Saudi Arabia automotive
ventilated seat market is anticipated to witness robust growth during the
forecast period, 2023-2027. The market is primarily driven by the growing
demand for comfortable seating arrangements in high-priced vehicles and the
rise in consumer awareness about the benefits of installing ventilated seats in
automobiles. Also, the ongoing technological advancements in automobiles and
flourishing aftermarket solutions are expected to create lucrative
opportunities for the Saudi Arabia automotive ventilated seat market growth
over the forecast period.
Increased Awareness
about Benefit of Ventilated Seats Drives the Market Demand
Saudi Arabia has vast
deserts and witnesses very high temperatures throughout the year. Ventilated
seats are a feature provided by automobile manufacturers and are built into the
seats. It directs the air through the seat onto the passenger, ensuring enhanced
comfort, especially while going on long journeys. The ventilated seats function
via small fans attached to the seat cushion and backrest. Vehicles offer
different fan speeds in their seat ventilation. When the switch is turned on,
they work at its highest speed and time set by the automobile manufacturers,
and the fan reduces its speed. Several benefits are offered by the ventilation
seats, which is one of the major reasons for their high demand in automobiles.
Ventilated seats lower the sweat and dry the moisture between the body and the
seat, which is a great help to passengers in hot and arid climatic conditions.
They can also reduce the temperature of seats during parking out in the sun.
Manufacturers are
becoming increasingly aware of the difficulties faced by consumers while
driving in hot climatic conditions. They are taking measures and installing
ventilation seats to provide maximum comfort while traveling, which is expected
to boost the Saudi Arabia automotive ventilated seats market growth over the
next five years.
High Sales of Luxury
Vehicles Propels the Market Growth
Every year, Saudi Arabia
imports around 600,000 cars from other countries. According to data provided by
International Trade Administration, in 2020, Saudi Arabia accounted for 52% of
the total vehicles sold in the Gulf Cooperation Council (GCC). Saudis prefer to
invest in a quality lifestyle. The luxury car manufacturing market players to
stay ahead in the market, adopt attractive marketing strategies, and associate
their brands with the luxury lifestyle. Rapid urbanization and the development
of efficient transportation network is further driving the sales of luxury
vehicles.
Also, in accordance with
goals set by Saudi Vision 2030, which is an initiative taken by the government
authorities, the National Industrial Development Center (NIDC) aims to attract
3-4 original equipment manufacturers into the country. It has a goal to manufacture
300,000 vehicles every year, which is expected to increase the number of luxury
vehicles sold in the country.
The majority of the
luxury vehicles have ventilated seats at the driver and front passenger seats.
Even some vehicles have started to provide ventilated seats on the rear side of
the vehicle. The high sales and production of luxury vehicles are expected to
boost the Saudi Arabia automotive ventilated seats market growth over the
forecast period.
Technological
Advancements in Automobiles Supports the High Market Growth
The intense competition
among the automobile manufacturers in the Kingdom of Saudi Arabia is making
them invest in research and development activities. They are finding innovative
solutions to increase the functionality, performance, and fuel efficiency of
the vehicles. The original equipment manufacturers are integrating novel
technologies like artificial intelligence and internet of things technology in
the system and upgrading the seats into ventilated seats to fuel the sales of
automobiles. Also, the upcoming technological evolutions in ventilated seats,
such as moisture-sensing seat technology, massaging seats, and liquid-cooled
and heated seats, are expected to bolster the sales of ventilated seats across
the country.
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Market Segmentation
The Saudi Arabia automotive ventilated
seats market is segmented into vehicle type, ventilation type, demand
category, regional distribution, and competitive landscape. Based on vehicle
type, the market is divided into passenger car and commercial vehicle. Based on
ventilation type, the market is divided into active ventilation and passive
ventilation. Based on demand category, the market is bifurcated into OEM and
replacement. To analyze the market based on the region, the Saudi Arabia automotive
ventilated seats market is studied in major regions namely north & central
region, southern region, western region, and eastern region.
Market Players
Faurecia SE, Magna
International, Grammar AG, Gentherm Inc, Lear Corporation, NHK Spring, Tachi-S
Engineering U.S.A., Inc., are the major market players operating in the Saudi Arabia
automotive ventilated seats market.
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Attribute
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Details
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Base Year
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2021
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Historic Data
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2017 – 2020
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Estimated Year
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2022
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Forecast Period
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2023 – 2027
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Quantitative Units
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Revenue in USD Million, Volume in Units, and CAGR for 2017-2021
and 2022-2027
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Report coverage
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Revenue forecast, volume forecast, company share, competitive
landscape, growth factors, and trends
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Segments covered
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·
Vehicle Type
·
Ventilation
Type
·
Demand
Category
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Regional scope
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Northern & Central, Southern, Eastern, Western
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Key companies profiled
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Faurecia SE, Magna International, Grammar
AG, Gentherm Inc, Lear Corporation, NHK Spring, Tachi-S Engineering U.S.A.,
Inc.
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Customization scope
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10% free report customization with purchase. Addition or
alteration to regional & segment scope.
|
|
Pricing and purchase options
|
Avail customized purchase options to meet your exact research
needs. Explore purchase options
|
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Delivery Format
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PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
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Report Scope:
In this report, Saudi Arabia automotive
ventilated seats market has been segmented into following categories, in
addition to the industry trends which have also been detailed below:
- Saudi Arabia Automotive
Ventilated Seats Market, By Vehicle Type:
- Passenger Car
- Commercial Vehicle
- Saudi Arabia Automotive Ventilated Seats Market, By Ventilation Type:
- Active Ventilation
- Passive Ventilation
- Saudi Arabia Automotive Ventilated Seats
Market, By Demand Category:
- Saudi Arabia Automotive
Ventilated Seats Market, By Region:
- Northern & Central
- Southern
- Eastern
- Western
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in Saudi Arabia automotive ventilated
seats market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
Saudi Arabia automotive ventilated
seats market is an upcoming report to be released soon. If you wish an early
delivery of this report or want to confirm the date of release, please contact
us at [email protected]