|
Forecast Period
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2025-2029
|
|
Market Size (2023)
|
USD112.45 Million
|
|
CAGR (2024-2029)
|
15.24%
|
|
Fastest Growing Segment
|
Online
|
|
Largest Market
|
North India
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The India Sex Toys Market was estimated at around USD112.45 Million in 2023 and is growing at a CAGR of 15.24% during the forecast period.
India Sex Toys Market Scope
Sex toys are items used to
increase the pleasure during sexual activity or masturbation. The symptoms of
conditions such as erectile dysfunction, genital arousal disorder, hypoactive
sexual disorder, and orgasm disorder, can also be treated with the help of sex
toys.
India Sex Toys Market Overview
India's market for sex toys
is relatively new and has been expanding quickly in recent years. Consumer
demand for sex toys is growing because of increased understanding of sexual
health issues, more open and liberal attitude towards sex and sexuality, and
the accessibility of private internet shopping choices.
India Sex Toys Market Drivers
In India, there has been a
significant shift in attitude towards sex and sexuality in recent years.
Traditionally, the Indian society has been conservative and reserved when it
comes to discussing sex and sexuality due to the social stigma present in the society.
But with the globalization of media, Indian society has been exposed to western
culture that often tends to be more open and liberal towards sex and sexuality.
Thus, this exposure has helped to break down traditional social stigmas and
taboo associated with sex and has encouraged more open discussions of sexual
issues in the society, further leading to encourage people to buy sex toys for
sexual wellness. According to a data provided by Times of India in 2020, the
sale of sex toys and other adult products had grown by 65% in the period after
the lockdown, despite the fact that people in many sections of the country
continued to stay home. Thus, the rising awareness through social media has also
played a significant role in changing attitude towards sex for people in India.
The rise of e-commerce in
India has also played a significant role in driving the market growth of sex
toys in India. Online shopping has become increasingly popular in recent years
with more people opting for goods and services online instead of offline
stores. E-commerce platforms offer a convenient shopping experience, allowing
customers to browse and purchase products from the comfort of their own homes,
without the need to visit physical stores. Moreover, particularly in the case
of sex toys, many brands in India that are dealing in sex toys are offering
discreet packaging, which is particularly popular for customers who may be
hesitant to purchase sex toys in physical stores due to social stigma or
privacy concerns.
India Sex Toys Market Trends
There has been a significant
increase in products for females in the India sex toys market. This includes
products such as vibrators, dildos and other toys designed to enhance female
pleasure. Moreover, due to the growing awareness of the importance of female
sexual pleasure and a desire to cater the needs of female consumers, the sex
toys market in India will register a significant growth. In addition, there has
been a greater focus on women’s social health and well-being in India, thereby
contributing to the female centric products. Many women are now more comfortable
discussing their sexual needs and desires, which has led to a greater demand
for products that can enhance female’s sexual experience.
There has been a greater
focus on hygiene and safety in the India sex toys market. As the market has
grown, manufacturers have realized the importance of using body safe materials.
Hygiene is significantly important when it comes to sex toys, as they can
easily harbor bacteria and other disease. To address this concern, many
manufacturers are using materials that are non-porous and easy to clean, such
as medical grade silicon, glass, or metal. Moreover, manufacturers are also
providing instructions on how to clean and maintain the products, so that users
can avoid any potential health risks.
The smart sex toys in India
is significantly experiencing high demand as smart sex toys incorporate
technology such as Bluetooth connectivity, mobile apps, and remote-control
features to enhance user experience. One of the advantages of smart sex toys is
that they offer greater control and customization in comparison with normal sex
toys. For instance, smart sex toys allow users to control the intensity and
pattern of vibrations using mobile application, while some of the smart sex
toys can be remotely controlled by a partner. Thus, it provides the user with a
more personalized and satisfying sexual experience.