Type

By Component

By Country

  • L0
  • L1
  • L2
  • L3
  • L4
  • L5
  • Passenger Car
  • Commercial Vehicle
  • Embedded System
  • Camera
  • others
  • Canada
  • United States
  • Mexico

 

Report Scope:

In this report, the North America Semi & Fully Autonomous Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Semi & Fully Autonomous Vehicle Market, By Automation Level:   

o   L0

o   L1

o   L2

o   L3

o   L4

o   L5

  • Semi & Fully Autonomous Vehicle Market, By Vehicle Type: 

o   Passenger Car

o   Commercial Vehicle

  • Semi & Fully Autonomous Vehicle Market, By Component:  

o   Embedded System

o   Camera

o   others

  • Semi & Fully Autonomous Vehicle Market, By Country:  

o   Canada

o   United States

o   Mexico 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the North America Semi & Fully Autonomous Vehicle Market.

Available Customizations:

North America Semi & Fully Autonomous Vehicle Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

North America Semi & Fully Autonomous Vehicle Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]


Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on North America Semi & Fully Autonomous Vehicle Market

5.    Voice of Customer Analysis

5.1.  Brand Awareness

5.2.  Brand Satisfaction

5.3.  Factors Affecting Purchase Decision

6.    North America Semi & Fully Autonomous Vehicle Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Volume & Value

6.2.  Market Share & Forecast

6.2.1.    By Automation Level Market Share Analysis (L0, L1, L2, L3, L4, L5)

6.2.2.    By Component Market Share Analysis (Embedded System, Camera, others)

6.2.3.    By Vehicle Type Market Share Analysis (Passenger Car, Commercial Vehicle)

6.2.4.    By Country Market Share Analysis   

6.2.4.1.        Canada Market Share Analysis

6.2.4.2.        United States Market Share Analysis

6.2.4.3.        Mexico Market Share Analysis

6.2.5.    By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)

6.3.  North America Semi & Fully Autonomous Vehicle Market Mapping & Opportunity Assessment

6.3.1.    By Automation Level Market Mapping & Opportunity Assessment

6.3.2.    By Component Market Mapping & Opportunity Assessment

6.3.3.    By Vehicle Type Market Mapping & Opportunity Assessment

6.3.4.    By Country Market Mapping & Opportunity Assessment

6.3.5.    Canada Semi & Fully Autonomous Vehicle Market Outlook

6.3.5.1.        Market Size & Forecast

6.3.5.1.1.           By Volume & Value

6.3.5.2.        Market Share & Forecast

6.3.5.2.1.           By Automation Level Market Share Analysis

6.3.5.2.2.           By Component Market Share Analysis

6.3.5.2.3.           By Vehicle Type Market Share Analysis

6.3.6.    United States Semi & Fully Autonomous Vehicle Market Outlook

6.3.6.1.        Market Size & Forecast

6.3.6.1.1.           By Volume & Value

6.3.6.2.        Market Share & Forecast

6.3.6.2.1.           By Automation Level Market Share Analysis

6.3.6.2.2.           By Component Market Share Analysis

6.3.6.2.3.           By Vehicle Type Market Share Analysis

6.3.7.    Mexico Semi & Fully Autonomous Vehicle Market Outlook

6.3.7.1.        Market Size & Forecast

6.3.7.1.1.           By Volume & Value

6.3.7.2.        Market Share & Forecast

6.3.7.2.1.           By Automation Level Market Share Analysis

6.3.7.2.2.           By Component Market Share Analysis

6.3.7.2.3.           By Vehicle Type Market Share Analysis

6.3.7.2.4.           By Vehicle Type Market Share Analysis

7.    SWOT Analysis

7.1.  Strength

7.2.  Weakness

7.3.  Opportunities

7.4.  Threats

8.    Market Dynamics

8.1.  Market Drivers

8.2.  Market Challenges

9.    Market Trends and Developments

10. Competitive Landscape

10.1.           Company Profiles (Up to 10 Major Companies)

10.1.1. Uber Technologies Inc.

10.1.1.1.     Company Details

10.1.1.2.     Key Product Offered

10.1.1.3.     Recent Developments

10.1.1.4.     Key Management Personnel

10.1.2. Daimler AG 

10.1.2.1.     Company Details

10.1.2.2.     Key Product Offered

10.1.2.3.     Recent Developments

10.1.2.4.     Key Management Personnel

10.1.3. Waymo LLC (Google Inc.)   

10.1.3.1.     Company Details

10.1.3.2.     Key Product Offered

10.1.3.3.     Recent Developments

10.1.3.4.     Key Management Personnel

10.1.4. Toyota Motor Corp.

10.1.4.1.     Company Details

10.1.4.2.     Key Product Offered

10.1.4.3.     Recent Developments

10.1.4.4.     Key Management Personnel

10.1.5. Nissan Motor Co. Ltd  

10.1.5.1.     Company Details

10.1.5.2.     Key Product Offered

10.1.5.3.     Recent Developments

10.1.5.4.     Key Management Personnel

10.1.6. Volvo Car Group    

10.1.6.1.     Company Details

10.1.6.2.     Key Product Offered

10.1.6.3.     Recent Developments

10.1.6.4.     Key Management Personnel

10.1.7. General Motors Company     

10.1.7.1.     Company Details

10.1.7.2.     Key Product Offered

10.1.7.3.     Recent Developments

10.1.7.4.     Key Management Personnel

10.1.8. Volkswagen AG       

10.1.8.1.     Company Details

10.1.8.2.     Key Product Offered

10.1.8.3.     Recent Developments

10.1.8.4.     Key Management Personnel

10.1.9. Tesla Inc.       

10.1.9.1.     Company Details

10.1.9.2.     Key Product Offered

10.1.9.3.     Recent Developments

10.1.9.4.     Key Management Personnel

10.1.10.              BMW AG        

10.1.10.1.  Company Details

10.1.10.2.  Key Product Offered

10.1.10.3.  Recent Developments

10.1.10.4.  Key Management Personnel 

11. Strategic Recommendations

11.1.           Key Focus Areas

11.1.1. Target Countries

11.1.2. Target By Automation Level

11.1.3. Target By Vehicle Type

12. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The market size of the North America Semi & Fully Autonomous Vehicle Market was estimated to be USD 15.6 Billion in 2022.

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In 2022, the dominant segment by vehicle type in the North America Semi & Fully Autonomous Vehicle Market was passenger vehicles. The surge in demand can be attributed to the increased focus on safety features, coupled with growing consumer awareness and acceptance of autonomous technology in passenger cars.

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The United States is the dominant country in the North American semi and fully autonomous vehicle market. With major automobile manufacturers and technology companies investing heavily in autonomous vehicle technology, the U.S. leads the charge in both innovation and market share.

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The major drivers for the North America Semi & Fully Autonomous Vehicle Market include technological advancements, safety improvements, consumer demand for enhanced mobility options, and a competitive landscape with active involvement from automotive and tech giants. These factors are propelling the growth of autonomous vehicles in the North American market.

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Srishti Verma

Business Consultant
Press Release

Semi & Fully Autonomous Vehicle Market to Grow with a CAGR of 9.13% in North America through to 2028

Nov, 2023

The major drivers for the North America Semi & Fully Autonomous Vehicle Market include technological advancements, safety improvements, consumer demand for enhanced mobility options, and a competitiv