India Hygienic Product Market to Grow with a CAGR of 8.58% through 2030

Growing awareness about health & hygiene and booming personal care industry to drive India hygienic product market

According to TechSci Research report, “India Hygienic Product  Market – By Region, Forecast & Opportunities, 2030F”, the India Hygienic Product  market stood at USD 7.72 billion in 2024 and is anticipated to grow with a CAGR 15.37% through 2030, the market is anticipated to witness robust CAGR during the forecast period. Key factors driving the growth of India hygienic product market include outbreak of COVID-19, which has resulted in growing consciousness about health and hygiene. Consumers are now taking preventive measures to control the spread of infectious diseases such as coronavirus and are therefore using variety of personal hygienic products. With the growing demand, major FMCG companies are coming up with new hygienic product ranges and have doubled their production capacities. As disposable incomes rise, more women are able to afford branded and high-quality menstrual hygiene products. This economic shift has particularly impacted urban areas where women are more likely to spend on health and hygiene products.

Moreover, the booming e-commerce industry and increasing availability of hygienic products on online platforms are supporting the growth of this market. Also, rapid urbanization, growing middle class population and rising per capita disposable income are some other key growth drivers for India hygienic products market. International giants are also exploring Indian market and introducing new and innovative products. 

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There is a noticeable shift towards sustainable and eco-friendly menstrual products. Menstrual cups, cloth pads, and biodegradable sanitary napkins are gaining popularity among environmentally conscious consumers. Companies are also investing in research and development to create sustainable products that cater to this growing demand. Companies are continuously innovating to provide better comfort, protection, and convenience. Innovations such as ultra-thin pads, odor control technology, and ergonomic designs in menstrual cups are attracting consumers who seek advanced features in their hygiene products.  The rise of e-commerce platforms has made female hygiene products more accessible, especially in remote areas. Online shopping offers a discreet and convenient way for women to purchase these products, boosting market growth. Leading brands are collaborating with influencers and running impactful campaigns to break the stigma around menstruation. These campaigns aim to educate and empower women, fostering a more open dialogue about menstrual health and hygiene. The increasing participation of women in the workforce and rapid urbanization are driving demand for hygienic products. Working women and urban dwellers are more likely to adopt hygienic practices and invest in personal care products. The rising number of nuclear families, changing lifestyles, and the influence of Western culture are also contributing to the growing demand for products such as disposable diapers, feminine hygiene products, and personal care items. Social media platforms and celebrity endorsements have a significant impact on consumer preferences and purchasing decisions. Influencers and celebrities endorsing hygienic products on platforms like Instagram, YouTube, and TikTok are helping to raise awareness and drive product adoption. Social media campaigns highlighting the benefits of maintaining hygiene, demonstrating product efficacy, and addressing common hygiene-related issues are resonating with consumers, particularly the younger demographic.

The India Hygienic Product  market is segmented into product type, distribution channel, regional , and company.

The online distribution channel has emerged as the fastest growing segment in the India hygienic product market. This growth is fueled by several key factors. The widespread penetration of the internet and smartphones has made online shopping more accessible to a larger portion of the population, including those in remote and rural areas. Consumers appreciate the convenience of shopping from the comfort of their homes, the ability to compare products and prices easily, and access to a wider variety of brands and products that may not be available in physical stores., E-commerce platforms like Amazon, Flipkart, and Nykaa, along with specialized health and wellness online stores, have enhanced their logistics and delivery networks, ensuring timely and efficient delivery of hygienic products. Attractive discounts, subscription models, and the proliferation of digital payment options have further incentivized consumers to make purchases online.

Major companies operating in India Hygienic Product  market are:

• Johnson & Johnson Private Limited
• Procter & Gamble Hygiene & Health Care Ltd
• Unicharm India Private Limited
• Glenmark Pharmaceuticals Limited
• Redcliffe Hygiene Private Limited
•  Kimberly Clark Corp.
•  Hindustan Uniliver Limited
•  Sudh Plus Hygiene Products Private Limited
•  First Step Digital Private Limited
• Emami Limited

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“Hygienic products are no more confined to just soaps, face wash and hair care products in India. The change in consumer behavior and growing attention on personal hygienic products among both men and women are some positive trends for hygienic product market. The outbreak of coronavirus has highlighted the importance of hygienic products and the manufacturers are now witnessing high demand from Tier II and Tier III cities,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Hygienic Product Market By Product Type (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others), By Distribution Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online), By Region, Forecast & Opportunities, FY2026” has evaluated the future growth potential of India hygienic product market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India hygienic product market.

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