Global online
on-demand home services market size is anticipated to grow during the forecast
period due to busy lifestyles of the consumers and increasing company’s focus
on delivering personalized and tailored experiences to customers.
Global
Online On-Demand Home Services Market Scope
The online
on-demand home services market is an economic sector that connects service
providers with customers via online platforms or mobile applications. It allows
customers to order and get various services on-demand at their homes or other
desired locations.
Online
on-demand home services platforms connect service providers (individuals or
businesses) with customers. Customers can use the website and mobile application to
explore various services, compare pricing, read reviews, and book services. The
platform acts like an intermediary, coordinating, scheduling, and processing
payments.
Consumers can
access a wide range of services in the online on-demand home services industry,
including home cleaning, repairs & maintenance, health & wellness,
packing & moving, pet care, etc. Home cleaning includes services like car
wash, house cleaners, pest control, etc. Repairs & maintenance includes
services like plumbing, electrical, carpentry, etc. Health & wellness
includes services like beauty & salon, fitness coach, etc.
Global
Online On-Demand Home Services Market Overview
The global
online on-demand home services market has witnessed significant growth and
transformation in recent years. This market refers to the provision of a
variety of services, such as home cleaning, plumbing, electrical repairs,
gardening, beauty services, and many more, via online platforms and mobile
applications. The global online on-demand home services business has grown
significantly as a result of factors such as smartphone penetration,
convenience, and the COVID-19 pandemic. The increasing adoption of smartphones
and internet connectivity worldwide are major drivers of this market's growth. With
the growing popularity of smartphones, an increasing number of consumers are
turning to internet platforms to identify and book home service providers. As a
result of this shift in customer behavior, multiple online on-demand home
service platforms have emerged, creating a highly competitive market landscape.
While the challenges of maintaining service quality persist, the market is
expected to expand further with advancements in technology and increased
consumer acceptance of online service platforms.
The global
online on-demand home services market is highly competitive, with several major
players vying for market share. To attract and retain customers, businesses
invest extensively in marketing, technology development, and extending their
service offerings.
Global
Online On-Demand Home Services Market Drivers
The global
online on-demand home services market has experienced significant growth in
recent years, driven by several key factors. The convenience it provides is a
significant driver of the online on-demand home services business. Customers
can use their smart phones or computers to book services such as house
cleaning, plumbing, electrical repairs, beauty services, and more from the
comfort of their homes. This convenience aspect has played a crucial role in
the growing adoption of on-demand home services.
The online
on-demand home services market provides a wide variety of services to meet the
needs of a diverse customer base. Customers can search for experts for any
home-related task, from cleaning and laundry to specialized services like
plumbing, electrical repairs, painting, and interior design. This variety of
services contributes to the market's growth by attracting clients with
different requirements.
Additionally,
online on-demand home services save customers valuable time that would
otherwise be spent searching for service providers, making phone calls, and
coordinating appointments. With just a few clicks, customers can find and book
skilled professionals who can quickly address their home service needs. This
time-saving aspect appeals to busy individuals and households.
Furthermore,
busy lifestyles have increased demand for online on-demand home services. As
more people move to cities and work long hours, they often have limited time
and energy to attend household chores and maintenance tasks. Online on-demand
home services provide a convenient solution by connecting them with skilled
professionals who can handle these tasks efficiently.
Global
Online On-Demand Home Services Market Trends
The increasing
popularity of mobile applications is a prominent trend in the global
online on-demand home services market. Mobile applications have become the
primary platform for accessing on-demand home services. Customers are able to
book services, track appointments, make payments, and submit comments using
user-friendly apps designed by service providers. The convenience and
accessibility of mobile apps have contributed to the growth of the market.
Additionally,
the expansion of service offerings drives the growth of global online on-demand
home services market. Initially, on-demand home services were limited to basic
services like cleaning, plumbing, and electrical repairs. However, the market
has expanded to include a wide range of services such as beauty and wellness,
personal fitness training, pet care, and home improvement. This diversification
has attracted a broader customer base and increased market opportunities.
Furthermore,
online on-demand home service providers are increasingly focusing on delivering
personalized and tailored experiences to customers. They are leveraging
customer data and preferences to offer customized recommendations, pricing
options, and service packages. Service providers can enhance customer
satisfaction and develop long-term relationships by personalizing their
products.
Global
Online On-Demand Home Services Market Challenges
Customers' lack
of trust and reliability is a major challenge in the global online on-demand
home services market. Customers often rely on online reviews and ratings to
assess the reliability and quality of service providers. However, fake or
biased reviews can mislead customers, making it difficult for them to make
informed decisions.
Furthermore,
the market is highly fragmented, with numerous players offering various
services. This fragmentation makes it difficult for customers to select the
best service provider and can lead to intense competition among service
providers.
Recent Developments
- In 2023, Zomato-owned Blinkit is
planning to launch a new vertical to offer home services such as plumbing,
electrician, beautician, and electronics repair as part of its attempts to
diversify its revenue streams.
- In the year 2020, Housejoy, a home
maintenance company, has launched Joe, its brand mascot. The
mascot is a human-technology hybrid, a superhero with superpowers.
Joe served as Housejoy's unifying factor across its two distinct
verticals and 20+ services, enabling seamless and out-of-the-box
communication and brand messaging.
Global
Online On-Demand Home Services Market Opportunities
The global
online on-demand home services market offers multiple opportunities for
companies in the market to expand their offerings and grow their customer base.
The demand for online on-demand home services is on the rise as more people
seek convenient solutions for their household needs. Busy lifestyles,
urbanization, and the growing adoption of digital platforms have contributed to
this demand. Service providers can capitalize on expanding the market by
catering to a diverse range of customer needs.
Additionally,
technological improvements such as smartphone apps, GPS monitoring, and online
payment systems have made it easier for service providers to connect with
customers and offer services efficiently. Integrating innovative technologies
into service platforms can enhance customer experience, streamline operations,
and differentiate a business from competitors.
Furthermore,
the online on-demand home services market encompasses a wide range of service
categories, including home cleaning, repair person services, plumbing,
electrical work, beauty and wellness, appliance repair, pet care, and more.
Businesses can explore opportunities in specific niche markets or offer
comprehensive solutions covering multiple service categories to cater to
diverse customer preferences.