Silicone Bra Market Share, Size, Trend and Report 2028

Summary

Report Description

The Global Silicone Bra Market is anticipated to grow during the forecast period due to the working women population, rising e-commerce channels, and increasing consumer spending on comfortable innerwear products.

Strapless, backless, self-adhesive, and self-supportive bras, made of a specific gel called silicone, that looks seamless and provides the breasts a smoother finish, are known as silicone bras. The look and feel of silicone bras are intended to be natural. Like traditional bras, silicone bras contour and support the breasts. Typically, silicone forms the bra cups, giving them a smooth, natural appearance. The silicone bra can be worn in shower and swimming pool. Also, the increasing women's population worldwide fuels the demand and growth of the silicone bra market, globally. In 2021, women population stood at more than 167 million in the United States.

The silicone bra market has grown significantly over the past few years due to the belief that it is a fundamental necessity for every woman. They are attached to the breasts' undersides with medical-grade glue. The primary function of a medical-grade glue is to raise the breasts, enhancing their appearance and shape. Some variations offer one component for each breast.

The growing number of working women drives spending and changing lifestyles of women. The World Bank estimates that in 2021, the United States accounted for about 46.3% of the world's labor force. Thus, an increase in the number of working women drives consumer spending power, propelling the silicone bra market globally.

Increasing Demand for Strap-less Bra Fuels the Market Growth

Since more individuals are becoming aware of breast cancer, the market for strapless silicone bras is expanding. Silicone bra can be worn with several dresses. They typically have numerous detachable straps, in contrast to nothing at all. Strapless silicone bras are ideal for women who want the support of a bra without the hassle of straps. Strapless silicone bras are available in various hues, dimensions, and designs. They can be found online and at most of the lingerie shops. For instance, Marks & Spencer offers a strapless silicone bra, which is reusable, washable, and self-adhesive. This strapless silicone bra is perfect for low-cut swimsuits, backless halters, strapless tops, and dresses. Therefore, the increasing demand and popularity of strapless bras are driving the market for silicone bras, globally, during the forecast period.

Rising Trend for Stick-on Bra Fuels the Market Growth

Stick-on silicone bras are known to lift and push the breasts together. Stick-on silicone bras are specifically strapless and backless undergarments that stick to the breasts and disappear entirely when worn over clothing. They don't require a back band or hooks as they are made with self-adhesive cups that offer shaping and support. These silicon pads are generally in good condition and attach to the body with glue. It precisely provides the correct amount of nipple coverage, unlike typical bras. For instance, YumSur offers a stick-on silicone bra that is backless and strapless. The comfortable, soft, modern, and healthy silicone adhesive makes this a sticky bra. This sticky bra attaches to the chest perfectly, and its silicone glue increases stickiness and prevents dropping. A V-shaped seductive is simply created by the front buckle design, which gathers the breasts.. Its buttons are non-metallic and do not irritate the skin. Therefore, the increasing trend of stick-on bras is driving the market for silicone bras globally during the forecast period.

Acquisitions & Mergers among Companies Driving the Market Growth

Companies are adopting new marketing strategies, such as mergers and acquisitions with other companies, to attract consumers, driving the growth of the silicone bra market globally. For instance, in 2021, Reliance Retail acquired the Amanté lingerie line from its Sri Lankan owner, MAS Holdings, for an undisclosed sum. Reliance Industries Ltd., headed by Mukesh Ambani, has developed a 100% ownership position in the "Amanté" trademark from MAS.

Rising Cases of Breast Cancer in Women Aids Market Growth

Breast cancer develops in the breast cells. Breast lumps, bloody nipple discharge, and changes in the nipple's or breast's shape or texture are all indications of breast cancer. According to World Health Organization (WHO), in 2020, around 685000 people worldwide, died, and 2.3 million women were diagnosed with breast cancer. Breast cancer was most common cancer in the world by the end of 2020 when 7.8 million women who had received a diagnosis within the previous five years are still living. There are more chances of breast cancer in women using low-quality and wrong-sized bra. Also, women are becoming more health conscious as the number of breast cancer patients increases. They want high-quality bras which fit them perfectly. Therefore, the satisfaction of the customers upon wearing high quality bras is expected to further drive the market for silicone bras, worldwide.

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Market Segmentation

The global silicone bra market is segmented into product type, price range, distribution channel, and region. Based on the product type, the market is segmented into backless and strapless/multi-way. Based on price range, the market is segmented into low, medium, and high prices. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, exclusive stores, multi-branded stores, online, and others (specialty stores, direct sales, etc.). The market analysis also studies regional segmentation to devise regional market segmentation.

