Global baby oil market is expected to register growth during 2019-2024, on account of rising spending power and changing lifestyles. Baby oil is used for massaging babies, stimulating the production of feel-good hormone oxytocin and helping in relaxing them. Baby oil is extensively used for massaging the body and hair of babies. Globally, manufacturers are promoting baby hygiene with the help of governments and NGOs, which in turn is expected to fuel the demand for baby care products during the forecast period.

In terms of application, global baby oil market can be categorized into body use and hair use. Of these categories, the body usage of baby oil accounted for significant portion of the global market in 2018. To aid healthy development in the babies, massaging has become a priority. This is one of the major factors resulting in the growth of baby oils used on the body.

Baby oil market has been categorized into Asia-Pacific, North America, Europe, South America and Middle East & Africa regions. Asia-Pacific baby oil market is anticipated to emerge as one of the major markets by 2024, on account of robust economic growth and rising household income in the region. Moreover, growing infant population in the Asian countries, especially China and India, is a major factor expected to aid the region’s baby oil market during the forecast period.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global baby oil market size.
  • To classify and forecast global baby oil market based on application, distribution channel and regional distribution.
  • To identify drivers and challenges for global baby oil market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global baby oil market.
  • To conduct the pricing analysis for global baby oil market.
  • To identify and analyze the profile of leading players operating in global baby oil market.


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Some of the leading players in global baby oil market are Johnson & Johnson, Pigeon, Chicco, Sebamed, Mustela, Bio Veda Action Research Co., Dabur India Ltd., The Himalaya Drug Company, California Baby Inc. and Burt's Bees Inc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated global baby oil market size by using a bottom-up approach, where data for various applications across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Baby oil manufacturers, suppliers, distributors and stakeholders
  • Potential investors
  • Organizations, forums and alliances related to baby oil market
  • Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global baby oil market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Market, by Application:

o   Body Use

o   Hair Use

  • Market, by Distribution Channel:
    • Store-based Retail
    • Non-Store-based Retail
  • Market, by Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
      • Thailand
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Russia
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East and Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global baby oil market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer/Customer Insights

4.1.  Brand Recall (Aided & Unaided) and Brand Awareness

4.2.  Sources of Information (Media Consumption)

4.3.  Preferred Point of Purchase

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges/Issues Faced Post Purchase

5.     Global Baby Oil Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value & Volume

5.2.   Market Share & Forecast

5.2.1. By Application (Body Use and Hair Use)

5.2.2. By Distribution Channel (Store-based Retail and Non-Store-based Retail)

5.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East & Africa)

5.2.4. By Company (2018)

5.3.   Market Attractiveness Index (By Application, By Distribution Channel and By Region)

6.     Asia-Pacific Baby Oil Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value & Volume

6.2.   Market Share & Forecast

6.2.1. By Application

6.2.2. By Distribution Channel

6.2.3. By Country

6.3.   China Baby Oil Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.              By Value & Volume

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.              By Application

6.3.1.2.2.              By Distribution Channel

6.3.1.3.         Pricing Analysis

6.4.   India Baby Oil Market Outlook

6.4.1.1.         Market Size & Forecast

6.4.1.1.1.              By Value & Volume

6.4.1.2.         Market Share & Forecast

6.4.1.2.1.              By Application

6.4.1.2.2.              By Distribution Channel

6.4.1.3.         Pricing Analysis

6.5.   Japan Baby Oil Market Outlook

6.5.1.1.         Market Size & Forecast

6.5.1.1.1.              By Value & Volume

6.5.1.2.         Market Share & Forecast

6.5.1.2.1.              By Application

6.5.1.2.2.              By Distribution Channel

6.5.1.3.         Pricing Analysis

6.6.   Australia Baby Oil Market Outlook

6.6.1.1.         Market Size & Forecast

6.6.1.1.1.              By Value & Volume

6.6.1.2.         Market Share & Forecast

6.6.1.2.1.              By Application

6.6.1.2.2.              By Distribution Channel

6.6.1.3.         Pricing Analysis

6.7.   South Korea Baby Oil Market Outlook

6.7.1.1.         Market Size & Forecast

6.7.1.1.1.              By Value & Volume

6.7.1.2.         Market Share & Forecast

6.7.1.2.1.              By Application

6.7.1.2.2.              By Distribution Channel

6.7.1.3.         Pricing Analysis

6.8.   Thailand Baby Oil Market Outlook

6.8.1.1.         Market Size & Forecast

6.8.1.1.1.              By Value & Volume

6.8.1.2.         Market Share & Forecast

6.8.1.2.1.              By Application

6.8.1.2.2.              By Distribution Channel

6.8.1.3.         Pricing Analysis

7.     Europe Baby Oil Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value & Volume

7.2.   Market Share & Forecast

7.2.1. By Application

7.2.2. By Distribution Channel

7.2.3. By Country

7.3.   France Baby Oil Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.              By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.              By Application

