Forecast Period | 2026-2030 |
Market Size (2024) | USD 530.21 Million |
CAGR (2025-2030) | 6.78% |
Fastest Growing Segment | Online |
Largest Market | North |
Market Size (2030) | USD 783.23 Million |
Market Overview
India Mosquito Repellent Market was
valued at USD 530.21 million in 2024 and is anticipated to grow with a CAGR of 6.78%
through 2030. The India mosquito repellent market is experiencing robust
growth, driven by the rising incidence of mosquito-borne diseases like dengue,
malaria, and chikungunya, and increasing public health awareness. The market
encompasses various product types, including coils, sprays, vaporizers, creams,
and lotions, catering to diverse consumer preferences and usage scenarios.
Urbanization and expanding middle-class
income have significantly bolstered demand, as more households seek effective
mosquito control solutions. Furthermore, heightened environmental and health
consciousness among consumers is spurring a shift towards natural and
plant-based repellents, featuring ingredients like citronella, eucalyptus, and
neem. These eco-friendly alternatives are gaining traction due to concerns over
the potential side effects of chemical repellents.
Key players in the market include Godrej
Consumer Products Ltd, Reckitt Benckiser, SC Johnson & Son, and Dabur India
Ltd, all of whom are continually innovating to meet the evolving needs of
consumers. Innovations include portable and long-lasting repellent devices,
wearable patches, and smart mosquito repellent solutions.
Key Market Drivers
Increasing
Incidence of Mosquito-Borne Diseases
Mosquito-borne diseases such as dengue, malaria,
chikungunya, and Zika virus pose significant health risks in India. These
diseases are prevalent throughout the country, with varying degrees of severity
depending on geographic location and climate conditions. As a result, there is
a heightened awareness among consumers about the importance of mosquito control
measures. This awareness drives the demand for mosquito repellents as a
preventive measure against contracting these diseases.
According to the World Health Organization (WHO),
India accounts for a substantial portion of global malaria cases, making it a
high-priority market for mosquito repellent products. In 2022, India reported 66% of malaria cases in the WHO South-East Asia Region, according to the 2023 World Malaria Report by the World Health Organization (WHO). Nearly 46% of all cases in the region were attributed to Plasmodium vivax, a protozoal parasite that causes recurring malaria and is prevalent across wide geographic areas. The need for effective
protection against mosquitoes is particularly acute during the monsoon season
when mosquito breeding peaks due to stagnant water.
Rising
Health and Environmental Awareness
There is a growing trend towards health and
environmental consciousness among Indian consumers, influencing their
purchasing decisions. Traditional chemical-based mosquito repellents often
contain ingredients like DEET (N, N-Diethyl-meta-toluamide) and permethrin,
which some consumers perceive as harmful to health and the environment. In response to these concerns, there is increasing
demand for natural and plant-based mosquito repellents. Products containing
ingredients such as citronella, eucalyptus, neem, and lemon grass are gaining
popularity due to their perceived safety and eco-friendliness. Manufacturers
are capitalizing on this trend by launching innovative formulations that are
effective against mosquitoes while being gentle on human health and the
environment.
Urbanization
and Changing Lifestyles
India's rapid urbanization has led to higher
population densities in urban areas, creating conducive environments for
mosquito breeding. Urban dwellers, often living in close proximity to each
other, are more vulnerable to mosquito-borne diseases. As a result, there is a
growing demand for mosquito repellents in urban centers where the risk of
disease transmission is higher. Moreover, changing lifestyles and increased disposable
incomes in urban areas have led to higher spending on health and wellness
products, including mosquito repellents. Consumers are willing to invest in
premium and innovative mosquito repellent solutions that offer convenience and
long-lasting protection.
Technological
Advancements and Product Innovations
The mosquito repellent market in India is
characterized by continuous technological advancements and product innovations.