Company Profile

Hanesbrand Inc., Jockey International Inc., PVH Corp., Reliance Retail Limited (Zivame), Victoria’s Secret & Co., Marks and Spencer plc, Fashion Nova, LLC., Wacoal Holdings Corporation, Wolf Lingerie Company, Chantelle Lingerie, Inc. are the major market players that lead the market of the silicone bra globally.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Product Type · Price Range · Distribution Channel · Region
Regional Scope	North America, Europe, Asia-Pacific, Middle East & Africa, and South America
Country Scope	United States, Canada, Mexico, Russia, France, United Kingdom, Italy, Spain, China, India, Japan, Indonesia, Vietnam, Saudi Arabia, Egypt, UAE, Turkey, Brazil, Argentina; Colombia
Key Companies Profiled	Hanesbrand Inc., Jockey International Inc., PVH Corp., Reliance Retail Limited (Zivame), Victoria’s Secret & Co., Marks and Spencer plc, Fashion Nova, LLC., Wacoal Holdings Corporation, Wolf Lingerie Company, Chantelle Lingerie, Inc., etc.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Price Range and Purchase Options	Avail of customized purchase options to meet your exact research needs.
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global silicone bra market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

· Silicone Bra Market, By Product Type:

Backless
Strapless/Multi-Way

Silicone Bra Market, By Price Range:

Low
Medium
High

Silicone Bra Market, By Distribution Channel:

Supermarkets/Hypermarkets
Multi-branded Stores
Exclusive Stores
Online
Others

· Silicone Bra Market, By Region:

North America

United States
Canada
Mexico

Europe

Russia
France
United Kingdom
Italy
Spain

Asia-Pacific

China
India
Japan
Indonesia
Vietnam

Middle East & Africa

Saudi Arabia
Egypt
UAE
Turkey

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global silicone bra market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Silicone Bra Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Source of Information

4.4. Brand Awareness

4.5. Factors Influencing Purchase Decision

5. Global Silicone Bra Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Backless Vs. Strapless/Multi-Way)

5.2.2. By Price Range Market Share Analysis (Low, Medium, High)

5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-branded Stores, Exclusive Stores, Online, and Others (Specialty Stores, Direct Sales, etc.)

5.2.4. By Regional Market Share Analysis

5.2.4.1. North America Market Share Analysis

5.2.4.2. South America Market Share Analysis

5.2.4.3. Middle East & Africa Market Share Analysis

5.2.4.4. Europe Market Share Analysis

5.2.4.5. Asia-Pacific Market Share Analysis

5.2.5. By Company Market Share Analysis

5.3. Global Silicone Bra Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Price Range Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Silicone Bra Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type Market Share Analysis

6.2.2. By Price Range Market Share Analysis

6.2.3. By Distribution Channel Market Share Analysis

6.2.4. By Country

6.2.4.1. China Silicone Bra Market Outlook

6.2.4.1.1. Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2. Market Share & Forecast

6.2.4.1.2.1. By Product Type Market Share Analysis

6.2.4.1.2.2. By Price Range Market Share Analysis

6.2.4.1.2.3. By Distribution Channel Market Share Analysis

6.2.4.2. Japan Silicone Bra Market Outlook

6.2.4.2.1. Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2. Market Share & Forecast

6.2.4.2.2.1. By Product Type Market Share Analysis

6.2.4.2.2.2. By Price Range Market Share Analysis

6.2.4.2.2.3. By Distribution Channel Market Share Analysis

6.2.4.3. India Silicone Bra Market Outlook

6.2.4.3.1. Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2. Market Share & Forecast

6.2.4.3.2.1. By Product Type Market Share Analysis

6.2.4.3.2.2. By Price Range Market Share Analysis

6.2.4.3.2.3. By Distribution Channel Market Share Analysis

6.2.4.4. Indonesia Silicone Bra Market Outlook

6.2.4.4.1. Market Size & Forecast

6.2.4.4.1.1. By Value

6.2.4.4.2. Market Share & Forecast

6.2.4.4.2.1. By Product Type Market Share Analysis

6.2.4.4.2.2. By Price Range Market Share Analysis

6.2.4.4.2.3. By Distribution Channel Market Share Analysis

6.2.4.5. Vietnam Silicone Bra Market Outlook

6.2.4.5.1. Market Size & Forecast

6.2.4.5.1.1. By Value

6.2.4.5.2. Market Share & Forecast

6.2.4.5.2.1. By Product Type Market Share Analysis

6.2.4.5.2.2. By Price Range Market Share Analysis

6.2.4.5.2.3. By Distribution Channel Market Share Analysis

7. North America Silicone Bra Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type Market Share Analysis

7.2.2. By Price Range Market Share Analysis

7.2.3. By Distribution Channel Market Share Analysis

7.2.4. By Country

7.2.4.1. United States Silicone Bra Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Product Type Market Share Analysis

