Turkey Acoustic Vehicle Alerting System (AVAS) Market – Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle (Two-Wheeler, Passenger Car, Commercial Vehicle), By Propulsion (BEV, PHEV, FCEV), By Demand Category (OEM, Aftermarket), By Mounting (Integrated, Separated), By Region, By Competition, 2020-2030F

Market Overview

The Turkey Acoustic Vehicle Alerting System (AVAS) Market was valued at USD 5.04 million in 2024 and is expected to reach USD 23.70 million by 2030 with a CAGR of 29.45% during the forecast period.

Growing adoption of electric mobility and supporting legislative norms are stimulating demand for acoustic vehicle alerting systems in Turkey. As per the European Environment Agency, Turkey registered over 68,000 electric vehicles in 2024, a 94% rise year-on-year. This expansion mandates sound-emitting systems in EVs to ensure pedestrian safety, especially in urban zones. Turkey’s Ministry of Industry and Technology has outlined EV-related safety protocols aligned with UNECE R138 regulation, pushing manufacturers to integrate AVAS in all new battery electric and hybrid vehicles.

The acoustic technology landscape is evolving, integrating sensor-based AI and customizable sound signatures tailored for brand identity. According to the International Energy Agency (IEA), Turkey’s electricity generation from renewables reached 44% in 2024, enabling cleaner EV charging and reinforcing sustainable mobility goals. With rising smart city investments and vehicle-to-infrastructure communication development, the role of AVAS is widening. Opportunities lie in standardizing cross-brand systems and enhancing detection by visually impaired pedestrians.

Consumer reluctance toward artificial vehicle noise and cost implications of AVAS integration in low-margin segments challenge the market. Per a report by TÜBİTAK, noise pollution regulations are also shaping sound level constraints, making uniform AVAS tuning complex. Engineering adaptation for extreme climates, interoperability with EV architectures, and consumer perception management present further hurdles to address. Despite this, long-term demand is supported by EV incentives, R&D in acoustic engineering, and legal safety frameworks mandating AVAS deployment.

Market Drivers

Government Safety Mandates

Regulatory policies mandating acoustic warning systems in electric and hybrid vehicles are pushing OEMs toward AVAS integration. Turkey aligns with UNECE Regulation No. 138, which requires EVs to emit minimum sound levels up to 20 km/h. This regulation directly drives demand for compliant acoustic systems, especially in urban environments with high pedestrian movement. As vehicle electrification scales, AVAS becomes a legal prerequisite rather than an optional feature, thereby accelerating adoption in both public and private vehicle fleets.

Surge in Electric Vehicle Adoption

Turkey’s EV market is rapidly expanding, supported by incentives such as purchase subsidies and tax exemptions. According to the Turkish Statistical Institute (TÜİK), the number of electric cars on Turkish roads grew from 30,000 in 2022 to over 68,000 in 2024. As EVs operate almost silently, AVAS ensures audible presence to reduce pedestrian accidents, making it a standard feature in new model launches. This surge in EV volumes directly contributes to AVAS installations across all vehicle classes.

Technological Advancements in Acoustic Systems

Innovations in digital sound synthesis and directional audio systems are transforming AVAS design. Next-gen systems allow custom soundscapes, real-time volume modulation, and AI-based ambient noise compensation. These advancements improve safety without contributing to noise pollution. With Turkish engineering institutes focusing on automotive acoustics, locally designed AVAS modules with advanced functionality are becoming viable, aiding market scalability and local production capabilities.

Integration with ADAS and Smart Vehicle Systems

AVAS is no longer isolated; it increasingly integrates with Advanced Driver Assistance Systems (ADAS), pedestrian detection, and V2X technologies. As per IEEE standards, the acoustic signals are tuned to match contextual driving conditions. This interoperability enhances safety outcomes and supports the country’s smart transportation goals. Growing demand for semi-autonomous features makes AVAS a crucial communication layer between vehicle and environment.

Rising Urbanization and Pedestrian Density

Turkey’s urban population reached over 77% in 2024, according to the World Bank. With denser cities and higher pedestrian footfall, the risk of low-speed EV-pedestrian incidents rises significantly. AVAS mitigates this risk, especially near schools, shopping zones, and public transit points. Urban planning efforts increasingly recognize the need for acoustic signaling to maintain traffic and pedestrian harmony in electrified mobility environments.

