Saudi Arabia automotive ventilated seat market is anticipated to witness robust growth during the forecast period, 2023-2027. The market is primarily driven by the growing demand for comfortable seating arrangements in high-priced vehicles and the rise in consumer awareness about the benefits of installing ventilated seats in automobiles. Also, the ongoing technological advancements in automobiles and flourishing aftermarket solutions are expected to create lucrative opportunities for the Saudi Arabia automotive ventilated seat market growth over the forecast period.

Increased Awareness about Benefit of Ventilated Seats Drives the Market Demand

Saudi Arabia has vast deserts and witnesses very high temperatures throughout the year. Ventilated seats are a feature provided by automobile manufacturers and are built into the seats. It directs the air through the seat onto the passenger, ensuring enhanced comfort, especially while going on long journeys. The ventilated seats function via small fans attached to the seat cushion and backrest. Vehicles offer different fan speeds in their seat ventilation. When the switch is turned on, they work at its highest speed and time set by the automobile manufacturers, and the fan reduces its speed. Several benefits are offered by the ventilation seats, which is one of the major reasons for their high demand in automobiles. Ventilated seats lower the sweat and dry the moisture between the body and the seat, which is a great help to passengers in hot and arid climatic conditions. They can also reduce the temperature of seats during parking out in the sun.

Manufacturers are becoming increasingly aware of the difficulties faced by consumers while driving in hot climatic conditions. They are taking measures and installing ventilation seats to provide maximum comfort while traveling, which is expected to boost the Saudi Arabia automotive ventilated seats market growth over the next five years.

High Sales of Luxury Vehicles Propels the Market Growth

Every year, Saudi Arabia imports around 600,000 cars from other countries. According to data provided by International Trade Administration, in 2020, Saudi Arabia accounted for 52% of the total vehicles sold in the Gulf Cooperation Council (GCC). Saudis prefer to invest in a quality lifestyle. The luxury car manufacturing market players to stay ahead in the market, adopt attractive marketing strategies, and associate their brands with the luxury lifestyle. Rapid urbanization and the development of efficient transportation network is further driving the sales of luxury vehicles.

Also, in accordance with goals set by Saudi Vision 2030, which is an initiative taken by the government authorities, the National Industrial Development Center (NIDC) aims to attract 3-4 original equipment manufacturers into the country. It has a goal to manufacture 300,000 vehicles every year, which is expected to increase the number of luxury vehicles sold in the country.

The majority of the luxury vehicles have ventilated seats at the driver and front passenger seats. Even some vehicles have started to provide ventilated seats on the rear side of the vehicle. The high sales and production of luxury vehicles are expected to boost the Saudi Arabia automotive ventilated seats market growth over the forecast period.

Technological Advancements in Automobiles Supports the High Market Growth

The intense competition among the automobile manufacturers in the Kingdom of Saudi Arabia is making them invest in research and development activities. They are finding innovative solutions to increase the functionality, performance, and fuel efficiency of the vehicles. The original equipment manufacturers are integrating novel technologies like artificial intelligence and internet of things technology in the system and upgrading the seats into ventilated seats to fuel the sales of automobiles. Also, the upcoming technological evolutions in ventilated seats, such as moisture-sensing seat technology, massaging seats, and liquid-cooled and heated seats, are expected to bolster the sales of ventilated seats across the country.


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Market Segmentation

The Saudi Arabia automotive ventilated seats market is segmented into vehicle type, ventilation type, demand category, regional distribution, and competitive landscape. Based on vehicle type, the market is divided into passenger car and commercial vehicle. Based on ventilation type, the market is divided into active ventilation and passive ventilation. Based on demand category, the market is bifurcated into OEM and replacement. To analyze the market based on the region, the Saudi Arabia automotive ventilated seats market is studied in major regions namely north & central region, southern region, western region, and eastern region.

Market Players

Faurecia SE, Magna International, Grammar AG, Gentherm Inc, Lear Corporation, NHK Spring, Tachi-S Engineering U.S.A., Inc., are the major market players operating in the Saudi Arabia automotive ventilated seats market.

Attribute

Details

Base Year

2021

Historic Data

2017 – 2020

Estimated Year

2022

Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Million, Volume in Units, and CAGR for 2017-2021 and 2022-2027

Report coverage

Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends

Segments covered

·         Vehicle Type

·         Ventilation Type

·         Demand Category

Regional scope

Northern & Central, Southern, Eastern, Western

Key companies profiled

Faurecia SE, Magna International, Grammar AG, Gentherm Inc, Lear Corporation, NHK Spring, Tachi-S Engineering U.S.A., Inc.

Customization scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Saudi Arabia automotive ventilated seats market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Saudi Arabia Automotive Ventilated Seats Market, By Vehicle Type:
    • Passenger Car
    • Commercial Vehicle
  • Saudi Arabia Automotive Ventilated Seats Market, By Ventilation Type:
    • Active Ventilation
    • Passive Ventilation
  • Saudi Arabia Automotive Ventilated Seats Market, By Demand Category:
    • OEM
    • Replacement
  • Saudi Arabia Automotive Ventilated Seats Market, By Region:
    • Northern & Central
    • Southern
    • Eastern
    • Western

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia automotive ventilated seats market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Saudi Arabia automotive ventilated seats market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Saudi Arabia Automotive Ventilated Seats Market

5.    Voice of Customer

5.1.  Factors Influencing Purchase Decision

5.2.  Aided Brand Recall and Unaided Brand Recall

5.3.  Brand Satisfaction Level

6.    Saudi Arabia Automotive Ventilated Seats Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value and Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type (Passenger Car, Commercial Vehicle)

6.2.2.     By Ventilation Type (Active Ventilation, Passive Ventilation)

6.2.3.     By Demand Category (OEM, Replacement)

6.2.4.     By Region

6.2.5.     By Company (2021)

6.3.  Product Market Map (By Vehicle Type, By Region)

7.    Saudi Arabia Passenger Car Ventilated Seats Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value and Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type (Hatchback, Sedan, SUV)

7.2.2.     By Ventilation Type

7.2.3.     By Demand Category

8.    Saudi Arabia Commercial Vehicle Ventilated Seats Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value and Volume

8.2.  Market Share & Forecast

8.2.1.     By Vehicle Type (Tuck, Bus, Van)

8.2.2.     By Ventilation Type

8.2.3.     By Demand Category

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends and Developments

11.  Policy and Regulatory Landscape

12.  Saudi Arabia Economic Profile

13.  Competitive Landscape

13.1.              Company Profiles (Partial List of Leading Companies)

13.1.1.  Faurecia SE

13.1.2.  Magna International

13.1.3.  Grammar AG

13.1.4.  Gentherm Inc

13.1.5.  Lear Corporation

13.1.6.  NHK Spring

13.1.7.  Tachi-S Engineering U.S.A., Inc.

14.  Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]