Vietnam Frozen Food Market to Grow with a CAGR of 7.74% through 2030

The Vietnam Frozen Food market is expanding due to increasing urbanization, rising disposable incomes, changing consumer lifestyles, and growing demand for convenient, ready-to-eat meals

According to TechSci Research report, “Vietnam Frozen Food Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam Frozen Food market stood at USD 2.04 billion in 2024 and is anticipated to grow USD 3.18 billion by 2030 with a CAGR of 7.74% during forecast period. Vietnam’s frozen food market is primarily characterized by a shift in consumer behavior toward convenience and a growing preference for easy-to-prepare, time-saving food options. With busy lifestyles and increased working hours, especially in urban areas, consumers are increasingly turning to frozen foods for their convenience, long shelf life, and variety. Frozen meats, vegetables, seafood, and ready-to-cook meals have become popular choices due to their convenience, ease of storage, and ability to maintain nutritional value. Furthermore, the continued expansion of supermarkets, hypermarkets, and e-commerce platforms has facilitated access to these products, making frozen food more widely available and accessible to consumers.

The frozen food market is also being shaped by the rise of health-conscious consumers in Vietnam. As the awareness of healthy eating grows, consumers are increasingly seeking out products that offer nutritional value without artificial additives and preservatives. This trend has led to an increase in demand for healthier frozen food options, such as frozen fruits, vegetables, and lean meats. Additionally, the growing interest in international cuisine has led to an increase in the variety of frozen food products, with more consumers embracing frozen meals that cater to global tastes.

Several factors are contributing to the strong growth of the frozen food market in Vietnam. The country’s rapid urbanization is a key driver. As more people move to cities for employment opportunities, urban centers like Ho Chi Minh City and Hanoi have seen a rise in demand for frozen food. With increasing disposable incomes, the middle-class population in urban areas has more spending power, and they are more likely to invest in frozen foods for convenience and quality.

The continued improvements in cold chain infrastructure have played a critical role in the growth of the market. As the storage and transportation of frozen goods have become more efficient, the quality of frozen food products has improved. The establishment of modern retail networks and cold storage facilities ensures that frozen food products maintain their freshness and nutritional value, even during transportation and distribution. Cold chain logistics have become a vital part of the supply chain, enabling frozen food companies to offer a diverse range of high-quality products to a broader consumer base.

Another trend is the growing interest in health-conscious frozen food options. As more Vietnamese consumers adopt healthier lifestyles, there is an increasing demand for frozen foods that offer nutritional benefits. Frozen fruits and vegetables, lean meats, and seafood are gaining popularity as they are seen as healthy and convenient alternatives to fresh produce. Frozen foods are also becoming more "clean-label," with consumers increasingly looking for products with no artificial preservatives, additives, or colors. Brands that offer these healthier frozen options are finding growing demand in the market, as health-conscious consumers prioritize product transparency and quality.

Despite the growth prospects, the Vietnam frozen food market faces several challenges. One of the primary obstacles is the underdeveloped cold chain infrastructure in certain areas of the country. While urban areas benefit from better refrigeration and transportation systems, rural regions still lack efficient cold chain logistics. This limits the accessibility and distribution of frozen food products to remote areas, where traditional markets and fresh food are still the preferred options. The cost of building and maintaining cold storage facilities and transportation systems is also a significant barrier, especially for smaller players in the market.

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The Vietnam Frozen Food market is segmented into product type, sales channel, and company.

Based on the sales channel, the online segment is the fastest growing in the Vietnam frozen food market, driven by the increasing popularity of e-commerce and changing consumer shopping habits. With the rise of platforms like Tiki, Lazada, and Shopee, consumers can conveniently purchase frozen food products from home, particularly in urban areas. The COVID-19 pandemic accelerated the shift toward online grocery shopping, making it a preferred option for many. The online segment offers the convenience of home delivery, wider product selection, and competitive pricing, fueling its rapid growth. This trend is expected to continue, further transforming the way Vietnamese consumers access frozen foods.

Based on the region, Southern Vietnam is experiencing the fastest growth in the country's frozen food market, driven by a combination of economic expansion, urbanization, and evolving consumer preferences. This region, encompassing key provinces like Ho Chi Minh City, Bình Dương, and Đồng Nai, is a central hub for economic activity, contributing significantly to Vietnam's GDP and foreign direct investment. The increasing disposable income and changing lifestyles of consumers in Southern Vietnam have led to a higher demand for convenient and ready-to-eat food options. Supermarkets, hypermarkets, and online platforms are expanding their reach, making frozen food products more accessible to a broader audience. Additionally, the region's robust infrastructure and logistics networks support efficient distribution, ensuring the availability of a wide range of frozen food items.

Major companies operating in Vietnam Frozen Food market are:

• CP Vietnam Livestock Joint Stock Company
• Sao Ta Foods Joint Stock Company
• Vinh Hoan Corporation
• GreenFeed Vietnam Corp
• Cao Phat Food Trading and Service Company Limited
• Kido Foods Joint Stock Company
• Viet Asia Foods Company Limited
• L&H Food Co., LTD.
• San Ha Co., Ltd.
• Minh Phu Seafood Corp

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“One of the most significant trends in the Vietnam frozen food market is the growing demand for convenience foods. As urban populations become more time-constrained, ready-to-eat and easy-to-prepare frozen meals are gaining popularity. Consumers are increasingly seeking meals that require minimal preparation, and frozen foods fit this demand perfectly. Frozen ready-to-eat meals, such as frozen pizzas, frozen rice dishes, and frozen snacks, are among the most popular products in this category. Supermarkets and hypermarkets have expanded their frozen food offerings to cater to this shift in consumer preferences. The changing lifestyles of Vietnamese consumers are driving the demand for frozen foods. More people are working long hours, and the demand for convenient meal solutions has grown substantially. Frozen foods, especially ready-to-eat meals, provide a time-saving solution for busy professionals and dual-income families who do not have the time to prepare elaborate meals. The ability to store frozen food for extended periods also appeals to consumers seeking to minimize trips to the grocery store and reduce food wastage,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Vietnam Frozen Food Market, By Product Type (Frozen Meat, Poultry & Seafood, Frozen Snacks, Frozen Fruits & Vegetables, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Frozen Food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Frozen Food market.

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