Report Description

India hygienic product market is expected to witness rapid growth during the forecast period owing to the increasing consciousness towards health and hygiene and thriving personal care industry in the country. The personal care industry constituted nearly 46% of market share in total beauty and personal care industry in India during 2019. Moreover, the outbreak of coronavirus has highlighted the importance of personal hygiene among both men and women. This has resulted in spike in demand for hygienic products in both urban and semi urban areas of the country. Consumers are now taking preventing measurers to control the spread of COIVD-19, which is anticipated to further drive the hygienic product market growth in the coming years.

Additionally, the Indian government’s policy reforms like 100% FDI (foreign direct investment) allowance in single brand retail and 51% in multi brand retail are providing lucrative opportunity for manufacturers and the market is now witnessing entry of international FMCG giants. Also, the thriving e-commerce industry and launch of new hygienic product ranges, particularly formulated for men and women are some other key factors fueling the growth of hygienic product market. Moreover, with rapid urbanization, growing middle class population and rising per capita disposable income of the country, the market is expected to undergo robust CAGR through FY2026.

India hygienic product market is segmented based on based on female hygienic product and male hygienic product market. Based on distribution channel, India female and male hygienic product market can be segmented into supermarkets & hypermarkets, drug stores/pharmacies, convenience stores and online. Among them, the online segment is expected to undergo fastest growth during the forecast period owing to the easy availability of foreign and premium products and heavy price discounts offered by online retailers.

Major players operating in India hygienic product market include Johnson & Johnson Private Limited, Procter & Gamble Hygiene & Health Care Ltd, Unicharm India Private Limited, Glenmark Pharmaceuticals Limited, Redcliffe Hygiene Private Limited, Kimberly Clark Corp., Hindustan Uniliver Limited, Sudh Plus Hygiene Products Private Limited, First Step Digital Private Limited, Emami Group (Royal Hygiene Pvt. Ltd), Edgewell Personal Care and Amway Corporation, among others. The market players are focusing on new product launches and promotional activities to increase their market share.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

  • To analyze and estimate the market size of India hygienic product market from FY2016 to FY2019.
  • To estimate and forecast the market size of India hygienic product market from FY2020 to FY2026 and growth rate until FY2026.
  • To classify and forecast India hygienic product market based on female hygienic product type, male hygienic product type, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the India hygienic product market.
  • To identify drivers and challenges for India hygienic product market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India hygienic product market.
  • To identify and analyze the profile of leading players operating in India hygienic product market.
  • To identify key sustainable strategies adopted by market players in India hygienic product market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of hygienic product manufacturers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India hygienic product market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Hygienic product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to hygienic product
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as detox product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India hygienic product market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Hygienic Product Market, By Product Type:
    • Female Hygienic Product
      • Sanitary Napkins/Pad
      • Tampons
      • Panty Liners
      • Menstrual Cup
      • Feminine Hygiene Wash
      • Others
    • Male Hygienic Product
      • Shampoos & Rinses
      • Shaving Soap/Shaving Creams
      • Dental Care Tools
      • Nail Care
      • Others
  • India Hygienic Product Market, By Distribution Channel:
    • Supermarkets & Hypermarkets
    • Drug Stores/Pharmacies
    • Convenience Stores
    • Online
  • India Hygienic Product Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India hygienic product market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Hygienic Product market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Hygienic Product Market

4.    Executive Summary

5.    Voice of Customer

6.    India Female Hygienic Product Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others)

6.2.2.     By Distribution Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online)

6.2.3.     By Region (North, South, West, East)

6.2.4.     By Company (2019)

6.3.  Product Market Map

7.    India Sanitary Napkins/Pad Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.3.  Pricing Analysis

8.    India Tampons Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.3.  Pricing Analysis

9.    India Panty Liners Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.3.  Pricing Analysis

10.  India Menstrual Cup Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.3.              Pricing Analysis

11.  India Feminine Hygiene Wash Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

11.3.              Pricing Analysis

12.  India Male Hygienic Product Market Outlook

12.1.              Market Size & Forecast

12.1.1.   By Value

12.2.              Market Share & Forecast

12.2.1.  By Product Type (Shampoos & Rinses, Shaving Soap/Shaving Creams, Dental Care Tools, Nail Care, Others)

12.2.2.  By Distribution Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online)

12.2.3.  By Region (North, South, West, East)

12.2.4.  By Company (2019)

12.3.              Product Market Map

13.  India Shampoos & Rinses Market Outlook

13.1.              Market Size & Forecast

13.1.1.   By Value

13.2.              Market Share & Forecast

13.2.1.  By Distribution Channel

13.3.              Pricing Analysis

14.  India Shaving Soap/Shaving Creams Market Outlook

14.1.              Market Size & Forecast

14.1.1.   By Value

14.2.              Market Share & Forecast

14.2.1.  By Distribution Channel

14.3.              Pricing Analysis

15.  India Dental Care Tools Market Outlook

15.1.              Market Size & Forecast

15.1.1.   By Value

15.2.              Market Share & Forecast

15.2.1.  By Distribution Channel

15.3.              Pricing Analysis

16.  India Nail Care Market Outlook

16.1.              Market Size & Forecast

16.1.1.   By Value

16.2.              Market Share & Forecast

16.2.1.  By Distribution Channel

16.3.              Pricing Analysis

17.  Market Dynamics

17.1.              Drivers

17.2.              Challenges

18.  Market Trends & Development

19.  Policy & Regulatory Landscape

20.  India Economic Profile

21.  Competitive Landscape

21.1.              Johnson & Johnson Private Limited

21.2.              Procter & Gamble Hygiene & Health Care Ltd

21.3.              Unicharm India Private Limited

21.4.              Glenmark Pharmaceuticals Limited

21.5.              Redcliffe Hygiene Private Limited

21.6.              Kimberly Clark Corp.

21.7.              Hindustan Uniliver Limited

21.8.              Sudh Plus Hygiene Products Private Limited

21.9.              First Step Digital Private Limited

21.10.            Emami Group (Royal Hygiene Pvt. Ltd)

21.11.            Edgewell Personal Care

21.12.            Amway Corporation

22.  Strategic Recommendations

23.  About Us & Disclaimer


                                                                                             (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions






Parvati Sharma

Account Manager BD
Press Release

India Hygienic Product Market to Witness Rapid Growth through FY2026

Aug, 2020

Growing awareness about health & hygiene and booming personal care industry to drive India hygienic product market