Manufacturers are leveraging research and development to introduce new
formulations and delivery mechanisms that enhance efficacy and user experience. For instance, there has been a shift towards electric
vaporizers and mosquito repellent mats that provide sustained protection
against mosquitoes indoors. These products are preferred for their convenience
and effectiveness compared to traditional methods like coils and sprays. There is a growing trend towards wearable
mosquito repellents such as bracelets and patches, which offer on-the-go
protection without the need for reapplication. Smart mosquito repellent devices
equipped with sensors and timers are also gaining traction, appealing to
tech-savvy consumers seeking innovative solutions.
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Key Market Challenges
Intense
Competition and Price Sensitivity
The India mosquito repellent market is
highly competitive, characterized by numerous domestic and international
players offering a wide range of products across various price points. Intense
competition often leads to price wars, squeezing profit margins and challenging
the sustainability of business operations.
Price sensitivity among Indian consumers
further complicates the market landscape. Many consumers, particularly in rural
and price-sensitive urban segments, prioritize affordability over brand loyalty
or product features. This necessitates strategic pricing strategies and
cost-effective manufacturing processes to maintain competitiveness without
compromising product quality.
Moreover, the presence of counterfeit
and low-quality products in the market exacerbates price competition and
undermines consumer trust. Manufacturers must invest in robust distribution
networks, brand protection measures, and consumer education initiatives to
combat counterfeit products and maintain market credibility.
Seasonal
Demand Variations
The demand for mosquito repellents in
India exhibits significant seasonal variations, primarily influenced by
climatic factors such as monsoon seasons and fluctuations in mosquito activity.
During peak monsoon months, there is a surge in demand for repellents as
consumers seek protection against increased mosquito breeding and disease
transmission.
Conversely, demand may decline during
drier seasons when mosquito activity diminishes, posing challenges for
manufacturers in managing inventory, production planning, and revenue
forecasting. Seasonal demand fluctuations can strain supply chains and operational
efficiency, requiring agile business strategies to adapt to changing market
conditions.
Additionally, the unpredictability of
monsoon patterns and climate change impacts pose long-term challenges for
market stability. Manufacturers must adopt flexible production schedules,
inventory management systems, and promotional strategies to optimize sales
during peak demand periods while mitigating risks during off-peak seasons.
Regulatory
Compliance and Safety Standards
The mosquito repellent industry in India
is subject to stringent regulatory requirements and safety standards imposed by
government authorities. Regulatory compliance encompasses product registration,
labeling regulations, permissible active ingredients, efficacy testing, and
environmental safety assessments.
Navigating regulatory complexities can
be time-consuming and costly for manufacturers, particularly smaller firms and
new market entrants. Compliance with evolving regulatory frameworks
necessitates continuous monitoring of legislative updates, investment in
research and development, and collaboration with regulatory agencies to ensure
product safety and market access.
Furthermore, concerns over the potential
health risks associated with chemical-based repellents, such as DEET and
permethrin, highlight the importance of adherence to safety standards and
transparent communication with consumers. Manufacturers are increasingly
focusing on developing natural and eco-friendly repellent formulations to
address consumer preferences for safer alternatives.
Consumer
Education and Awareness
Despite efforts to raise awareness about
mosquito-borne diseases and preventive measures, consumer education remains a
significant challenge in the India mosquito repellent market. Many consumers,
especially in rural and semi-urban areas, lack awareness about the risks of
mosquito-borne illnesses and the importance of using effective repellents. Misconceptions and cultural beliefs
surrounding mosquito repellents and their perceived effectiveness further
complicate consumer education efforts. For instance, some consumers may rely on
traditional methods or home remedies rather than commercially available
repellents, impacting market penetration and adoption rates. Effective consumer education campaigns
are essential to foster behavioral change, promote product benefits, and dispel
myths about mosquito repellents. Manufacturers can collaborate with healthcare
professionals, community leaders, and government agencies to disseminate
accurate information, conduct outreach programs, and empower consumers to make
informed choices.
Key Market Trends
Rise
of Natural and Eco-Friendly Formulations
There is a growing consumer preference
for natural and eco-friendly mosquito repellent formulations in India. Concerns
over the potential health risks associated with chemical-based repellents have
spurred demand for products containing natural ingredients such as citronella,
eucalyptus, neem, and lemon grass. These ingredients are perceived as safer
alternatives that offer effective protection against mosquitoes without harmful
side effects.