7.2.4.1.2.2. By Price Range Market Share Analysis

7.2.4.1.2.3. By Distribution Channel Market Share Analysis

7.2.4.2. Canada Silicone Bra Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Product Type Market Share Analysis

7.2.4.2.2.2. By Price Range Market Share Analysis

7.2.4.2.2.3. By Distribution Channel Market Share Analysis

7.2.4.3. Mexico Silicone Bra Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Product Type Market Share Analysis

7.2.4.3.2.2. By Price Range Market Share Analysis

7.2.4.3.2.3. By Distribution Channel Market Share Analysis

8. Europe Silicone Bra Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type Market Share Analysis

8.2.2. By Price Range Market Share Analysis

8.2.3. By Distribution Channel Market Share Analysis

8.2.4. By Country

8.2.4.1. Russia Silicone Bra Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Product Type Market Share Analysis

8.2.4.1.2.2. By Price Range Market Share Analysis

8.2.4.1.2.3. By Distribution Channel Market Share Analysis

8.2.4.2. Italy Silicone Bra Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Product Type Market Share Analysis

8.2.4.2.2.2. By Price Range Market Share Analysis

8.2.4.2.2.3. By Distribution Channel Market Share Analysis

8.2.4.3. France Silicone Bra Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Product Type Market Share Analysis

8.2.4.3.2.2. By Price Range Market Share Analysis

8.2.4.3.2.3. By Distribution Channel Market Share Analysis

8.2.4.4. Spain Silicone Bra Market Outlook

8.2.4.4.1. Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2. Market Share & Forecast

8.2.4.4.2.1. By Product Type Market Share Analysis

8.2.4.4.2.2. By Price Range Market Share Analysis

8.2.4.4.2.3. By Distribution Channel Market Share Analysis

8.2.4.5. United Kingdom Silicone Bra Market Outlook

8.2.4.5.1. Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2. Market Share & Forecast

8.2.4.5.2.1. By Product Type Market Share Analysis

8.2.4.5.2.2. By Price Range Market Share Analysis

8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Silicone Bra Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type Market Share Analysis

9.2.2. By Price Range Market Share Analysis

9.2.3. By Distribution Channel Market Share Analysis

9.2.4. By Country

9.2.4.1. Saudi Arabia Silicone Bra Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Product Type Market Share Analysis

9.2.4.1.2.2. By Price Range Market Share Analysis

9.2.4.1.2.3. By Distribution Channel Market Share Analysis

9.2.4.2. Egypt Silicone Bra Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Product Type Market Share Analysis

9.2.4.2.2.2. By Price Range Market Share Analysis

9.2.4.2.2.3. By Distribution Channel Market Share Analysis

9.2.4.3. UAE Silicone Bra Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Product Type Market Share Analysis

9.2.4.3.2.2. By Price Range Market Share Analysis

9.2.4.3.2.3. By Distribution Channel Market Share Analysis

9.2.4.4. Turkey Silicone Bra Market Outlook

9.2.4.4.1. Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2. Market Share & Forecast

9.2.4.4.2.1. By Product Type Market Share Analysis

9.2.4.4.2.2. By Price Range Market Share Analysis

9.2.4.4.2.3. By Distribution Channel Market Share Analysis

10. South America Silicone Bra Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type Market Share Analysis

10.2.2. By Price Range Market Share Analysis

10.2.3. By Distribution Channel Market Share Analysis

10.2.4. By Country

10.2.4.1. Brazil Silicone Bra Market Outlook

10.2.4.1.1. Market Size & Forecast

10.2.4.1.1.1. By Value

10.2.4.1.2. Market Share & Forecast

10.2.4.1.2.1. By Product Type Market Share Analysis

10.2.4.1.2.2. By Price Range Market Share Analysis

10.2.4.1.2.3. By Distribution Channel Market Share Analysis

10.2.4.2. Argentina Silicone Bra Market Outlook

10.2.4.2.1. Market Size & Forecast

10.2.4.2.1.1. By Value

10.2.4.2.2. Market Share & Forecast

10.2.4.2.2.1. By Product Type Market Share Analysis

10.2.4.2.2.2. By Price Range Market Share Analysis

10.2.4.2.2.3. By Distribution Channel Market Share Analysis

10.2.4.3. Colombia Silicone Bra Market Outlook

10.2.4.3.1. Market Size & Forecast

10.2.4.3.1.1. By Value

10.2.4.3.2. Market Share & Forecast

10.2.4.3.2.1. By Product Type Market Share Analysis

10.2.4.3.2.2. By Price Range Market Share Analysis

10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Increase in the number of product launches

