Silicone Bra Market is anticipated to grow at a CAGR of 6.59% through 2031
The key factors driving the
global silicone bra market are increasing demand for non-wired bras, rising
awareness of breast cancer, and shifting consumer lifestyles.
According to TechSci Research
report, “Silicone Bra Market– Global Industry Size, Share, Trends,
Competition, Opportunity, and Forecast, 2021-2031F.” The Global
Silicone Bra Market will grow from USD 1.48 Billion in 2025 to USD 2.17 Billion
by 2031 at a 6.59% CAGR during the forecast period, due to factors such as
the growing demand for stick-on bras and the rising number of online channels. Silicone
bras are self-adhesive, backless, strapless, self-supportive bras composed of a
special gel called silicone that looks flawless and provides good shape. Many
styles of clothing with a deep cut in the front or back require backless or
strapless bras, making women wear silicone bras with them. For formal or
professional occasions, silicone bras are a fantastic substitute for regular
bras. Silicone bras are unsuitable for daily wear and hence should be used as
little as possible.
The fashion industry's quick
adoption of silicone bras has increased distribution channels. Women of various
backgrounds are interested in experimenting with the newest styles in the
innerwear market. Many companies have exclusive outlets in malls or outlet
stores. Additionally, several silicone bra styles from various brands are
offered online, along with instructions for optimal sizing. Many brands,
including Victoria's Secret, have dedicated websites that simplify ordering and
shipping. These factors are accelerating the market for silicone bras,
worldwide.
As a result of technical
advancements, new types of silicone bras have been created that are more
comfortable and offer superior support. Backless silicone bras are designed to
raise and support without using straps. They look fantastic with dresses and tops
with no straps or back. The band and cups of the bra are made of silicone,
which sticks to the skin and provides support. The cups may be molded or
cushioned, depending on the support required. Therefore, technological upgrades
in producing new products are also fueling the market for silicone bras,
globally.
Backless silicone bras are
intended to provide support and lift without using straps. They go well with
tops and gowns that have strapless or backless blouses. The silicone used in
the bra's band and cups adhere to the skin and offers support. The cups may be
molded or cushioned depending on the help needed. Therefore, the increasing
demand for backless silicone bras is also driving the market for silicone bras
globally.
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Bra Market"
The global silicone bra market
is segmented based on product type, price range, distribution channel, region,
and competitive landscape. Based on product type, the market is segmented into
backless and strapless/multi-way. Among these, the backless segment is the
fastest-growing segment in the market during the forecast period. Silicone
backless bras look fantastic with dresses and tops with strapless or backless
parts since they are designed to lift and support without using straps. The
band and the bra cups are made of silicone, which sticks to the skin and
provides support. Depending on the required support, the cups may be molded or
cushioned.
Based on distribution
channels, the market is segmented into supermarkets/hypermarkets, exclusive
stores, multi-branded stores, independent stores, online, and others. Among
these, the online segment will be the fastest-growing segment in the market
during the forecast period due to the accessibility of online channels. Along
with other things, the internet channel provides simple payment options through
online transactions, doorstep direct delivery, product discounts and deals,
etc.
The region's market is
segmented into North America, Europe, Asia-Pacific, Middle East & Africa,
and South America. Among these, North America holds the leading share in the
market during the forecast period due to the increasing number of silicone bra
manufacturers and the increasing number of working women in the region.
Key market players operating
in the global silicone bra market include:
- Hanesbrand, Inc.
- Jockey International Inc.
- PVH Corp.
- Reliance Retail Limited (Zivame)
- Victoria’s Secret & Co.
- Marks and Spencer plc
- Fashion Nova, LLC.
- Wacoal Holdings Corporation
- Wolf Lingerie Company
- Chantelle Lingerie, Inc.
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“Since more people are
becoming aware of intimate apparel, it is predicted that the demand for
silicone bras will increase within the coming years. Market participants in the
silicone bra market are introducing new items from low-cost to high-cost
product brands. The trend of rising sales in the apparel industry is
anticipated to grow due to women's increased spending power. Changing
lifestyles and the increasing working women population are driving the market
for silicone bras, globally, during the forecast period.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
"Silicone Bra Market–
Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Product Type (Backless Vs. Strapless/Multi-Way), By Price Range (Low, Medium,
High), By Distribution Channel (Supermarkets/Hypermarkets, Multi-branded
Stores, Exclusive Stores, Online, and Others (Specialty Stores, Direct Sales,
etc.), By Region, By Company 2021-2031F", has evaluated
the future growth potential of silicone bra globally and provides
statistics and information on market structure, size, share, and future growth.
The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the market of silicone bra globally.
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