Manufacturers are capitalizing on this
trend by launching product lines that emphasize sustainability,
biodegradability, and minimal environmental impact. Formulations free from DEET
(N, N-Diethyl-meta-toluamide) and other synthetic chemicals appeal to health-conscious
consumers seeking safer options for themselves and their families.
Additionally, advancements in natural
extraction processes and botanical research are enabling manufacturers to
develop innovative formulations that combine efficacy with eco-friendliness.
Products that are certified organic or meet stringent environmental standards
are gaining traction among environmentally conscious consumers, driving market
growth in the natural repellent segment.
Technological
Innovations in Repellent Devices
Technological advancements are
revolutionizing the India mosquito repellent market with innovative devices and
delivery systems that enhance convenience, efficacy, and user experience.
Electric vaporizers, for example, have gained popularity for their ability to
release mosquito-repellent vapors continuously, providing long-lasting
protection indoors.
Wearable mosquito repellent
devices such as bracelets, patches, and clips are gaining popularity among
consumers seeking portable and discreet protection against mosquitoes. These
devices often utilize natural ingredients or innovative repellent formulations
embedded in wearable accessories, offering on-the-go convenience without the
need for frequent reapplication.
Smart mosquito repellent devices
equipped with sensors, timers, and programmable features are also emerging in
the market. These devices can monitor mosquito activity, adjust repellent
release based on environmental conditions, and provide real-time data insights
to users via mobile applications. Smart technologies appeal to tech-savvy
consumers looking for advanced solutions that integrate seamlessly into modern
lifestyles.
Expansion
of Online Retail Channels
The proliferation of e-commerce
platforms has significantly expanded the reach and accessibility of mosquito
repellent products across India. Online retail channels offer consumers a wide
selection of repellent brands, formulations, and price points, enabling
convenient comparison shopping and doorstep delivery services. The rapid growth of e-commerce platforms has greatly increased the availability and accessibility of mosquito repellent products throughout India. Online retail channels provide consumers with a diverse range of repellent brands, formulations, and prices, facilitating easy comparison shopping and convenient doorstep delivery services. As per the report, India is expected to see its annual active e-retail shopper base grow to between 230 to 250 million people by 2023, with over 100 million new shoppers joining in the past three years alone. These factors are expected to continue driving market growth in the coming years.
E-commerce platforms have democratized
access to mosquito repellents, particularly in semi-urban and rural areas where
physical retail infrastructure may be limited. Manufacturers and retailers are
leveraging digital marketing strategies, promotional campaigns, and customer
reviews to enhance visibility, attract new customers, and foster brand loyalty.
Moreover, the COVID-19 pandemic
accelerated the shift towards online shopping for essential household products,
including mosquito repellents. Consumers increasingly prefer the convenience,
safety, and contactless shopping experience offered by e-commerce platforms,
contributing to the rapid growth of online sales in the mosquito repellent
market.
Demand
for Long-Lasting and Outdoor Protection
There is a rising demand for mosquito
repellents that provide long-lasting protection and are suitable for outdoor
activities such as camping, hiking, and sports. Consumers, particularly outdoor
enthusiasts and travelers, seek repellent products that offer extended efficacy
against mosquitoes, including species known to transmit diseases like malaria
and dengue.
Manufacturers are responding to this
trend by developing advanced formulations and application methods designed to
withstand outdoor conditions and prolonged exposure to mosquitoes. Long-lasting
aerosol sprays, mosquito repellent lotions with extended efficacy, and
high-concentration formulations are gaining popularity among active individuals
and families.
Furthermore, there is a growing market
for mosquito repellents specifically formulated for children and infants.
Parents prioritize safety, gentle formulations, and effective protection for
their children, driving demand for pediatric-friendly repellent products that
meet stringent safety standards and dermatological testing requirements.
Segmental Insights
Product
Type Insights
Sprays have emerged as the
fastest-growing segment in the India mosquito repellent market, driven by their
convenience, ease of application, and effectiveness in repelling mosquitoes.