Download Free Sample Report

Key Market Challenges

Consumer Resistance to Artificial Noise

One of the core challenges is public resistance toward synthetic engine sounds. Many EV buyers prefer the quiet nature of electric mobility, and forced sound emission is seen as counterintuitive. Balancing safety and consumer satisfaction becomes a key engineering hurdle, requiring creative sound design that is both effective and acceptable.

In addition, AVAS modules add cost to EV manufacturing, particularly when equipped with adaptive or programmable sound capabilities. This can be significant for budget EVs targeting price-sensitive markets. For local assemblers and small-scale manufacturers, AVAS compliance increases upfront and operational costs, thereby affecting overall market penetration in low-cost segments.

Standardization and Regulatory Complexity

While UNECE R138 provides a framework, local adaptations and cross-border compliance in sound frequency, decibel limits, and system behavior lead to complexities. Aligning AVAS with both international and Turkish standards without creating interoperability conflicts remains a difficult task for developers and regulatory bodies.

Turkey’s diverse terrain and climate from coastal to mountainous—pose challenges for AVAS design. Acoustic warnings must perform effectively under rain, snow, wind, and varying urban acoustics. Ensuring consistency in AVAS performance across these environments demands rigorous field testing and adaptive signal processing technologies.

Furthermore, local AVAS development is still in nascent stages. Turkey lacks a standardized AVAS testing facility to simulate real-world pedestrian-vehicle interaction in controlled urban environments. The absence of a testbed delays deployment of optimized solutions and slows the transition from prototype to production-grade systems.

Key Market Trends

Customizable Sound Profiles

OEMs and EV brands are developing signature sound identities to reflect brand aesthetics and enhance user experience. With directional speakers and programmable logic, vehicles can emit different sounds depending on speed, location, or driving mode. This trend not only aids safety but also creates a branding opportunity.

Integration with Vehicle-to-Everything (V2X)

AVAS is increasingly integrated into V2X systems, enabling the sound to vary based on real-time traffic data, pedestrian movement, and ambient noise. Such intelligent systems are being explored for smarter urban mobility management and are being prototyped in tech-forward Turkish cities under smart mobility projects.

Also, AVAS is benefiting from AI algorithms that adjust audio output based on real-time environmental scanning. Sensor fusion with cameras and ultrasonic sensors is creating AVAS modules that only emit sound when human presence is detected nearby. This approach is gaining traction among Turkish R&D institutes for reducing unnecessary noise.

Expansion into Two-Wheeler Electrification

As electric two-wheelers grow in urban Turkey, safety becomes a concern in crowded cityscapes. AVAS applications are expanding beyond passenger cars into scooters, mopeds, and delivery bikes. These compact systems are being integrated with mobile apps for monitoring and customization.

Organizations representing the visually impaired are advocating for broader AVAS implementation in EVs to ensure safer walking environments. This pressure is influencing public policy and industry practices alike, resulting in greater compliance and faster rollout across private and commercial vehicle fleets.

Segmental Insights

Propulsion Insights

Acoustic Vehicle Alerting System (AVAS) adoption in Turkey varies by propulsion type, with Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Fuel Cell Electric Vehicles (FCEVs) each presenting unique technical and regulatory requirements. In BEVs, the absence of an internal combustion engine makes AVAS implementation essential for safety, especially at low speeds and during deceleration. These vehicles are most dependent on AVAS integration, particularly in urban deployments such as taxis, ride-sharing, and personal transport.

PHEVs, while capable of operating in silent electric mode, often switch between combustion and electric power. This dual behavior necessitates dynamic AVAS systems that activate only during electric propulsion. The complexity of seamless transitions between power sources requires intelligent control algorithms that detect electric drive states and trigger the acoustic system accordingly. Turkish engineering firms are exploring adaptable solutions that respond to shifting propulsion modes while maintaining compliance with pedestrian safety norms.

FCEVs, though still in early stages of commercialization in Turkey, are gaining attention as a sustainable alternative, particularly for commercial fleets. As they produce near-zero noise during operation, similar to BEVs, AVAS systems are vital for ensuring road safety. Hydrogen infrastructure limitations currently slow mass adoption, but prototype vehicles tested under public and academic projects are already being equipped with AVAS modules. This growing propulsion diversity calls for flexible acoustic solutions capable of addressing each type's unique driving patterns, operational silence, and legislative obligations while ensuring that all propulsion classes meet sound emission benchmarks in public mobility scenarios.

