Turkey Acoustic Vehicle Alerting System (AVAS) Market is expected to grow at a CAGR of 29.45% through 2030.
Growing investments in smart mobility infrastructure, increasing
adoption of electric vehicles, and government regulations are the factors
driving the market in the forecast period 2026–2030.
According to TechSci Research report, “Turkey Acoustic Vehicle
Alerting System (AVAS) Market – Industry Size, Share, Trends, Opportunity, and
Forecast, 2020-2030F”, The Turkey Acoustic Vehicle Alerting System
(AVAS) Market was valued at USD 5.04 million in 2024 and is expected to reach
USD 23.70 million by 2030 with a CAGR of 29.45% during the forecast period.
The growing presence of electric vehicles (EVs) in Turkey, supported by
evolving transportation policies, is creating strong demand for Acoustic
Vehicle Alerting Systems (AVAS). These systems are essential for maintaining
pedestrian safety in urban spaces, where silent EVs pose risks during low-speed
operations. In 2024, over 68,000 EVs were on Turkish roads, according to
official statistics. Regulatory requirements such as UNECE R138 have made it
mandatory for new electric and hybrid vehicles to include AVAS, encouraging
manufacturers to embed these systems as standard features in upcoming models.
Technological innovation is also reshaping AVAS solutions. Modern
systems now feature programmable sounds, direction-sensitive speakers, and
automatic volume adjustment based on surrounding noise levels. With nearly 44%
of Turkey’s electricity coming from renewable sources in 2024, the shift toward
clean transportation is accelerating, creating space for advanced safety
systems. As cities implement smart mobility frameworks, AVAS is emerging as a
key component in intelligent transport solutions. Opportunities exist in
refining sound designs for different use cases and integrating AVAS with
broader vehicle communication systems.
Despite the positive outlook, challenges persist. Public skepticism
toward artificial vehicle noise and the added manufacturing cost of AVAS
systems can slow adoption, especially in entry-level EV segments. Moreover,
creating acoustic alerts that are effective across varied terrains and weather
conditions remains a technical challenge. Sound calibration must be tailored to
different vehicle types, local noise regulations, and pedestrian environments.
Standardized testing environments and engineering resources are still
developing, which could delay AVAS optimization across the board. Nonetheless,
growing EV sales, government-backed safety initiatives, and evolving mobility
trends suggest strong long-term growth potential for Turkey’s AVAS market.
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Acoustic Vehicle Alerting System (AVAS) Market Is Segmented By Vehicle,
Propulsion, Demand Category, Mounting, and Region.
The adoption of
Acoustic Vehicle Alerting Systems (AVAS) in Turkey is spreading across diverse
vehicle categories including two-wheelers, passenger cars, and commercial
vehicles, each with distinct safety and regulatory considerations.
Two-wheelers, particularly electric scooters and motorcycles used in dense city
zones, require compact AVAS modules to ensure pedestrian safety in low-speed
and congested areas. Their silent operation poses a considerable risk to
pedestrians and cyclists, making acoustic signaling essential for shared urban
roads.
Passenger cars remain a
primary application area, with AVAS integration aligning with rising electric
car ownership and government-specified safety regulations. These systems are
designed to emit sound during ignition, low-speed travel, and reverse motion,
alerting nearby pedestrians and cyclists. Embedded AVAS features are being
incorporated into private vehicles and ride-sharing fleets to meet urban safety
norms and avoid penalties.
Commercial vehicles
including electric vans, delivery fleets, and urban buses benefit from AVAS to
enhance operational safety in crowded environments. These vehicles often
operate in residential or pedestrian-heavy zones, where silent movement can
create hazards. In this segment, AVAS not only fulfills legal requirements but
also aids in brand perception, showcasing commitment to safety and
sustainability. Fleet operators are exploring scalable AVAS solutions tailored
for varied load capacities and driving conditions.
Eastern Anatolia
emerged as the fastest growing region in Turkey’s AVAS market in 2024,
supported by expanding electric mobility adoption and targeted government
investments in sustainable transport infrastructure. The region, historically
less industrialized, has witnessed a growing push toward green mobility
initiatives, particularly in public sector transportation and local fleet
modernization programs. As electric vehicles begin to replace older
combustion-based vehicles in cities such as Erzurum and Van, the demand for
AVAS integration is accelerating to meet safety compliance standards.
The hilly terrain and
frequent low-visibility conditions in Eastern Anatolia increase the need for
vehicles to emit consistent, audible warnings for pedestrian safety. Local
authorities have initiated pilot projects involving electric buses and utility
vehicles fitted with AVAS to improve safety in school zones, transit corridors,
and marketplaces. These projects have been supported by regional development
funds and research collaborations with technical universities.
Major Market Players
Operating in Turkey Acoustic Vehicle Alerting System (AVAS) Market Are:
- Continental AG
- Delphi Technologies PLC
- DENSO CORPORATION
- Harman International Industries
- HELLA Group
- Kufatec GmbH & Co. Kg
- Mando Corporation
- Robert Bosch GmbH
- Samsung Electronics Co. Ltd.
- Texas Instruments
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“The Turkey AVAS market is growing rapidly due to
rising electric vehicle adoption, regulatory mandates requiring acoustic
warnings, and increased urban pedestrian traffic. In 2024, over 68,000 EVs were
registered, all needing compliant AVAS systems. Technological advancements like
customizable sounds and AI-based adaptation enhance safety and integration with
smart mobility infrastructure. Challenges include public resistance to
artificial noise, cost concerns in low-margin EVs, and the need for system adaptability
across diverse terrains. Despite this, supportive government policies,
expanding EV production, and heightened focus on pedestrian safety are expected
to drive strong AVAS demand through 2030 across all vehicle segments.” said Mr.
Karan Chechi, Research Director at TechSci Research, a global research-based
management consulting firm, these trends are expected to contribute
significantly to the market's expansion.
The report titled “Turkey Acoustic Vehicle Alerting
System (AVAS) Market – Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Vehicle (Two-Wheeler, Passenger Car, Commercial Vehicle), By
Propulsion (BEV, PHEV, FCEV), By Demand Category (OEM, Aftermarket), By
Mounting (Integrated, Separated), By Region, By Competition, 2020-2030F”,
assesses the market's future growth potential and provides data on market size,
trends, and forecasts. It aims to offer comprehensive market insights, helping
decision-makers make informed investment choices. The report also highlights
emerging trends, key drivers, challenges, and opportunities in the Turkey Acoustic
Vehicle Alerting System (AVAS) Market.
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