11.1.2. Rising mergers & acquisitions among companies

11.1.3. Growing breast cancer patients

11.2. Challenges

11.2.1. Finding the Silicone Bra that fits

11.2.2. Skin Irritation

12. Impact of COVID-19 on Global Silicone Bra Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

13.1. Rapid growth of e-commerce channels

13.2. Changing consumer lifestyle

13.3. Growing the demand of stick-on bra

13.4. Rising the popularity of strapless bra

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Porter’s Five Forces Model

15.1. Competitive Rivalry

15.2. Bargaining Power of Buyers

15.3. Bargaining Power of Suppliers

15.4. Threat of New Entrants

15.5. Threat of Substitutes

16. Competitive Landscape

16.1. Company Profiles

16.1.1.1. Hanesbrands Inc.

16.1.1.1.1. Company Details

16.1.1.1.2. Products & Services

16.1.1.1.3. Financials (As Reported)

16.1.1.1.4. Key Market Focus & Geographical Presence

16.1.1.1.5. Recent Developments

16.1.1.1.6. Key Management Personnel

16.1.1.2. Jockey International Inc.

16.1.1.2.1. Company Details

16.1.1.2.2. Products & Services

16.1.1.2.3. Financials (As Reported)

16.1.1.2.4. Key Market Focus & Geographical Presence

16.1.1.2.5. Recent Developments

16.1.1.2.6. Key Management Personnel

16.1.1.3. PVH Corp.

16.1.1.3.1. Company Details

16.1.1.3.2. Products & Services

16.1.1.3.3. Financials (As Reported)

16.1.1.3.4. Key Market Focus & Geographical Presence

16.1.1.3.5. Recent Developments

16.1.1.3.6. Key Management Personnel

16.1.1.4. Reliance Retail Limited (Zivame)

16.1.1.4.1. Company Details

16.1.1.4.2. Products & Services

16.1.1.4.3. Financials (As Reported)

16.1.1.4.4. Key Market Focus & Geographical Presence

16.1.1.4.5. Recent Developments

16.1.1.4.6. Key Management Personnel

16.1.1.5. Victoria’s Secret & Co.

16.1.1.5.1. Company Details

16.1.1.5.2. Products & Services

16.1.1.5.3. Financials (As Reported)

16.1.1.5.4. Key Market Focus & Geographical Presence

16.1.1.5.5. Recent Developments

16.1.1.5.6. Key Management Personnel

16.1.1.6. Marks and Spencer plc

16.1.1.6.1. Company Details

16.1.1.6.2. Products & Services

16.1.1.6.3. Financials (As Reported)

16.1.1.6.4. Key Market Focus & Geographical Presence

16.1.1.6.5. Recent Developments

16.1.1.6.6. Key Management Personnel

16.1.1.7. Fashion Nova, LLC.

16.1.1.7.1. Company Details

16.1.1.7.2. Products & Services

16.1.1.7.3. Financials (As Reported)

16.1.1.7.4. Key Market Focus & Geographical Presence

16.1.1.7.5. Recent Developments

16.1.1.7.6. Key Management Personnel

16.1.1.8. Wacoal Holdings Corporation

16.1.1.8.1. Company Details

16.1.1.8.2. Products & Services

16.1.1.8.3. Financials (As Reported)

16.1.1.8.4. Key Market Focus & Geographical Presence

16.1.1.8.5. Recent Developments

16.1.1.8.6. Key Management Personnel

16.1.1.9. Wolf Lingerie Company

16.1.1.9.1. Company Details

16.1.1.9.2. Products & Services

16.1.1.9.3. Financials (As Reported)

16.1.1.9.4. Key Market Focus & Geographical Presence

16.1.1.9.5. Recent Developments

16.1.1.9.6. Key Management Personnel

16.1.1.10. Chantelle Lingerie, Inc.

16.1.1.10.1. Company Details

16.1.1.10.2. Products & Services

16.1.1.10.3. Financials (As Reported)

16.1.1.10.4. Key Market Focus & Geographical Presence

16.1.1.10.5. Recent Developments

16.1.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Regions

17.3. Target Product Type

17.4. Target Distribution Channel

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

How many times silicone bra can be used?

The sticky bras can endure 30 to 40 times with proper care, but they might lose their stickiness after time.

Is it good to wear silicone bra?

Low-quality silicone is sometimes used to manufacture silicone cups, which can cause skin irritation and rashes. Some women may experience an allergic reaction if they take it frequently. Additionally, the adhesive utilized in these bras may bring skin irritation and allergic responses.

How long can you wear a silicone bra?

Over 5 or 6 hours is too long to wear them. Make sure the glue does not trigger an allergic reaction, and remove it right away if it does.

Are sticky bras toxic?

The sticky bra has air pores that resemble honeycombs and is composed of safe, non-toxic bio-gel.

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Parvati Sharma

Account Manager BD

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Press Release

Bra Product Type to Grow in the Global Silicone Bra Market During the Forecast Period

Dec, 2022

The key factors driving the global silicone bra market are increasing demand for non-wired bras, rising awareness of breast cancer, and shifting consumer lifestyles.

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