Press Release

Saudi Arabia Automotive Ventilated Seats Market to be dominated by Passenger Car through 2027

The rise in demand for customized and intelligent seats and high sales of passenger cars are expected to drive the demand for Saudi Arabia automotive ventilated seats market in the forecast period, 2023-2027.

According to TechSci Research report, Saudi Arabia Automotive Ventilated Seats Market By Region, Competition Forecast & Opportunities, 2027, the Saudi Arabia automotive ventilated seats market is expected to witness robust CAGR in the forecast period, 2023-2027. The market is majorly driven by the functional benefits provided by ventilation seats for the passengers seated in an automobile. The ventilated seats are common in luxury and premium segment automobiles. Automobile manufacturers are improving the working of ventilated seats by developing intelligent air conditioning technology that can be combined with the front seat to enhance the driving experience for passengers and drivers. The installation of ventilated seats in entry-level passenger cars helps them maintain the optimum mileage without making the passenger uncomfortable as it is highly energy efficient. Automobile manufacturers are also working to eliminate the air conditioners installed in the vehicle and provide the required change in temperature through ventilated seats. Also, they are planning to use lightweight and composite materials to manufacture lighter seats that can be used in electric and hybrid vehicles. The advent of new lightweight materials and technologies can create significant growth opportunities for the Saudi Arabia automotive ventilated seats market in the forecast period.

However, the high costs associated with manufacturing advanced seats may restrain the Saudi Arabia automotive ventilated seats market growth in the forecast period.

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The Saudi Arabia automotive ventilated seats market is segmented into vehicle type, ventilation type, demand category, regional distribution, and competitive landscape.

Based on vehicle type, the market is divided into passenger car and commercial vehicle. The passenger car segment is expected to hold the largest market share in the forecast period. Rapid urbanization, improved expenditure capacity, and the shift in consumer preference for private vehicle owners are driving the sales of passenger cars across the country. Also, the ban was lifted on women driving, which led to an increase in women drivers, thereby accelerating the passenger car demand. The high demand for passenger cars makes automobile manufacturers install ventilated seats to provide increased comfort and convenience while traveling. 

Based on ventilation type, the market is divided into active ventilation and passive ventilation. Active ventilation comprises of heating/cooling system and brings the temperature to a comfortable point for the passengers. In contrast, passive ventilation provides natural ventilation and circulates the air within the vehicle. This type of system brings the fresh air from outside and throws out the stale air from the vehicle. The passive ventilation system is witnessing high demand among the ventilated seat manufacturers.

Based on the demand category, the market is bifurcated into OEM and replacement. The OEM category is expected to account for a significant market share in the forecast period. OEM pre-install ventilated seats in automobiles and used high-quality materials during the manufacturing process. Due to their high trust in brands, consumers prefer to buy the ventilated seats through proper channels and from original equipment manufacturers.

Major market players operating in Saudi Arabia automotive ventilated seats market are:

·         Faurecia SE

·         Magna International

·         Grammar AG

·         Gentherm Inc

·         Lear Corporation

·         NHK Spring

·         NHK Spring

·         Tachi-S Engineering U.S.A., Inc.

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“Saudi Arabia has a highly developed automotive aftermarket that fulfills customers' demands after buying the car. As consumers are becoming aware of the benefits of ventilated seats, the demand for the same is accelerating at a rapid pace. Saudi people prefer to travel by using their private vehicle and therefore significantly invest in the up-gradation, maintenance, and repairing of automobiles to obtain high performance. Availability of the ventilated seats on the online sales channel and automotive aftermarket at affordable rates is making the automobile owners invest in purchasing the ventilated seats. The growing sales of automobiles, high per capita income of consumers, and presence of multiple sales channels and the automotive market are expected to propel the growth of Saudi Arabia automotive ventilated seats market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Saudi Arabia Automotive Ventilated Seats Market By Vehicle Type (Passenger Car, Commercial Vehicle), By Ventilation Type (Active Ventilation, Passive Ventilation), By Demand Category (OEM, Replacement), By Region, Competition Forecast & Opportunities, 2027”, has evaluated the future growth potential of Saudi Arabia automotive ventilated seats market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia automotive ventilated seats market.


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Saudi Arabia Automotive Ventilated Seats Market By Vehicle Type (Passenger Car, Commercial Vehicle), By Ventilation Type (Active Ventilation, Passive Ventilation), By Demand Category (OEM, Replacement), By Region, Competition Forecast & Opportunities, 2027

Automotive | Mar, 2023

The high sales of passenger cars and the rise in demand for customized and intelligent seats are expected to drive the demand of Saudi Arabia automotive ventilated seats market in the forecast period, 2023-2027. .

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