Kenya two wheeler market is projected to grow at a CAGR of over 5% during 2023-2027. The major factors propelling the growth of the market are increasing per capita income, growing demand for affordable transportation in the country, worsening traffic gridlocks and rising fuel prices.

Low two wheeler sales due to COVID-19 is projected to negatively impact the two wheeler market of Kenya in 2022; however, increasing number of motorcycle assembly plants and increasing demand for latest models in the country is expected the drive the market through 2027.

Based on vehicle type, in terms of volume, in 2021, the motorcycle segment dominated the market and is expected to maintain its dominance over the next five years as well. Kenya’s transport system, especially in rural areas, is not very well developed. Due to the absence of proper public transport, motorcycles are being extensively used in various parts of the country. Two wheeler companies in Kenya are cashing opportunities created by the inefficiency of public transport in the country.

Some of the major players operating in Kenya two wheeler market are Bajaj, TVS, Hero, Honda, Kymco, Kawasaki, Suzuki, SYM, Piaggio, CF Moto etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Objective of the Study:

  • To analyse and forecast the market size of Two Wheeler Market, in terms of value and volume.
  • To classify and forecast Kenya Two Wheeler Market based on vehicle type, engine capacity and regional distribution.
  • To identify drivers and challenges for Kenya Two Wheeler Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Kenya Two Wheeler Market.
  • To conduct the pricing analysis for Two Wheeler Market.
  • To identify and analyse the profile of leading players involved in the manufacturing of Kenya Two Wheeler Market.


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To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of Two Wheeler manufacturers and dealers operating in Kenya. Subsequently, TechSci Research conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. TechSci Research analysed product offerings, distribution channels and regional presence of all major Two Wheeler companies across Kenya.

TechSci Research calculated the market size for Kenya Two Wheeler market using a bottom-up technique, wherein sales volume data of different engine capacities was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analysing historical sales data of respective manufacturers to arrive at the overall market size.

Key Target Audience:

  • Two Wheeler Manufacturers
  • Automotive OEMs
  • Two Wheeler Component Manufacturers
  • Traders, Distributors, and Suppliers
  • Industry associations and experts
  • Research organizations and consulting companies.
  • Research Institutes
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as collaboration manufacturer and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Attribute

Details

Base Year

2021

Historical Years

2017 – 2020

Estimated Year

2022E

Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million, Volume in Units and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Vehicle type

·         Engine Capacity Type

Region Scope

Eastern Region; Coast Region; North Eastern Region; Nairobi Region; Central Region; Nyanza Region; Western Region; Rift Valley

Key Companies Profiled

Bajaj, TVS, Hero, Honda, Kymco, Kawasaki, Suzuki, SYM, Piaggio, CF Moto.

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Kenya Two Wheeler Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Kenya Two Wheeler Market, By Vehicle Type:
    • Motorcycle
    • Scooter/Moped

·         Kenya Two-Wheeler Market, By Engine Capacity Type:

o    Up to 125cc

o    126-250cc

o    250-500cc

o     Above 500cc

  • Kenya Two-Wheeler Market, by Region:
      • Eastern Region
      • Coast Region
      • North Eastern Region
      • Nairobi Region
      • Central Region
      • Nyanza Region
      • Western Region
      • Rift Valley

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Two Wheeler Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Kenya Two Wheeler Market

4.    Executive Summary

5.    Voice of Customers

5.1.  Factors Influencing Purchase Decision

5.2.  Influencer of Purchase

5.3.  Unaided/Aided Brand Recall

5.4.  Brand Satisfaction Level

6.    Kenya Two Wheeler Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type (Scooter/Moped, Motorcycle)

6.2.2.     By Engine Capacity (Up to 125cc, 126-250cc, 250-500cc and Above 500cc)

6.2.3.     By Company

6.2.4.     By Region

6.3.  Market Attractiveness Index

7.    Kenya Motorcycle Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Engine Capacity

7.2.2.     By Company

7.3.  Pricing Analysis

8.    Kenya Scooter/Moped Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Engine Capacity

8.2.2.     By Company

8.3.  Pricing Analysis

9.    Import-Export Analysis

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Kenya Economic Profile

13.  Competitive Landscape

13.1.              Bajaj E.A. Limited

13.2.              TVS Kenya

13.3.              Hero Motocorp Ltd.,

13.4.              Honda Motor Company, Ltd.

13.5.              Kwang Yang Motor Co, Ltd

13.6.              Kawasaki Motorcycles

13.7.              Suzuki Motorcycle

13.8.              SYM Kenya

13.9.              Piaggio & C. SpA

13.10.            CF Moto

 14. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]