Spray formulations offer consumers quick and targeted protection against
mosquitoes, making them popular choices for both indoor and outdoor use. One of the key reasons for the rapid
growth of spray repellents is their versatility. They can be applied directly
onto skin or clothing, providing immediate and long-lasting protection against
mosquito bites. This versatility appeals to consumers seeking hassle-free
solutions that integrate seamlessly into their daily routines. Moreover, technological advancements in
spray formulations have enhanced their efficacy and user experience.
Manufacturers are introducing innovative spray products with natural
ingredients, pleasant fragrances, and skin-friendly formulations that appeal to
health-conscious consumers. The growing awareness about
mosquito-borne diseases and the need for proactive prevention measures further
drives demand for spray repellents. Consumers are increasingly opting for spray
products that offer protection against a wide range of mosquitoes, including
those transmitting diseases like dengue and malaria. As manufacturers continue to innovate
and expand their spray repellent product lines, leveraging consumer preferences
for convenience and efficacy, the spray segment is poised to maintain its
growth trajectory and play a significant role in shaping the future of the
India mosquito repellent market.
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Regional Insights
The North region of India stands out as
a dominant force in the mosquito repellent market due to several key factors.
Geographically, the North region encompasses states such as Delhi, Uttar
Pradesh, Punjab, Haryana, and Rajasthan, among others, which collectively have
a substantial population base and urban centers with high population densities. One of the primary reasons for the North
region's dominance is its vulnerability to mosquito-borne diseases, especially
during the monsoon season when stagnant water provides breeding grounds for
mosquitoes. This heightened risk drives significant demand for mosquito
repellents among households and businesses alike.
The North region's economic
development, rapid urbanization, and increasing disposable incomes contribute
to higher spending on health and hygiene products, including mosquito
repellents. Consumers in urban areas prioritize effective mosquito control
solutions to protect themselves and their families from diseases such as
dengue, malaria, and chikungunya, thereby boosting market demand. Additionally, the presence of
established manufacturing facilities, distribution networks, and retail
infrastructure in cities like Delhi and NCR facilitates easy access to a wide
range of mosquito repellent products for both urban and rural consumers in the
North region. These factors collectively reinforce the North region's position
as a dominant market segment within the India mosquito repellent industry.
Recent Developments
- In February 2023, Godrej Consumer
Products Ltd (GCPL) introduced two new innovations: a cost-effective liquid
mosquito repellent device and an instant mosquito-kill spray without gas. The
products were unveiled in the presence of experts from national centers focused
on vector-borne disease control, including Malaria No More India and Fortis
Hospital Noida.
- In October 2023, Godrej Consumer
Products announced its agreement to acquire the fast-moving consumer goods
(FMCG) business of Raymond Consumer Care Limited. This strategic move aims to
strengthen GCPL's portfolio and market presence, leveraging Raymond Consumer
Care's established brands and distribution network in the FMCG sector.
Key Market Players
- Dabur
India Limited
- Godrej
Consumer Products Limited
- Honasa
Consumer Limited
- Carenow
Medical Private Limited
- Softsens
Consumer Products Private Limited
- Reckitt
(India) Ltd
- SC
Johnson Products Pvt Ltd
- Artsana
India Private Limited (Chicco)
- Herbal
Strategi Homecare Private Limited
-
Healthbest
Private Limited
|
By Product Type
|
By Sales Channel
|
By Region
|
- Coils
- Vaporizers
- Mats
- Sprays
- Creams
-
Others
|
- Supermarket/Hypermarket
- Convenience stores
- Online
- Pharmacies/Drugstores
- Others
|
|
Report Scope:
In this report, the India Mosquito Repellent Market
has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- India Mosquito Repellent Market,
By Product Type:
o Coils
o Vaporizers
o Mats
o Sprays
o Creams
o Others
- India Mosquito Repellent Market,
By Sales Channel:
o Supermarket/Hypermarket
o Convenience stores
o Online
o Pharmacies/Drugstores
o Others
- India Mosquito Repellent Market,
By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Mosquito Repellent Market.
Available Customizations:
India Mosquito Repellent Market report with the
given market data, Tech Sci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Mosquito Repellent Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]