Report Description

Global Baby Oil Market By Application (Body Use and Hair Use), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024

Global baby oil market is expected to register growth during 2019-2024, on account of rising spending power and changing lifestyles. Baby oil is used for massaging babies, stimulating the production of feel-good hormone oxytocin and helping in relaxing them. Baby oil is extensively used for massaging the body and hair of babies. Globally, manufacturers are promoting baby hygiene with the help of governments and NGOs, which in turn is expected to fuel the demand for baby care products during the forecast period.

In terms of application, global baby oil market can be categorized into body use and hair use. Of these categories, the body usage of baby oil accounted for significant portion of the global market in 2018. To aid healthy development in the babies, massaging has become a priority. This is one of the major factors resulting in the growth of baby oils used on the body.

Baby oil market has been categorized into Asia-Pacific, North America, Europe, South America and Middle East & Africa regions. Asia-Pacific baby oil market is anticipated to emerge as one of the major markets by 2024, on account of robust economic growth and rising household income in the region. Moreover, growing infant population in the Asian countries, especially China and India, is a major factor expected to aid the region’s baby oil market during the forecast period.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global baby oil market size.
  • To classify and forecast global baby oil market based on application, distribution channel and regional distribution.
  • To identify drivers and challenges for global baby oil market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global baby oil market.
  • To conduct the pricing analysis for global baby oil market.
  • To identify and analyze the profile of leading players operating in global baby oil market.

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Some of the leading players in global baby oil market are Johnson & Johnson, Pigeon, Chicco, Sebamed, Mustela, Bio Veda Action Research Co., Dabur India Ltd., The Himalaya Drug Company, California Baby Inc. and Burt's Bees Inc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated global baby oil market size by using a bottom-up approach, where data for various applications across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Baby oil manufacturers, suppliers, distributors and stakeholders
  • Potential investors
  • Organizations, forums and alliances related to baby oil market
  • Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global baby oil market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Market, by Application:

o   Body Use

o   Hair Use

  • Market, by Distribution Channel:
    • Store-based Retail
    • Non-Store-based Retail
  • Market, by Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
      • Thailand
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Russia
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East and Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global baby oil market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

In case you don’t find what you are looking for, please get in touch with our custom research team at

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