Download Free Sample Report

Regional Insights

In 2024, Marmara emerged as the dominant region in Turkey’s Acoustic Vehicle Alerting System (AVAS) market, driven by its high concentration of electric vehicle adoption, industrial output, and dense urban population. The region, which includes Istanbul, Bursa, and Kocaeli, accounts for a significant share of Turkey’s automotive manufacturing and assembly capacity. With major highways, port infrastructure, and urban transport networks, Marmara has become the central hub for electrification, where AVAS is increasingly deployed as a regulatory and safety feature.

Marmara’s urban density amplifies the need for AVAS-equipped vehicles to reduce the risk of pedestrian accidents caused by silent EVs operating in crowded zones. The region’s municipalities have been integrating AVAS-equipped electric public transport, including e-buses and pilot autonomous shuttles, particularly in Istanbul’s metropolitan areas. This urban transport transformation fuels consistent demand for AVAS systems that comply with sound emission rules and deliver adaptive noise levels based on traffic and pedestrian proximity.

Recent Developments

• In June 2025, Continental Engineering Services announced the expansion of its AVAS solutions tailored for electric mobility platforms. The company emphasized system compatibility with UNECE regulations and focused on modular acoustic units for OEM integration. Their latest AVAS offering features customizable sound design and adaptive noise output based on vehicle speed. This solution aims to support EV manufacturers in Turkey meeting mandatory safety requirements by 2026.
• In 2022, Turkish EV manufacturer Togg signed a strategic agreement with Ava Labs to develop a blockchain-based smart mobility platform. The collaboration focuses on integrating digital asset solutions with EV ecosystems, offering secure data communication for connected services. While not directly AVAS-related, this digital infrastructure supports the broader smart vehicle network, where AVAS can function as part of the V2X safety layer. The deal enhances Turkey’s push toward intelligent transportation systems.
• In July 2024, Brose unveiled its latest acoustic warning system developed specifically for electrified vehicles. The technology includes directional speakers and AI-based environmental adaptation, improving pedestrian alertness in low-speed EV operation. Though primarily a global launch, the system is aligned with UNECE AVAS standards and is being positioned for integration in Turkish EV projects. It marks a step forward in making AVAS more intelligent and situation-aware.
• In March 2025, Hyundai confirmed plans to initiate electric vehicle production at its Turkey plant starting in 2026. The facility will manufacture new-generation EVs designed for both domestic and European markets. These vehicles will be equipped with AVAS in line with regulatory safety norms. The announcement is expected to boost local demand for AVAS components and accelerate supplier development in Turkey’s growing EV manufacturing ecosystem.
• In June 2025, Turkey’s electric automaker, Togg announced it would launch its second model, the T10F, by the end of summer. The vehicle will feature enhanced digital features and safety systems, including AVAS integration compliant with Turkish and EU regulations. As the company scales up production, it reinforces AVAS as a standard offering in next-generation electric models, contributing to the normalization of acoustic safety systems in passenger mobility.

Key Market Players

• Continental AG
• Delphi Technologies PLC
• DENSO CORPORATION
• Harman International Industries
• HELLA Group
• Kufatec GmbH & Co. Kg
• Mando Corporation
• Robert Bosch GmbH
• Samsung Electronics Co. Ltd.
• Texas Instruments

Report Scope:

In this report, the Turkey Acoustic Vehicle Alerting System (AVAS) Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Turkey Acoustic Vehicle Alerting System (AVAS) Market, By Vehicle:

o    Two-Wheeler

o    Passenger Car

o    Commercial Vehicle

·         Turkey Acoustic Vehicle Alerting System (AVAS) Market, By Propulsion:

o    BEV

o    PHEV

o    FCEV

·          Turkey Acoustic Vehicle Alerting System (AVAS) Market, By Demand Category:

o    OEM

o    Aftermarket

·         Turkey Acoustic Vehicle Alerting System (AVAS) Market, By Mounting:

o    Integrated

o    Separated

·         Turkey Acoustic Vehicle Alerting System (AVAS) Market, By Region:

o    Marmara

o    Central Anatolia

o    Aegean

o    Mediterranean

o    Black Sea

o    South-Eastern Anatolia

o    Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Turkey Acoustic Vehicle Alerting System (AVAS) Market.

Available Customizations:

Turkey Acoustic Vehicle Alerting System (AVAS) Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Turkey Acoustic Vehicle Alerting System (AVAS) Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]