Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 2.04 Billion
|
CAGR (2025-2030)
|
7.74%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
Northern Vietnam
|
Market Size (2030)
|
USD 3.18 Billion
|
Market Overview
Vietnam Frozen Food Market was valued at
USD 2.04 billion in 2024
and is anticipated to grow
USD 3.18 billion by
2030 with a CAGR of 7.74% during forecast period. The Vietnam
frozen food market is experiencing significant growth, driven by urbanization,
changing lifestyles, and rising disposable incomes. Consumers are increasingly
seeking convenient, ready-to-eat meals that align with their busy schedules.
Product offerings have diversified, encompassing frozen fruits, vegetables,
seafood, meats, snacks, and ready-to-cook meals, catering to a broad range of
tastes and preferences. Advancements in cold chain infrastructure and
distribution technologies have enhanced product quality and shelf life,
facilitating wider accessibility.
Key Market Drivers
Rising
Urbanization
Urbanization is one of the primary drivers of the
growth in Vietnam's frozen food market. Over the past few decades, Vietnam has
experienced rapid urban development, with an increasing number of people moving
to cities for better employment opportunities and improved living standards.
The rise in urban populations has led to a greater demand for convenient food
options that cater to the fast-paced lifestyle of city dwellers.
In cities like Ho Chi Minh City, Hanoi, and Da Nang,
urban residents often have limited time for meal preparation due to busy work
schedules. Frozen foods, offering ready-to-eat meals or easily prepared
options, align well with the needs of this urban population. Frozen meals
provide a quick solution to hunger, without the need for extensive cooking or
preparation. Additionally, as more people live in apartment complexes or have
smaller kitchens, the convenience of frozen food options that require minimal space
or preparation time has made them a popular choice.
Changing
Consumer Lifestyles
Changing consumer lifestyles are another key driver of
the frozen food market in Vietnam. As the country experiences rapid economic
growth, consumers are becoming more health-conscious and focused on
convenience, which has a direct impact on their food choices. There is a shift
away from traditional home-cooked meals to pre-packaged, ready-to-eat, or
easy-to-cook meals that require less time and effort in preparation.
Busy working professionals, students, and families
with dual-income households are especially inclined to purchase frozen foods.
These consumers are looking for solutions that fit their busy lifestyles
without compromising on the quality and taste of food. Frozen foods provide
them with options to enjoy a variety of meals quickly, without having to spend
long hours in the kitchen.
Advancements
in Cold Chain Infrastructure
The growth of the Vietnam frozen food market is
closely linked to advancements in cold chain infrastructure, which has
significantly improved the availability, quality, and safety of frozen food
products. The cold chain is a critical component of the frozen food industry as
it ensures that food products remain at the correct temperature throughout the
supply chain, from production to distribution and storage.
Vietnam's cold chain logistics have seen significant
improvements in recent years, with investments in modern storage facilities,
transportation systems, and advanced refrigeration technology. These
advancements have helped reduce spoilage and waste, allowing consumers to enjoy
high-quality frozen food products. As a result, frozen food companies can now
offer a wider range of products with longer shelf lives, which is especially
important for products like seafood and meats that are highly perishable.

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Key Market Challenges
Perception
of Frozen Food Quality
Another challenge the frozen food market faces in
Vietnam is the perception of frozen food quality among consumers. Although the
popularity of frozen foods is growing, many consumers still associate frozen
products with lower quality compared to fresh, locally sourced food. This
perception is rooted in traditional Vietnamese food culture, where fresh
ingredients are highly valued, and frozen food has historically been considered
less desirable.
For consumers who prioritize freshness, there may be
concerns regarding the nutritional content, taste, and texture of frozen food.
This is particularly true for perishable items like fruits, vegetables,
seafood, and meat, which are often seen as losing their freshness and flavor
after freezing. Additionally, the historical association of frozen food with
cheaper, low-quality products can discourage some consumers from making the
switch to frozen alternatives, especially in urban areas where fresh food markets
are abundant.
Regulatory
Hurdles and Import Challenges
Regulatory barriers are another challenge for the
frozen food market in Vietnam. The country's food safety regulations and import
requirements can be complex and difficult to navigate for both domestic
producers and international suppliers. These regulations cover a wide range of
factors, including food safety standards, labeling requirements, and import
tariffs.
For frozen food producers and distributors that rely
on imported goods, compliance with customs and import regulations can be
time-consuming and costly. Importers often face delays due to paperwork issues,
complex tariffs, and the risk of non-compliance with local food safety
standards. These hurdles can increase the cost of imported frozen food
products, making them less competitive compared to locally produced
alternatives. Additionally, strict food safety regulations related to the
handling, packaging, and labeling of frozen food products can impose additional
operational costs.
Key Market Trends
Increasing
Demand for Convenience Foods
As urbanization continues to rise in Vietnam, there
has been a marked shift toward convenience foods, with busy consumers seeking
quicker meal options that do not compromise on quality. This trend is
particularly strong in cities like Ho Chi Minh City, Hanoi, and Da Nang, where
the fast-paced lifestyle of professionals, students, and dual-income families
has driven the demand for easy-to-prepare food options. Consumers in these
urban centers are increasingly turning to frozen foods for their convenience,
as they require minimal preparation time and can be stored for longer periods.
Frozen ready-to-eat meals, frozen vegetables, frozen
meats, and other pre-packaged products are growing in popularity, as they offer
an easy solution for busy individuals looking for quick and satisfying meals.
