Vietnam Frozen Food Market By Category (Ready-to-Eat, Ready-to-Cook, Others (Raw Meat, Raw Vegetables, Raw Fruit, etc.)), By Product Type (Frozen Meat, Poultry & Seafood, Frozen Snacks, Frozen Fruits & Vegetables, Others (Frozen Desserts, Frozen Cooked Ready Meals, etc.)), By Distribution Channel (Departmental Store, Specialty Store, Supermarkets/Hypermarkets, Online, Others (Convenience Stores, Direct Sales, etc.)), By Region, Forecast & Opportunity, 2017-2027

Vietnam frozen food market is expected to reach USD2419.43 million by 2027F, growing at a CAGR of 6.91% during the forecast period. The Vietnam frozen food market is mainly driven by the increasing preference for frozen food as it is more hygienic and has an elongated shelf life.

Vietnam, as a country, is well-known for its seafood-based products. Vietnam's frozen and packaging industry has grown in response to the increasing export of these seafood-based products. Owing to the factors such as the convenience food category, in which food preparation time is extremely short, not only the export but also the internal preference for frozen food has increased. Convenience is the most important factor associated with ready-to-eat food products, as it allows consumers to save time. Frozen food satisfies a variety of needs, including convenience, nutritional adequacy, and shelf stability.

According to recent trends in the segment, consumers are expecting more innovation, streamlined meal preparation, and less effort in meal preparation with appropriate flexibility. Frozen meatballs, pizzas, dumplings, and cold meats are all becoming increasingly popular. Because it aids in transportation on both a domestic and international level, cold chain infrastructure has played a significant role in propelling the frozen food market.

Many Vietnamese consumers who were previously uninterested in online grocery shopping and e-payments have been introduced to e-commerce as a result of the COVID-19 outbreak. They enjoy the convenience of not having to go out and the variety of options available by shopping online, among other things. This has resulted in an increase in online demand for grocery items such as frozen food, which are typically not high-volume items in the e-commerce industry. For example, following the COVID-19 outbreak, the online marketplace Shopee saw a 25% increase in sales. The pandemic outbreak resulted in an increase in frozen food sales via the internet channel. Following COVID-19, frozen food companies are expected to gain more public approval, resulting in a significant expansion in consumer penetration in Vietnam.

Rising E-commerce Platform Drives the Market Growth

The frozen food business has benefited greatly from the arrival of digitization in the retail industry. Frozen food retailers have been hesitant to move to online sales channels in the past. Many have begun to shake up the frozen food sector with their e-commerce sites in order to attract and convert online buyers, seeing how it increases the potential to cover and reach consumers. The launch of an application that assists buyers and makes it easier for them to pick products according to their preferences is the most recent trend in the frozen food sector that is boosting demand.

Rising Disposable Income Fueling the Market Growth

The rapid increase in family members' combined earnings is resulting in higher disposable income for consumers, which is significantly increasing their spending power. Furthermore, Vietnam's working population favors frozen foods because they are more convenient. There is no need for further preparation or culinary knowledge for these.

Raising Awareness of Product Hygiene Aids Market Growth

The pandemic has made everyone more cautious of their food choices, and people are gravitating toward brands that have safe manufacturing processing qualities, clean and pure components, and safe product handling. Vietnam plans to shift to smarter cold chain technologies like telematics or transport management software to control issues like truck start/stop and door open/close in order to improve the frozen food market. Telematics equipment will also assist businesses in comprehending data fields such as the temperature of refrigerated transport, fuel usage, speed, and mileage. As a result of improved food quality and timely delivery of frozen food to consumers, demand for frozen food in Vietnam is expected to rise.

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Market Segmentation

The Vietnam frozen food market is segmented based on category, product type, distribution channel, region, and competitional landscape. Based on category, the market is categorized by ready-to-eat, ready-to-cook, and other (raw meat, raw vegetables, raw fruit, etc.). Based on product type, the market is further fragmented into frozen meat, poultry & seafood, frozen snacks, frozen fruits and vegetables, and others (frozen desserts, frozen cooked ready meals, etc.). Based on distribution channel, the market is segmented into departmental stores, specialty stores, supermarkets/hypermarkets, online, and others (convenience stores, direct sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among northern, southern, & central regions.

Company Profiles

CP Vietnam Livestock Joint Stock Company, MINH PHU SEAFOOD CORP., SAO TA FOODS JOINT STOCK COMPANY, VINH HOAN CORPORATION, GreenFeed Vietnam Corp., KIDO FOODS JOINT STOCK COMPANY, Viet Asia Foods Company Limited, CK Frozen Foods Vietnam Company Ltd, DALAT - JAPAN FOOD CO. LTD, and others, are among the major market players in the Vietnam platform that lead the market growth of the Vietnam frozen food market.

Report Scope:

In this report, Vietnam Frozen Food market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Vietnam Frozen Food Market, By Category:
• Ready-to-Eat
• Ready-to-Cook
• Others (Raw Meat, Raw Vegetables, Raw Fruit, etc.)
• Vietnam Frozen Food Market, By Product Type:
• Frozen Meat, Poultry & Seafood
• Frozen Snacks
• Frozen Fruits & Vegetables
• Others (Frozen Desserts, Frozen Cooked Ready Meals, etc.)
• Vietnam Frozen Food Market, By Distribution Channel:
• Departmental Store
• Specialty Store
• Supermarkets/Hypermarkets
• Online
• Others (Convenience Stores, Direct Sales, etc.)
• Vietnam Frozen Food Market, By Region:
• Northern
• Southern
• Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Vietnam frozen food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).