As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

India sex toys market is expected to grow at a steady rate during the forecast period owing to changing mindset of Indians towards sex and growing influence of western culture. Consumers are gradually getting open to experimenting with sexual wellness products and erotica accessories, which is acting as a major booster for sex toys market growth. Additionally, emergence of e-commerce sites, particularly selling sex toys and accessories is one of the key factors behind market growth. Also, availability of sex toys, targeted towards LGBT population, is further fueling the growth of this market in India. 

Sex toys industry is still at nascent stage in India and is only a decade old. The growing trend of embracing sexuality among Indians is a major factor leading to demand for sex toys. Moreover, the law guiding the sale of sex toys in India is vague and prudish, which is enabling retailers to offer a variety of sex toys and accessories. However, the market is also exposed to some restrains. Presence of social taboos and negative social perception towards sex toys are likely to hamper the market growth in India during he forecast period. 

India sex toys market is segmented based on product, end user, distribution channel and region. Based on distribution channel, the market can be categorized into specialty stores, online and mass merchandiser. Among them, the online segment underwent highest growth in 2019 and is further expected to dominate the India sex toys market during the forecast period owing to growing emergence of e-commerce sites, selling variety of sex toys. Moreover, the convince of buying sex toys without the judgmental eyes in the open is enabling high growth of online segment in the country.

Based on end user, India sex toys market is segmented into male and female users. Among them, male users accounted for largest share in 2019 and are further expected to show high growth during he forecast period. The reasons can be attributed to the obscene image of most of these products, which creates hesitation among Indian women. 

Major players operating in the India sex toys market include, Precision Research & Consult (,,,,,,,, and, among others. The companies are investing on strong distribution network and engaging in partnerships with various online retailers to increase their market share.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

  • To analyze and estimate the market size of India sex toys market from FY2016 to FY2019.
  • To estimate and forecast the market size of India sex toys market from FY2020 to FY2026 and growth rate until FY2026.
  • To classify and forecast India sex toys market based on product, end user, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the India sex toys market.
  • To identify drivers and challenges for India sex toys market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India sex toys market.
  • To identify and analyze the profile of leading players operating in India sex toys market.
  • To identify key sustainable strategies adopted by market players in India sex toys market.

Click here to download the sample

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of sex toys manufacturers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India sex toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Sex toys manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to sex toys
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India sex toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Sex Toys Market, By Product:
    • Adult Vibrators
    • Lubricants
    • Erection Rings
    • Handcuffs
    • Others
  • India Sex Toys Market, By End User:
    • Male
    • Female
  • India Sex Toys Market, By Distribution Channel:
    • Specialty Stores
    • Online
    • Mass Merchandiser
  • India Sex Toys Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India sex toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Sex Toys market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at  

In case you don’t find what you are looking for, please get in touch with our custom research team at

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Sex Toys Market

4.    Executive Summary

5.    Voice of Customer

6.    India Sex Toys Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Product (Adult Vibrators, Lubricants, Erection Rings, Handcuffs, Others)

6.2.2. By End User (Male, Female)

6.2.3. By Distribution Channel (Specialty Stores, Online, Mass Merchandiser)

6.2.4. By Company (2019)

6.2.5. By Region

6.3.  Product Market Map

7.    North India Sex Toys Market Outlook

7.1.  Market Size & Forecast          

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Product

7.2.2. By End User

7.2.3. By Distribution Channel

8.    South India Sex Toys Market Outlook

8.1.  Market Size & Forecast          

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Product

8.2.2. By End User

8.2.3. By Distribution Channel

9.    West India Sex Toys Market Outlook

9.1.  Market Size & Forecast          

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1. By Product

9.2.2. By End User

9.2.3. By Distribution Channel

10.  South India Sex Toys Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.   By Product

10.2.2.   By End User

10.2.3.   By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Pricing Analysis

13.  India Economic Profile

14.  Market Trends & Developments

15.  Competitive Landscape

15.1.              Competition Outlook

15.2.              Regional Players Profiled (Leading Companies)


15.2.2.   Precision Research & Consult (










16.  Strategic Recommendations

17.  About Us & Disclaimer

                                                                                               (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at