Additionally, the growing popularity of international cuisines in Vietnam has
fueled demand for frozen versions of dishes such as pizzas, pastas, and
ready-to-cook meals from Western countries. As more consumers seek time-saving
options, companies that can offer a variety of high-quality frozen convenience
foods are well-positioned to succeed in the market.
Rising
Health Consciousness and Demand for Nutritious Frozen Foods
With rising disposable incomes and increased awareness
of health and wellness, many Vietnamese consumers are becoming more
health-conscious and seeking healthier food options. This trend is
significantly influencing the frozen food market, with a shift toward
nutritious, low-calorie, and preservative-free frozen products. As consumers
become more aware of the long-term health effects of unhealthy eating habits,
there is growing demand for frozen foods that are not only convenient but also
align with healthier lifestyles.
Frozen fruits and vegetables are a prime example of
this trend, as they are perceived to offer the same nutritional benefits as
fresh produce but with the added advantage of a longer shelf life.
Additionally, frozen seafood, lean meats, and plant-based frozen food options
are becoming increasingly popular, as they cater to the growing interest in
protein-rich, nutrient-dense diets. Many consumers are also looking for frozen
products that are free from artificial additives and preservatives,
contributing to the demand for clean-label frozen food products.
Segmental Insights
Product
Type Insights
Frozen meat, poultry, and seafood constitute the
dominant segment in Vietnam's frozen food market, primarily due to the country's
high meat consumption and limited vegetarian population. With only about 10% of
the Vietnamese population regularly consuming vegetarian meals, the demand for
animal-based protein remains robust. This preference is reflected in the
market, where frozen meat, poultry, and seafood products hold the largest
share. The convenience, extended shelf life, and consistent quality of these
frozen products cater to the needs of busy urban consumers and the growing
middle class. Additionally, advancements in cold chain logistics and increased
availability through modern retail channels have further propelled the
popularity of frozen meat, poultry, and seafood in Vietnam.
Sales
Channel Insights
Departmental stores play a significant role in
Vietnam's frozen food market, serving as key retail outlets that offer a
variety of frozen products to consumers. These stores provide convenient access
to frozen meats, seafood, vegetables, and ready-to-eat meals, catering to the
needs of busy urban populations seeking quick and reliable food options. The
structured layout and consistent availability of products in departmental
stores enhance the shopping experience, encouraging consumers to incorporate frozen
foods into their regular grocery purchases. As Vietnam's urbanization continues
and consumer lifestyles evolve, departmental stores are well-positioned to
maintain their importance in the distribution of frozen food products.

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Regional Insights
Northern Vietnam is the dominating segment in the
Vietnam frozen food market, driven by its large urban population and growing
demand for convenience. Major cities like Hanoi contribute significantly to the
consumption of frozen foods, as busy lifestyles and increasing disposable
incomes drive demand for ready-to-eat meals, frozen meats, and seafood.
Additionally, Northern Vietnam has a well-developed retail infrastructure,
including supermarkets and hypermarkets, making frozen food products widely
accessible. The region’s higher purchasing power and evolving consumer
preferences toward modern food options further strengthen its dominance in the
market, setting the stage for continued growth in frozen food consumption.
Recent Developments
- In Sep 2024, Japan’s Nisshin Seifun
Welna has entered Vietnam’s ready-made food market, launching locally tailored
sauces and premix products. Utilizing its two Vietnamese facilities and
Japanese culinary expertise, the company aims to meet domestic demand for
convenient cooking solutions.
- In May 2024, Vedan Vietnam launched a
new line of frozen food products, aiming to bring global delicacies to
Vietnamese consumers. The offerings include dishes like Sichuan Sauerkraut
Fish, made from local Pangasius fillet and Vietnamese rice noodles, as well as
Golden Fish Balls and Taiwanese Moon Cuttle Shrimp Cakes.
- In Jan 2025, Seafrigo, a global player
in temperature-controlled food logistics, has inaugurated its first office in
Vietnam, located in Ho Chi Minh City. This strategic expansion aims to
capitalize on Vietnam's robust economic growth and its burgeoning food export
sector.
Key Market Players
- CP Vietnam Livestock Joint Stock Company
- Sao Ta Foods Joint Stock Company
- Vinh Hoan Corporation
- GreenFeed Vietnam Corp
- Cao Phat Food Trading and Service
Company Limited
- Kido Foods Joint Stock Company
- Viet Asia Foods Company Limited
- L&H Food Co., LTD.
- San Ha Co., Ltd.
- Minh Phu Seafood Corp
By Product Type
|
By Sales Channel
|
By Region
|
- Frozen Meat, Poultry & Seafood
- Frozen Snacks
- Frozen Fruits & Vegetables
- Others
|
- Supermarkets/Hypermarkets
- Departmental Stores
- Specialty Stores
- Online
- Others
|
- Northern Vietnam
- Southern Vietnam
- Central Vietnam
|
Report Scope:
In this report, the Vietnam Frozen Food Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Vietnam Frozen Food Market, By
Product Type:
o Frozen Meat, Poultry & Seafood
o Frozen Snacks
o Frozen Fruits & Vegetables
o Others
- Vietnam Frozen Food Market, By
Sales Channel:
o Supermarkets/Hypermarkets
o Departmental Stores
o Specialty Stores
o Online
o Others
- Vietnam Frozen Food Market,
By Region:
o Northern Vietnam
o Southern Vietnam
o Central Vietnam
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Vietnam Frozen Food Market.
Available Customizations:
Vietnam Frozen Food Market report with the given
market data, Tech Sci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Vietnam Frozen Food
Market is an upcoming report to be released soon. If you wish an early delivery
of this report or want to confirm the date of release, please contact us at [email protected]