7.3.1.2.2.              By Distribution Channel

7.3.1.3.         Pricing Analysis

7.4.   Germany Baby Oil Market Outlook

7.4.1.1.         Market Size & Forecast

7.4.1.1.1.              By Value & Volume

7.4.1.2.         Market Share & Forecast

7.4.1.2.1.              By Application

7.4.1.2.2.              By Distribution Channel

7.4.1.3.         Pricing Analysis

7.5.   United Kingdom Baby Oil Market Outlook

7.5.1.1.         Market Size & Forecast

7.5.1.1.1.              By Value & Volume

7.5.1.2.         Market Share & Forecast

7.5.1.2.1.              By Application

7.5.1.2.2.              By Distribution Channel

7.5.1.3.         Pricing Analysis

7.6.   Italy Baby Oil Market Outlook

7.6.1.1.         Market Size & Forecast

7.6.1.1.1.              By Value & Volume

7.6.1.2.         Market Share & Forecast

7.6.1.2.1.              By Application

7.6.1.2.2.              By Distribution Channel

7.6.1.3.         Pricing Analysis

7.7.   Russia Baby Oil Market Outlook

7.7.1.1.         Market Size & Forecast

7.7.1.1.1.              By Value & Volume

7.7.1.2.         Market Share & Forecast

7.7.1.2.1.              By Application

7.7.1.2.2.              By Distribution Channel

7.7.1.3.         Pricing Analysis

7.8.   Spain Baby Oil Market Outlook

7.8.1.1.         Market Size & Forecast

7.8.1.1.1.              By Value & Volume

7.8.1.2.         Market Share & Forecast

7.8.1.2.1.              By Application

7.8.1.2.2.              By Distribution Channel

7.8.1.3.         Pricing Analysis

8.     North America Baby Oil Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & Volume

8.2.   Market Share & Forecast

8.2.1. By Application

8.2.2. By Distribution Channel

8.2.3. By Country

8.3.   United States Baby Oil Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.              By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.              By Application

8.3.1.2.2.              By Distribution Channel

8.3.1.3.         Pricing Analysis

8.4.   Mexico Baby Oil Market Outlook

8.4.1.1.         Market Size & Forecast

8.4.1.1.1.              By Value & Volume

8.4.1.2.         Market Share & Forecast

8.4.1.2.1.              By Application

8.4.1.2.2.              By Distribution Channel

8.4.1.3.         Pricing Analysis

8.5.   Canada Baby Oil Market Outlook

8.5.1.1.         Market Size & Forecast

8.5.1.1.1.              By Value & Volume

8.5.1.2.         Market Share & Forecast

8.5.1.2.1.              By Application

8.5.1.2.2.              By Distribution Channel

8.5.1.3.         Pricing Analysis

9.     South America Baby Oil Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value & Volume

9.2.   Market Share & Forecast

9.2.1. By Application

9.2.2. By Distribution Channel

9.2.3. By Country

9.3.   Brazil Baby Oil Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.              By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.              By Application

9.3.1.2.2.              By Distribution Channel

9.3.1.3.         Pricing Analysis

9.4.   Argentina Baby Oil Market Outlook

9.4.1.1.         Market Size & Forecast

9.4.1.1.1.              By Value & Volume

9.4.1.2.         Market Share & Forecast

9.4.1.2.1.              By Application

9.4.1.2.2.              By Distribution Channel

9.4.1.3.         Pricing Analysis

9.5.   Colombia Baby Oil Market Outlook

9.5.1.1.         Market Size & Forecast

9.5.1.1.1.              By Value & Volume

9.5.1.2.         Market Share & Forecast

9.5.1.2.1.              By Application

9.5.1.2.2.              By Distribution Channel

9.5.1.3.         Pricing Analysis

10.  Middle East & Africa Baby Oil Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value & Volume

10.2.              Market Share & Forecast

10.2.1.   By Application

10.2.2.   By Distribution Channel

10.2.3.   By Country

10.3.              South Africa Baby Oil Market Outlook

10.3.1.1.       Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.       Market Share & Forecast

10.3.1.2.1.           By Application

10.3.1.2.2.           By Distribution Channel

10.3.1.3.       Pricing Analysis

10.4.              Saudi Arabia Baby Oil Market Outlook

10.4.1.1.       Market Size & Forecast

10.4.1.1.1.           By Value & Volume

10.4.1.2.       Market Share & Forecast

10.4.1.2.1.           By Application

10.4.1.2.2.           By Distribution Channel

10.4.1.3.       Pricing Analysis

10.5.              UAE Baby Oil Market Outlook

10.5.1.1.       Market Size & Forecast

10.5.1.1.1.           By Value & Volume

10.5.1.2.       Market Share & Forecast

10.5.1.2.1.           By Application

10.5.1.2.2.           By Distribution Channel

10.5.1.3.       Pricing Analysis

10.6.              Qatar Baby Oil Market Outlook

10.6.1.1.       Market Size & Forecast

10.6.1.1.1.           By Value & Volume

10.6.1.2.       Market Share & Forecast

10.6.1.2.1.           By Application

10.6.1.2.2.           By Distribution Channel

10.6.1.3.       Pricing Analysis

11.  Market Dynamics

11.1.               Drivers/Opportunities

11.2.               Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles (Leading 10 Companies)

13.2.1.   Johnson & Johnson

13.2.2.   Pigeon

13.2.3.   Chicco

13.2.4.   Sebamed

13.2.5.   Mustela

13.2.6.   Bio Veda Action Research Co.

13.2.7.   Dabur India Ltd

13.2.8.   The Himalaya Drug Company

13.2.9.   California Baby, Inc.

13.2.10. Burt's Bees, Inc.

               (Note: The companies list can be customized based on the client requirements)

14. Strategic Recommendations

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